Tom Rodriguez and Crizal Prevencia

Tom Rodriguez and Crizal Prevencia

Tom Rodriguez showing off his Crizal® Prevencia™ and Crizal Transitions lenses. #ProtectYourEyeswithCrizalPrevencia #EssilorPH #TomRodriguez

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I had the privilege of attending the launch of the Crizal® Prevencia™ with Essilor’s new endorser, Tom Rodriguez.

Two things made me curious enough to attend – first, that Tom was going to be there, hehehe, and second, I was curious to see what the fuss was all about and what was so special about Crizal Prevencia.

From the time I was in high school I have been wearing glasses.  It wasn’t until a few years ago that I’ve stopped doing so because, miraculously, my eyesight just improved to the point where I thought I didn’t need them.

While it is true that I may no longer need prescription glasses (for now) it doesn’t mean that I have no need for glasses at all, especially if those glasses are fitted with Crizal Prevencia lenses.

Just like Tom I, too was sceptical about all the things that Crizal Prevencia claims to be able to do.  And even as Tom enthuses on its virtues and we even got to see the TVC I was still thinking, “this is all just hype, right?”

Crizal Prevencia protection

Crizal Prevencia protection

They told us that Crizal Prevencia lenses are:

  • reflection proof
  • scratch proof
  • smudge proof
  • dustproof
  • waterproof
  • glareproof
  • protection from UV rays
  • protection from harmful blue light emitted by gadgets and screens

Of all the things listed above the one I wanted to find out about was the last item – protection from harmful blue light emitted by gadgets and screens.  Nowadays I seem to find myself looking at or in front of a screen – phone, tablet, laptop, the TV.  According to Essilor and Tom these devices emit a blue light that is harmful to our eyes.  How harmful is this blue light?  I had no idea and I frankly, didn’t feel any harm coming to my eyes.

Crizal Prevencia is also supposed to protect our eyes from UV rays and I was thinking, “well, I have shades, those are sufficient, right?”

Here are my discoveries about Crizal Prevencia lenses.

Crizal Prevencia glasses

Crizal Prevencia glasses

As soon as I received my glasses (non-prescription) I decided to try wearing them as I drove home.  In my mind I was thinking, “these lenses are supposed to be glare proof, right?  So let’s test how they stand up to glare.”  Oftentimes I avoid driving at night because the glare from the taillights of cars in front of me and headlights from oncoming cars always gave me eyestrain and a headache.

happy girlUpon wearing these glasses I immediately noticed a difference which I tested by occasionally lifting up and putting them back on to compare.  The lights didn’t hurt my eyes so much and when I got home … no headache!

The next day I tried again, this time I drove out at noon and wore the glasses instead of shades.  Surprisingly, they worked better than shades!

I usually wear shades to block the glare that hits my eyes and with these glasses I was protected from glare and UV rays.  In most cases the dark tint of should do the trick but these glasses had no tint so it had me thinking again, “clear lenses that are able to protect my eyes from UV rays and glare?  This is just revolutionary!”  Since then I’ve been using these glasses every time I drive.

And now that I am catching up with grades I use the glasses all day as I stare at my computer screen.  I can now last longer and my eyes don’t tire so easily anymore. Yey!

I am awed, flabbergasted, amazed!  Where has Crizal Prevencia been all my life! 😀  One thing is for sure, once I get my eyes checked and if the optometrist/opthalmologist tells me I need glasses I will definitely have my frames fitted with Crizal Prevencia.

Let’s see what Tom Rodriguez – actor, model, and latest endorser of Crizal Prevencia – has to say about it.  Below is the press release for these amazing lenses.

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Tom Rodriguez is the latest endorser of Essilor Philippines for the Crizal Prevencia

Tom Rodriguez is the latest endorser of Essilor Philippines for the Crizal Prevencia

Everyone can’t help but fall in love with celebrated actor and certified heartthrob, Tom Rodriguez. With his tantalizing brown eyes, he sure can captivate anyone.

But for Tom, his eyes are not only assets for good looks. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.

As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet.

Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.

Dr. Emelita RoledaEssilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country.”

“By aligning him with Crizal® Prevencia™, we hope to convince more Filipinos to use protective lenses in their daily activities.”

Crizal Prevencia TVC featuring Tom Rodriguez

In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light – whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.

Tom’s ardent passion in digital art is evident in many of his Instagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots.

He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.

“Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor.

“It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.”

Crizal lens coatingCrizal® Prevencia™ uses E-SPF® and Lightscan™ Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.

Tom Rodriguez further encourages the public to take care of their eyes by getting a comprehensive eye exam and taking preventive measures against irreversible eye conditions. He remarks, “Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision.”

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.

Philippine Commerce Through the Years

Philippine Commerce Through the Years

While commerce has remained a core function in society, the process and nature of the way people do trade have changed greatly throughout the centuries.

The History of Philippine Trade

The History of Philippine Trade

In the Philippines, it all started with what we know as barter – a manual exchange of “item for item”, oftentimes without the use of money. Neighboring tribes in the country would use barter to trade items or services of equal value, such as 3 hours of labor for a meal.

