Australian Koala Foundation Partners with Kuddli & Co Designs for Exclusive Jewellery Raffle

The Australian Koala Foundation (AKF) is excited to be collaborating with Kuddli & Co Designs, a premier jewellery brand known for its exquisite designs, in an exclusive raffle event that aims to raise much-needed funds for Koala conservation.

The raffle features an exquisite jewellery duo, made up of Kuddli & Co’s Sterling Silver Koala with 10K Gold Plated Heart Pendant and Sterling Silver Koala with 10K Gold Plated          Heart Bangle. Both pieces are valued at over $660 RRP. 

“We are thrilled to be partnering with Kuddli & Co Designs, a brand that shares our commitment to both beauty and conservation,” said Deborah Tabart OAM, Chair of the Australian Koala Foundation. “This raffle not only offers a chance to own these stunning pieces of jewellery, but it also gives our supporters a meaningful way to support Koala conservation. With every ticket sold, the community is helping to contribute to a brighter future for koalas in Australia.”

The raffle will feature a limited number of tickets at $25 each, offering participants the exclusive chance to win the stunning Sterling Silver Koala Set.

“We hope that this raffle will be the first of many elevated offerings we can bring to the Koala Army community,” Tabart says. “Our supporters have always been generous to us, so we’re grateful for the opportunity to partner with established brands like Kuddli & Co to give back to them.”

Koalas, which face increasing threats from habitat loss, bushfires, and climate change, are in desperate need of conservation efforts. Proceeds from this raffle will directly              benefit the AKF’s ongoing initiatives to protect koala populations and ensure their future          survival. 

To find out more about the raffle and how to buy a ticket, click here.

Invest in Wellness: GoGym’s Pre-Seed Funding Round Fuels Tech and Location Growth

Invest in Wellness: GoGym’s Pre-Seed Funding Round Fuels Tech and Location Growth

GoGym is raising pre-seed funding to enhance its app, expand its locations, and solidify its position as the Philippines’ leading tech-enabled fitness chain. With a strong leadership team and a proven model, GoGym offers a compelling investment opportunity in the fast-growing fitness and wellness market.

GoGym, the Philippines’ first tech-enabled, high-value, low-cost fitness gym chain, is embarking on its most ambitious phase of growth yet. The company is currently raising pre-seed funding to accelerate the development of its innovative fitness app and expand its physical footprint across Metro Manila and beyond. With a proven business model and a leadership team with decades of industry expertise, GoGym is positioned as an attractive investment opportunity in the rapidly growing health and wellness sector.

Invest in Wellness: GoGym’s Pre-Seed Funding Round Fuels Tech and Location Growth

GoGym, the Philippines’ first tech-enabled, high-value, low-cost fitness gym chain, is embarking on its most ambitious phase of growth yet. The company is currently raising pre-seed funding to accelerate the development of its innovative fitness app and expand its physical footprint across Metro Manila and beyond. With a proven business model and a leadership team with decades of industry expertise, GoGym is positioned as an attractive investment opportunity in the rapidly growing health and wellness sector.

A Vision for Fitness Innovation

The fitness industry in the Philippines is thriving, with a projected compound annual growth rate (CAGR) of 8% for fitness services and related markets. This growth is fueled by increasing health awareness, a burgeoning middle class, and the rising popularity of digital fitness solutions. GoGym aims to capitalize on these trends by combining physical fitness centers with cutting-edge digital technology, offering a seamless and modern fitness experience.

“We’re not just building gyms; we’re building a fitness ecosystem,” says Andrew Phillips, CEO of GoGym. “Our mission is to make fitness affordable and accessible while integrating technology to deliver unmatched value to our members.”

GoGym’s app currently allows members to manage memberships, track workouts, book personal training sessions, access nutrition plans, and participate in gamified challenges. The company plans to expand these features with funding, including smart equipment integration, advanced analytics, and even AI-driven workout recommendations.

Fueling Growth Through Funding

With five successful locations in Metro Manila, GoGym is seeking funding to expand its presence to more neighborhoods and cities. The funds raised in this pre-seed round will be allocated to:

App Development: Enhance the GoGym app with new features, such as personalized fitness plans, real-time progress tracking, and social connectivity for members.

Physical Expansion: Open additional gym locations to meet growing demand and bring affordable fitness solutions closer to communities.

Marketing and Brand Awareness: Launch campaigns to solidify GoGym’s position as a leading fitness brand in the Philippines.

“Investing in GoGym is investing in the future of fitness,” says Felicia Perez, Chief Product Officer. “Our app-centered approach not only streamlines gym operations but also creates a better experience for members. We’re redefining what it means to go to the gym, and we’re inviting investors to be part of this exciting journey.”

A Proven Team Driving Success

GoGym’s leadership team brings unparalleled expertise to the table, with decades of experience across fitness, technology, product design, and strategy. From Andrew Phillips’ extensive background with global gym chains to Felicia Perez’s innovative approach to UI/UX, the team has a clear vision for scaling the business sustainably.

