by Penny Angeles-Tan | Nov 6, 2022 | Business
Filipinos remember Sinclair for its infamous advertisement in the 80s and 90s that inspired more people to make home improvements by themselves. The term do-it-yourself or DIY became synonymous with the brand’s catchphrase “Sinclair it!” that established the brand as a household name over the past decades.

Over the past years, Sinclair remains true to its vision of providing premium quality paint products for millions of families and establishments around the world. With the rise of technological advancements and as the market for construction development remains competitive, Sinclair is marking its return to the local market with a broader and more advanced selection of products that provide beauty, durability, affordability, and eco-friendly solution suit for every Pinoy home.
The New Generation of Sinclair
With the reopening of the local market, Sinclair’s timely return will fire up the local competition with its latest premium products that continue the legacy that it started.

Aside from its Traditional or Classic Paint selection that made Sinclair one of the world’s pioneer and trusted brands, Sinclair highlights its innovation with its modern technology paint system, from oil-based to water-based paint and universal colorants.
“We’re delighted to bring back the brand that provided beauty, protection, and comfort to many Filipinos over the past years. With Sinclair’s new line of products – from oil-based to water-based – customers can assure continued premium quality products that will last for a long time while keeping the environment safe and sound,” Mr. Derick Tan, Founder, and CEO of Magna Prime Chemical Technologies, Inc., the company that manufactures Sinclair in the Philippines.
Sinclair’s new generation of paint products highlights its waterproofing innovation that made the paint system more economical, easier to apply, and durable. Inspired by the beauty and long-lasting capability of nature, these new generation paints are made suitable for the tropical weather system in the Philippines on top of the climate change we’re experiencing:
Natica Waterproofing Paint – Inspired by the abundant marine shells in the Philippines, this waterproofing paint possesses marine shells’ thick and smooth features that represent durability and protection. Made of modified pure acrylic paint, this latest innovation of Sinclair is used as a water-proofer, primer, sealer, and top coat making it more cost-efficient than the traditional method of waterproofing and painting exterior walls.
Armadillo Polyurethane Paint – inspired by the New World placental mammal, this Armadillo Polyurethane Paint is the first water-based PU Paint in the Philippines takes pride in being a tough and flexible paint just like an armadillo skin. Recommended for use on high-rise buildings to avoid frequent repainting or costly paint over because of its durability.
Tamago Cleanable Interior Paint – Sinclair’s take on the sheen of an egg – or Tamago (卵/玉子) in the Japanese language – is made to provide a sleeker yet manageable look for home and establishment’s interiors. Made to provide a clean and cleanable look, its simple yet calming effect is achieved with its balance of flat and glossy while protecting your walls or hiding wall imperfections.
Taro Silicone Paint – This is the first silicone paint in the country. With the wet season taking over almost half of the year in the Philippines, rainwater has become one of the main reasons why paint fails to protect many homes and establishments. With Sinclair’s Taro Silicone Paint, families and establishments can have peace of mind any season due to its impregnating capabilities. Impregnation happens when the paint penetrates through the pores of the substrate thus enhancing its adhesion. It also has high-performance formula creating high-vapor permeability that allows water vapor to escape from the surface, avoiding the build-up of algae and fungus that cause paint to peel off. This paint is suitable for structures located in highlands, beside seashores, and in areas where wall moisture is present.
More Options to Choose From
Aside from the New Generation paints, Sinclair also levels up its Classic Paint selection which ranges from oil-based to water-based paints that provide equal beauty and protection to various surfaces.
Ligno – this waster-based wood primer is ideal for priming, sealing, and filling wooden substrates that help prevent tannins and stains. An eco-friendly product, this paint has low odor, low volatile organic compounds, and is non-toxic.
Rhino – for those metal surfaces, this Sinclair water-based metal primer and top coat provide a two-in-one purpose that saves time and money. This paint has excellent corrosion resistance for indoor and outdoor applications, ideal for new or weathered galvanized metal, steel, and aluminum roofing surfaces, properly prepared or treated ferrous metal, garages and fences, machines and industrial equipment, pipelines, and tanks.
Cascara – for multi-surface paint, the Sinclair Cascara is an eco-friendly, high-gloss, low-odor, water-based paint ideal as a topcoat for wood, metal, and concrete on interior and exterior areas.
Sinclair is also sparking more colors to its Filipino customer through its colorants products that are made to provide good color retention without losing the glossiness of the base paint. Along with its New Generation paints, Sinclair is also launching Chameleon Colorant, which is dubbed as the universal colorant that gives accurate blend and color preference. Chameleon Colorants are specially formulated using special types of chemicals and pigments to ensure that they can blend homogenously either with water-based, solvent-based, or epoxy-based type of paints.