Chinese merchants

Chinese merchantsThis changed in the 2nd Century AD, upon the arrival of the Chinese as the first foreign traders in the country. Local products were exchanged for corals, gold, cotton, and pearls, some of which can be considered early forms of currency.

The Arrival of the Spaniards

Arrival of the Spaniards in Cebu

In 1565, the Spaniards marked their first settlement in Cebu when they sought to acquire a share in the lucrative spice trade. It was during this same period that the Royal Company of the Philippines was abolished, making Manila an open port for global traders. This welcomed business from all corners of the world, dubbing the Philippines as the center for commerce in the East.

Americans land on Leyte

Americans land in Leyte

During the American period, a distinct advantage that Filipinos gained was access to education. No longer reserved for the privileged, education and a grasp of the English language propelled even the average Filipino further forward into the trade market, allowing him to sell local crops and goods to foreign bodies.

The Millenial Filipino

millenials

photo credit to Philstar.com

Through years of exposure to both local and foreign trade, the modern-day Filipino was born with an entrepreneurial spirit; according to research, millennial entrepreneurs have launched at least twice as many businesses compared to their Baby Booming predecessors.

In fact, 55% of millennials in a local study indicated owning a successful business and reaching financial independence as an important value in their lives. Luckily for this generation, they are equipped with a highly distinct tool that allows them to fulfill their entrepreneurial aspirations – the internet.

The internet has changed the way people live, think, and do business. With the emergence of e-commerce, international trade became possible on an individual level. The definition of a free market has found itself in its truest form, with sellers at liberty to position their own products and pricing, and consumers at free reign to choose what they buy.

Lazada opens in the Philippines

In 2012, e-commerce was made known to the Philippine landscape through the entry of a company named Lazada. In the beginning, Lazada sold goods to Filipinos from its own warehouses. After just a year of operations, however, the business model evolved into a marketplace, inviting third-party brands, retailers, and individuals to sell on the site. Today, the e-commerce giant enjoys market leadership in Philippine e-commerce, with a significant portion of its sales brought in by marketplace deals.

Inanc Balci

Inanc Balci

A key factor that has allowed Lazada to maintain its position as the market leader is the convenience it provides not just to buyers, but also sellers. It is a one-stop shopping and selling destination that makes it easy for Filipinos to trade across cities, across the archipelago, and even across the globe, all with a few simple clicks. Through this, it may be said that Lazada has paved the way for many Filipinos to fulfill their dreams of entrepreneurship, and reach financial independence.

While competition in the e-commerce playing field is tough, Philippines’ CEO Inanc Balci remains confident of the future. In an interview with Anthony Pangilinan of The Boardroom, Balci states “Lazada will continue evolving. We went from being an e-commerce site, to now an m-commerce (mobile-commerce) site. We will increase the social aspects of it, the assortment, the service, etc.”

“In every way possible, we will continue to evolve the company and be the market leader for years to come. It is one of my life goals to make the Philippines a top e-commerce company in the world”.

About Lazada

lazada mascotLazada (www.lazada.com.ph) is the Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient, and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets, and consumer electronics to household goods, toys, fashion, and sports equipment.

Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments, and free returns.

Lazada mobile applications for Android, iPhone, and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit http://www.lazada.com.ph. For updates on Lazada’s latest innovations, as well as activities, contests, and promotions, connect with us via Facebook (https://www.facebook.com/LazadaPhilippines).

Be a brilliantly shining bride with MyDiamond

Be a brilliantly shining bride with MyDiamond

When I was a bride I didn’t receive any diamonds.  Cash was tight and while I understood, I have always dreamed of receiving one – a ring, earrings, a single drop necklace, it didn’t matter which one.  I always wondered, why do diamonds have to be so expensive?

Is it because diamonds bespoke elegance or is it the belief that diamonds represent a love that lasts forever?

This coming wedding season, MyDiamond offers 45% discount on all bridal jewelry for brilliantly shining brides-to-be.

MyDiamond bridal promo

Choose from a beautiful collection of engagement rings, wedding rings, and bridal jewelry that will surely bedazzle guests and family. MyDiamond will make it even more special as they can customize and modify the design of an existing ready-to-wear item to a different size or color of stone.

As an added service, MyDiamond in-house workshop also accepts made-to-order designs, specific to every customer’s needs and requests. Complete with in-house certificates, rest assured of the authenticity of MyDiamond products.

MyDiamond bridal promoBe a bride who chooses not only a partner for a lifetime but also diamonds which last forever.

To all the grooms out there, make your bride or bride-to-be feel special.  Get her a diamond from MyDiamond.  That would be a decision that would last a lifetime.

To know more, visit MyDiamond concept stores at:

  • Shangri-La Plaza Mall
  • SM Megamall
  • Robinsons Place Manila
  • Festival Supermall
  • Glorietta 4
  • Greenbelt 3
  • Gateway Mall
  • SM Mall of Asia
  • SM Aura Premier
  • Lucky Chinatown Mall
  • Ayala Fairview Terraces
  • SM Lanag Premier Davao

Or follow and like them on Facebook: https://www.facebook.com/MyDiamondPH/ and on Instagram: @mydiamondph.

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