“This funding round isn’t just about growth—it’s about ensuring we stay true to our mission of making fitness accessible to all,” adds Kristoff Inocentes, Head of Sales & Marketing. “We’re ready to take GoGym to the next level, and this funding will allow us to deliver on our promise of inclusivity, affordability, and innovation.”

A Bright Future for Fitness in the Philippines

The pre-seed funding round represents a unique opportunity for investors to back a proven business in a high-growth industry. With plans to disrupt the fitness market through technology and expansion, GoGym is poised to make a lasting impact on the lives of Filipinos and redefine how fitness is approached in the region.

If you’re interested in becoming part of GoGym’s mission to create healthier, happier, and more connected communities, visit GoGym’s website to learn more about their funding and partnership opportunities.

XRP Price Trends Today and Regulatory Uncertainty: A Comprehensive Analysis

XRP Price Trends Today and Regulatory Uncertainty: A Comprehensive Analysis

XRP price hinges on SEC’s next move in the Ripple case. Uncertainty persists, but potential for breakout if appeal is dropped. Macro headwinds also in play.

On Saturday, February 8, XRP advanced 0.89%, following a 3.11% rally on Friday, closing at $2.4196. The cryptocurrency outperformed the broader market, which saw a 0.51% increase, pushing the total market capitalization to $3.11 trillion.

However, XRP’s price remains below key resistance levels, leaving investors cautiously optimistic.

SEC Under Pressure: OIG Investigation and Legal Challenges

The Securities and Exchange Commission (SEC) and the Office of Inspector General (OIG) are facing mounting scrutiny regarding potential conflicts of interest in the crypto space.

Empower Oversight, a US whistleblower organization, has sued the SEC, demanding the release of the OIG’s findings from an investigation into crypto-related conflicts of interest within the agency.

At the center of this controversy is former SEC Director of the Division of Corporation Finance, William Hinman. In 2018, Hinman stated that Bitcoin (BTC) and Ethereum (ETH) are not securities. However, at the time, he maintained ties with Simpson Thacher, a law firm promoting Enterprise Ethereum.

Empower Oversight alleges that Hinman received millions from his former employer while playing a crucial role in shaping the SEC’s crypto regulations.

Hinman’s Role and the Ripple Case

On February 8, Hinman appeared as a panelist discussing regulatory developments under the new Trump administration. Attorney John E. Deaton highlighted concerns regarding Hinman’s Ethereum speech, pointing out that multiple SEC divisions reviewed his draft speech—except the Ethics Division.

Deaton noted that despite warnings from the SEC’s Ethics Division, Hinman continued meeting with Simpson Thacher employees, raising questions about regulatory impartiality.

The SEC has unsuccessfully attempted to shield documents related to Hinman’s speech under attorney-client privilege. This ongoing legal battle is fueling speculation that the SEC may eventually withdraw its appeal in the Ripple case.

The agency filed its appeal-related opening brief on January 15, just before Gary Gensler stepped down as SEC Chair.

The appeal seeks to overturn Judge Torres’ July 2023 ruling, which found that Programmatic Sales of XRP did not satisfy the third prong of the Howey Test—critical in determining whether an asset qualifies as a security.

XRP Price Trends: Is a Breakout Imminent?

XRP’s near-term trajectory is largely dependent on the SEC’s next move in the Ripple case. If the SEC withdraws its appeal, XRP could surpass its all-time high of $3.5505 and potentially target $4.

Additionally, the approval of an XRP-spot ETF could further drive institutional demand. Conversely, if the SEC proceeds with its appeal, XRP might decline toward $1.50.

Market Outlook: Regulatory Uncertainty and Macroeconomic Factors

Regulatory uncertainty remains a key risk factor for XRP’s outlook. In addition, macroeconomic elements such as US foreign policy and Federal Reserve interest rate decisions could impact investor sentiment.

While Trump’s re-election initially boosted market confidence, his recent tariff policies have pressured XRP prices. The cryptocurrency dropped from $3.1341 to a February 3 low of $1.7938 on tariff concerns before partially recovering.

Next SEC Meeting: Could It Decide XRP’s Fate?

The SEC’s next closed meeting on Thursday, February 13, could be a pivotal moment for XRP. According to the Sunshine Notice Act, the agenda includes:

  1. Institution and settlement of injunctive actions

  2. Institution and settlement of administrative proceedings

  3. Resolution of litigation claims

  4. Other enforcement-related matters

Notably, Jorge Tenreiro, a key SEC crypto litigator involved in the Ripple case, has recently transferred to another division. His absence could influence the SEC’s decision on whether to continue or withdraw the appeal.

XRP Price Trends: Impact of SEC Appeal Strategy

Source: Bitrue Market

On February 10, XRP’s rocketing 1.12% closing at $2.4290. The broader market also declined slightly by 0.13%, bringing total market capitalization to $3.1 trillion.

Uncertainty surrounding the SEC’s appeal strategy continues to be a headwind for XRP, with ETF approval potentially depending on the agency’s decision.

