by Penny Angeles-Tan | May 3, 2019 | Business
Ideal Vision Center (IVC) is already a household name in the eye health care industry for more than three decades but according to Joy Go, IVC assistant vice president for marketing and merchandising, the vision should not stop there. She believes that the company’s reputation should be treated as an opportunity to continue to educate, innovate and research for the benefit of Filipinos.
“In the Philippines, eye health care is not a priority and we aim to change that mindset. It’s a long, ongoing process especially with the fast-changing business landscape but we look forward to seeing the light at the end of it,” Go says.
Go, whose grandfather launched Ideal Optical, is confident and determined to achieve their goals. As head of branding, marketing and merchandising, Go is also always finding new opportunities to explore, expand and discover new solutions to make eye care accessible to everyone.
Despite growing up in a family of eye care professionals, Go’s involvement in the eye care industry is not a childhood dream. Her initial passion was on food which explains why she has a degree in Culinary Arts and Related Services. Her interest in eyewear and eye care was piqued only when she started working part-time in IVC.
“More than the technicalities behind being an optometrist, I find the marketing and research side of the business very endearing. Aside from that, I am also very interested in eyewear fashion,” Go stated.
Go got her degree in optometry at the Centro Escolar University and joined the family business in 2002. She still loves to cook and says the key to finding a balance between two passions is “you don’t give up one or the other but enjoy both at the same time.”
The eye doctor also noted that being in the eye care industry gave her a meaningful purpose of taking care of other people’s needs and well-being. It has also become important to her to provide only the best vision solutions. “We always try to find the most advanced products, to offer more advanced and better products to our patients.”
To be able to do that, Go noted the importance of partnering with brands that share their vision. Hence, their partnership with Essilor, the world’s number one ophthalmic company that offers complete vision solution through its wide range of products including Crizal, Transitions and Varilux, gives them an opportunity to provide clients an access to world-class eye care products.
“Partnering with Essilor for more than 32 years is the best move we made to improve our service to our customers. We at IVC, knows that Essilor share the same vision with us – to offer top-notch eye health care to Filipinos,” she said.
Aside from this vision, the eye doctor furthered about her personal goal on leaving a legacy in the eye health care industry. “It is my ambition, through IVC, to leave a legacy and be a part of every Filipino’s eye health care routine. It is a long and challenging path but we will never stop improving and finding solutions so that quality eye health care will be more convenient and accessible to all,” Go says.
by Penny Angeles-Tan | Nov 7, 2017 | Health and Wellness
Turning 40 can make women start feeling old. To beat the creeping signs of aging such as wrinkles and graying hair, they invest in anti-aging cosmetics and aesthetic products to give them a younger and fresher look.
But some women overlook another natural part of aging – near-vision blurriness or presbyopia. They don’t want to wear eyeglasses with bifocal lenses which seems to be obvious signs of aging.
Bifocal lenses have distinct lines that sit horizontally across the lenses for two areas of vision correction, near and far. Older people whose eyesight has grown dimmer wear them.
Essilor, the world leader in ophthalmic optics and a key player in visual health, offers an age-defying solution that not only gives a youthful and modern look, but also corrects presbyopia and gives people freedom and comfort to live life to the fullest. Varilux® progressive lenses provide women the confidence to face the daily challenges of aging by eliminating all visible lines or points of focus for the eyes.
Near or far, Varilux®, the world leader in progressive lenses, gives dynamic clarity whatever the distance. It is also perfect for those with active lifestyle. All Varilux® lenses are tested to ensure satisfaction, including fast and easy adaptation.
Turning 40 is not to be feared. It can be the best time to explore new opportunities to look better while also seeing better! Correct presbyopia while maintaining a sharp, sophisticated look with Varilux®.
For more information, visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter, and Instagram.
About Essilor
The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique visual requirements.
To support this vision, the Company allocates over €160 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Crizal Transitions® and Crizal Evezen®.
It also develops and markets equipment, instruments and services for eyecare professionals.
Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.
Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.
by Penny Angeles-Tan | Oct 18, 2017 | Health and Wellness
Photo shows French ambassador to the Philippines Christian Hue getting an eye check-up from Essilor Philippines General Manager Dr. Emelita Roleda.
Essilor Vision Foundation and Delfingen Foundation joined hands recently to provide free eye screenings and free prescription glasses for 700 Delfingen employees and their family members.
Held in Delfingen Cebu plant, the event was graced by French ambassador to the Philippines Christian Hue, Delfingen CEO Bernard Streit and Essilor Vision Foundation president Aicha Mokdahi.
This initiative aims not only to provide vision care to Filipinos, but also to raise awareness of the need for adequate eye care and the importance of regular eye checkups. For more information, visit www.essilor.com.ph.
by Penny Angeles-Tan | Sep 16, 2017 | Health and Wellness
Piolo Pascual for Eye Can Succeed Advocacy Campaign of Essilor
Top actor and eye health awareness advocate, Piolo Pascual, was recently appointed by the Essilor Vision Foundation (EVF) to personally lead the launch of its Eye Can Succeed advocacy campaign.
