San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

San Miguel Foods officially welcomed the holiday season on October 29, 2024, with the highly anticipated Home Foodie Madalicious Christmas Kickoff. This exclusive event took place at the prestigious San Miguel Foods Culinary Center in Pasig City and was a vibrant celebration of food, creativity, and the festive spirit.

The gathering brought together over 40 influencers and digital creators, featuring culinary inspiration, interactive activities, and opportunities for social media engagement. The event aimed to reinforce Home Foodie’s position as a go-to hub for simple yet delicious recipes.

A Holiday Wonderland

The Culinary Center was transformed into a picturesque holiday wonderland, radiating warmth and joy from every corner. The festive décor and the curated program designed to showcase the best of San Miguel Foods’ iconic brands added to the magic of the season. For three hours, attendees immersed themselves in the joyous atmosphere, participating in activities that fostered creativity and camaraderie.

Event Highlights

Interactive Games and Challenges

The kickoff featured engaging games that not only tested guests’ familiarity with San Miguel Foods products but also encouraged collaboration and fun. The Home Foodie Passport activity, in particular, was a highlight, where influencers completed tasks such as sharing posts on their social media platforms and urging followers to download the new Home Foodie e-cookbook.

These activities elevated the online presence of Home Foodie and gave participants opportunities to win premium prizes. Among the coveted rewards were:

  • A smart digital oven.
  • A digital slow cooker.
  • A deep fryer.
  • A griddle pan.
  • High-quality Masflex cookware.

Happy Ongpauco-Tiu's Cooking Demo

Adding a personal and professional touch to the event was renowned restaurateur Happy Ongpauco-Tiu, who conducted a live cooking demonstration. Her presentation included innovative tips to elevate traditional holiday meals.

One highlight of her demo was the preparation of Pandesal Ensaymada with Christmas Ham — a fusion of sweet, cheesy pandesal and savory Purefoods ham. This unique twist on a Filipino classic delighted attendees and perfectly captured the festive spirit.

Launch of the Home Foodie Madalicious Celebrations E-Cookbook

The event officially introduced the Flavors for the Holidays e-cookbook, a collection of 17 recipes perfect for the festive season. The cookbook features easy-to-prepare appetizers, main dishes, and desserts—all crafted with beloved San Miguel Foods products.

Guests enjoyed a preview of the cookbook’s delectable offerings, sampling dishes that included savory Purefoods Fiesta Ham recipes and rich Magnolia Chicken Timplados creations. The cookbook aims to simplify holiday cooking while ensuring every meal is delicious and memorable.

Home Foodie Madalicious Cookoff Influencer Edition Culmination

The event also recognized the winners of the Home Foodie Madalicious Cookoff, an influencer-focused cooking challenge held earlier in October. Participants had one hour to create dishes using mystery ingredients from San Miguel Foods.

This competition showcased culinary creativity, with entrants using state-of-the-art equipment sponsored by Reyna Gas and Masflex Cookware.

The winners were:

  • Grand Prize: Roanne Tadina for her Lime Oriental Wings featuring Magnolia Chicken Timplados Oriental Wings, earning her a 20-liter microwave oven.
  • 1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s Pie using Purefoods Beef Tapa, rewarded with a 6-liter digital air fryer.
  • 2nd Place: Karina Ramos for her Ginataang Manok Inasal using Magnolia Chicken Timplados Inasal, winning an electric hotpot barbecue griller.

Non-winning participants were also acknowledged, receiving elegant Masflex dinnerware sets as a token of appreciation.

Special Guests and Recognition

Notable personalities, including Llena Tan Arcenas, San Miguel Foods Culinary Services Manager, and Leah Golez, AVP Sales & Marketing Manager, graced the awards ceremony. Joining them were celebrity chef Gene Gonzalez and executives from Masflex, adding prestige to the occasion.

Their presence underscored the event’s significance in celebrating culinary talent and innovation.

Building a Community Through #Madalicious Meals

The Home Foodie Madalicious Christmas Kickoff went beyond being just an event; it was a testament to San Miguel Foods’ commitment to fostering a community of food enthusiasts. By creating opportunities for influencers to connect, share, and inspire, the event highlighted the ease and joy of preparing #Madalicious meals.

Join the Home Foodie Community

The celebration doesn’t end here. San Miguel Foods invites everyone to continue the holiday festivities by exploring more recipes, tips, and inspiration through the Home Foodie platforms. Follow them on Facebook, TikTok, YouTube, and Instagram, or visit the official Home Foodie website for more #Madalicious holiday ideas.

This event is a reminder that the best holiday traditions begin with food, love, and the shared joy of cooking. Whether you’re a seasoned chef or a home cook, San Miguel Foods ensures your holidays will be as delicious as they are memorable.

Elevate Mother’s Day with Effortless Filipino Flavors from Purefoods Ready-to-Eat

Elevate Mother’s Day with Effortless Filipino Flavors from Purefoods Ready-to-Eat

Hey there! Are you excited for Mother’s Day? It’s a great opportunity to show your mom how much you care about her. And what better way to do that than by cooking up a delicious homemade meal using Purefoods Heat & Eat Viands? These convenient viands make it super easy to prepare delicious dishes like Bistek Tagalog and Chicken Meatballs in no time, so you can focus on spending quality time with your mom and making her feel cherished and appreciated.

Just imagine the smile on her face as you serve up slow-cooked, flavorful meals that require minimal effort. Plus, you can add your favorite veggies to elevate the flavors and create a culinary masterpiece that your mom will love.

