by Penny Angeles-Tan | Jul 3, 2018 | Business
Teen star Andrea Brillantes wears the hottest “Better Than Basic’ products in Careline’s newest television commercial (TVC). Together with the new members of the Careline Gang, the video also features Bloom, Pop and Kiss, three new product concepts that celebrate beauty in diversity.
Bloom
Bloom is all about enhancing the cheeks with Careline’s Oil Control Blush-On, Lip. Cheek and Jelly Tint. The blusher blends perfectly without caking while the lip and cheek tint gives an instant glow without the sticky feel. For a lasting red shade, the Jelly Tint comes in a gel-like formula that easily dries.
Pop
The Pop concept intensifies the eyes with Careline’s Graph-Ink Liner, Best Brow Liner, Go Big and Go Long Mascara. The Graph-Ink liner produces a sharp contrast and definition to the eyes while the Best Brow retractable liner is easy to hold for a fuller and perfectly defined eyebrows. Add volume to your lashes with Careline’s Go Big and Go Long Mascara which glides through the lashes with fine bristles to increase length.
Kiss
Careline’s Kiss concept transforms the lips in various shades with Kiss Sticks, Matte Liquid and Melted Metallic lip colors. The Kiss Sticks (P175) treats the lips to a creamy kissable feel with a flawless matte finish while the Matte Liquid Lipstick (P210) gives a fully pigmented-matte coverage that dries fast and glides evenly with just one swipe.
The new TVC also features this year’s Careline gang composed of Silvana Rauch, Nykhi Arines, Keisha Jao, and Marco Vidal. The winners of Careline’s online model search, apart from their physical attributes all four represents Careline’s campaign for individuality and self-expression.
Be better than basic with Careline, the Filipina teen’s go-to cosmetic brand! For more information, visit their official website http://www.careline.com.ph/, Facebook page https://www.facebook.com/CarelineCosmetics/, and Instagram https://www.instagram.com/CarelinePH/.
by Penny Angeles-Tan | May 26, 2018 | Health and Wellness
You’ve prepared the ideal summer get-up – heat-proof clothes, light makeup, and lots of sunscreen. Now all you need is a fresh scent to complete the perfect ensemble.
The Flora Collection of Blackwater, Ever Bilena Cosmetics’ personal grooming line, is perfect to put in this hot season. Smell good all day with this collection as these summer scents are crafted to swap out those heavy scents for something fruity, lighter and sweeter.
Daiana Menezes for Blackwater Fragrances of Ever Bilena
During this extremely hot season, Brazilian head-turner and Blackwater Woman ambassador Daiana Menezes uses only the coolest fragrance to seize the summer days with a fresh smell.
The Blackwater Woman Flora Collection is a new, casual fragrance, a collection of delicately blended scents. Women have four expertly-crafted scents to choose from for everyday use: Calm Heart, Love Blues, Pearl Beauty and Tender Smile.
For a light, fresh scent, Calm Heart is a scent that lures a space in your summer fragrance arsenal. This on-point fragrance blends mandarin blossoms with pink pepper and ginger for a sexy hint of spice that reminds of a playful summer.
Tender Smile gives an interesting scent that has a powdery baby smell and keeps the smell of perspiration away, ideal for a carefree day walk at the beach.
Delectable fruity summer scents are always a good choice for summer as it doesn’t leave you feeling sticky. A tropical scent, Pearl Beauty is perfect for a warm day stroll that contains a mix of honeyed oranges and wild berries while Love Blues is a sweet and delicate blend of violet florals with a refreshing fruity twist, best for attracting a vibrant feeling this season.
Blackwater Women’s offers collections that are carefully crafted for every Filipino woman to smell good and fresh in order to seize the summer days!
For more information, visit Blackwater’s official website http://blackwater.com.ph/ and on their Instagram page https://www.instagram.com/blackwaterwomen/.
by Penny Angeles-Tan | May 18, 2018 | Awards and Competitions, Beauty
Trisha Denise Montero as an extra-terrestrial
Trisha Denise Montero, design graduate and young mother from Las Piñas City, won The Big Beauty Challenge Year 2 top prize with her whimsical rendition of the grand finals theme, Extra-terrestrial.
Montero, who first won in the weekly Disney Princess-themed challenge, bested nine other aspiring makeup artists. She took home P70,000 cash and P30,000 worth of Ever Bilena makeup products.
The cosplayer, who took a break when she became a mom, said, “I’m very grateful to have a family who supports my passions. Winning The Big Beauty Challenge will give me the opportunity to go back to cosplaying and support my family at the same time.”
Katherine Catiis won the special People’s Choice Award and P20,000 in cash. She had the most number of Facebook likes and shares. Hajie Alejandro received P30,000 as first runner-up while Zjhay Taupan P15,000 as second runner-up.
Competition judges were Ever Bilena executives, including key accounts manager Denise Sy-Muñez, marketing manager Olive Padilla and brand manager Christel Roca.
The contest, now on its second year, encouraged students, aspiring and professional makeup artists to create a tutorial on how to achieve a complete makeup look following a specific theme and using only Ever Bilena products.
Ever Bilena, the country’s leading local cosmetics brand, also carries Ever Bilena Advance, a full range of makeup essentials for young professionals, Ever Bilena Naturals for skin care and Careline cosmetics for teens. It also has the Blackwater brand for fragrance and other personal care products.
To know more about Ever Bilena and The Big Beauty Challenge Year 2, visit Ever Bilena’s website, www.everbilena.com.ph and Facebook page, www.facebook.com/everbilenacosmetics
by Penny Angeles-Tan | Mar 26, 2018 | Beauty
Careline, the Philippines’ go-to cosmetic brand, breaks stereotypes and celebrates diversity in race, gender, and culture with its genderless beauty campaign.
At a time when gender fluidity is rising, Careline encourages inclusion of everyone regardless of size, shape, gender, and color. What better way to promote beauty in diversity than by gathering seven influential millennials, the Careline Gang, who are confident in their own skin?
The Careline Gang
The Careline Gang consists of Seff Francisco, Mara Luz Smith, Rei Germar, Kenny Manalad, Margarita Gumabao, Emma Briones, and Brittany Rhodes. They are proud of who they are and embrace their flaws –that set them apart from the crowd.
With thousands of social media followers, these influencers are sure to make other Filipinos understand the real meaning of beauty. They, together with Careline, know no rules.
Make-up can boost self-confidence. Getting creative and playing around with cosmetics is one way of representing and celebrating your individuality. Through the Careline Gang, Careline aims to spread awareness of breaking gender barriers.
Be brave. Be real. Be confident. Be you. Love yourself.
For more information, visit their official website http://careline.com.ph, their Facebook page https://www.facebook.com/CarelineCosmetics, and their Instagram page https://www.instagram.com/carelineph.
by Penny Angeles-Tan | Mar 6, 2018 | Beauty
Transform your eyes with the easy-to-use Graph-Ink Liner from Careline. The long-lasting, water-based formula, with its high-precision felt-tip applicator, defines the eyes with a stunning graphic line—no need to reapply throughout the day. The formula is smudge and waterproof, providing a secure and long-lasting look.
For a flawless facial finish, highlight your cheekbones with Careline’s Oil Control Blush-On. With a versatile range of colors, from soft to vivid, the fine texture blends perfectly into the skin without caking, empowering you to create your unique look.
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