SM won seven Gold Anvil Awards for SM Cares and Global Peace Foundation’s Global Youth Summit (Tool), SM Cares’ Emergency Preparedness Forum for the Disabled and Elderly (Program), SM Supermalls’ Employee Experience Journey (Program), SM Prime’s “Pride in My Purpose” Video (Tool), SM Investments Corporation’s 2018 Sustainability Report (Tool) and Global Reporting Initiative Sustainability Summit 2018 (Program), and the SM Development Corporation (SMDC) “Protect our Community” (Program).

Among the 16 Silver Anvil Award winners from SM include:

  • SM Supermalls’ #VoteForMom Program and Tool), #SMforSMEs (Program), Unplugged and Play (Tool), SM City Angono’s Art Walk (Program), SM City Marikina’s Junior Firefighters Camp (Program), SM City Taytay’s Barbie in the East Wedding Edition (Tool), SM Cares’ Disaster Preparedness Forum (Tool);
  • SMDC’s “Love ko si Lolo, Love ko si Lola” (Program) and “Protect our Community” (Tool); SMIC’s 2018 Annual Report (Tool), “So Many Stories” (Tool), and Sustainability Microsite (Tool);
  • SM Prime’s 2018 Sustainability Report (Tool); and
  • SM Foundation’s Spreading #SocialGood (Program) and 2018 Annual Report (Tool).

“We owe our success to our customers and stakeholders who continue to recognize the value of our public relations campaigns and initiatives. These wins continue to fuel our passion for innovation and commitment to taking customer experiences to a notch higher,” the company said.

Conferred annually by the PRSP, the Anvil is a symbol of excellence in public relations in the country. Considered as the Oscars of public relations and the most coveted prize in the industry, the Anvil Awards recognize outstanding public relations tools, programs, and practitioners discerned by select PR professionals and assessed by a distinguished multi-sectoral jury.

For more info about SM Supermalls, visit www.smsupermalls.com, or follow its social media accounts on Facebook, Twitter, and Instagram (@SMSupermalls).

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By Penny Tan

Penny wears many hats. She is an educator, writer, editor, blogger, social media manager, web developer, and enthusiastic home baker and cook. As an educator, she teaches multimedia and web development at both the senior high and college level. On the side, she writes and edits textbooks, writes AVP scripts, manages clients’ social media accounts, designs websites for clients, and writes on her lifestyle blogs about family, health, pets, and cooking. At home she is the resident “chef” and enjoys trying out simple to complicated recipes every day for her family to enjoy from available ingredients – baked, fried, steamed, stewed, grilled, broiled – she likes to do them all. Making dishes from scratch is something she loves to do. She also likes experimenting and creating new dishes by building on ready-to-eat dishes that can be bought at supermarkets and groceries.

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