Have you had an eye check up recently?

Have you had an eye check up recently?

Essilor, the world’s leading ophthalmic optics company, reminds everyone to go for an eye check up as part of the educational campaign of Crizal®, one of the company’s flagship brands.

The campaign, Create beautiful moments, actively encourages the public to have their eyes checked as Essilor believes that beautiful moments in life deserve the clearest vision.

Dr. Emelita Roleda“Protecting healthy eyes is as important as correcting vision problems,” explains Essilor general manager, Dr. Emelita Roleda.

“Through the create beautiful moments campaign, we can educate the public on the value of healthy eyesight, for everyone to realize that it need not take a missed moment to have a reason to visit your eye doctor. Everyone should have an eye check up at least once a year.”

eye check upA visit to your optometrist will reveal more just your current prescription. Your eye doctor can also determine what preventive actions you should take against permanent damage and can even provide great insights into your general well-being. Aside from checking how well your eye muscles work, the optometrist can also gauge if you are suffering from any ailment that can affect your eyesight and your overall health, including diabetes and glaucoma.

Your vision dictates both how you see life and how you live it. Regardless of age and physical health, routine eye check-ups are vital to keep your eyes healthy and stay focused on life’s moments.

Piolo Pascual for Crizal by EssilorCrizal® allows Filipinos to live life more clearly with its line of Anti-reflective lenses. Whether prescription, for outdoor activity, indoor use or part of a digital lifestyle, these lenses filter and deflect harmful UV and blue light, lowering the risk of eye fatigue and preventing long-term vision damage.

Crizal® lenses are available at leading optical shops and through eye care professionals nationwide. For more information, visit Essilor’s website at www.essilor.com.ph.

About Essilor

essilor logoThe world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique visual requirements.

To support this vision, the Company allocates over €160 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Xperio® and OptifogTM.

It also develops and markets equipment, instruments and services for eyecare professionals.

Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.

Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.

For more information, please visit www.essilor.com.ph.

Our eyes need protection

Our eyes need protection

Girling staring at the sunSummer is best known as the season of glare-related eyestrain, when you experience stinging of the eyes because of too much concentrated sunlight.

gamerBut did you also know that eyestrain can be caused by other factors? Indoors, your eyes can also suffer long-term damage after facing the TV, gadgets or computer monitors at less than a foot away.

While light is an essential part of daily life – helping you see, regulating your body clock, and even providing you with much-needed Vitamin D – too much of it can cause painful eye conditions, including eyelid twitches, eye pain and extreme sensitivity to bright light.

In severe cases, overexposure can permanently damage your central vision. Harmful blue light from artificial sources such as electronic devices causes retinal cell degeneration, while ultra-violet radiation from the sun contributes to the development of cataracts.

Dr. Emelita Roleda“Everyone, no matter the age or gender, should protect their eyes daily from bad effects of excessive exposure to light,” shares Dr. Emelita Roleda, Essilor Philippines general manager.

“The effects of overexposure to UV rays and harmful blue-violet light may only be visible during adulthood, when vision problems like Age-Related Macular Degeneration (AMD) set in, so we highly advice the Filipino public to take preventive measures against them.”

Essilor, the world’s leading ophthalmic optics company, has come up with a solution that protects vision: Crizal® Prevencia multi-coated lenses, which selectively filters bad blue light and lets in essential good light needed for well-being.

Crizal Prevencia“Essilor has undergone a rigid and thorough process in the creation of Crizal® Prevencia,” explains Dr. Roleda. “Its advanced light scan technology enables us to protect our eyes from irreversible eye conditions which threaten healthy vision.”

In addition to using Crizal® Prevencia lenses, she highly advices proper eye care. “Start by getting a comprehensive eye exam at least once a year,” she says. “Your eye doctor can determine the present condition of your eyes and help you take preventive or protective measures regarding possible vision problems.”

Another way to reduce the risk of eyestrain is taking frequent breaks from reading or monitor use, shares Dr. Roleda.

sand hat camera glasses iphone

girl with hat and eyeglasses

photo credit to Advance Eyecare Center

Lastly, she gives some sound sartorial advice when outdoors: “This summer, load your eyeglasses with Crizal® Prevencia lenses containing E-SPF 25. Then, pair your glasses with a nice hat or a sturdy umbrella.”

Indeed, eyesight is among the most important senses, but it receives less care than it deserves. By reducing strain, limiting exposure to harmful light, and making use of eyewear like Crizal® Prevencia lenses, you can protect your eyes all day long and ensure many more years of healthy vision.

Learn more about Crizal® Prevencia by visiting your eye doctor or leading optical shop nationwide, or by logging on to www.essilor.com.ph.

Not all glasses are created equal

Not all glasses are created equal

I used to wear glasses when I was in high school and all the way until the early 2000s.  Since then I have been lucky enough not to need them but lately, with the stress of grading papers and submissions by my students I noticed that my eyesight seems to be more blurry than I remembered.  And  so pretty soon I will find myself possibly on the hunt for a new pair of glasses, at the very least, reading glasses.

Oftentimes when we visit the eye doctor to get prescription glasses, we spend some time choosing the frame that suits our face shape and personal style. But do we also take time to choose the type of lens appropriate for our eye problem and lifestyle?

