by Penny Angeles-Tan | Nov 27, 2017 | Technology
As the world’s Internet penetration rate increases, many doomsday heralds predict the demise of TV. However, fast-forward to 2017, the TV is not only still around, but also better and more high-tech models are being released every year. At this rate, one cannot help but wonder: What gives TV the staying power it is enjoying today?
TV affects society
The original philosophy behind the TV as a medium is to facilitate communication and globalization in the modern world. And as we find ourselves in a brand-new golden age of TV, no other medium does this as beautifully and as covertly as TV.
FPJ’s Ang Probinsiyano
Cultural changes on a global and local scale have been fueled in one way or another by TV shows. Locally, variety shows are consistently influencing the way most Filipinos talk.
And social scientists believe that teleseryes, like FPJ’s Ang Probinsyano, effectively preserve and promote Filipino family values and patriotism in a society that’s bombarded by various influences from abroad. These examples are just the tip of the iceberg.
Although some may argue that smartphones, tablets, and laptops are just as good as TVs when it comes to conveying society-altering messages, the clamor for high quality media cannot be ignored.
TV offers immersive viewing experience
While the big screen will always have a special place in the hearts of many cineastes, in front of the silver screen is where many families find themselves bonding over the latest episode of the hottest TV series. This is why more companies, like LG Electronics, deliver products that cater to the need for an immersive at-home viewing experience.
Early this year, LG released its latest OLED TV masterpiece – the 77-inch LG Signature OLED TV – in the local market. It features Active HDR with Dolby VisionTM and Dolby AtmosTM – an explosive combination in the visual and aural sense, significantly elevating the TV experience at home. This immersive entertainment formula is the perfect solution to stay true to the award-winning work many people put in cinematic masterpieces.
Christopher Nolan
In an interview with The Hollywood Reporter, director Christopher Nolan said, “Sound is as important as picture. I don’t agree with the idea that you can only achieve clarity through dialogue. Clarity of story, clarity of emotions – I try to achieve that in a very layered way using all the different things at my disposal – picture and mksound,” he said.
This is why LG’s TVs and sound bars come with Dolby Atmos technology to provide immersive audio with three-dimensional, object-based surround sound.
One of the company’s most notable sound bars is the advanced Multi-Dimensional SJ9 Surround Sound Bar. It is equipped with multiple speakers that deliver high-quality audio from every conceivable angle.
LG SJ7 Soundbar
Meanwhile, the Sound Bar Flex SJ7 brings versatility by allowing users to position its two halves anywhere they like.
“We recognize the importance of good quality audio in delivering cinematic masterpieces to more people. We put in equal amount of effort in making our TVs and sound bars; they are designed to deliver excellent musical scores down to its last note,” said Mr. Tony An, LG Philippines Vice President for Home Entertainment.
As long as more people demand for high quality content, TV will still be around, continuously evolving to redefine what it means to achieve a complete viewing experience.
For more information about LG’s TVs and sound bars, please visit www.lg.com/ph.
by Penny Angeles-Tan | Sep 5, 2017 | Technology
What a difference 5 years make! Whereas earlier this decade, we had to define what OLED technology is (Organic Light Emitting Diodes), now, OLED TV is the gold standard in viewing. It is certainly a vast improvement over LED TV in giving us more realistic experiences. Thanks to OLED’s deep blacks, we can enjoy more vibrant colors and infinite contrast than ever before! Plus, it has exceptional picture quality at wide viewing angles.
How has the TV transformed as we know it? LG first unveiled the OLED TV at the penultimate consumer fair, International Consumer Electronics Show (CES) 2012, the OLED TV was cited as CNET’s Best of CES award for better picture quality.
Let’s look back at how LG has made our TV viewing experience better as the years have passed.
In 2013
LG launched the first OLED TV, that also benefits from the WRGB technology pixel structure resulting in life-like colors. It was a full HD TV with a clear film speaker and crystal stand. Already worlds away from the TVs of the previous millennia.
In 2014
LG’s 77-inch Ultra HD Curved OLED TV won the prized Best of Innovations at the 2014 CES Innovations Awards. It combines LG’s WRGB OLED technology and Ultra HD screen resolution for a whole new level of picture quality and viewer immersion.
In 2015
LG won the 2015 CES Innovation Awards for its 4K Ultra HD OLED TVs that had better resolution, with clear and sharp images and a large spectrum of more natural, lifelike colors on the screen. LG’s partnership with audio expert Harman/Kardon resulted in deep, rich sound.
In 2016
LG’s Ultra HD 4K OLED TVs benefit from the addition of HDR Pro for brighter, bolder and more immersive pictures. We also got screens that measured just 2.57 millimeters, called “Picture-On-Glass.” Aside from 4k HDR technology, we got the latest Dolby Vision, that makes images more crisp.
This year (2017)
LG’s flagship 77-inch “wallpaper” OLED TV, the “Picture-on-Wall” OLED —measuring just 5.8 mm — won the 2017 CES Best of Innovation Award. Even more exciting, LG OLED TVs now support more HDR formats — aside from Dolby Vision, they also support HDR10 and HLG (Hybrid Log Gamma). To complete the experience, LG TVs now feature Dolby Atmos, for optimal, movie-theatre surround sound.
LG TVs have treated us to better quality every year by giving us realistic and vivid images from any and every angle, as well as surround sound. We daresay, everything seems larger than life with an LG TV. No wonder it has been called Best in Class.
We’ve heard that LG’s product development team continually works to deliver better technology and quality, so we can’t wait for what they’ll come up with next. In the meantime, let’s sit back, relax and enjoy the latest from LG.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world.
With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology.
LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com.
Early this year, LG released its latest OLED TV masterpiece – the 77-inch LG Signature OLED TV – in the local market. It features Active HDR with Dolby VisionTM and Dolby AtmosTM – an explosive combination in the visual and aural sense, significantly elevating the TV experience at home. This immersive entertainment formula is the perfect solution to stay true to the award-winning work many people put in cinematic masterpieces.
This year (2017)
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world.
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