by | Aug 12, 2024 | Business
Pet ownership and the demand for premium pet products have surged in Indonesia, driving significant growth in the pet food market. Shopee dominates the market with Royal Canin leading the cat food category, reflecting consumer preferences for both quality and convenience.
In Indonesia, the pet ownership rate has been growing steadily as the country’s economy is advancing rapidly, driven by the increase of urbanization and industrialization. As a result, the pet population in Indonesia grew by a remarkable 75.7% between 2017 and 2022.
The rising trend of pet humanization has led to greater demand for premium pet products, particularly in the pet food category. This can be seen as the Indonesian pet food market grew at a compound annual growth rate (CAGR) of 5.1% from 2021 to 2026.
Pet Food Market Overview
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/08/public-20" alt="Picture: E-commerce market growth of Pet Food category” />
According to research by Magpie E-commerce Intelligence, the cat food market in Indonesia reached IDR 470.1 billion, with 30.7 million products sold between January and May 2024. Wilhendra, CEO of Magpie, noted, “The highest increase in the Pet Food category occurred in May 2024, with the GMV increasing by 33.56% from the previous month.”
Market Share by E-commerce
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/08/public-21" alt="Picture: E-commerce market share of Pet Food category” />
In the pet food market, Shopee dominates with a 74.1% share, followed by Tokopedia (18.7%) and Lazada (6.87%). Shopee significantly increased its market share by 47% in May, while Tokopedia saw a 12% increase during the same period. “Compared to other e-commerce platforms, it shows that Shopee is preferred as the one-stop-platform for people to buy pet products,” said Wilhendra.
Cat Food Market Share by Brand
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/08/public-22" alt="Picture: Brand market share of Cat Food” />
The top five brands account for over half of the sales, with Royal Canin leading the cat food category with a 17.2% market share. Cat Choize follows with 12.5%, and Me-O holds 9.6%.
Cat Food Market Share Overtime
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/08/public-23" alt="Picture: Brand market share overtime of Cat Food” />
From January to May 2024, the cat food market was primarily dominated by Royal Canin and Cat Choize. Cat Choize saw a significant increase in February and March, surpassing Royal Canin but they regained the lead in subsequent months. Kitchen Flavor has shown steady growth, indicating promising potential despite its smaller market share.
Cat Food Top Brand on E-commerces
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/08/public-24" alt="Picture: Top Brand of Cat Food in Shopee” />
On Shopee, Royal Canin leads with a 15.86% share, generating IDR 55.28 billion in revenue. Cat Choize and Me-O follow closely behind in this competitive market.
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/08/public-28" alt="Picture: Top Brand of Cat Food in Tokopedia” />
On Tokopedia, Royal Canin is also the market leader with a 26.37% share. Cat Choize holds second place with a 15.94% share, while Me-O and Life Cat are in close competition, separated by only 0.32%.
Top-Selling Cat Food Products
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/08/public-29" alt="Picture: Product market share of Cat Food” />
Me-O’s top product is the Me-O Canned Cat Food Seafood Platter, which generated IDR 31.75 billion and sold nearly 2.24 million units. The Cat Choize Cat Salmon 800g is in second place, followed by the Royal Canin FCN Hair & Skin 2kg in third. “Consumers tend to purchase Me-O and Cat Choize products in smaller quantities but more frequently, whereas Royal Canin buyers prefer larger package sizes,” stated Wilhendra.
Thumbnail picture source: Freepik
This Press Release has also been published on VRITIMES
by | Aug 12, 2024 | Business
The Capacity Building Programme for Reducing Recycling-Related Marine Plastic Pollution in ASEAN Cities (CaRMPAC Project) will be officially launched on 16 August 2024 in Vientiane, Lao PDR. This significant regional initiative is designed to address the pressing issue of marine plastic pollution through targeted capacity building and implementation strategies. In conjunction with the launch, the outcomes of Phase 1 of the project have been published, including the Situation Assessment Reports and Technical Guidelines for six key ASEAN cities, which aimed at preventing plastic and resin pellet leakage from recycling facilities.
