by Penny Angeles-Tan | Nov 27, 2019 | Events
Filipinos love sardines, and for good reason. Not only is it delicious and affordable, but it’s also packed with health benefits that make it an excellent addition to our everyday meals. In fact, sardines are available almost anywhere. In supermarkets, sari-sari stores and even convenience stores, sardines are loved all throughout the country. That’s why Mega Global, the leading sardines manufacturer in the Philippines, launched Mega SardiNation, the first-ever National Sardines Day celebration last November 24, 2019, at the SM Mall of Asia Music Hall headlined by no less than Mega Sardines ambassador Mr. Piolo Pascual with special guests Dimples Romana and Mike Enriquez.
As a sardine eating nation, Mega SardiNation highlights sardines as a well-loved Filipino staple and is also an avenue for Mega Global to further their commitment to improving the lives of Filipino communities, particularly in the health and nutrition sector. With its signature 12-hour Catching-to-Canning process, Mega Global ensures that its sardines are of the highest quality to give consumers the needed health benefits in each can.
Panel discussion on health and nutrition
The National Sardines Day brought families and friends together in a fun-packed and interactive event with free health and nutrition consultations, taste tests, a fun claw grabber game, and other activities for the guests to enjoy. With a push for Filipinos to make healthier choices through proper meal planning, the event also featured a discussion on health and nutrition facilitated by Mike Enriquez together with the Nutrition Center of the Philippines. The panelists highlighted how sardines are a nutritious addition to any meal and the different factors that affect the health and nutrition of Filipino families.
National Sardines Day activities
Adding some high-tech fun to the event, guests enjoyed a virtual reality experience of Mega Global’s trademark 12-hour Catching-to-Canning process onboard its Mega Barko. Using VR, guests experienced the renowned process that Mega Global observes to ensure that the fish they catch using sustainable methods are kept fresh and canned within 12 hours to bring consumers only the freshest and tastiest sardines.
Marvin Tiu Lim, Piolo Pascual, William Tiu Lim, Dimples Romana, Michelle Tiu Lim-Chan
Attendees were also delighted and entertained by the presence of Mega Sardines’ brand ambassador Piolo Pascual as he talked about the meticulous 12-hour catching to the canning process and his personal experiences with Mega Sardines making it his brand of choice. Special guest Dimples Romana shared personal insights on how she appreciates the nutritional benefits and quality found in each can of Mega Sardines making it an ideal meal for the whole family.
Mr. William Tiu Lim, Mega CEO and President
The event was capped off with a speech from the man behind Mega Global Corporation, Mr. William Tiu Lim, President & CEO, thanking the attendees and special guests for making the first-ever National Sardines Day a success.
To further highlight their commitment to improving Filipino lives and communities, Mega Global partnered with the Nutrition Center of the Philippines (NCP) and the local government of Barangay South Triangle, Quezon City for a community health and nutrition program. A 40-day feeding program for undernourished children aged 3 to 6 years old received 2 full well-curated meals from NCP, with one meal using sardines. This initiative will conclude on November 30, 2019
“Filipinos love sardines. As the top sardines brand in the country, we decided to hold the first National Sardines Day celebrations to showcase not only Mega Global’s various initiatives but to also make everyone aware of the myriad health benefits of sardines,” said Mr. Marvin Tiu Lim, VP for Sales and Marketing of Mega Global.
“Our CSR program with the NCP also helped us push for increased awareness of the importance of nutrition in every Filipino’s diet. We believe that with initiatives like this, we can truly make an impact and create sustainable change in the health and nutrition sector” he added.
The National Sardines Day truly showed how this well-loved Filipino staple can improve the lives of families and communities through each can. Through this event, Mega Global hopes that each family can make better choices in meal planning and continue to provide their family with the right nutrients they need through Mega Sardines.
by Penny Angeles-Tan | Dec 15, 2018 | Business
Piolo Pascual, brand ambassador for Figlia Uomo
The excitement was palpable when the country’s hottest leading man, Piolo Pascual, finally made an appearance in a fashion show as the brand ambassador of Figlia UOMO, the new stylish line of shoes for men.
Stylish, versatile and masculine, Piolo Pascual is the perfect representation of what Figlia UOMO stands for. With a variety of designs to choose from, Figlia UOMO also complements the actor’s diverse lifestyle.
The fashion show was Pascual’s first appearance as the brand ambassador. It also featured Figlia UOMO’s three stylish collections: formal, semi-formal and casual.
Joining Pascual in the launch were other celebrity eye candies including Marco Gumabao, John Vic De Guzman, Jairus Aquino, Mark Neumann, and Jason Dy. The event was hosted by sports newscaster, Jeneena Chan.
UOMO means “man” in Italian. As the men’s line of a trusted brand, Figlia UOMO offers the same quality, style and comfort Figlia is known for. The new shoe line aims to set the trend in men’s shoes through its unique collection of impeccable designs at competitive prices.
