(L to R) The Laz Mark winners pose with Astrid Puspitasari (Lazada Indonesia PR Lead), Florian Holm (Lazada Indonesia Co-CEO), Jio Zorrilla (Lazada Philippines PR Lead) and Andri Parulian (Lazada Indonesia PR Manager) after an insightful ecommerce workshop in Lazada Headquarters, Indonesia
E-commerce talents take their selfie during the tour
The following day, the students were immersed in Jakarta’s rich history. The students learned and appreciated how religion, the arts, culture, and government shaped what Indonesia is today by visiting key areas such as the National Monument, Istiqlal Great Mosque, and Fatahillah Square among others.
Following the success of the first batch of The Laz Mark, Lazada is set to hold the seminar and competition again in time for its birthday sale in April.
About Lazada Group
Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.
With over 210 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment, and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).
While commerce has remained a core function in society, the process and nature of the way people do trade have changed greatly throughout the centuries.
The History of Philippine Trade
In the Philippines, it all started with what we know as barter – a manual exchange of “item for item”, oftentimes without the use of money. Neighboring tribes in the country would use barter to trade items or services of equal value, such as 3 hours of labor for a meal.
Chinese merchants
This changed in the 2nd Century AD, upon the arrival of the Chinese as the first foreign traders in the country. Local products were exchanged for corals, gold, cotton, and pearls, some of which can be considered early forms of currency.
The Arrival of the Spaniards
In 1565, the Spaniards marked their first settlement in Cebu when they sought to acquire a share in the lucrative spice trade. It was during this same period that the Royal Company of the Philippines was abolished, making Manila an open port for global traders. This welcomed business from all corners of the world, dubbing the Philippines as the center for commerce in the East.
Americans land on Leyte
During the American period, a distinct advantage that Filipinos gained was access to education. No longer reserved for the privileged, education and a grasp of the English language propelled even the average Filipino further forward into the trade market, allowing him to sell local crops and goods to foreign bodies.
The Millenial Filipino
photo credit to Philstar.com
Through years of exposure to both local and foreign trade, the modern-day Filipino was born with an entrepreneurial spirit; according to research, millennial entrepreneurs have launched at least twice as many businesses compared to their Baby Booming predecessors.
In fact, 55% of millennials in a local study indicated owning a successful business and reaching financial independence as an important value in their lives. Luckily for this generation, they are equipped with a highly distinct tool that allows them to fulfill their entrepreneurial aspirations – the internet.
The internet has changed the way people live, think, and do business. With the emergence of e-commerce, international trade became possible on an individual level. The definition of a free market has found itself in its truest form, with sellers at liberty to position their own products and pricing, and consumers at free reign to choose what they buy.
Lazada opens in the Philippines
In 2012, e-commerce was made known to the Philippine landscape through the entry of a company named Lazada. In the beginning, Lazada sold goods to Filipinos from its own warehouses. After just a year of operations, however, the business model evolved into a marketplace, inviting third-party brands, retailers, and individuals to sell on the site. Today, the e-commerce giant enjoys market leadership in Philippine e-commerce, with a significant portion of its sales brought in by marketplace deals.
Inanc Balci
A key factor that has allowed Lazada to maintain its position as the market leader is the convenience it provides not just to buyers, but also sellers. It is a one-stop shopping and selling destination that makes it easy for Filipinos to trade across cities, across the archipelago, and even across the globe, all with a few simple clicks. Through this, it may be said that Lazada has paved the way for many Filipinos to fulfill their dreams of entrepreneurship, and reach financial independence.
While competition in the e-commerce playing field is tough, Philippines’ CEO Inanc Balci remains confident of the future. In an interview with Anthony Pangilinan of The Boardroom, Balci states “Lazada will continue evolving. We went from being an e-commerce site, to now an m-commerce (mobile-commerce) site. We will increase the social aspects of it, the assortment, the service, etc.”
“In every way possible, we will continue to evolve the company and be the market leader for years to come. It is one of my life goals to make the Philippines a top e-commerce company in the world”.
About Lazada
Lazada (www.lazada.com.ph) is the Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient, and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets, and consumer electronics to household goods, toys, fashion, and sports equipment.
Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments, and free returns.
Lazada mobile applications for Android, iPhone, and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.
For more information, please visit http://www.lazada.com.ph. For updates on Lazada’s latest innovations, as well as activities, contests, and promotions, connect with us via Facebook (https://www.facebook.com/LazadaPhilippines).
Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.
This changed in the 2nd Century AD, upon the arrival of the Chinese as the first foreign traders in the country. Local products were exchanged for corals, gold, cotton, and pearls, some of which can be considered early forms of currency.
Lazada (www.lazada.com.ph) is the Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient, and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets, and consumer electronics to household goods, toys, fashion, and sports equipment.
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