tpb-logoThe Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), is set to boost tourism in the Philippines as it simultaneously mounts the Philippine Travel Exchange (PHITEX) and MICE Buyers Invitational (MICECONnect) 2019 on October 20 to 27 to promote the Philippines as a prime tourist destination for both leisure and MICE (Meetings, Incentives, Conventions, and Exhibits/Events).


Now in its 18th year, PHITEX is considered to be the biggest travel trade event in the country, with close to 200 sellers and 200 buyers participating. The main highlight of the event is the one and a half day business-to-business (B2B) session between foreign buyers and local sellers to encourage tourism-related discourse among the participants, and open doors for business opportunities.

Marie Venus Tan, TPB COO
Marie Venus Tan, TPB COO

“PHITEX is mounted annually as a support for stakeholders in the travel trade industry,” says TPB COO Marie Venus Tan.

“Instead of working as individual operators and sellers, we provide a platform for them to connect to hundreds of buyers from all over the world in one venue, which saves them precious time and money. The event also gives buyers a more comprehensive view of the different destinations and packages that they can sell to consumers, either as an individual or bundled tours.”

Participants also took part in the PHITEX educational seminar where industry leaders discussed new trends in tourism marketing as well as marketing strategies in mature and emerging markets while keeping the theme of “Philippine Tourism: Trailblazing Responsible Travel and Inclusive Growth,” in mind.

Giving their insights were Thomas Graham, Co-Founder of Make A Difference (MAD) Travel, Carlos Mori Rodriguez, the Chief Innovation Officer of EON The Stakeholder Relations Group, and Nelly Nuezca Dillera, CESO III, the Deputy Executive Director of the Philippine Trade Training Center – Global MSME Academy, who ended the seminar on how DTI is building capabilities for halal development and certification.”

MICECONnect 2019


Meanwhile, MICECONnect 2019, aims to accelerate the Philippine MICE industry by gathering MICE suppliers to showcase the country as a premium destination for international events and conferences.

Happening simultaneously with PHITEX, MICECONnect 2019 is the continuation of a two-year program as a comprehensive educational seminar for local MICE stakeholders to learn new and effective global trends, approaches, and methods. This year’s focus is conducting business networking opportunities to further develop the country’s MICE industry.


MICECONnect 2019 likewise features B2B sessions for Philippine and foreign MICE buyers, and include a hotel and MICE venue inspection. Moreover, MICECONnect delegates will be treated to post-event tours to highlight some of the country’s premier MICE destinations including Iloilo City, Bacolod, Davao, Boracay, Cebu, Bohol, Palawan, Tagaytay, Manila, and Batangas.

More importantly, both PHITEX and MICECONnect 2019 enable TPB to support and raise awareness on sustainable community-based tourism. Apart from promoting what the Philippines can offer, TPB also advocates for the protection of natural assets and expanding the benefits of tourism to communities that are directly and indirectly affected by the industry, consequently helping DOT towards achieving its goals for the 2030 Agenda for Sustainable Development.

To know more about PHITEX and MICECONnect 2019, visit the following websites:

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By Penny Tan

Penny wears many hats. She is an educator, writer, editor, blogger, social media manager, web developer, and enthusiastic home baker and cook. As an educator, she teaches multimedia and web development at both the senior high and college level. On the side, she writes and edits textbooks, writes AVP scripts, manages clients’ social media accounts, designs websites for clients, and writes on her lifestyle blogs about family, health, pets, and cooking. At home she is the resident “chef” and enjoys trying out simple to complicated recipes every day for her family to enjoy from available ingredients – baked, fried, steamed, stewed, grilled, broiled – she likes to do them all. Making dishes from scratch is something she loves to do. She also likes experimenting and creating new dishes by building on ready-to-eat dishes that can be bought at supermarkets and groceries.

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