The Capacity Building Programme for
Reducing Recycling-Related Marine Plastic Pollution in ASEAN Cities (CaRMPAC
Project) will be officially launched on 16 August 2024 in Vientiane, Lao PDR.
This significant regional initiative is designed to address the pressing issue
of marine plastic pollution through targeted capacity building and
implementation strategies. In conjunction with the launch, the outcomes of
Phase 1 of the project have been published, including the Situation Assessment
Reports and Technical Guidelines for six key ASEAN cities, which aimed at
preventing plastic and resin pellet leakage from recycling facilities.
Publication of Situation
Assessment and Technical Guidelines
Phase 1 of the CaRMPAC Project
focused on a comprehensive situation assessment and the development of
technical guidelines, which aimed at preventing plastic and resin pellet
leakage from recycling facilities. This phase covered six key ASEAN cities: Pattaya,
Nonthaburi, Hanoi, Iloilo, Manila, and Vientiane. The situation assessment
revealed critical factors contributing to plastic leakage. That resulted in the
creation of technical guidelines and manuals tailored to each city to
improve recycling process and practices to prevent plastic leakage across both
formal and informal sectors. The outcomes of Phase 1, including the Situation
Assessment Reports and Technical Guidelines, have been published and are
available for free access here.
Launching Phase 2: Capacity
Building Programme
Following the successful completion
of Phase 1, Phase 2 of the CaRMPAC Project aims to expand its reach to
additional cities and countries, including Phnom Penh, Ho Chi Minh City,
Bandung, Davao City, and others. Over the next 24 months, this phase will address
the capacity gaps identified in Phase 1, with a particular focus on informal plastic
recyclers and relevant city government regulators. The objective is to promote
responsible recycling practices and sustainable plastic management through
enhanced training, increased awareness, and improved regulatory support.
The CaRMPAC Project is being implemented by the
Asian Institute of Technology’s Regional Resource Centre for Asia and the
Pacific, with support from the Regional Knowledge Centre for Marine Plastic
Debris of ERIA and the ASEAN Secretariat.
This Press Release has also been published on VRITIMES
by | Aug 12, 2024 | Business
The Capacity Building Programme for Reducing Recycling-Related Marine Plastic Pollution in ASEAN Cities (CaRMPAC Project) will be officially launched on 16 August 2024 in Vientiane, Lao PDR. This significant regional initiative is designed to address the pressing issue of marine plastic pollution through targeted capacity building and implementation strategies. In conjunction with the launch, the outcomes of Phase 1 of the project have been published, including the Situation Assessment Reports and Technical Guidelines for six key ASEAN cities, which aimed at preventing plastic and resin pellet leakage from recycling facilities.
The Capacity Building Programme for
Reducing Recycling-Related Marine Plastic Pollution in ASEAN Cities (CaRMPAC
Project) will be officially launched on 16 August 2024 in Vientiane, Lao PDR.
This significant regional initiative is designed to address the pressing issue
of marine plastic pollution through targeted capacity building and
implementation strategies. In conjunction with the launch, the outcomes of
Phase 1 of the project have been published, including the Situation Assessment
Reports and Technical Guidelines for six key ASEAN cities, which aimed at
preventing plastic and resin pellet leakage from recycling facilities.
Publication of Situation
Assessment and Technical Guidelines
Phase 1 of the CaRMPAC Project
focused on a comprehensive situation assessment and the development of
technical guidelines, which aimed at preventing plastic and resin pellet
leakage from recycling facilities. This phase covered six key ASEAN cities: Pattaya,
Nonthaburi, Hanoi, Iloilo, Manila, and Vientiane. The situation assessment
revealed critical factors contributing to plastic leakage. That resulted in the
creation of technical guidelines and manuals tailored to each city to
improve recycling process and practices to prevent plastic leakage across both
formal and informal sectors. The outcomes of Phase 1, including the Situation
Assessment Reports and Technical Guidelines, have been published and are
available for free access here.
