by Penny Angeles-Tan | Mar 5, 2020 | Business
SM won seven Gold Anvil Awards for SM Cares and Global Peace Foundation’s Global Youth Summit (Tool), SM Cares’ Emergency Preparedness Forum for the Disabled and Elderly (Program), SM Supermalls’ Employee Experience Journey (Program), SM Prime’s “Pride in My Purpose” Video (Tool), SM Investments Corporation’s 2018 Sustainability Report (Tool) and Global Reporting Initiative Sustainability Summit 2018 (Program), and the SM Development Corporation (SMDC) “Protect our Community” (Program).
Among the 16 Silver Anvil Award winners from SM include:
- SM Supermalls’ #VoteForMom Program and Tool), #SMforSMEs (Program), Unplugged and Play (Tool), SM City Angono’s Art Walk (Program), SM City Marikina’s Junior Firefighters Camp (Program), SM City Taytay’s Barbie in the East Wedding Edition (Tool), SM Cares’ Disaster Preparedness Forum (Tool);
- SMDC’s “Love ko si Lolo, Love ko si Lola” (Program) and “Protect our Community” (Tool); SMIC’s 2018 Annual Report (Tool), “So Many Stories” (Tool), and Sustainability Microsite (Tool);
- SM Prime’s 2018 Sustainability Report (Tool); and
- SM Foundation’s Spreading #SocialGood (Program) and 2018 Annual Report (Tool).
“We owe our success to our customers and stakeholders who continue to recognize the value of our public relations campaigns and initiatives. These wins continue to fuel our passion for innovation and commitment to taking customer experiences to a notch higher,” the company said.
Conferred annually by the PRSP, the Anvil is a symbol of excellence in public relations in the country. Considered as the Oscars of public relations and the most coveted prize in the industry, the Anvil Awards recognize outstanding public relations tools, programs, and practitioners discerned by select PR professionals and assessed by a distinguished multi-sectoral jury.
For more info about SM Supermalls, visit www.smsupermalls.com, or follow its social media accounts on Facebook, Twitter, and Instagram (@SMSupermalls).
by Penny Angeles-Tan | Jan 17, 2020 | Advocacy
After the recent eruption of the Taal Volcano in Batangas which affected thousands of Filipinos in Southern Luzon, the SM Group immediately mobilized Oplan Tulong Express, a relief operations program that gave assistance to the victims.
“SM has always been a partner of the community, especially in times of need and disasters. After the devastating calamity, we immediately reached out to those displaced by the eruption,” said Steven Tan, chief operating officer of SM Supermalls.
Spearheaded by the SM Foundation, the corporate social responsibility arm of the SM Group including SM Prime Holdings, Oplan Tulong Express served as one of the first responders and gave assistance to communities in forms of Kalinga relief packs, medical missions and medicines, and other basic needs.
Upon the mobilization of Oplan Tulong Express, SM Foundation, SM Supermalls, SM Cares, and Philippine National Red Cross all worked closely together to help the victims as soon as possible. They sent a truckload of over 2,500 6-liter bottled water to the evacuation centers in Batangas City and Lipa. They also prepared and delivered over 6,500 Kalinga relief packs to the evacuation centers and sorting sites. These packs contained bottled mineral water, rice, ready-to-eat meals, and instant noodles. Oplan Tulong Express Booths were also activated right away to accept in-kind and cash donations in our 12 SM malls in South Luzon.
In partnership with SM Malls and SM Retail, there is also an ongoing Oplan Tulong Express Medical Mission in Lipa, Batangas, Bauan, and Inosluban-Maraouy which can help with different medical cases that were caused by the eruption. SM has deployed two mobile clinics with basic medication, health services and facilities such as x-ray, ECG, nebulizers, and oxygen for the medical mission. Volunteer doctors and medical personnel can also serve up to 1,200 medical cases a day.
Aside from relief operations, SM also ensured the safety and well-being of its employees. It reached out to its employees who live in the affected areas and made sure that their families are safe and given the utmost relief support and assistance. Moreover, SM Lemery in Batangas has been closed since Monday but its employees were absorbed by nearby SM malls in Batangas City and Lipa City. A total of 80 displaced employees were also given an emergency fund and SM Go Bags with first aid needs and kalinga relief packs.
