by Penny Angeles-Tan | Feb 16, 2018 | Awards and Competitions
A chance to win P100,000 is up for grabs at this year’s Ever Bilena Big Beauty Challenge!
All aspiring and professional makeup artists are invited to create a makeup tutorial video based on a weekly theme. The one-to-three minute video material must show the makeup artist creating the look using Ever Bilena products.
Diana Angela Llanto, creative brows winner
Contest details
- The makeup theme of the week is posted every Friday at the Ever Bilena Cosmetics Facebook page.
- Participants have seven days to create their videos.
- All entries must be uploaded by Thursday, 11:59 PM, on the participant’s Facebook page with the hashtags #EBBigBeautyChallengeYear2 and #everbilena.
- Participants can submit as many videos as they wish.
- One winner will be chosen every week and will receive P15,000 cash.
- All weekly winners will compete in the grand finals.
- The contest will run until February 22, 2018.
This year’s Big Beauty Challenge winner will receive P70,000 cash and P30,000 worth of Ever Bilena Products.
Criteria for judging:
- Ever Bilena products used in the video, 20%;
- creativity, 40%;
- makeup executions and skills, 20%;
- and most number of views and shares, 20%.
This contest is open to everyone! To know more about Ever Bilena and “The BIG Beauty Challenge,” visit www.everbilena.com.ph and Facebook page, www.facebook.com/everbilenacosmetics.
by Penny Angeles-Tan | Feb 2, 2018 | Stories
The beauty of the Filipina will definitely shine with the all-out support from Ever Bilena, the country’s leading cosmetics brand Ever Bilena. CEO Dioceldo Sy assured Binibining Pilipinas Charities president Stella Marquez Araneta that all candidates will look their best throughout the pageant season.
The official makeup sponsor of 2018 Binibining Pilipinas beauty pageant, the Ever Bilena team will create picture-perfect looks for all 40 candidates for their pre-pageant events, charity visits and coronation night.
by Penny Angeles-Tan | Jan 27, 2018 | Business
Ever Bilena, the country’s no. 1 color cosmetics retail company welcomes the “Queen of All Media” Kris Aquino to its growing family.
Dioceldo Sy, Ever Bilena CEO
“We are so excited that Kris is with us. Ever Bilena’s success is built on credibility and this is what our newest ambassador brings,” says Ever Bilena CEO Dioceldo Sy.
Over the years, the brand has evolved along with its growing market by providing fresh and trendy color cosmetics to women of different lifestyles. “We have been in the business for 35 years. We are proud not only because we are the leader in color cosmetics but also because we are a Filipino brand,” Sy said.
He added that, like most retail products, Ever Bilena is facing a new generation of users. “Makeup trends, such as fashionable colors, change so quickly because of social media and online platforms. We welcome this challenge with innovative products for everyone who wants to be beautiful and confident.”
Kris Aquino, newest Ever Bilena brand ambassador
As the newest ambassador for the cosmetics brand the “Queen of All Media” is all set to try Ever Bilena’s over 1,000 products. From eye shadows, mascaras, BB creams, and concealers, to fragrances, lipsticks, palettes, and tools, makeup lovers can expect a lot of excitement from the much-awaited partnership.
“Looking good is no longer a luxury,” said Sy. “Our products are affordable but known to be of high quality and trusted by generations. It’s easy to make money, but it’s very hard to earn credibility, which should always be the foundation and capital of any business.”
As a brand ambassador, Ever Bilena could hardly go wrong with Kris Aquino. It almost feels as though she has the Midas touch as any product or service she endorses is sure to prosper.
To learn more about Ever Bilena and its brands, visit www.everbilena.com.ph, https://careline.com.ph/, and http://blackwater.com.ph/.
by Penny Angeles-Tan | Jan 23, 2018 | Business
“It Girl” Martine Cajucom is the newest face of Ever Bilena. Beautiful, smart, vibrant and very stylish, the model-entrepreneur currently runs a growing eyewear business.