Launching Phase 2: Capacity
Building Programme
Following the successful completion
of Phase 1, Phase 2 of the CaRMPAC Project aims to expand its reach to
additional cities and countries, including Phnom Penh, Ho Chi Minh City,
Bandung, Davao City, and others. Over the next 24 months, this phase will address
the capacity gaps identified in Phase 1, with a particular focus on informal plastic
recyclers and relevant city government regulators. The objective is to promote
responsible recycling practices and sustainable plastic management through
enhanced training, increased awareness, and improved regulatory support.
The CaRMPAC Project is being
implemented by the Asian Institute of Technology’s Regional Resource Centre for
Asia and the Pacific, with support from the Regional Knowledge Centre for
Marine Plastic Debris of ERIA and the ASEAN Secretariat.
This Press Release has also been published on VRITIMES
by | Aug 12, 2024 | Business
Philippine Veterans Bank (PVB) on its 32nd anniversary unveiled a new World War II History Wall at its main office in Makati City. The WWII History Wall is designed to pay tribute to the valor and sacrifice of Filipino veterans of World War II, who are also the original shareholders of the bank. 
Philippine Veterans Bank (PVB) on its 32nd anniversary unveiled a new World War II History Wall at its main office in Makati City. The unveiling recently held at their main branch in Makati was led by Mayor Abby Binay.
The WWII History Wall is designed to pay tribute to the valor and sacrifice of Filipino veterans of World War II, who are also the original shareholders of the bank. This feature will be a standard addition to all PVB branches nationwide.
The Makati branch, situated in an area historically significant for being a strategic target during the war, will reflect local WWII history through this installation.
“As we celebrate this important milestone, we honor the enduring spirit and immense contributions of our nation’s heroes to our society,” said Mike Villa-Real, First-Vice President of Philippine Veterans Bank.
He adds that the”History Wall embodies Veteran’s Bank’s continued commitment to remember our veterans and learn from the profound impact of their bravery.”
As an Authorized Government Depository Bank, PVB continues to serve government-owned and controlled corporations, government agencies, and local government units, aligning its operations with the needs and aspirations of the Filipino people.
Philippine Veterans Bank is a commercial bank owned by Filipino World War II veterans, established in 1992. The bank serves as a tribute to the veterans who fought for the country’s freedom and now plays a crucial role in providing financial services to both the public and private sectors.
As it marks its 32nd year, PVB continues to uphold its mission of contributing to the nation’s economic development while preserving the heroic tales of its founding shareholders.
For more information, visit www.veteransbank.com.ph or contact PVB at (632) 7902-1600.
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This Press Release has also been published on VRITIMES
by | Aug 11, 2024 | Business
Careless skincare manufacturers focus on hot new ingredients that may harm your skin. Don’t fall for the marketing hype when you see those untested chemicals.
Over 60 percent of all women report having sensitive skin. That’s an absolutely shocking number — but many skincare brands don’t seem to care.
The next time you’re out shopping for a lotion, salve or balm, take a look at what’s being advertised. To many people, if they see an extract named after a flower, leaf or tree, it gives the impression that the product must be “natural” — and natural means healthy, right?
In reality, those extracts and isolates are just chemicals — and they’re totally untested. Skincare brands don’t have to prove that anything actually works, or even that it’s from the source that they say it is.
The problem is particularly pressing in the Philippines, where rampant air pollution and powerful sunlight are constantly assaulting exposed skin. The ultrafine particles (UFPs) produced by our endless traffic gridlocks have been shown to cause skin inflammation and other issues.
In an environment that’s already so challenging, can your skin take yet another hit from harsh skincare products?
A problem with many layers
Skincare products all include several types of ingredients, such as surfactants, preservatives and humectants. Each of these ingredients can potentially cause issues.
Take sodium lauryl sulfate (SLS) for example. The surfactant, which can be made from natural coconut oil, makes cleansers foam up nicely in a way that makes users say: “Ahh! Fresh, clean skin!” That’s why a huge number of skincare brands use SLS in their products.