“With more Filipinos enjoying DIY home projects, Sinclair paint products that are highly recommended by professionals are made to spark creativity and freedom, while providing protection, peace of mind, and value to Pinoy’s hard work and money,” Mr. Tan concluded.

The return of Sinclair Paint in the Philippine market was officiated during the PHILCONSTUCT 2022. For more details about Sinclair’s products, you may visit https://www.magnaprime.com.ph/product-category/sinclair.
by Penny Angeles-Tan | Nov 6, 2022 | Book Reviews
I confess that when I read the title of the book Grump Daddy Next Door by Ruby Emhart I wasn’t sure what I was going to get. Was this going to be a Daddy/Little fetish thing or was the male character an actual father? The story opens with nary a father in sight but as the story progresses it starts to become apparent.
At the beginning of the story, Kira, the female main character is trapped in a nightmare date and Max is the knight in shining armor who rescues her by pretending to be an old friend who wanted to catch up.
From the first moment their eyes met, they were instantly drawn to each. The pull was so strong that Kira didn’t think too hard about Max punching her v-card at the restaurant’s restroom. It was wild and exhilarating … too bad he had to be a jerk after.
Days pass and Kira applies for a job as an accountant and discovers that the company she is interviewing at is owned by Max! At the interview, Max can’t help but try to get a rise out of her, for his amusement. Long and short, he decides to hire her since she is the best qualified out of all the applicants … not just because the monster in his pants says so.
Working with him meant opportunities for them to have more sexual encounters and they agreed on no commitment and no labels despite some reservations. Fyi, in the story, there is no mention of Max having any tattoos so I don’t know how this yummy man ended up in the cover art.
So how did Max become a grump daddy who lived next door? Max is the guardian to his niece, Katie, whose parents are in jail for embezzling from his company. Her mom, Alexis, is about to be released from jail early and this stresses him out … this makes him grumpy to everyone, not just Kira. As for the next door part, it turns out that Kira lives in the apartment ABOVE his so … actually, he isn’t “next door” but definitely a neighbor.
Grump Daddy Next Door by Ruby Emhart is a quick read … it only took me 5 hours. The story flow is fast-paced, and unexpected scenes would make you go aha! I enjoyed it, and I think you will, too! You can find it on Amazon for just 0.99 starting Nov. 9, 2022!
I received a free copy of this book via Booksprout and am voluntarily leaving a review.
by Penny Angeles-Tan | Nov 5, 2022 | Book Reviews
Was the order for kitties or pussies? A wrong interpretation could mean a disaster! Erin is an erotic baker. No, it doesn’t mean she bakes in the nude, get your mind out of the gutter, lol! It means she is an artist and a baker and creates naughty (very lifelike) cakes. Nolan is a lawyer. He started out in family law but is now focused on corporate law.
They first meet when Nolan commissions Sticky Treats, Erin’s bakery, to make a stripper cake for a bachelor party. On the day of the party, Erin went to make some last-minute adjustments to the cake and got mistaken by Nolan for the stripper (who was running late) who then pushed her into the cake before it was rolled out to the party.
Long and short, she isn’t, and he realizes this too late when the agency sends him a message to let him know the stripper wasn’t showing up. In the end, he opens the cake to let her out and he ends up doing the strip tease himself at her dare! What a riot!
Both of them have psycho exes who are determined to ruin their lives by sabotaging their careers, reputations, and budding relationship. That alone would make anyone hesitate in getting romantically involved but cupid (figuratively) shot his arrows at our main characters. Add in the mix the family and friends on both sides who see their interaction and are convinced that he/she is “the one” for each other.
Mishap after mishap happens that it would seem the universe is against them getting together but somehow either Erin or Nolan is able to turn things around and they find themselves back in a good place.
I enjoyed reading The Sweet Spot by Monica Myers. The way it is written, I can easily see this book becoming a rom-com movie. There were some parts that I felt were a little slow but that can easily be adjusted in the screenplay. I hope this becomes a screenplay.
The Sweet Spot by Monica Myers is the first book in the Tasty Temptations series and will be available on Amazon on Nov. 6, 2022, for only 0.99. That’s pretty sweet!
I received a free copy of this book via Booksprout and am voluntarily leaving a review.
by Penny Angeles-Tan | Nov 5, 2022 | Business
Most Filipino families — regardless of social standing — believe that education plays a vital role in a person’s success. That’s why this year’s Balik Eskwela is different and more important for many parents and students. As young learners transition back to the new normal after overcoming the uncertainties and difficulties brought on by the pandemic, Bear Brand is sparing no effort to inspire and encourage children to dream big and secure a better future for themselves and their families.
