by Penny Angeles-Tan | Oct 18, 2017 | Health and Wellness
Photo shows French ambassador to the Philippines Christian Hue getting an eye check-up from Essilor Philippines General Manager Dr. Emelita Roleda.
Essilor Vision Foundation and Delfingen Foundation joined hands recently to provide free eye screenings and free prescription glasses for 700 Delfingen employees and their family members.
Held in Delfingen Cebu plant, the event was graced by French ambassador to the Philippines Christian Hue, Delfingen CEO Bernard Streit and Essilor Vision Foundation president Aicha Mokdahi.
This initiative aims not only to provide vision care to Filipinos, but also to raise awareness of the need for adequate eye care and the importance of regular eye checkups. For more information, visit www.essilor.com.ph.
by Penny Angeles-Tan | Sep 16, 2017 | Health and Wellness
Piolo Pascual for Eye Can Succeed Advocacy Campaign of Essilor
Top actor and eye health awareness advocate, Piolo Pascual, was recently appointed by the Essilor Vision Foundation (EVF) to personally lead the launch of its Eye Can Succeed advocacy campaign.
Eye Can Succeed aims to provide free eye check-ups and free prescription eyeglasses for 10,000 Filipino public high school students as they pursue higher education and achieve success.
The campaign supports EVF’s commitments to eliminate poor vision and its lifelong consequences, as well as to grant the underprivileged the opportunity to live a better life through better sight.
During the Eye Can Succeed kick-off at Rizal High School, Pascual gave a brief talk to inspire Filipino senior high school students to persevere more in their studies and never stop reaching for their dreams despite the challenges that come their way. He said, “I know how hard it is to study when faced with problems, especially poor eyesight. This campaign is set to alleviate this concern. So now, it’s up to you, students, to do your best and reach for your dreams.”
Four thousand students in grades 11 and 12 went through a series of eye exams conducted by volunteer eye care professionals. Those who showed signs of vision problems received free prescription glasses.
Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications remarked, “Launching the Eye Can Succeed campaign in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also helps spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.”
For more information about EVF and the Eye Can Succeed advocacy, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter and Instagram.
by Penny Angeles-Tan | Jul 23, 2017 | Advocacy
Healthy eyesight is essential to learning and achieving success. It allows us to pick up skills and also enables us to achieve our tasks. Unfortunately, at least ten in every 100 Filipino students suffer from poor eyesight.
This concern has led Essilor Vision Foundation (EVF) to team up with leading actor and brand ambassador Piolo Pascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.
EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand.
With the assistance of volunteer optometrists, EVF examined the school’s 4,000-strong Grades 11 and 12 students and distributed free prescription glasses to students who are in need.
The campaign is focused on senior high school students who are vulnerable to vision problems due to long hours of reading and exposure to blue light from digital devices like laptops and computers. They are also at a critical stage in their lives, where the pressure of choosing a career path looms before them.
EVF aims to ease some of their concerns by giving them free eye examinations and eyeglasses when needed, so they can have clear vision which is critical to pursuing their studies and achieving their dreams.
Jinky Navo, Essilor Philippines Marketing Manager
“Poor eyesight is a rampant issue among young Filipinos simply because very few are aware on the importance of having a regular eye check-up,” noted Essilor Philippines marketing manager Jinky Navo.
“Through Eye Can Succeed, which we have initiated with our brand ambassador Piolo Pascual, we aim to highlight the importance of good vision in achieving one’s dreams and success.”
As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly.
He said, “Education plays a huge role in the future of these young Filipinos, and poor eyesight will only hinder their progress in learning. By giving them thorough eye check-ups and access to free prescription eyeglasses, they will no longer struggle with vision problems in their lessons, allowing their natural intelligence to shine through.”
This perspective is shared by Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications. She said, “It is alarming to learn that many of our target public school students have never had their eyes checked up at all. Launching the Eye Can Succeed campaign here in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also enables us to spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.”
Virginia Mambrebe, Rizal High School Principal
Virginia Membrebe, Rizal High School principal, remarked, “We are very grateful and honored for being the first to benefit from EVF’S Eye Can Succeed school tour. Through the free eye check-ups and prescription glasses of the campaign, our students are given a great opportunity to have better vision which is vital for their education.”
The Essilor Vision Foundation is committed to eliminating poor vision and its lifelong consequences, and to providing underprivileged people the opportunity to live a better life through better sight.
For more information about EVF and the Eye Can Succeed advocacy campaign, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter, and Instagram.
by Penny Angeles-Tan | Jun 9, 2017 | Health and Wellness
I had the privilege of attending the launch of the Crizal® Prevencia™ with Essilor’s new endorser, Tom Rodriguez.
Two things made me curious enough to attend – first, that Tom was going to be there, hehehe, and second, I was curious to see what the fuss was all about and what was so special about Crizal Prevencia.
From the time I was in high school I have been wearing glasses. It wasn’t until a few years ago that I’ve stopped doing so because, miraculously, my eyesight just improved to the point where I thought I didn’t need them.
While it is true that I may no longer need prescription glasses (for now) it doesn’t mean that I have no need for glasses at all, especially if those glasses are fitted with Crizal Prevencia lenses.
Just like Tom I, too was sceptical about all the things that Crizal Prevencia claims to be able to do. And even as Tom enthuses on its virtues and we even got to see the TVC I was still thinking, “this is all just hype, right?”