Key Price Scenarios for XRP:

1. Bullish Case: If the SEC withdraws its appeal, XRP could rally past $3.5505 and beyond.

2. ETF Catalyst: Approval of an XRP-spot ETF could push XRP toward $5 on increased institutional demand.

3. Bearish Case: If the SEC proceeds with its appeal, XRP could decline below $1.50.

Beyond Ripple: US Tariffs and Crypto Market Impacts

The broader crypto market faces additional headwinds from US tariff policies, particularly impacting BTC. On February 9, The Kobeissi Letter reported that President Trump plans a 25% tariff on aluminum and steel imports.

Reciprocal tariffs on certain nations may also take effect, depending on China’s tariff decisions on February 10. Such tariffs could elevate import costs, drive inflation, and potentially delay Federal Reserve interest rate cuts—negatively affecting risk assets like BTC.

Conclusion

As regulatory and macroeconomic factors shape the crypto landscape, two critical developments stand out that the SEC’s appeal strategy in the Ripple case.

That factor could significantly influence institutional adoption, investor sentiment, and price movements in the coming months. Traders and investors should closely monitor regulatory updates, macroeconomic indicators, and technical signals to navigate this evolving market environment.

Bitcoin and Nasdaq QQQ: A Historical Parallel and Future Implications

Bitcoin and Nasdaq QQQ: A Historical Parallel and Future Implications

While generally positive about Bitcoin’s long-term potential, the article also acknowledges the risks and uncertainties, such as potential price drops, regulatory challenges for XRP, and the impact of macroeconomic factors.

The cryptocurrency market has always been a volatile space, with Bitcoin leading the charge as the premier digital asset. Analysts and investors often look for historical patterns to predict Bitcoin’s future movements, and one striking comparison that has emerged is its correlation with the Nasdaq QQQ ETF.

Bitcoin and QQQ: A Historical Perspective

The connection between Bitcoin and QQQ may be more significant than many expect. Renowned analyst Benjamin Cowen has pointed out similarities between Bitcoin’s post-ETF launch price movements and QQQ’s trajectory during the late 1990s tech boom.

QQQ launched at around $48–49 and surged to $120 in just 54 weeks. However, the asset struggled to maintain levels above $100, leading to a steep correction that pushed its value down to the $80 range and even lower.

Bitcoin has shown a similar structure. Following the approval of its spot ETF, Bitcoin surged from $48,000 to a cycle high in a 54-week timeframe.

Just as QQQ saw a peak followed by three weeks of declines before stabilizing, Bitcoin has exhibited a similar trend, with a new high followed by two weeks of correction.

If history is any indication, Bitcoin might face another week of downside before a potential relief rally. However, market structures evolve, and deviations from past trends are always possible.

Bitcoin’s Post-Halving Correction and Market Volatility

Historically, Bitcoin experiences corrections in January following a halving year. The surge in volatility and market uncertainty toward the end of winter could further impact its trajectory. Bitcoin’s rising dominance over altcoins has intensified capital shifts within the crypto market, with altcoins facing significant pressure.

While historical patterns provide insight, markets do not always replicate past behaviors precisely. Should Bitcoin fail to hold key support levels, a significant price drop may follow, reinforcing the bearish trend.

Japan’s Bitcoin Boom: The Metaplanet Phenomenon

Bitcoin demand in Japan has surged, partly driven by U.S. President Donald Trump’s pro-crypto stance. One of the most striking cases is Metaplanet Inc., a company that pivoted from hotel development to Bitcoin accumulation, emulating MicroStrategy’s strategy.

Over the past 12 months, Metaplanet’s stock has soared 4,800%, making it the best-performing Japanese stock. The company, led by former Goldman Sachs trader Simon Gerovich, transitioned to a “Bitcoin-first” model in early 2024.

Its shareholder base has grown by 500%, fueled by a combination of institutional and retail investors, including Capital Group.

Japan’s investment environment has also contributed to Metaplanet’s success. The revamped Nippon Individual Savings Account (NISA) program provides a tax-efficient means for retail investors to gain exposure to Bitcoin through stock proxies like Metaplanet.

To expand its Bitcoin holdings, Metaplanet plans to acquire 10,000 BTC by the end of 2025 and 21,000 by 2026, funded through share issuances. Additionally, it aims to rebrand its last remaining hotel, Royal Oak in Tokyo’s Gotanda area, as “The Bitcoin Hotel,” hosting crypto-related events and seminars.

Trade Tariffs and Macro Headwinds Impacting Bitcoin

The broader cryptocurrency market has also been affected by geopolitical and macroeconomic factors. President Trump’s recent announcement of a 25% tariff on steel and aluminum imports, along with potential reciprocal tariffs from China, has increased market volatility.

Historically, Bitcoin has been viewed as a hedge against economic instability, but its performance during macroeconomic turmoil has been mixed. The stronger U.S. dollar and inflationary pressures could further impact Bitcoin’s price action.

With the U.S. Consumer Price Index (CPI) data release on February 11, markets are bracing for potential interest rate adjustments by the Federal Reserve.