Gracing the launch of Figlia UOMO were (L-R) Jairus Aquino, Marco Gumabao, Figlia president Joey Enriquez, Piolo Pascual, John Vic De Guzman, and Mark Neumann
For more information, visit https://www.figlia.com.ph/.
by Penny Angeles-Tan | Sep 16, 2017 | Health and Wellness
Piolo Pascual for Eye Can Succeed Advocacy Campaign of Essilor
Top actor and eye health awareness advocate, Piolo Pascual, was recently appointed by the Essilor Vision Foundation (EVF) to personally lead the launch of its Eye Can Succeed advocacy campaign.
Eye Can Succeed aims to provide free eye check-ups and free prescription eyeglasses for 10,000 Filipino public high school students as they pursue higher education and achieve success.
The campaign supports EVF’s commitments to eliminate poor vision and its lifelong consequences, as well as to grant the underprivileged the opportunity to live a better life through better sight.
During the Eye Can Succeed kick-off at Rizal High School, Pascual gave a brief talk to inspire Filipino senior high school students to persevere more in their studies and never stop reaching for their dreams despite the challenges that come their way. He said, “I know how hard it is to study when faced with problems, especially poor eyesight. This campaign is set to alleviate this concern. So now, it’s up to you, students, to do your best and reach for your dreams.”
Four thousand students in grades 11 and 12 went through a series of eye exams conducted by volunteer eye care professionals. Those who showed signs of vision problems received free prescription glasses.
Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications remarked, “Launching the Eye Can Succeed campaign in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also helps spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.”
For more information about EVF and the Eye Can Succeed advocacy, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter and Instagram.
by Penny Angeles-Tan | Jul 23, 2017 | Advocacy
Healthy eyesight is essential to learning and achieving success. It allows us to pick up skills and also enables us to achieve our tasks. Unfortunately, at least ten in every 100 Filipino students suffer from poor eyesight.
This concern has led Essilor Vision Foundation (EVF) to team up with leading actor and brand ambassador Piolo Pascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.
EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand.
With the assistance of volunteer optometrists, EVF examined the school’s 4,000-strong Grades 11 and 12 students and distributed free prescription glasses to students who are in need.
The campaign is focused on senior high school students who are vulnerable to vision problems due to long hours of reading and exposure to blue light from digital devices like laptops and computers. They are also at a critical stage in their lives, where the pressure of choosing a career path looms before them.
EVF aims to ease some of their concerns by giving them free eye examinations and eyeglasses when needed, so they can have clear vision which is critical to pursuing their studies and achieving their dreams.
Jinky Navo, Essilor Philippines Marketing Manager
“Poor eyesight is a rampant issue among young Filipinos simply because very few are aware on the importance of having a regular eye check-up,” noted Essilor Philippines marketing manager Jinky Navo.
“Through Eye Can Succeed, which we have initiated with our brand ambassador Piolo Pascual, we aim to highlight the importance of good vision in achieving one’s dreams and success.”
As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly.
He said, “Education plays a huge role in the future of these young Filipinos, and poor eyesight will only hinder their progress in learning. By giving them thorough eye check-ups and access to free prescription eyeglasses, they will no longer struggle with vision problems in their lessons, allowing their natural intelligence to shine through.”
This perspective is shared by Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications. She said, “It is alarming to learn that many of our target public school students have never had their eyes checked up at all. Launching the Eye Can Succeed campaign here in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also enables us to spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.”
Virginia Mambrebe, Rizal High School Principal
Virginia Membrebe, Rizal High School principal, remarked, “We are very grateful and honored for being the first to benefit from EVF’S Eye Can Succeed school tour. Through the free eye check-ups and prescription glasses of the campaign, our students are given a great opportunity to have better vision which is vital for their education.”
The Essilor Vision Foundation is committed to eliminating poor vision and its lifelong consequences, and to providing underprivileged people the opportunity to live a better life through better sight.
For more information about EVF and the Eye Can Succeed advocacy campaign, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter, and Instagram.
by Penny Angeles-Tan | Sep 16, 2016 | Health and Wellness
What if, in the middle of your routine eye check-up, you ended up face-to-face with Philippine leading man Piolo Pascual?
I would be speechless and I may even forget to breathe for a few seconds there. And then at some point I may just go all fangirl on him and hug him (to get a feel of those beautiful abs :P) and then ask for a selfie, hopefully with his arms around me. 😀
But that’s me. What would be your reaction? Watch the video below and share the surprised reactions of patients during a vision screening set up by Essilor’s flagship brand Crizal®.
The new video is part of the brand’s campaign to encourage patients and customers alike to stay present in every experience of your life – or, better yet, to create your own precious moments with the clear vision that only Crizal® can provide!
So many people nowadays suffer from poor eyesight which means that many have need for glasses. Instead of getting ordinary lenses opt to spend a little more and get clearer vision with Crizal® lenses.
Crizal® lenses are available at leading optical shops and through eye care professionals nationwide. For more information, visit Essilor’s website at www.essilor.com.ph.
The National Sardines Day truly showed how this well-loved Filipino staple can improve the lives of families and communities through each can. Through this event, Mega Global hopes that each family can make better choices in meal planning and continue to provide their family with the right nutrients they need through Mega Sardines.
This concern has led Essilor Vision Foundation (EVF) to team up with leading actor and brand ambassador Piolo Pascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.
EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand.
As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly.
For more information about EVF and the Eye Can Succeed advocacy campaign, please visit Essilor’s website at 
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