Crizal Prevencia protection
They told us that Crizal Prevencia lenses are:
- reflection proof
- scratch proof
- smudge proof
- dustproof
- waterproof
- glareproof
- protection from UV rays
- protection from harmful blue light emitted by gadgets and screens
Of all the things listed above the one I wanted to find out about was the last item – protection from harmful blue light emitted by gadgets and screens. Nowadays I seem to find myself looking at or in front of a screen – phone, tablet, laptop, the TV. According to Essilor and Tom these devices emit a blue light that is harmful to our eyes. How harmful is this blue light? I had no idea and I frankly, didn’t feel any harm coming to my eyes.
Crizal Prevencia is also supposed to protect our eyes from UV rays and I was thinking, “well, I have shades, those are sufficient, right?”
Here are my discoveries about Crizal Prevencia lenses.
Crizal Prevencia glasses
As soon as I received my glasses (non-prescription) I decided to try wearing them as I drove home. In my mind I was thinking, “these lenses are supposed to be glare proof, right? So let’s test how they stand up to glare.” Oftentimes I avoid driving at night because the glare from the taillights of cars in front of me and headlights from oncoming cars always gave me eyestrain and a headache.
Upon wearing these glasses I immediately noticed a difference which I tested by occasionally lifting up and putting them back on to compare. The lights didn’t hurt my eyes so much and when I got home … no headache!
The next day I tried again, this time I drove out at noon and wore the glasses instead of shades. Surprisingly, they worked better than shades!
I usually wear shades to block the glare that hits my eyes and with these glasses I was protected from glare and UV rays. In most cases the dark tint of should do the trick but these glasses had no tint so it had me thinking again, “clear lenses that are able to protect my eyes from UV rays and glare? This is just revolutionary!” Since then I’ve been using these glasses every time I drive.
And now that I am catching up with grades I use the glasses all day as I stare at my computer screen. I can now last longer and my eyes don’t tire so easily anymore. Yey!
I am awed, flabbergasted, amazed! Where has Crizal Prevencia been all my life! 😀 One thing is for sure, once I get my eyes checked and if the optometrist/opthalmologist tells me I need glasses I will definitely have my frames fitted with Crizal Prevencia.
Let’s see what Tom Rodriguez – actor, model, and latest endorser of Crizal Prevencia – has to say about it. Below is the press release for these amazing lenses.
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Tom Rodriguez is the latest endorser of Essilor Philippines for the Crizal Prevencia
Everyone can’t help but fall in love with celebrated actor and certified heartthrob, Tom Rodriguez. With his tantalizing brown eyes, he sure can captivate anyone.
But for Tom, his eyes are not only assets for good looks. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.
As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet.
Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.
Essilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country.”
“By aligning him with Crizal® Prevencia™, we hope to convince more Filipinos to use protective lenses in their daily activities.”
Crizal Prevencia TVC featuring Tom Rodriguez
In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light – whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.
Tom’s ardent passion in digital art is evident in many of his Instagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots.
He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.
“Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor.
“It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.”
Crizal® Prevencia™ uses E-SPF® and Lightscan™ Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.
Tom Rodriguez further encourages the public to take care of their eyes by getting a comprehensive eye exam and taking preventive measures against irreversible eye conditions. He remarks, “Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision.”
Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.
by Penny Angeles-Tan | May 7, 2017 | Business
Italian-designed leading affordable luxury eyewear is now in the Philippines! Introduced by Essilor, the world’s leading ophthalmic optics company, Bolon® premium eyewear, known for its elegance, high quality and functionality, has been launched in Metro Manila and is now available in select optical shops.
What is Bolon?
Bolon® is recognized for its unique and stylish designs as well as its ingenuity in protecting the eyes against harmful rays of the sun. The Bolon® brand redefines the modern aesthetic to meet the standards of today’s chic consumers, at the same time maintaining its functionality and elegance.
“We are pleased and enthusiastic to launch Bolon® in the Philippines,” remarks Dr. Emelita Roleda, Essilor Philippines general manager. “With Bolon®, Filipinos now have access to premium, affordable luxury sunglasses and eyewear.”
Combining both science and art in each eyewear, Bolon® is not only a fashion statement because of its exquisite designs. Its high-definition polarized lenses have E-SPF technology to ensure the highest level of comfort and protection. It is also made from Italian “Mazzucchelli” acetate, renowned for its outstanding colors and textures, as well as from Swiss-made memory resin, well-known for supreme resistance and lightness.
Bolon eyewear, endorsed by Hollywood icon Anne Hathaway, now available in the Philippines
Bolon® is indeed a top-notch eyewear that captivates even Oscar® and Emmy® award winner, Anne Hathaway, who is its brand ambassador. Epitomizing youth, style, and glamor, the Interstellar actress perfectly embodies the high quality of Bolon® sunglasses and prescription frames.
With 85% brand recognition level and 30% market share in Asia, Bolon already has a strong presence across the region. It has also been massively distributed to major global hubs and airports, including Singapore, Hong Kong, Bangkok, Seoul, Shanghai, Beijing, and Tokyo. Recently, the brand made a successful move to expand to the Middle East and UK markets.
Learn more about Bolon® by visiting your preferred eye care professional or leading optical shop nationwide.
This concern has led Essilor Vision Foundation (EVF) to team up with leading actor and brand ambassador Piolo Pascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.
EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand.
As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly.
For more information about EVF and the Eye Can Succeed advocacy campaign, please visit Essilor’s website at 
Upon wearing these glasses I immediately noticed a difference which I tested by occasionally lifting up and putting them back on to compare. The lights didn’t hurt my eyes so much and when I got home … no headache!
Essilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country.” 
“We are pleased and enthusiastic to launch Bolon® in the Philippines,” remarks Dr. Emelita Roleda, Essilor Philippines general manager. “With Bolon®, Filipinos now have access to premium, affordable luxury sunglasses and eyewear.”
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