MicroStrategy’s Strategy: Expanding Bitcoin Holdings

In the midst of market fluctuations, firms like MicroStrategy—now known as Strategy—continue to aggressively accumulate Bitcoin. Between February 3 and February 9, the company purchased 7,633 BTC for $742.4 million, bringing its total holdings to 478,740 BTC, valued at over $46 billion.

MicroStrategy’s approach underscores the increasing institutional adoption of Bitcoin as a treasury asset. With a long-term strategy centered around Bitcoin acquisition, the firm continues to drive institutional interest in the digital asset.

Bitcoin’s Future: Key Levels and Market Sentiment

Source: Bitrue Market

Despite recent volatility, Bitcoin remains resilient. As of February 10, Bitcoin traded at $97,105, showing a 0.65% increase. The cryptocurrency market cap stands at $3.17 trillion, with Bitcoin’s dominance at 60.77%.

Bitcoin’s short-term trajectory hinges on key support and resistance levels. A drop below $96,000 could trigger further bearish sentiment, while a breakout above $96,750 may push BTC toward $98,500.

Conclusion

Bitcoin’s price action continues to mirror historical patterns seen in traditional financial markets, such as the Nasdaq QQQ ETF in 1999. However, regulatory shifts, macroeconomic policies, and institutional movements will play a crucial role in shaping its future.

As geopolitical tensions, Federal Reserve policies, and regulatory developments unfold, Bitcoin’s resilience will be tested. While its long-term outlook remains strong, short-term fluctuations and corrections remain an inevitable part of its growth. Investors must stay informed and adapt their strategies accordingly.

Jemena Releases Electricity Pricing and Services Plan for 2026-31

  • Jemena proposes to deliver significant electricity bill savings to customers over the five-year period beginning 1 July 2026.
    • A typical residential customer’s average annual bill will be $156 lower by the end of the next period compared to an annual bill in 2025-26.
    • Jemena’s proposal is informed by nearly 300 hours of customer engagement over a two-year period.

    • Jemena’s customers provided 16 recommendations which form the basis of the proposal.

Energy infrastructure company, Jemena, has submitted its 2026-31 Proposal for its electricity network to the Australian Energy Regulator (AER).

The proposal outlines Jemena’s service delivery and prices for its electricity network – which services more than 380,000 customers across north-west Melbourne – for the financial years covering 2026-31, and the role it will play in Australia’s energy transition.

Jemena’s Executive General Manager of Networks Shaun Reardon said, if endorsed by the Australian Energy Regulator, a typical residential customer’s annual bill will be $156 lower by the end of the next period compared to an annual bill in 2025-26.

“This price reduction is enabled by an increase in electricity consumption across our network, driven by data centres and major connections, and increased utilisation by existing customers as they increasingly use electricity to heat their homes and cook their meals,” said Mr Reardon.

“To develop this proposal we engaged with thousands of customers across multiple channels which included visitors to our GridTalk website, sessions facilitated in-person including our People’s Panel and virtual engagement. We held 80 engagement events and spent nearly 300 hours with customers over the past two years.

“This proposal reflects the needs of our customers and communities today, while also preparing our electricity network for a more sustainable energy future.

“Many of our customers told us that energy affordability and cost-of-living continue to be their top priority. Our customers also said that maintaining the reliability of the electricity network and increasing resilience to withstand and recover from extreme weather events were important priorities.

“Throughout our engagement process we sought feedback from a diverse range of residential, large commercial, industrial, small, and medium-sized business customers.”

The 2026-31 Proposal outlines the following actions shaped by our customers:

Affordability:

A typical residential customer’s average annual bill will be $156 lower by the end of the next period compared to an annual bill in 2025-26.

Preparing for the future:

Connect over 33,300 new residential customers and 2,585 businesses in north-west Melbourne.Introduce new tariff structures that encourage better network utilisation and improve price equity between solar and non-solar customers.Introduce new digital technologies to improve electricity system management and enable new sustainable products and services.Deliver a broad-based zone-substation redevelopment program to maintain current reliability levels.Build large-scale assets to serve new large customers such as data centres and hospitals.

Keeping our customers informed:

Upgrade systems to keep customers better informed with near real-time information at times they need it the most.Develop a new portal to provide tailored information based on customer preferences and language needs with energy information.

The AER will now review and assess Jemena’s 2026-31 Proposal and provide a draft decision later this year. Jemena will then submit a revised proposal with the AER’s final decision taking effect from 1 July 2026. 

To view the initial 2026-31 Proposal visit: https://gridtalk.com.au/2026-2031-proposal

The Plastic Odyssey Expedition Arrives in Manila and Launches the “Youth for Dagat” Program with France Philippines United Action

The Plastic Odyssey Expedition Arrives in Manila and Launches the “Youth for Dagat” Program with France Philippines United Action

MANILA, Philippines – On November 19, France-Philippines United Action Foundation hosted hosted an Opening Event in Alliance Française de Manille to celebrate the arrival of the Plastic Odyssey Expedition in the Philippines, uniting the French-Filipino community in support of this impactful initiative. Having sailed across three continents and visited over 20 countries, Plastic Odyssey’s laboratory ship has now docked in Manila to continue its mission of addressing plastic pollution in the most affected areas and empowering communities with sustainable solutions.