To help secure the livelihood of tenants and their employees, micro, small and medium establishments located in affected malls were given the opportunity to open and do business in other South Luzon malls so that their livelihood and that of their employees is secure.
SM’s disaster recovery center in Clark also has copies of important business records and documents for tenants who have enrolled in the program, especially Micro, Small, and Medium Enterprises, to retrieve and use for insurance claims, among others.
SM Prime Holdings group, SM Cares, SM Foundation, and their partners from the Philippine National Red Cross, extend their gratitude to those who donated cash and in kind. To those who want to donate, you may drop off your donations at the designated Oplan Tulong Express booths in 12 SM malls in South Luzon, namely Bacoor, Dasmariñas, Molino, Rosario, Trece Martires, Imus, Sta. Rosa, San Pablo, Calamba, Batangas, Lipa, and Lucena.
by Penny Angeles-Tan | Nov 23, 2019 | Health and Wellness
Taking a leap towards a more gender-inclusive community, SM Supermalls will begin to install all-gender restrooms in its malls starting with its premier malls across Metro Manila, including SM Mall of Asia, SM City North EDSA, SM Megamall, SM Aura Premier, The Podium, and at SM Seaside City Cebu beginning this November.
“With inclusivity and innovation at the core of everything we do, we endeavor to create spaces where all shoppers are welcome,” said SM Supermalls COO Steven Tan.
As the third home of Filipinos after work and school, SM Supermalls will continue to provide a safe community space that advocates inclusivity, equality, and respect for all regardless of gender expression, identity, or sexual orientation.
For more information, visit www.supermalls.com or check out SM’s social media accounts on Facebook, Twitter, and Instagram (@SMSupermalls).
by Penny Angeles-Tan | May 23, 2019 | Events
Learn about good health and well-being for expecting mothers at “Mama’s Lullaby” a musical event by SM Cares, in partnership with Natalac.
by Penny Angeles-Tan | May 5, 2019 | Business
Sam, the country’s first-ever in-mall smart robot at SM Megamall
As part of a series of innovations designed to improve customer malling experience, SM Supermalls raises the bar in customer service with the introduction of SAM, the country’s first-ever in-mall smart robot – launched at SM Megamall.
“Throughout the years, innovation has always been at the core of SM’s growth in delivering better malling experiences. This year, one of our key strategies is to leverage on the latest and most advanced technologies,” said Steven Tan, SM Supermalls COO.
Created in partnership with the Cal-Comp Technology (Philippines), a leading provider of electronic and original design manufacturing services, SAM is an artificial intelligent (AI) humanoid robot specially programmed to deliver a smoother, more personalized, and efficient interaction with customers.
SAM is designed to help with directions and provide mall information about the latest deals, promos and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall.
Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules and promos, to name a few.
SAM was recently launched at SM Megamall and can be found at the Mega Atrium, Mega Fashion Hall or Bank Drive. It will also be deployed in other SM malls soon.
For more information, visit SM Supermalls’ official website at https://www.smsupermalls.com/, or its Facebook, Twitter and Instagram accounts: @smsupermalls.
“SM has always been a partner of the community, especially in times of need and disasters. After the devastating calamity, we immediately reached out to those displaced by the eruption,” said Steven Tan, chief operating officer of SM Supermalls.
Taking a leap towards a more gender-inclusive community, SM Supermalls will begin to install all-gender restrooms in its malls starting with its premier malls across Metro Manila, including SM Mall of Asia, SM City North EDSA, SM Megamall, SM Aura Premier, The Podium, and at SM Seaside City Cebu beginning this November.
“With inclusivity and innovation at the core of everything we do, we endeavor to create spaces where all shoppers are welcome,” said SM Supermalls COO Steven Tan.
Learn about good health and well-being for expecting mothers at “Mama’s Lullaby” a musical event by SM Cares, in partnership with Natalac.
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