Martine is very happy working behind-the-scenes. Moving back to Philippines after living in L.A. for several years, she never thought that she would one day have fashion and beauty gigs just like her equally popular cousins Georgina Wilson and Isabel Daza.
Whether she’s in comfortable work wear, or all-dressed-up for a glittery event, trust Martine to stand out from the crowd. “I have an eye for color and this has always defined my personal style,” says the newest endorser of Ever Bilena Cosmetics. “This is something people easily notice when they see my profile or my made-up look.”
When you scroll through her Instagram, you’ll see her retro, sometimes whimsical, images. A naturally visual person, she took up Journalism in college, focusing on photo journalism. “But there were also a lot of writing, media and design”, she says.
She attributes her personal style to life experiences – her travels, her love for the color pink and her “colorful and full of life” family. “I am very feminine, and pink to me is a color that feels alive,” she says.
Martine says she immediately fell in love with Ever Bilena’s matte lipstick the first time she tried it. “I bought an entire set. I thought it had the best matte formula.”
Truly enjoying the brand Martine is thrilled to try more products. “Ever Bilena has a broad array of different shades and colors which undoubtedly will match any look ”.
An “It Girl” who knows what she wants, Martine is delighted to be part of the Ever Bilena family . “This is exciting for me because beauty has been something I’ve always been passionate about,” she says. “Ever Bilena has become a lot more modern in the past five years since I first tried their product and I’m so happy to be part of that movement.”
To see more of Martine and learn more about Ever Bilena’s products, visit Ever Bilena’s website, www.everbilena.com.ph, and follow their Facebook page, www.facebook.com/everbilenacosmetics.
by Penny Angeles-Tan | Jan 17, 2018 | Advocacy
Ever Bilena, the country’s leading cosmetics brand, is a proud supporter, with the Chamber of Cosmetics Industry of the Philippines (CCIP), of this year’s “Hope for Lupus Run” on January 21 at the SM Mall of Asia.
The event is held in partnership with Hope for Lupus Foundation.
Lupus, a chronic autoimmune disease, causes the body’s immune system to become hyperactive and to attack normal, healthy muscles and organs. This leads to inflammation, swelling and damage to the skin, joints, kidneys, blood, heart and lungs.
The disorder is more common among women. Ever Bilena, with its large women clientele, is working closely with Hope for Lupus Foundation to promote early detection and proper treatment of the disease. The foundation logo is currently part of the uniform of Blackwater Elite, Ever Bilena’s official PBA team.
“Hope for Lupus Run” participants can join the 5k, 10k, or 21k race. Lupus patients can join the 1k butterfly warrior march.
Entry fee for the 21k race is P1, 000, inclusive of race bib, shoetag with RFID (radio frequency identification), race shirt, a “Finisher” shirt and medal. For 10k and 5k races, entrance fees are P750 and P650, respectively. The fee covers race bib, shoetag with RFID and race shirt. Fee for the butterfly warrior march is P350, inclusive of a race shirt and umbrella.
Registration is being conducted until January 14, 2018 at GNC stores, such as those in Trinoma, SM Megamall, SM Aura, Glorietta, SM Mall of Asia and Alabang Town Center.
“It Girl” Martine Cajucom is the newest face of Ever Bilena. Beautiful, smart, vibrant and very stylish, the model-entrepreneur currently runs a growing eyewear business.
When you scroll through her Instagram, you’ll see her retro, sometimes whimsical, images. A naturally visual person, she took up Journalism in college, focusing on photo journalism. “But there were also a lot of writing, media and design”, she says.
Truly enjoying the brand Martine is thrilled to try more products. “Ever Bilena has a broad array of different shades and colors which undoubtedly will match any look ”.
An “It Girl” who knows what she wants, Martine is delighted to be part of the Ever Bilena family . “This is exciting for me because beauty has been something I’ve always been passionate about,” she says. “Ever Bilena has become a lot more modern in the past five years since I first tried their product and I’m so happy to be part of that movement.”
The event is held in partnership with 
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