This exclusive event brought together environmental advocates, educators, and key stakeholders to spotlight the global fight against plastic pollution. Guests were introduced to Plastic Odyssey, a pioneering initiative committed to reducing plastic waste through a global network of local recycling projects.

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The program was emceed by Xavier Leroux, Executive Director of Alliance Française de Manille, and Kevin Charuel, Managing Director of CCI France Philippines. Warm opening remarks were delivered by Rémy Tirouttouvarayane, Deputy Head of Mission at the Embassy of France in the Philippines, and Marie-Maylis Charlat, President of the France Philippines United Action Foundation (FPUA), setting the tone for an evening dedicated to collaboration and sustainable innovation.

Plastic Odyssey: A Global Initiative Raising Awareness and Sharing Sustainable Solutions

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During the event, Simon Bernard, President and Co-Founder of Plastic Odyssey, delivered an inspiring presentation on the global initiative’s mission to combat plastic pollution through innovative recycling technologies and educational campaigns. He showcased how the expedition has been transforming plastic waste into valuable resources, fostering a global network of local recycling initiatives, and inspiring communities to adopt sustainable practices.

Santhosh Paramel, Asia Pacific Operations Director and Vice-President of the Delfingen Foundation, elaborated on their collaborative efforts with Plastic Odyssey. He highlighted their direct support in establishing two micro-factories in the Philippines, designed to empower local communities with practical recycling solutions for tackling plastic waste effectively.

Youth for Dagat: Empowering Filipino Youth to Combat Plastic Pollution

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The event also saw the launch of the Youth for Dagat Program, a school-based initiative aimed at empowering Filipino youth to take action against plastic pollution. Spearheaded by the France Philippines United Action Foundation (FPUA), the program emphasises environmental education, equipping students with practical tools to understand and address the harmful impacts of plastic waste. Alexandra Acedillo, FPUA Project Coordinator, underscored the program’s mission to nurture a new generation of environmental advocates by fostering grassroots engagement and promoting actionable solutions.

Funded by the Embassy of France to the Philippines, the Youth for Dagat Program forms part of the Embassy’s Blue Nations initiative, which seeks to strengthen collaboration between France and the Philippines on maritime and climate issues. It also serves as a preparatory step for the 2025 United Nations Ocean Conference (UNOC) in Nice, reaffirming the commitment of both nations to environmental sustainability and ocean preservation.

Building Connections and Showcasing Impact

The evening concluded with a networking cocktail, providing participants the chance to engage directly with the Plastic Odyssey crew. Attendees were also treated to a special screening of the Plastic Odyssey documentary, offering an in-depth exploration of the expedition’s transformative work worldwide.

This opening event marked a significant milestone in fostering cross-cultural partnerships to address one of the planet’s most pressing environmental challenges. By bringing together key stakeholders and innovative solutions, it set the stage for meaningful collaboration and action toward a sustainable future.

MEXC Celebrates Bitcoin’s Milestone with Groundbreaking “Buy BTC for $1” Trading Event and 350,000 USDT Prize Pool

MEXC Celebrates Bitcoin’s Milestone with Groundbreaking “Buy BTC for $1” Trading Event and 350,000 USDT Prize Pool

MEXC, a global cryptocurrency exchange, is celebrating Bitcoin’s rise with a “Buy BTC for $1” trading event from February 9-12, 2025. This symbolic pricing commemorates Bitcoin’s growth from around $1 in 2011 to over $100,000 in 2024. The event features a 350,000 USDT prize pool for KYC-verified users (new and existing) who participate in Futures trading. Prizes are awarded based on trading volume.

MEXC highlights Bitcoin’s role as the cornerstone of crypto investment and driver of mainstream adoption. The exchange emphasizes its own growth and contributions, including a top ranking in spot and derivatives trading, over 3,000 listed tokens, $136 million in airdrop rewards, competitive fees, and robust liquidity. MEXC aims to provide a user-friendly platform for its 30 million+ users across 170+ countries, offering innovative features and exclusive events. They encourage users to research before investing in the volatile crypto market.

Seychelles, February 10, 2025 — MEXC, a leading global cryptocurrency exchange, has launched a landmark celebration of Bitcoin’s continued market dominance with a trading event titled “Buy BTC for $1“, symbolically pricing Bitcoin at $1 to commemorate its journey from around $1 in 2011 to over $100,000 in 2024. The celebration features a massive 350,000 USDT prize pool, demonstrating MEXC’s commitment to rewarding its community.

This initiative, running from February 9 to 12, 2025, comes at a notable moment in Bitcoin’s transformation. The leading cryptocurrency’s extraordinary trajectory has reshaped the financial landscape, evolving from a niche digital asset to a major investment vehicle. MEXC has been instrumental in this evolution by providing professional-grade trading infrastructure and robust liquidity for various market participants. In 2024, MEXC not only ranked among the top global exchanges with an 11.6% spot market share but also recorded the highest year-over-year growth in derivatives trading among major exchanges.