Recognizing exceptional students in the Philippines
Although every student made sacrifices and experienced difficulties in their studies over the past year, some kids faced harder challenges due to their everyday living situation. However, despite these obstacles, they have displayed their eagerness to learn and overcome life’s adversities. Bear Brand has been honoring the strength and resilience of these young people since 2018 through the Batang Matibay Awards. Last October 27, the 2022 Batang Matibay Awards was held in Screening Room 1, Cinema Complex of Estancia Mall, Pasig.

4 of the Batang Matibay Awardees with Mr. Atom Araullo as the host and Mr. Russell Lipchin, BEO of NESTLE Philippines
In partnership with the Department of Education, Bear Brand started the Batang Matibay Awards to recognize students who exhibited “tibay” in learning both in school and in life. This means not only do they show excellence in academics, but also the community and their families. Every Year, Bear Brand and DepEd call for nationwide nominations of ten Batang Matibay public school students from grades 5-6 who can serve as role models and inspirations to their families, school, and community.
2022 Batang Matibay Awardees

4 Batang Matibay Awardees who showcased how to be a Batang Matibay
Bear Brand continues its commitment to building a generation of Batang Matibay by announcing this year’s Batang Matibay awardees. All of the 10 Batang Matibay awardees showed exemplary courage and strength to thrive despite their struggles.
One of the awardees is Jerald Pelonita from Guihulngan, Negros Oriental. Despite being born without arms, he rose above his peers and was hailed as Champion for the Division level National Art Contest. He displayed commendable skill in drawing and painting using his foot.
Cryzon Jay Ambinang belongs to the Manobo tribe that lives in a secluded area on a mountainside in North Cotabato. He walks more than 2 hours to get to one of DepEd’s last-mile schools. Despite his own personal struggles, he excels in school and extracurricular activities, which includes being Vice President of SPG in their school that leading several projects in their school. One of those is the distribution of modules in his community and organizing a feeding program for the Manobos.
Mark John Alayon from Roxas, Capiz is a model student despite his financial difficulties. His mother is a cancer patient while his father works as a construction worker. Even though the everyday struggles torment his young heart, he excels in school and is consistently chosen as a homeroom officer in class. He also joins programs sponsored by his school or barangay Mark John does all these while also helping his father raise livestock, plant vegetables, do household chores, take care of his mother, and study.
What all the awardees have in common are the lifelong learnings that are ingrained in them at a young age. Bear Brand wants to nurture their tibay ng isip, tibay ng katawan, and tibay ng kalooban and help them secure a better future by recognizing their efforts. In addition, with every glass of Bear Brand Powdered Milk, the awardees are provided with a holistic, Tibay Nutrition that will keep them strong while facing life’s challenges.
Jerald J. Pelonita – REGION VII / Guihulingan / Mandi-I Elementary School
Despite being born without arms was hailed as Champion for the Division level National Art Contest because of his commendable skill in drawing and painting using his foot. He uses his talent and skills in drawing and painting to create harmonious moments with others.
He advocates against bullying which he personally experiences to encourage and inspire children with or without disabilities to come out from their shells and radiate positivity in their hardest or saddest moments.
Jessca Solania – REGION XII / North Cotabato / Renibon Elementary School
Jessica is a student at a last-mile school in North Cotabato. She walks 8km and crosses 8 rivers just to go to school. She once had to cross the river despite strong currents, and she was found crying by the teacher – not because she was scared, but because she lost the only pair of slippers she has and did not want to miss school because of it.
At her age, she carries additional responsibilities to help their family because they don’t have her father by their side. Because of financial scarcity, there are days they would survive on boiled bananas for meals. Despite these challenges, she shows resilience by excelling in school and extracurriculars.
Daryl Ashlei Teves – REGION V / Catanduanes / Virac Pilot Elementary School
She is an inspiration to the school/community as a consistent honor student since she was in 1st grade excelling even in extra-curricular activities such as local/international math competitions.
In addition to the brunt of the pandemic, the onslaught of super typhoon Rolly has greatly affected the educational system in Catanduanes – houses were destroyed, including the residence of Ashlei’s family. But no matter how many storms she encounters, she always faces them head-on. In fact, despite her personal struggles brought on by the typhoon, not only did she continue to excel in school, but she even helped in a relief drive in an orphanage, and also helped to tutor kids who were having difficulties in modular learning in Math. One of her tutees said that after being taught by Ashlei, Math became their favorite subject
Isabelle Lara Miranda – REGION IV-A / Laguna / San Pedro Central Elementary School
Isabelle does not allow her epilepsy to get the best of her. When she started schooling, she had difficulty writing as a side effect of phenobarbital, an antiseizure medication. To compensate for her slow writing and keep up with her classmates, she would usually skip lunch only to end up still being the last to finish. Some classmates bullied her, construing her feeble writing skills and occasional staring (seizure episode) as a sign of being inferior. However, she was relentless in her effort to prove herself. She remained positive until one day her hard work paid off, and she was finally recognized as one of the most outstanding students in class. She also became a champion of an oratorical contest despite going through an emotional crisis. Her terminally ill father was confined in a public hospital at the time, and eventually passed away days after the competition.