Eye Can Succeed aims to provide free eye check-ups and free prescription eyeglasses for 10,000 Filipino public high school students as they pursue higher education and achieve success.
The campaign supports EVF’s commitments to eliminate poor vision and its lifelong consequences, as well as to grant the underprivileged the opportunity to live a better life through better sight.
During the Eye Can Succeed kick-off at Rizal High School, Pascual gave a brief talk to inspire Filipino senior high school students to persevere more in their studies and never stop reaching for their dreams despite the challenges that come their way. He said, “I know how hard it is to study when faced with problems, especially poor eyesight. This campaign is set to alleviate this concern. So now, it’s up to you, students, to do your best and reach for your dreams.”
Four thousand students in grades 11 and 12 went through a series of eye exams conducted by volunteer eye care professionals. Those who showed signs of vision problems received free prescription glasses.
Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications remarked, “Launching the Eye Can Succeed campaign in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also helps spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.”
For more information about EVF and the Eye Can Succeed advocacy, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter and Instagram.
by Penny Angeles-Tan | Jul 23, 2017 | Advocacy
Healthy eyesight is essential to learning and achieving success. It allows us to pick up skills and also enables us to achieve our tasks. Unfortunately, at least ten in every 100 Filipino students suffer from poor eyesight.
This concern has led Essilor Vision Foundation (EVF) to team up with leading actor and brand ambassador Piolo Pascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.
EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand.
With the assistance of volunteer optometrists, EVF examined the school’s 4,000-strong Grades 11 and 12 students and distributed free prescription glasses to students who are in need.
The campaign is focused on senior high school students who are vulnerable to vision problems due to long hours of reading and exposure to blue light from digital devices like laptops and computers. They are also at a critical stage in their lives, where the pressure of choosing a career path looms before them.
EVF aims to ease some of their concerns by giving them free eye examinations and eyeglasses when needed, so they can have clear vision which is critical to pursuing their studies and achieving their dreams.
Jinky Navo, Essilor Philippines Marketing Manager
“Poor eyesight is a rampant issue among young Filipinos simply because very few are aware on the importance of having a regular eye check-up,” noted Essilor Philippines marketing manager Jinky Navo.
“Through Eye Can Succeed, which we have initiated with our brand ambassador Piolo Pascual, we aim to highlight the importance of good vision in achieving one’s dreams and success.”
As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly.
He said, “Education plays a huge role in the future of these young Filipinos, and poor eyesight will only hinder their progress in learning. By giving them thorough eye check-ups and access to free prescription eyeglasses, they will no longer struggle with vision problems in their lessons, allowing their natural intelligence to shine through.”
This perspective is shared by Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications. She said, “It is alarming to learn that many of our target public school students have never had their eyes checked up at all. Launching the Eye Can Succeed campaign here in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also enables us to spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.”
Virginia Mambrebe, Rizal High School Principal
Virginia Membrebe, Rizal High School principal, remarked, “We are very grateful and honored for being the first to benefit from EVF’S Eye Can Succeed school tour. Through the free eye check-ups and prescription glasses of the campaign, our students are given a great opportunity to have better vision which is vital for their education.”
The Essilor Vision Foundation is committed to eliminating poor vision and its lifelong consequences, and to providing underprivileged people the opportunity to live a better life through better sight.
For more information about EVF and the Eye Can Succeed advocacy campaign, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter, and Instagram.
Ideal Vision Center (IVC) is already a household name in the eye health care industry for more than three decades but according to Joy Go, IVC assistant vice president for marketing and merchandising, the vision should not stop there. She believes that the company’s reputation should be treated as an opportunity to continue to educate, innovate and research for the benefit of Filipinos.
“Partnering with Essilor for more than 32 years is the best move we made to improve our service to our customers. We at IVC, knows that Essilor share the same vision with us – to offer top-notch eye health care to Filipinos,” she said.
Turning 40 can make women start feeling old. To beat the creeping signs of aging such as wrinkles and graying hair, they invest in anti-aging cosmetics and aesthetic products to give them a younger and fresher look.
Near or far, Varilux®, the world leader in progressive lenses, gives dynamic clarity whatever the distance. It is also perfect for those with active lifestyle. All Varilux® lenses are tested to ensure satisfaction, including fast and easy adaptation.
Turning 40 is not to be feared. It can be the best time to explore new opportunities to look better while also seeing better! Correct presbyopia while maintaining a sharp, sophisticated look with Varilux®.
This concern has led Essilor Vision Foundation (EVF) to team up with leading actor and brand ambassador Piolo Pascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.
EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand.
As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly.
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