Eligible KYC-verified users, both new and existing, can participate in the “Buy BTC for $1” event through Futures trading on MEXC’s platform. The event’s 350,000 USDT prize pool will be distributed among participants based on their trading volume, with higher trading volumes increasing their chances of winning a larger share.

“Even amid recent turbulence in the crypto market, Bitcoin remains the cornerstone of crypto investment. Currently, Bitcoin serves as the main driver of the mainstream adoption of cryptocurrency, with its price breaking the $1 mark in February 2011 and surpassing $100,000 in December 2024, continuing its upward trend. This new event is a prime example of how we create exciting, unique opportunities for our users, enabling them to engage with the market at an unimaginable price point. It’s an exciting way for both seasoned traders and newcomers to benefit from the incredible potential of Bitcoin,” said Tracy Jin, Vice President at MEXC.

MEXC’s contribution to Bitcoin’s ecosystem and the broader crypto industry extends beyond promotional events. The exchange has distinguished itself through several key achievements in 2024:

An extensive listing of over 3,000 tradable tokens to capitalize on emerging opportunities.

Distribution of $136 million in rewards through 2,293 airdrop events.

Implementation of competitive fee structures to help traders maximize their profits.

Maintenance of robust liquidity and market depth to facilitate smooth execution in extreme market conditions.

“At MEXC, our users’ interests are always at the heart of everything we do. With over 30 million users across more than 170 countries, we continue to expand our reach while innovating to provide the best possible trading experience. We’re committed to offering cutting-edge trading features and organizing exclusive events that empower crypto enthusiasts and newbies to explore new opportunities and grow their portfolios,” Tracy added.

MEXC’s platform enhancements and strategic initiatives have earned recognition from TokenInsight, securing positions among the Top 6 in Spot trading and Top 5 in Derivatives trading. These achievements underscore the exchange’s role in facilitating professional crypto trading and its commitment to serving experienced market participants.

For full event details and participation rules, visit the event page.

Risk Disclaimer

The information provided in this article about cryptocurrencies does not represent MEXC’s official stance or investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully evaluate market fluctuations, project fundamentals, and potential financial risks before making any trading decisions.

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Asuene to Conduct Measurement of Total CO2 Emissions at “ap bank fes ’25 at TOKYO DOME Society, Life, and Music” Initiative for a 100% Carbon-Neutral Event Through CO2 Emission Calculation and Carbon Credit Offsetting

Asuene to Conduct Measurement of Total CO2 Emissions at “ap bank fes ’25 at TOKYO DOME Society, Life, and Music” Initiative for a 100% Carbon-Neutral Event Through CO2 Emission Calculation and Carbon Credit Offsetting

Asuene Inc. is set to conduct measurement of total CO2 emissions at “ap bank fes ’25 at TOKYO DOME Society, Life, and Music” music festival, organized by AP Bank, founded in 2003 by musician Takeshi Kobayashi, Kazutoshi Sakurai of Mr.Children, and Ryuichi Sakamoto,Grammy and Academy award winning composer. The event will take place at Tokyo Dome on February 15-16. A pre-event calculation of CO2 emissions estimates at 894 t-CO2. By utilizing use of renewable energy sources at Tokyo Dome, offsetting emissions with carbon credits, and encouraging behavioral changes among participants, “ap bank fes ’25” will be a 100% carbon-neutral event.
Asuene and AP Bank aim to use this event to raise awareness of the environmental impact of daily actions, encouraging individuals to take responsibility and make better choices for the environment.

The State of the Planetary Environment

The direct causes of extreme weather events can be explained by atmospheric pressure patterns familiar from weather maps. However, the increase in heatwaves and heavy rainfall over the past few decades is undeniably linked to human activity. The IPCC Sixth Assessment Report confirms, with scientific certainty, that fossil fuel consumption is driving climate change. Extreme weather is becoming the norm, significantly impacting our daily lives and future.

In reality, we are seeing wildfires spread across North America, and Japan is experiencing more frequent typhoons and torrential rains. Over the past 150 years, temperatures around Japan have risen by 1.4°C, and the effects of climate change are becoming more evident. For instance, Typhoon Hagibis in 2019 saw 13.6% more rainfall due to human-induced warming, causing massive floods. In central Tokyo, the number of extreme heat days (above 35°C) reached a record 22 days, with total summer days exceeding 90 days, threatening public health and daily life.

Measuring Environmental Impact to Achieve a Carbon-Neutral Event

Climate change is an immense challenge that often feels abstract and distant from daily life. Many people feel unsure about what actions to take or believe that individual efforts won’t make a difference. To overcome this barrier, “ap bank fes ’25 at TOKYO DOME Society, Life, and Music” will disclose itsPre-event Calculation of CO2 Emissions, helping attendees recognize better choices and take meaningful action.