She is always eager to take on challenges and new tasks each time she shows a firm resolve to succeed. She carries an unfaltering faith and a strong determination to overcome obstacles.
Matt Jayrus Evangelista -REGION IV-A / Batangas / Tibig Elementary School
He grew up without a father, so his mother has to work abroad to support the family. Whenever he wants to talk to her, he would need to climb a mountain to get a signal. He tries to help support their family by helping with little chores (making broomsticks and collecting scraps as pigs’ feed). While doing this, he still extends his help to his classmates who he helps with their studies.
He may have experienced some defeat in school competitions, but it doesn’t stop him from trying again. Rather it inspires him to be better “Sa susunod na pagkakataon, makakaya ko na yun.”
Cryzon Jay Ambinang – REGION XII / North Cotabato / Renibon Elementary School
Cryzon belongs to the Manobo tribe which lives in a secluded area on a mountainside in North Cotabato. He walks more than 2 hours to get to one of DepEd’s last-mile schools. Despite his own personal struggles, he excels in school and extracurricular activities, which includes being Vice President of SPG in their school that leads several projects in their school. One of those is the distribution of modules in his community and organizing a feeding program for the Manobos.
Sean Geralyn Mara – REGION III / Bulacan / Muzon Elementary School
Sean Geralyn has an older brother with autism, she personally takes care of her Diko and even researches some tutorials on YouTube on how to handle autism spectrum disorder cases. Because of her love for her brother she tried to teach him how to read, write, draw, and other basic skills. She wanted her brother to feel that he is an important member of their family.
Xoann Kyle Ocampo – REGION IV-A / Laguna / Chrysanthemum Village Elementary School
His mother lost her job due to the pandemic which affected their state of life. Instead of being sad and despairing, he came up with the idea of putting up their own snack bar to earn extra income. He’s been very involved throughout the process of building it – starting from brainstorming the menu, up to cooking and packing orders. He himself created the design and logo of their snack bar. This micro business helped them get back on their feet again. It also allowed Kyle to have his own computer that he uses for his study and journalism training/competition.
He can break barriers because he is approachable and friendly. He can make others see their talents and skills because he is not afraid that someone can be better than him.
Marchilyn Guinahon – Region X / Misamis Oriental / Lantad Integrated School
Marchilyn was infected with the polio virus when she was little. Because of this, she is no longer able to walk. Her mother acts as her feet in going to and from school. Her struggles in life made her strong and dream to finish her studies to lift her family from poverty. Her willingness to go to school every day despite her condition, during the pre-pandemic is a testimony to how strong her determination is in pursuing her education.
Her positive outlook in life despite her physical struggles is very commendable. She has written two poems entitled ” Sa Gabay ng Tanging Ina” and “Physical Disability Never Stops me from being complete” depicting her life experiences.
Mark John Alayon – REGION VI / Roxas / Pres Manuel A Roxas Memorial School North
He is consistently chosen as a homeroom officer and fulfills his roles beyond satisfaction. He also joins programs that the barangay/school is sponsoring. His mother is a cancer patient while his father is a construction worker. All his siblings want to attend school but few of them have the opportunity. Seeing everyday struggles torments his young heart but this inspires him to continue learning – finish his studies, and help his family in the future. He helps his father raise livestock, plant vegetables for sale and consumption, do household chores while attending the healthcare of his mother, and study.
by Penny Angeles-Tan | Nov 4, 2022 | Business
IMMAP DigiCon VALLEY 2022 would like to thank its Co-Presenter Angkas. Platinum sponsors Manulife Philippines, Share Treats, and TikTok. Gold sponsors GrabAds, Investing in Women, an initiative of the Australian Government, Kroma Entertainment, Maya Philippines, McDonald’s, Meta, MetaverseGo!, and Smart. Silver Sponsors DigitalTurbine, Hepmil Philippines, and Metrobank.
IMMAP DigiCon VALLEY 2022 would also like to thank Platinum MediaPartners GMA New Media, Inc., Manila Broadcasting Company, andRappler. Gold Media Partners ABS-CBN, CNN Philippines, ManilaBulletin, One Mega Group Inc., Podcast Network Asia, The Asian Parent, and The New Channel. Silver Media Partners adobo magazine, BusinessWorld, Inquirer.net, Kroma Entertainment, Manila Times, and Philippines Star.
Finally, IMMAP DigiCon VALLEY 2022 would like to thank Event Partners CICP, Endeavor, Eventscape Manila, and Kickstart Ventures.
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