tpb-logoTo boost efforts in attracting Korean tourists to visit the Philippines, Tourism Promotions Board (TPB) Philippines, the marketing arm of the Department of Tourism, will be participating in two major travel fairs happening in South Korea —The Korea World Travel Fair (KOTFA) on 06 to 10 June 2019 and HanaTour International Travel Show on 07 to 09 June 2019.


KOTFA is the biggest international travel fair in Korea with the participation of both international and domestic tourism-related organizations. This year, KOTFA is expected to generate an attendance of approximately 500 companies and 70 countries. The Philippines reserved six (6) booth spaces to be shared with airlines, hotels and top Korean travel agents in Seoul.


hanatourMeanwhile, HanaTour is Korea’s largest tour wholesaler with 1,200 HanaTour exclusive sales offices selling 14,000 tourism products through its 7,000 partners across the globe. This year, the Philippines is the featured country, co-marketing and promoting with HanaTour from June to July 2019, with multiple online and offline activities. The Philippines will also have eight (8) booth spaces at the event to help retail agencies aggressively sell and promote Philippine tour products, and provide general information about the country to the public.

South Koreans make up a huge portion of tourists visiting the Philippines annually, sharing approximately 22.3% of 1,587,959 visitors in 2018. TPB aims to increase Korean visitor arrivals by 25.80% upon completion of all tourism development plans by 2022, which will highlight the natural wonders of the Philippines.

As the country strengthens its campaign “It’s more fun in the Philippines” Korean tourists will get to choose from many offerings such as its beautiful pristine beaches, expansive shopping centers, dozens of adventure-laden activities, and the renowned warm hospitality of the Filipinos.

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By Penny Tan

Penny wears many hats. She is an educator, writer, editor, blogger, social media manager, web developer, and enthusiastic home baker and cook. As an educator, she teaches multimedia and web development at both the senior high and college level. On the side, she writes and edits textbooks, writes AVP scripts, manages clients’ social media accounts, designs websites for clients, and writes on her lifestyle blogs about family, health, pets, and cooking. At home she is the resident “chef” and enjoys trying out simple to complicated recipes every day for her family to enjoy from available ingredients – baked, fried, steamed, stewed, grilled, broiled – she likes to do them all. Making dishes from scratch is something she loves to do. She also likes experimenting and creating new dishes by building on ready-to-eat dishes that can be bought at supermarkets and groceries.

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