But SLS causes skin irritation in many people, which may only appear hours or days after usage. Worse, SLS has been found to be frequently contaminated with carcinogens, which can damage skin and even cause cancer.
And SLS isn’t even the active ingredient — it’s just part of the supporting cast.
But most consumers aren’t familiar enough with what’s on their skincare product’s label to know what to avoid. And so many skincare brands feel free to continue using problematic ingredients.
A new trend toward sensitive-friendly products
However, many people — and their dermatologists — have now caught on to the idea that a seemingly meticulous skincare routine can cause more harm than good.
That’s why some leading-edge brands have started focusing on sensitive skin friendly products. After all, with over half of all people reporting sensitive skin, it’s clearly a large market.
One recently launched brand, Croia, has worked with Philippines-based laboratory to assemble ingredient lists that are scientifically proven to work well with sensitive skin conditions.
“I’ve personally struggled with sensitive skin, and eczema, my whole life,” says Erika Castro-Morrison, Croia’s co-founder. “My whole family has. I got really tired of having to second guess my skincare routine.”
Both eczema and acne are widespread among Filipinas. Croia’s before-and-after testers have shared images with the company of their progress after using the milder topicals that the company offers.
For now, Croia is offering a collection of 5 products, ranging from the mild retinol, acne cleansers, toner, and moisturizer.
Croia is also trying to solve problems specific to the Filipino market, like that ever-present air pollution. Methionine, one of the ingredients in the Amino Acid Cleanser, is an amino acid already found in your body, and has been proven to help prevent damage from pollutants.
With any luck, the future of healthy, safe skincare will be bright — and so will your skin.
Croia products can be found at: Croia-Aoife.com, TikTok Shop, Lazada, and Shopee.
This Press Release has also been published on VRITIMES
by | Aug 8, 2024 | Business
The retail economy of the Philippines is driven by a relatively young and rapidly expanding population, presenting the region with opportunities and potential for growth. The growing digital penetration is also opening up new trends and shifts in behavior on how consumers in the region shop. The increase in both in-store and online shopping, especially in the retail sector in the Philippines, is calling for the need to adapt omnichannel strategies for enhanced customer experience.
With Filipinos becoming increasingly sophisticated, the expectation from brands to provide personalized experiences tailored to their preferences is now higher more than ever. This trend is driven by a diverse population spread across over 7,000 islands, each with its own cultural nuances and regional preferences. As Filipino consumers become increasingly sophisticated, their expectations for personalized brand experiences tailored to their cultural preferences are higher than ever. With over 7,000 islands showcasing diverse cultural nuances and regional preferences, understanding these subtleties is crucial. Brands must adapt by offering tailored solutions that resonate deeply with local tastes and values.
In such a fierce and competitive market, a one-size-fits-all loyalty strategy cannot lay the road to success for businesses. In order to succeed, brands need to understand the unique preferences of their consumers to cater to the cultural preferences and values and personalize their experience accordingly. There comes the dire need to provide a memorable customer experience so that the brand has higher recall value leading to a higher retention rate. All of this is possible with technologically advanced AI-powered loyalty software that takes care of the entire customer lifecycle to build customer loyalty.
Capillary Technologies has been the strategic partner of choice for major brands in the Philippines to overcome these challenges and win over value-sensitive and emotionally driven Filipino consumers. With over a billion consumers on the platform and having powered 100+ loyalty programs leading to 60% customer retention, brands have created hyper-personalized experiences, targeted rewards, leading to growth and profitability of the business while building customer loyalty.
In an exciting development, Capillary Technologies is collaborating with Janus Aether on an upcoming event that promises to bring innovative solutions and fresh perspectives to the forefront of the Philippine retail market. This collaboration aims to showcase how advanced technologies and creative strategies can come together to enhance customer experiences and drive loyalty in new and impactful ways.
Stay tuned for more updates, there is something exciting coming up! Checkout the website for more details: [Capillary Technologies] (https://www.capillarytech.com/)
This Press Release has also been published on VRITIMES
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