By leveraging use of renewable energy , carbon credit offsetting, and environmental conscious behavior from participants, we are committed to realizing a 100% carbon-neutral event. We believe this initiative represents a significant step toward a sustainable future.

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Pre-Event CO2 Emission Measurement Results

Asuene will measure the estimated CO2 emissions for “ap bank fes ’25 at TOKYO DOME Society, Life, and Music” based on both pre-event projections and post-event actual values. The goal is to minimize emissions related to the event, including participant transportation, energy consumption, and waste. In collaboration with event organizers, venue managers, and service providers, Asuene measured the emissions from various activities. The pre-event CO2 Emissions measured  amount was 894 t-CO2.

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Breakdown of CO2 Emissions by Category

Total emissions: 894 t-CO2
・Participant transportation: 682 t-CO2 (76.3%)
・Merchandise & food and beverage: 85 t-CO2 (9.4%)
・Venue operations (stage production): 82 t-CO2 (9.1%)
・Energy consumption: 34 t-CO2 (3.8%)
・Waste: 8 t-CO2 (0.9%)
・Organizer transportation: 3 t-CO2 (0.3%)

Reducing CO2 Emissions

The pre-event measurement of CO2 Emissions indicates that Participant Transportation accounts for the largest share of emissions. While travel is a necessary part of modern life, individuals can contribute to emission reduction by choosing low-carbon transportation options.

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Created by Asuene based on Japan’s Ministry of Land, Infrastructure, Transport, and Tourism data:
・Choosing trains over flights can reduce CO2 emissions by approximately 80%.
・Switching from gasoline cars to hybrid vehicles or trains can reduce emissions by about 50% and 84%, respectively.
・Using bicycles or shared e-scooters for short distances instead of trains can eliminate CO2 emissions entirely.

Other options include optimizing travel routes for lower emissions, using low-carbon fuels, or switching to EVs powered by renewable energy.

Comment from Kohei Nishiwada, Asuene CEO

“A dream has come true. I am honored to collaborate with AP Bank, an organization at the forefront of addressing environmental and social issues, in measuring the CO2 emissions for ‘ap bank fes ’25 at TOKYO DOME.’

‘ap bank fes’ was a major inspiration in my personal journey toward solving environmental issues. I am excited to give back and contribute to making the Tokyo Dome event in February 2025 as meaningful and impactful as possible.”

About AP Bank

Founded in 2003 by Takeshi Kobayashi, Kazutoshi Sakurai, and Ryuichi Sakamoto, AP Bank has championed sustainability by supporting clean energy and environmental initiatives. Starting with funding eco-friendly projects, AP Bank expanded its activities to include the “ap bank fes” outdoor music festival and disaster relief efforts, continuously evolving its impact.

AP Bank will host “ap bank fes ’25 at TOKYO DOME Society, Life, and Music” on February 15-16, 2025. Tokyo Dome will utilize RE100-certified renewable energy, ensuring that the event operates on virtually CO2-free electricity.

Event Overview

Title: ap bank fes ’25 at TOKYO DOME Society, Life, and Music
Date: February 15 (Sat) – 16 (Sun), 2025
Venue: Tokyo Dome
Organizer: AP Bank
Website: https://www.apbank.jp/fes25

How GoGym’s Affordable Memberships Are Breaking Barriers to Fitness in Metro Manila

How GoGym’s Affordable Memberships Are Breaking Barriers to Fitness in Metro Manila

For many Filipinos, the idea of joining a gym can feel out of reach—whether due to high costs, long-term contracts, or intimidating environments. At GoGym, we’re on a mission to change that. By offering affordable, accessible, and inclusive fitness solutions, GoGym is redefining what it means to stay healthy and active in Metro Manila.

Traditional gyms often come with hefty membership fees, hidden charges, and rigid contracts that make fitness an exclusive privilege rather than an accessible necessity. With health concerns on the rise and a growing awareness of the importance of exercise, GoGym aims to remove financial and psychological barriers so that more Filipinos can prioritize their well-being.

“We built GoGym because we saw a gap in the market—people wanted quality fitness facilities, but they didn’t want to break the bank,” says Andrew Phillips, CEO of GoGym. “We believe that fitness should be something anyone can afford, not just a select few.”

GoGym’s low-cost, high-value model ensures that members receive top-tier gym facilities, personal training access, and digital tools—all without the overpriced fees that traditional gyms charge.

How GoGym Keeps Prices Low Without Sacrificing Quality

GoGym isn’t just about affordability; it’s about smart fitness solutions that maximize value. Here’s how we do it:

No Hidden Fees, No Contracts: Unlike traditional gyms that lock members into long-term commitments, GoGym offers flexible, commitment-free memberships that fit every lifestyle.

Tech-Enabled Experience: By integrating gym management into our mobile app, GoGym reduces the need for excessive admin staff and paperwork, passing the savings directly to our members.

Optimized Gym Layouts: Our gyms are designed for maximum efficiency, ensuring that members get the most out of their workouts without unnecessary frills that drive up costs.

