AXA, the global leader in insurance, has been hailed as the top insurance brand worldwide for the tenth year in a row by global brand consultancy firm Interbrand.
The Best Global Brands ranking confirms AXA’s strong ongoing reputation and value: 47th overall best global brand, first-ranked insurance brand for the 10th consecutive year, and the 6th best brand across all financial services, with a brand value over USD 11 million.
According to Interbrand, “AXA Group is committed to creating value while earning the confidence of its customers every day through innovation and engagement with the world – faithful to the original ambition that led it to become the world’s leading insurance brand.”
Rahul Hora, President and CEO of AXA Philippines
“It is an honor to be recognized for our steadfast commitment to putting our clients first, and our passion to do what it takes to be a truly customer-centric organization,” says AXA Philippines president and CEO Rahul Hora. “This recognition from Interbrand further validates AXA’s intent to focus on our customers’ needs and become real partners to help empower them to live the life they choose.”
The recognition comes at the heels of AXA Group’s announcement of its momentous multi-year partnership with English Premier League legends Liverpool Football Club (Liverpool FC), becoming the club’s Official Global Insurance Partner.
Thomas Buberl, AXA CEO
“I am delighted to announce this long-term partnership with Liverpool FC, which comes at a particularly exciting moment for AXA as the Best Global Brand ranking, announced by Interbrand today, recognized AXA as the #1 insurance brand for the 10th year in a row. Like us, Liverpool is a leader in their field, renowned for their long and proud history, a strong sense of community and relentless pursuit of excellence. We, therefore, look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will ‘never walk alone’”, said Thomas Buberl, CEO of AXA.
“Liverpool FC is one of the most illustrious names in the world of sport, with a huge and fiercely loyal following across Asia. Not only will this partnership create new opportunities for our customers, agents, employees and members of our local communities to interact with players from both the men’s and women’s teams, but it will also allow us to leverage the expertise of Liverpool FC’s world-class professional health experts and academy coaches to provide unique, money-can’t-buy experiences”, added Gordon Watson, CEO of AXA in Asia.
In the Philippines, AXA — a joint venture between the Metrobank Group and the AXA Group — is one of the leading insurance companies, with P26.4 billion in total premium income reported in 2017, and over one million customers protected under various individual and group life insurance products, as well as general insurance products through its subsidiary Charter Ping An.
AXA Philippines, one of the country’s leading insurance companies, was a big winner at the recently concluded 16th Philippine Quill Awards held at the Marriott Hotel Grand Ballroom, taking home a total of seven awards in three categories.
Rahul Hora, President and CEO of AXA Philippines
“Winning these awards is a major achievement for AXA Philippines and we are proud of those who were part of these campaigns,” said Rahul Hora, AXA Philippines president and CEO. “This will serve as our motivation to create more meaningful campaigns that will help empower people to live the lives they choose.”
Under the Digital Communications category, AXA Philippines won five awards for its entries:
“Your Digital Selling Companion: Boosting digital maturity and agent productivity through AXA Solutions Native App” (Excellence Award),
“AXA is changing the online customer journey: Revamping the AXA Philippines Corporate Website” (Excellence Award),
“Smart Traveller microsite: Flying high with AXA’s travel insurance” (Merit Award),
“Making insurance easy to manage through MyAXA App” (Merit Award), and
“Workplace Launch: Fostering One AXA through a Virtual Community” (Merit Award).
AXA credits its digital tools – some of which are the themes of the campaigns above – as its biggest growth driver last year, enabling them to exceed industry growth and that of competitors by leaps and bounds. Smart Traveller, on the other hand, is travel insurance that is solely available online.
The company also won the following:
“AXA Philippines Diversity and Inclusion Campaign” (Excellence Award) which highlighted the culture of acceptance within the organization, under the Internal Communication category; and
“Corporate Responsibility Week: AXA Hearts in Action” (Merit Award) for the Employee Engagement category.
AXA Hearts in Action is the leading global insurer’s international volunteer program.
