He also discussed the emerging challenges within the industry, particularly the impact of algorithm changes driven by platforms on creators’ reach and revenue streams. Lim’s remarks served as both a rallying cry and a call to action for creators to adapt to these shifts while stressing the importance of maintaining their creative integrity.
A particularly impactful moment during the meeting was the speech delivered by Congresswoman Geraldine Roman. She addressed the ongoing TriComm hearings on disinformation, highlighting how fake news affects not only politicians but also all Filipinos, especially vulnerable groups like women and minors.
“Fake news is intentionally created with malicious intent to distort reality,” she stated passionately. “If you raise a generation that believes a lie, how can you create a stable future for our country?”
Her words resonated with attendees, many of whom have seen firsthand how misinformation can damage trust within communities and online spaces.
The event also included insights from CICP’s leadership team. Jel Directo, the president of CICP and its first female leader, shared her vision for fostering collaboration among creators, brands, and agencies to establish best practices in an ever-evolving industry. Directo emphasized CICP’s commitment to education through initiatives that equip creators—from nano-influencers to mega-influencers—with the tools needed to optimize their craft while pursuing career growth.
Mich De Guzman from Cebu Pacific and Ace Gapuz from Blogapalooza echoed these sentiments, expressing gratitude for the strong turnout at the event. Both leaders encouraged stakeholders across various sectors to work together in creating a healthier ecosystem for digital professionals. Meanwhile, Robi Domingo, head of CICP’s Corporate Social Responsibility (CSR) committee, highlighted ongoing efforts to combat online misinformation through targeted campaigns, reinforcing CICP’s commitment to truth and transparency.
A particularly compelling segment featured candid interviews with members of WeTheFuture—mega-influencers Spart and Sheanner Navarro—who shared their struggles as independent creators navigating an increasingly commercialized industry. Known for their unique content centered around self-discovery, both expressed concerns about how shifting platform policies might stifle creative freedom. Their reflections underscored the need for collective advocacy and highlighted the urgency of the situation, making the audience feel compelled to act to protect creators’ rights while fostering innovation.
The event was graced by the presence of the Board of Directors, which underscored its significance. Attendees included Rai Clemente of Meta/Facebook, Brian Dacanay of Tier One, Jaemie Mejia of Colgate Palmolive, Jeio Sabado of Jollibee, Bryan Yap of RGC, Drew Shaw of Redtorch, content creator Inka Magnaye, and TNC’s very own Apple Esplana-Manansala, who has served on the Council for a second consecutive year. Also present was CICP’s 2024 president, Jako de Leon, along with Jim Guzman of Unilab, the founding president of CICP.
The meeting concluded with a renewed sense of purpose among attendees. As platforms evolve alongside global policy changes, the CICP reaffirmed its role as a unifying force dedicated to uplifting Filipino creators through education, advocacy, and community building.
The organization’s efforts to draft a Creator and Influencer Code of Ethics clearly demonstrate its unwavering commitment to fostering transparency and accountability within this growing sector.
Ultimately, CICP’s first General Membership Meeting in 2025 was more than just an industry gathering; it was a powerful testament to the transformative power of collaboration. This collaboration is essential in addressing the opportunities and challenges within the digital economy. By championing initiatives such as fair compensation, intellectual property rights, and ethical content creation practices, CICP continues to pave the way for a thriving ecosystem that empowers Filipino creators while safeguarding their audiences. CICP also promised to hold quarterly gatherings for content creators throughout 2025.
Donald Lim made a compelling point in his address: “The future belongs to those who not only adapt but also lead with purpose.” In a time when influence is as valuable as currency and authenticity is essential, events like this help ensure that Filipino creators stay at the forefront of global innovation while remaining true to their roots.
As the Creator and Influencer Council of the Philippines (CICP) continues to shape the future of the digital content industry, we invite you to join this transformative movement. Becoming a member of CICP offers unparalleled opportunities for creators, influencers, brands, and agencies. You will gain exclusive access to industry insights, masterclasses, and the chance to network with top-tier professionals and brands. CICP is your gateway to enhancing your craft and achieving global recognition.
By joining this dynamic community, you will not only obtain tools to optimize your influence but also contribute to establishing ethical standards and best practices that will guide the industry for years to come. Together, we aim to build a healthier and more equitable digital landscape—one where creativity is not just recognized but celebrated, rights are protected, and every voice has the power to inspire change.
Visit CICP’s official website today or email he********@***il.com to take the first step towards joining a movement that is reshaping the future of content creation in the Philippines. We look forward to seeing how your unique voice and perspective can enrich our community.
A special thank you to our partners: Unilab, Jollibee, Quanta, Tiffany Chocolates, Ernesto by BarberBOY, and Basement Camp by Power Mac Center for providing the loot bags to all attendees.
You can find the same story featured at www.thenewchannel.com/highlights. For more information about TNC, please visit www.thenewchannel.com.
This Press Release has also been published on VRITIMES
