by Penny Angeles-Tan | Jan 12, 2018 | Awards and Competitions
Ever Bilena Blackwater Body Spray
The search is over! Blackwater, the fragrance and grooming line of Ever Bilena Cosmetics, Inc., has chosen its product ambassadors, each representing the brand’s different persona.
The fresh-faced and good-looking foursome are:
- Isaiah Fermin, The Gentleman;
- Martin Villanueva, The Heartthrob;
- Darielle Visperas, The Artist; and
- Dyrham Palfrey, The Athlete.
They personify what Blackwater is looking for in its brand ambassadors – men who smell and feel good.
The Blackwater Brand Ambassadors
Isaiah Fermin, The Gentleman
Gentleman Isaiah Fermin, 21, is an online entrepreneur. Currently taking up Hotel and Restaurant Management at Pamantasan ng Lungsod ng Marikina, his interest in entrepreneurship started in high school when he set up four mobile prepaid stations.
Now running a successful online store, he is looking forward to his exciting job as social media ambassador for Blackwater.
Martin Villanueva, The Heartthrob
Heartthrob Martin Villanueva has been a commercial model for almost 10 years and is very comfortable in front of the camera.
The 23-year-old campus sweetheart is a member of Runcav Movers, grand prize winner of the television show Eat Bulaga’s Trumpets Dance Challenge.
Darielle Visperas, The Athlete
Model, singer, and dancer, 17-year-old Artist Darielle Vispera fits his new role to a T. The senior high school student enjoys performing and happily welcomes any opportunity to share his talent with an audience.
A member of the La Salle Dasmarinas basketball team, he plans to take up Management Accounting in college.
Dyrham Palfrey, The Athlete
With an athletic scholarship from the National University (NU), Dryham Palfrey, 17, is the Athlete. A native of Lingayen, Pangasinan, he has been swimming since the age of six and won his first gold medal at 12 years old when he competed in Palarong Pambansa.
He is now part of the NU varsity swimming team and dreams of competing in an international swimming competition.
The four winners received cash prizes, official contracts as Blackwater’s social media ambassadors, Blackwater products, and make-over sessions at the Urban Barber.
Fermin, Villanueva, Visperas, and Palfrey are ready to show everyone what it is like to be fresh, masculine, independent and cool.
by Penny Angeles-Tan | Dec 21, 2017 | Health and Wellness
Variety is the spice of life, and this is what the new Ever Bilena Lipstick sets offer. For the Christmas season go for polished and corporate chic with three nude lip essentials from High Heels during the day and switch to the bold and vivid colors of City Romance at sundown.
These limited-edition lipsticks are quick-dry and transfer-proof. Wear these shades with confidence. Available exclusively at Watsons and SM Department Stores. To learn more about Ever Bilena and its products, visit www.everbilena.com.ph, and follow www.facebook.com/everbilenacosmetics.
by Penny Angeles-Tan | Nov 29, 2017 | Awards and Competitions
Explore your creative side, step into the new wave of glam by creating your own makeup tutorial video and get a chance to win P100,000 in this year’s “Ever Bilena’s Big Beauty Challenge”.
Now on its second year, Ever Bilena encourages vloggers, aspiring and professional makeup artists residing in the Philippines to produce a makeup video using Ever Bilena products and following the specified weekly theme.
The video must run from one to three minutes and must show participants applying makeup on themselves. NO MODELS ALLOWED!
The weekly theme will be posted every Friday on the Ever Bilena Cosmetics Facebook page. Participants have seven days to create their videos. All entries must be uploaded by Thursday 11:59 PM on the participant’s Facebook page with the hashtags #EBBigBeautyChallengeYear2 and #everbilena. Participants can submit as many videos as they wish.
One winner will be chosen every week and will receive P15,000 cash. All weekly winners will compete in the grand finals. The contest will run from December 15 until February 22, 2018. This year’s Big Beauty Challenge winner will receive P70,000 cash and P30,000 worth of Ever Bilena Products.