Dr. Emelita RoledaAccording to Dr. Emelita Roleda, general manager of Essilor Philippines, the world’s leading ophthalmic optics company, “wearing just any kind of glasses is not enough. It is important to choose the right lens to get the best protection”.

Dr. Roleda explains that there are two types of lenses: uncoated and multi-coated lenses. “Uncoated lenses are prone to damage and don’t provide protection against elements that threaten healthy vision. Using multi-coated lenses enhance the performance, quality and life of glasses. Invest on high quality lenses as it will really pays off in the long run, in terms of benefits to one’s eyesight.”

Crizal lens coatingMeanwhile, multi-coated lenses are more advanced and tightly controlled due to computer processes. These lenses are evenly layered, can withstand high temperature and offer more improved performance.

couple wearing Crizal® Prevencia glasses

Glasses fitted with Crizal® Prevencia’s multi-coated lenses filter out harmful blue-violet light from gadgets, LED TVs, LED lights, fluorescent lights

Essilor’s Crizal® Prevencia is a multi-coated lens made with smart technology that filters out harmful blue-violet and UV lights emitted by the sun, gadgets, LED TVs, LED lights and fluorescent lights. On top of preventing long-term vision damage, it allows good light that helps regulate sleep and mood, and boosts brain activity.

essilor logo“Do consult your eye doctor because they can recommend the best lenses suitable to your needs and lifestyle,” Dr. Roleda adds.

Learn more about Crizal® Prevencia by visiting your preferred eye doctor or leading optical shop, or by logging on to www.essilor.com.ph.

Beautiful moments in life deserve the clearest vision

Beautiful moments in life deserve the clearest vision

Beautiful moments in life deserve the clearest vision and, sad to say, many Filipinos today suffer from poor eyesight.  So let me ask you, have you had your eyes checked?

Piolo Pascual for EssilorTop actor Piolo Pascual reminds everyone to go for an eye check up as part of the educational campaign of Crizal®, one of the flagship brands of Essilor, the world’s leading ophthalmic optics company.

Create Beautiful Moments

The campaign, Create beautiful moments, features Piolo actively encouraging the public to have their eyes checked as he believes that beautiful moments in life deserve the clearest vision.

The campaign was launched via an online video where it generated millions of reach. The video shows the actual patients’ eye check up with a visual image of the top actor comes alive standing in front of the patients’ clearest vision.

Dr. Emelita Roleda“Protecting healthy eyes is as important as correcting vision problems,” explains Essilor general manager, Dr. Emelita Roleda.

Through the Create beautiful moments campaign, we can educate the public on the value of healthy eyesight, for everyone to realize that it need not take a missed moment to have a reason to visit your eye doctor. Everyone should have an eye check up at least once a year.”

It’s a viewpoint that Piolo agrees with. “Eye exams are important to create great moments,” he remarks. “Take care of your eyesight and enjoy each and every moment in your life.”

Piolo Pascual for CrizalA visit to your optometrist will reveal more than just your current prescription. Your eye doctor can also determine what preventive actions you should take against permanent damage and can even provide great insights into your general well-being. Aside from checking how well your eye muscles work, the optometrist can also gauge if you are suffering from any ailment that can affect your eyesight and your overall health, including diabetes and glaucoma.

Your vision dictates both how you see life and how you live it. Regardless of age and physical health, routine eye check-ups are vital to keep your eyes healthy and stay focused on life’s moments.

comparing ordinary vs. Crizal lenses

On the left the ordinary lens, on the right Crizal

Crizal® allows Filipinos to live life more clearly with its line of Anti-reflective lenses. Whether prescription, for outdoor activity, indoor use or part of a digital lifestyle, these lenses filter and deflect harmful UV and blue light, lowering the risk of eye fatigue and preventing long-term vision damage. Crizal® lenses are available at leading optical shops and through eye care professionals nationwide. For more information, visit Essilor’s website at www.essilor.com.ph.

About Essilor

essilor logoThe world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique visual requirements.

To support this vision, the Company allocates over €160 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Xperio® and OptifogTM.

It also develops and markets equipment, instruments and services for eyecare professionals.

Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.

Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.

For more information about Essilor, please visit www.essilor.com.ph.

Have you had an eye check up recently?

Piolo Pascual and Crizal® get into life’s moments

Piolo Pascual for Crizal by EssilorWhat if, in the middle of your routine eye check-up, you ended up face-to-face with Philippine leading man Piolo Pascual?

I would be speechless and I may even forget to breathe for a few seconds there.  And then at some point I may just go all fangirl on him and hug him (to get a feel of those beautiful abs :P) and then ask for a selfie, hopefully with his arms around me. 😀

But that’s me.  What would be your reaction?  Watch the video below and share the surprised reactions of patients during a vision screening set up by Essilor’s flagship brand Crizal®.

The new video is part of the brand’s campaign to encourage patients and customers alike to stay present in every experience of your life – or, better yet, to create your own precious moments with the clear vision that only Crizal® can provide!

So many people nowadays suffer from poor eyesight which means that many have need for glasses.  Instead of getting ordinary lenses opt to spend a little more and get clearer vision with Crizal® lenses.

crizal logoCrizal® lenses are available at leading optical shops and through eye care professionals nationwide. For more information, visit Essilor’s website at www.essilor.com.ph.

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