AXA Philippines president and CEO Rahul Hora (rightmost) with other members of the executive leadership team, senior managers, and digital specialists during the Reverse Mentoring Program launch.
The executive leadership team of AXA Philippines, one of the country’s leading insurance company, have teamed up with the organization’s digital specialists for a revolutionary Reverse Mentoring Program.
The program aims to create an exciting opportunity for members of the leadership team and the digital specialists to learn from one another and grow together in building AXA’s digital capabilities to help empower Filipinos to live better lives.
“At AXA, we believe learning never stops,” says AXA Philippines CEO Rahul Hora. “The Reverse Mentoring Program is a testament to our commitment to providing a better customer experience by keeping in step with the latest technologies available. The program also helps foster a collaborative working environment that AXA takes pride in.”
After the initial six-month program, the mentor-mentee pairs are expected to come up with digital strategies, campaigns, or prototypes that will help AXA customers live the life they choose. This is only the first phase of the program and will soon be rolled out to other AXA employees.
The Reverse Mentoring Program also aims to reinforce digital savviness and help foster closer ties among employees while strengthening the organization’s culture of innovation and collaboration.
For more information on AXA Philippines, visit www.axa.com.ph.
Nearly 450 AXA Philippines employees recently gathered to donate their time and skills as volunteers in the company’s annual Corporate Responsibility Week, an event observed by AXA entities all over the world.
Themed “CR Week in Action,” the week-long celebration touched 2,250 lives by partnering with several non-government organizations and foundations with advocacies that focus on health, education, and the environment.
NGOs involved in CR Week in Action
Among the roster of NGOs were:
Metrobank Foundation,
Hands on Manila,
Rise Against Hunger,
Simply Share in Cebu,
National Bookstore Foundation,
Adarna House, Inc.,
Manila Doctors Hospital,
Philippine Red Cross – Rizal and Cebu Chapters,
Make-A-Wish Foundation, and
The University of San Carlos in Cebu City.
About Corporate Responsibility Week
“AXA’s annual Corporate Responsibility Week is part of our continuing commitment to empower communities to live better lives,” said AXA Philippines president and CEO Rahul Hora. “We thank our employees for giving their time and sharing their expertise to help our various advocacies.”
AXA Philippines President and CEO Rahul Hora together with AXA employees packed meals for the indigenous people community in Pampanga
AXA Philippines volunteers packed meals for Aeta mothers and their families in Porac, Pampanga to last six months; packed food for students of Napo Elementary School in Cebu to last three months; and 150 candles and mosquito traps for the mothers of Trece Martires, Cavite.
AXA Philippines employees gathered together as volunteers in the company’s annual Corporate Responsibility Week
A blood drive was also held with Philippine Red Cross and Manila Doctors Hospital.
A training session on first aid and financial literacy was conducted for mothers and children in Cebu.
Volunteers are also set to run at the Philippine Red Cross run for a cause.
Books are set to be delivered to the library of Napo Elementary School.
Project Aral Kits from National Book Store will go to underprivileged students.
Volunteers also made the wishes of kids with life-threatening illnesses come true.
AXA, official insurance partner of the National Basketball Association (NBA) in the Philippines, was one of the marketing partners of the Jr. NBA Philippines 2018 presented by Alaska National Training Camp (NTC).
The program attracted the most promising and aspiring basketball players aged 10-14 from different parts of the country. One of the participants, Jam Lachica, 12, made it to the NTC with support from AXA.
The insurance company provided apparel and training to Lachica for the Manila Regional Selection Camp prior to the NTC. For more information on AXA’s partnership with the NBA, visit www.axa.com.ph.
In the Philippines, AXA — a joint venture between the Metrobank Group and the AXA Group — is one of the leading insurance companies, with P26.4 billion in total premium income reported in 2017, and over one million customers protected under various individual and group life insurance products, as well as general insurance products through its subsidiary Charter Ping An.
AXA, official insurance partner of the National Basketball Association (NBA) in the Philippines, was one of the marketing partners of the Jr. NBA Philippines 2018 presented by Alaska National Training Camp (NTC).
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