Criteria for judging are:
- Ever Bilena products used in the video, 20%
- creativity, 40%
- makeup executions and skills, 20%
- and most number of views and shares, 20%
To know more about Ever Bilena and “The BIG Beauty Challenge,” visit www.everbilena.com.ph and Facebook page, www.facebook.com/everbilenacosmetics.
by Penny Angeles-Tan | Oct 7, 2017 | Beauty
Today’s young woman is outspoken, confident, and knowledgeable. She strives to make a statement in everything she does – from social media updates to the clothes she wears, and the cosmetics she uses. With this in mind, Careline has shifted to a bolder and trendier brand image.
“The youths are the main inspiration for Careline’s new brand direction. They are confident in who they are, what they want, and how they want to express themselves,” said Careline brand manager Creole David.
Combining quirky and “everyday wearable,” the new image aims to appeal to everyone. It is both simple and striking with its new boldface logo and colorful packaging. Upcoming products will match the new bold attitude.
“We offer products that are a little different from the usual drugstore make-up brands. They are Better than Basic,” explained David. “And they are very wearable!”
Some of these new products are Go! Mascara in two variants – The Go! Long Mascara to make lashes look long and wispy and the Go! Big Mascara, which has a special brush that packs on product to make lashes extra voluminous; Careline Best Brow Pencil, a retractable brow pencil and spoolie that brushes and tames the brows; and Careline Graph Ink Liner, which has a long flexible felt tip to make lining the eyes quicker.
Another product to look forward to is the Careline Multi Sticks, a multipurpose make-up collection that comes in six pieces:
- Contour Stick, a universal contour that also doubles as an eyeshadow color;
- Brighten Stick, a yellow-toned brightening concealer that can be used as an eyeshadow primer;
- Strobe Stick, a metallic highlighter for the décolletage and shoulders that also looks great as a metallic eyeshadow;
- Blur Stick, a pore-filling primer that works well alone or under foundation; and
- Rose and Peach Sticks, multi-use tints that do wonders for the eyes, cheeks and lips.
Careline has also upgraded its lipstick line. New collections available in the market include the Matte Liquid Lipstick that comes in rich hues like Upper Hand in deep burgundy, Craving in true brown and Dark Matter in a deep, almost black shade.
For the adventurous, Careline offers the Melted Metallic Lipstick with a matte metallic finish. It comes in champagne gold Luster, metallic red Live Wire, and metallic purple Prince.
To spread its Better than Basic message, Careline launched the Girl Gang, led by teen star and endorser Andrea Brillantes. Joining her are Alyana Chapman, Azusa Masu, Megu Demetrio and Regine Lacanienta, the brand’s online model search discoveries. They embody the fun but empowering message Careline wants to share with its youthful market through this video.
With its shift in attitude and a bolder, trendier brand image, teens and make-up fanatics can definitely make a statement with Careline.
To know more about the new Careline, visit https://careline.com.ph/, and follow their social media accounts:
by Penny Angeles-Tan | Aug 1, 2017 | Events
Make-up enthusiasts were treated to a day of dolling up as Ever Bilena, the country’s leading cosmetics brand, and Ever Bilena Advance, its premium product line, hosted Bold Beauty – an event where make-up enthusiasts and beauty bloggers experimented with a wide selection of make-up pegs like, 90’s Beauties, Brow Story, Nude Alert, Sunrise Pink, Igari, and many more, using only Ever Bilena and EB Advance products.
Present at the event were (L-R): Ever Bilena brand manager Christel Roca, Ever Bilena key accounts manager Denise Sy, Kirsten Sy, Ever Bilena marketing manager Olive Padilla, Ever Bilena Advance brand manager Creole David, and Blackwater brand manager Ivan Banez.
To know more about Ever Bilena and Ever Bilena Advance, visit www.everbilena.com.ph, and follow www.facebook.com/everbilenacosmetics, and www.facebook.com/EBAdvance.
Now on its second year, Ever Bilena encourages vloggers, aspiring and professional makeup artists residing in the Philippines to produce a makeup video using Ever Bilena products and following the specified weekly theme.
Careline has also upgraded its lipstick line. New collections available in the market include the Matte Liquid Lipstick that comes in rich hues like Upper Hand in deep burgundy, Craving in true brown and Dark Matter in a deep, almost black shade.
For the adventurous, Careline offers the Melted Metallic Lipstick with a matte metallic finish. It comes in champagne gold Luster, metallic red Live Wire, and metallic purple Prince.
To know more about Ever Bilena and Ever Bilena Advance, visit 
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