by Penny Angeles-Tan | Oct 13, 2016 | Stories
Ipanema, Brazil’s fun, chic and colorful brand of sandals and flip flops, has opened its latest outlet at SM City in Sta. Rosa, Laguna as part of its expansionary thrust in time for the holidays. The new store is one of the new outlets that the company is eyeing to open this year in time for the holiday season.
With the opening of this latest branch, residents within the area can conveniently shop for the latest Ipanema footwear, especially for gift giving this Christmas. The new store carries the latest Ipanema styles and collections, each one inspired by the spectacular coastal neighborhood of Ipanema in Rio de Janeiro, Brazil.


Cecille Loretizo, ELRO Sales and Marketing Head
“Our expansion in this part of the South couldn’t have come at a more opportune time as the holiday season is just around the corner,” explains Cecille Loretizo, Head of Marketing, ELRO Retail Corp.
“This new store which carries Ipanema sandals exclusively, boasts of a wider selection of the latest footwear from this iconic Brazilian brand.”
Aside from the newly opened Ipanema outlet at SM City Sta. Rosa, Ipanema store is set to open in SM City Dasmarinas and more stores on the upcoming months, signs of ELRO’s strong outlook in the market as it aims to further grow its retail footprint in the country.
The new Ipanema store is located at Level 1, SM City Sta Rosa. Ipanema stores are also located at:
- Ayala Abreeza Davao
- Ayala Centrio Cagayan de Oro
- Bacolod
- Cabanatuan
- Cauayan-Isabela
- Clark-Angeles
- Gensan
- Iloilo
- North Edsa
- Pampanga
- Roasales
- Robinsons Place, Antipolo
- SM City Lucena
- SM Lanang Premier in Davao
- SM Seaside Cebu
For more information you can follow Ipanema Philippines on their social media accounts:
by Penny Angeles-Tan | Aug 12, 2016 | Stories
ELRO Retail Corporation, a leading player in the footwear retail and distribution industry in the country, proudly took home a string of prestigious awards, both local and international, that recognizes their marketing and sales leadership in the Philippines and across the region.
ELRO is Number 1

Francisco R. Elizalde, ELRO Retail Corporation President and Magno Kleber de Freitas, Grendene Export Manager
ELRO was hailed as the Number One Sales Producer for the Oceania and Asia Region, in the recently concluded Grendene World Sales Convention held at the Sofitel Rio De Janiero in Brazil.
The Grendene World Sales Convension is organized by Grendene S.A. – manufacturer of Ipanema, Grendha, Rider, and Zaxy brands of footwear – as the company’s way of recognizing the initiatives and accomplishments of its global distributors and international representatives.
It acknowledges not only the attainment of sales goals and targets, but also recognizes how the brand promise of Grendene’s portfolio of footwear – known for their strong personality and brand recognition – is maintained in various markets around the world.
Bambu receives accolades
Meanwhile, Bambu retail store, home of the famous Brazilian footwear brands Ipanema, Grendha and Rider, was recently bestowed the Marketing Excellence Award for its hub located at the Ayala Harbor Point Mall in Olongapo City. With this year’s theme “Designing for Retail Tomorrow, Today,” The Ayala Merchants Rewards Program recognizes the achievements and innovations of Ayala Malls’ merchant partners who have made significant contribution in the retail industry.
Furthermore, Bambu received the coveted Most Outstanding Retailer of the Year Award, Fashion Shoes and Bags – Small Category, during the 2015 Outstanding Filipino Retailers and Shopping Centers of the Year Awards Night held at the Marriot Hotel, Manila. This prestigious award, given out by the Philippine Retailers Association (PRA), the largest organization of the country’s top retailers and prime movers, in partnership with the Department of Trade and Industry (DTI), cites the outstanding performance of local retailers that exemplify the best business models as well as good ethical practices in their operations.

From left: Belinda Benghui, PRA Auditor; Adrian Cristobal, DTI Secretary; Francisco R. Elizalde, ELRO Retail Corp. President; Wricks Recario, ELRO Retail Corp. Sales Division Head and Arthur Coronel, PRA Vice President
“These awards bestowed on us by Grendene, AyalaMalls, and the Philippine Retailers Association, serve to inspire us to further push the brands that we carry,” states Francisco R. Elizalde, ELRO Retail Corporation President. “It forces us to remain innovative and dynamic as we respond to changing customer needs.”
ELRO Retail Corporation, founded in 2005, is an established player in the footwear retail and distribution industry in the Philippines, and is committed to providing excellent service and uncompromising professionalism to all its customers.
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