Community-Driven Motivation: Through gamified challenges, leaderboards, and rewards, members stay engaged without needing costly external motivation.

“We focus on what matters—helping people move, stay healthy, and enjoy their workouts,” says Felicia Perez, Chief Product Officer. “By keeping things simple and leveraging technology, we provide a premium experience at a fraction of the cost.”

Breaking Down Barriers, One Neighborhood at a Time

With five locations in Bonifacio Global City (BGC) and Poblacion, Makati, GoGym is expanding its footprint to bring affordable fitness to more neighborhoods across Metro Manila. Our goal? To create a gym culture where cost is never a reason to skip a workout.

Whether you’re a student, a young professional, or someone looking to get back into fitness, GoGym welcomes you with open arms—and without the intimidation or financial stress that comes with many traditional gyms.

“GoGym is for everyone. It doesn’t matter if you’ve never stepped into a gym before or if you’re training for a marathon,” adds Kristoff Inocentes, Head of Sales & Marketing. “We’re making fitness more approachable, more engaging, and—most importantly—more affordable.”

Join the Movement

The demand for budget-friendly fitness is growing, and GoGym is leading the way. By combining affordable pricing, digital convenience, and an inclusive environment, we’re ensuring that fitness becomes a way of life for more Filipinos.

Ready to experience fitness without the high price tag? Visit a GoGym location today or download the GoGym app to start your journey!

About GoGym Philippines

GoGym is a tech-enabled fitness gym currently growing in the Philippines with a mission to make fitness more accessible, affordable, and inclusive for all, one neighborhood at a time.

This press release has also been published on VRITIMES

The Most Anticipated AI Chatbot Revolution | Yep AI Launches Digital Human in 2025

Yep AI, a pioneering AI solutions company, has announced the launch of its latest innovation, the Yep AI Digital Human, set to revolutionize customer engagement and business operations.

Founded in 2020 and headquartered in Melbourne, Yep AI specializes in creating hyper-realistic digital avatars that combine advanced natural language processing (NLP), real-time lip-sync technology, and data-driven insights to deliver unparalleled user experiences. With its cutting-edge AI solutions, Yep AI aims to empower businesses across diverse industries, including retail, energy, and real estate.

The Advancing AI Solution Beyond Chatbot

On February 7, 2025, Yep AI announced the launch of its latest innovation AI chatbot, redefining the future of customer interaction and digital engagement.

Unlike traditional AI chatbots, Yep AI’s avatar takes a significant leap forward in human touch to engage users more effectively. It redefines customer interaction through hyper-realistic digital avatars capable of dynamic, real-time conversations that feel genuinely human. One of its standout features is the ability to provide humanized interactions that go beyond scripted responses.

“In today’s fast-paced digital world, businesses need solutions that do more than automate responses, they need tools that foster trust, connection, and long-term engagement.”, says Tony Shen, CEO of Yep AI, “No longer about rigid robots, animated characters, or pre-recorded avatars. We believe that real-time digital humans are the future of customer service.”

The Ideal Solution for Business Owners

24/7 Live Assistant: Yep AI stands out as the optimal choice for enterprises looking to enhance customer service while streamlining operations. With support for over 80 languages, Yep AI ensures global accessibility. Additionally, the digital human is designed to streamline lead generation by capturing potential customer details, qualifying prospects, and even supporting one-click meeting scheduling—all within a single, interactive platform.

Effortless Integration: Yep AI’s avatar chatbot allows anyone to deploy the system within minutes without requiring specialized IT expertise, supporting seamless integration into their website, system, or third-party platforms in just a few clicks.

Affordable Innovation: Competing tools usually target large enterprises with high budgets, often leaving SMEs underserved. Starting from just a few dollars to high-end customization, Yep AI is enabling businesses of all sizes to compete in the digital landscape.

Real-Time Analytics and Insights: Yep AI provides actionable insights through its analytics dashboard, helping businesses refine their customer engagement strategies over time.

Yep AI Powers Solar Innovation: Strategic Partnership with Aus Solar Energy Group Boosts Customer Engagement by 45%.

Highlighting its adaptability and industry focus, Yep AI has formed a strategic partnership with Aus Solar Energy Group, a leader in Australia’s renewable energy sector.

Aus Solar empowers businesses with innovative solar solutions, providing residential, commercial, and battery storage systems—delivering sustainability, savings, and unmatched energy independence.

Yep AI’s chatbot was integrated into Aus Solar’s customer service ecosystem, where it addressed common inquiries about solar panel installations, energy savings, and government incentives. The digital avatar, named ‘Blacky,’ not only handled initial customer queries but also streamlined meeting scheduling and provided after-sales support. As a result, client tests showed a 45% improvement in responsiveness, a 30% boost in lead conversion rates, and a 25% reduction in handling time.

Shaping the Future of AI-Driven Customer Support

As businesses increasingly turn to AI for customer support, tools like Yep AI are paving the way for a more efficient and engaging future. By addressing industry pain points with humanized, customizable, and affordable solutions, Yep AI is redefining the customer experience.

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