And if you’re feeling adventurous, why not check out the HomeFoodie website for amazing recipes like Sweet and Sour Meatball or Bistek Stroganoff? You’re sure to find something that your mom will adore.

So go ahead and make this Mother’s Day extra special with Purefoods H&E Viands. Your mom deserves it!

Sweet & Sour Meatballs

Course: Main Course
Servings: 4
Author: HomeFoodie

Ingredients

  • 2 packs 250 g each PUREFOODS HEAT & EAT CHICKEN MEATBALLS
  • 2 cups cooking oil

Sauce:

  • 1 pc 50 g red onion, quartered
  • 1 can 227 g pineapple chunks, drained
  • 1/2 cup cane vinegar
  • 1 cup sugar
  • 2 tbsp soy sauce
  • 1/4 cup banana ketchup
  • 2 tbsp cornstarch dissolved in 1 cup water
  • 1/2 tsp iodized fine salt
  • 1/4 tsp pepper

Instructions

  • Fry meatballs in a deep pan with hot oil for 2 minutes or until golden brown. Drain excess oil on paper towels and set aside.
  • In a saucepan, add 2 tbsp used oil. Sauté onion, then add the remaining ingredients. Stir continuously until the mixture simmers and thickens. Adjust seasonings as needed.
  • Add cooked meatballs and simmer once.
  • Makes 4-5 servings

Notes

(Yield: 20-24 pc/4 pc per serving)

This Mother’s Day, forget about spending hours in the kitchen and instead, spend some quality time with your mom and family. Purefoods Heat & Eat has you covered with their easy-to-prepare options that taste just like home. You can find them in almost all major supermarkets and groceries across the country, and you can also order them online via San Miguel Mart, Lazada, or Shopee.

Make your Mother’s Day celebration unforgettable with Purefoods Ready-to-Eat that will let you show your love and appreciation to the women in your life. With Purefoods, creating memories with your loved ones has never been easier. So, why wait? Grab some Purefoods and make this Mother’s Day extra special!

Flexitarian Diet: An Easier Approach to Eating Healthy

Flexitarian Diet: An Easier Approach to Eating Healthy

Creating a wholesome meal plan could be a struggle for both experienced and new cooks — especially a healthy one! Scrolling through social media for a recipe worth trying could be mind-numbing. Search results for a “healthy meal” would most likely lead to multiple choices of greens, and a drastic change in diet like this could be intimidating for most. Adapting to a flexitarian diet can be an easier approach.

This semi-vegetarian diet increases the consumption of plant or plant-based foods and beverages, along with smaller meat portions. Veega provides delicious and protein-rich options such as Veega Meat-Free Nuggets and Veega Meat-Free Burger Patty — dishes that even kids will enjoy. This is also perfect for the Lenten season.

Elevate your meals with Veega — mmmeaty without the meat! Check out a variety of recipes in Home Foodie and get to shop conveniently from San Miguel Mart.

Veega Meat Free products are good to cook as is, but if you want to find other ways to cook them, here are some samples.

Veega Burger Pizza

Veega Nuggets with Cheesy Sriracha Dip and Garlic Mayo Dip

Looking for more #madalicious recipes? Scan QR code on the recipes above.

Make your love language food this Father’s Day

Make your love language food this Father’s Day

The roles of fathers have gone beyond being the sole provider for the family. They are equally important in nurturing the family’s wellbeing by building strong relationships and being actively involved in child care interests and responsibilities.

These wonderful fathers, who literally become our rock, protect us as much as they can. Some fathers may not be huggers or emotionally attuned to us but you know they truly care deep down through their unique love language. We are truly blessed to have fathers and father figures in our lives, who helped mold us into what we are today. We thus salute these ‘’men’” on their special day.

Nothing beats whipping up something sweet from the heart. Make your love language food. Make this utterly #Madalicious treat, Cerveza Negra Chocolate Balls, made with Magnolia Devil’s Food Cake Mix combined with Cerveza Negra. It will pleasantly surprise your taste buds, too.

Cerveza Negra Chocolate Balls

Prep Time40 minutes
Cook Time25 minutes
Course: Dessert
Keyword: Cerveza Negra, chocolate
Servings: 40 pieces

Ingredients

Chocolate Balls

  • 1 550 g pack MAGNOLIA DEVIL’S FOOD CAKE MIX
  • 3 50 g each pc MAGNOLIA BROWN EGGS
  • 1 330 mL bottle CERVEZA NEGRA
  • 1 120 mL cup coconut oil

Coating and Decor

  • 1/2 kg dark chocolate chopped
  • 100 grams pistachio nuts chopped
  • 120 grams cocoa powder
  • 80 grams desiccated coconut
  • 100 grams white chocolate melted (optional)

Instructions

  • Preheat the oven to 176.7°C (350 F). Meanwhile, line and grease one (1) 12x16 inch square pan with baking/wax paper. Set aside.
  • In a bowl, combine cake mix, eggs, Cerveza Negra, and oil. Mix until smooth and pour into the prepared pan.
  • Bake for 25 minutes. Let cool and then crumble cake and form into 1-inch balls.
  • Prepare dark chocolate by melting it for 10-15 seconds in a microwave oven over a high setting.
  • Dip each ball in melted dark chocolate and then roll each ball in pistachio nuts, cocoa powder, or desiccated coconut. Drizzle with some melted white chocolate placed in a piping bag, if desired.

Notes

Yield: 40 pc (30 grams per ball) /4 pc per serving 
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