Ever Bilena Archives - Page 4 of 8

Ever Bilena CEO bags an award

by Penny Angeles-Tan | Jan 5, 2019 | Awards and Competitions

Dioceldo Sy, Ever Bilena CEO

Ever Bilena chief executive officer Dioceldo Sy was recently awarded as the Regus Entrepreneur of the Year during the 2018 Asia CEO Awards. The Asia CEO Awards is the largest business awards event in the Philippines and in Southeast Asia that recognizes extraordinary leaders who have demonstrated outstanding achievement for their organizations and contributions to others.

This award is a testament to Ever Bilena’s dedication to bringing affordable and high-quality beauty products to Filipinas. The country’s leading cosmetics company headed by Sy continues to grow since its establishment. Photo shows Dioceldo Sy and Ever Bilena chief operating officer Siliman Sy.

Trendy makeup techniques to glam up for New Year!

by Penny Angeles-Tan | Dec 28, 2018 | Awards and Competitions

Start off the New Year on a positive and fun vibe with makeup looks that match your personality and resolutions. Bold and sparkly colors are fail-proof makeup looks that you can try for a more adventurous and glamorous year to come. But if you’re all set on channeling an easygoing and wholesome vibe, you can go for fresh and monochromatic looks this 2019. Let Careline, the Filipina teen’s go-to cosmetic brand under Ever Bilena Cosmetics, guide you:

Fresh

Planning for a new makeup routine for everyday look? Go for a fresh and youthful makeup look using Careline’s Multi Sticks (P205).

Start by applying the Blur Stick all over the face to keep it smooth and oil-free. This will also ensure that your makeup stays in place the whole day.
Hide blemishes and highlight your facial features with the Brighten Stick.
Then, with the Contour Stick, draw a line along your temples, the hollows of your cheeks, jawline and sides of the nose. Tap area of contour color with your fingers.
Add a pop of color on the cheeks, lips and even eyes with the Rose and Peach Sticks.
Complete the look with a healthy glow using the Strobe Stick, applying on the high points of your cheeks, the inner corners of the eyes, eyebrow bone, and bridge of your nose, Cupid’s bow, and chin.

Monochromatic

Careline Multi Sticks in Rose and Peach

The monochromatic look involves keeping your eyes, lips, and cheek within the same makeup shades. Perfect for any occasion, this makeup trend is not only easy to wear but also easy to apply.

The trick is to choose a color that complements your skin tone like Careline Multi Sticks in Rose and Peach.

You can apply it all over your lids, even dab some on your cheeks and use it on your lips. Voila! You’re good to go.

Bold brows and lips

Bold brows and lips will never go out of style. To achieve this look, be sure your eyebrows are well-groomed so it’s easy to fill them in with your preferred eyebrow product.

With the brow comb, brush your eyebrow hairs upward then fill in sparse spots with Careline’s Best Brow Liner (P160) in Taupe or Brunette.

Complement your look with bold lips using your preferred shades from Careline’s Metallic Lipstick (P210) or Matte Liquid Lipstick (P210).

Careline Melted Metallic Lipstick and Careline Matte Liquid Lipstick

Smoky eyes, soft lips

Smokey eyes are perfect during special celebrations or a night out with your friends. It’s easily doable by filling in your whole lids with Careline Color Pencil (P65), which has a creamy texture that can be used as an eyebrow and eyeliner pencil. After application, blend it with a flat eye shadow brush. Of course, smoky eyes aren’t complete without a swipe of Go Big! Mascara (P185) on your lashes and dramatic winged-eyes using Careline’s Liquid Eyeliner (P105). Balance it out with any nude shade of lipstick using Careline Kiss Sticks (P180).

Try these easy to-do makeup looks and you’re sure to look party-ready for the coming holidays.

To know more about Careline, visit https://careline.com.ph/

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Ever Bilena leads zero-waste management campaign

by Penny Angeles-Tan | Dec 8, 2018 | Advocacy

Ever Bilena, the country’s leading cosmetics brand, took a step closer to protect and preserve our environment as it launched it zero-waste management program. A highlight of the launch is the unveiling of the iECO-800, a thermal burner that is smokeless and odorless and burns almost all kinds of solid waste.

Present during the launch were (L-R) ABS-CBN publishing president and CEO Ernie Lopez, Pacific Online Systems Corporation chair and president Willy Ocier, Department of Public Works and Highways secretary Mark Villar, Ever Bilena president and CEO Dioceldo Sy, and SM Prime Executive Committee chair Hans Sy.

Enhance your best features

by Penny Angeles-Tan | Aug 30, 2018 | Beauty

Ever Bilena’s Sculpt and Strobe Stick (P225) is the newest make-up go-to for a bright and glowing, well-defined look. The 2-in-1 cream-based stick helps sculpt your face to enhance your facial structure and illuminate it for a glowing look.

The Sculpt and Strobe Stick comes in Medium for fairer skin and Deep that is best suited for darker skin tones. Also, this product is Paraben-and-cruelty-free. It is available through Lazada and major retail stores nationwide.