by Ferry Bayu | Mar 28, 2024 | Business
To address the issue of talent shortage in Singapore’s F&B industry, JUMBO Group of Restaurants launches JUMBO Academy graced by the Guest of Honour, Ms. Low Yen Ling, Minister of State for the Ministry of Trade and Industry (MTI) and Ministry of Culture, Community and Youth (MCCY). JUMBO Academy is a homegrown training institute dedicated to cultivating a skilled F&B workforce.
Singapore, 28 March 2024 – To address the issue of talent shortage in Singapore’s F&B industry, JUMBO Group of Restaurants launches JUMBO Academy graced by the Guest of Honour, Ms. Low Yen Ling, Minister of State for the Ministry of Trade and Industry (MTI) and Ministry of Culture, Community and Youth (MCCY). JUMBO Academy is a homegrown training institute dedicated to cultivating a skilled F&B workforce.
Through the JUMBO Academy, JUMBO Group reinforces its commitment to be an incubator of talents in Singapore’s F&B industry by deepening its advocacy for and promotion of Asian culinary and hospitality training. JUMBO aims to attract and support more talents looking for F&B careers by offering upskilling, reskilling, internship, and scholarship opportunities open to students and aspiring mid-career professionals alike.
Upskilling and Reskilling: Developing a Resilient F&B Workforce
Prime Minister Lee Hsien Loong’s 2022 National Day message emphasised the importance of upskilling and reskilling to sustain Singapore’s economic progress. In the Budget 2024 speech, Deputy Prime Minister (DPM) Lawrence Wong highlighted SkillsFuture as one of the initiatives to provide upskilling support for employers and individuals, showing the government’s continued efforts to boost workforce resilience and development.
Mr Ang Kiam Meng, Group Chief Executive Officer of JUMBO Group of Restaurants, expresses the Group’s efforts in support of the lifelong learning vision: “Building on our 30-year tradition of ‘Bonding people through food’, JUMBO is dedicated to nurturing talent in culinary and hospitality excellence through our industry expertise.”
“We believe food connects people and we are committed to shaping the future of this experience. Through JUMBO Academy, The Heart of Asian Hospitality, we will honour tradition while driving innovation to elevate Singapore’s status as a food paradise.”
Accessible and Applicable: Providing fundings, sponsorships, and hands-on experience
JUMBO Group believes that quality education should be accessible to everyone. As a Registered Training Provider, the Group works closely with SkillsFuture Singapore (SSG) to provide course fee funding and grants to individuals and employers. JUMBO Group also works with Workforce Singapore (WSG) to leverage the Career Conversion Programme (CCP) to reskill mid-career workers. With the new JUMBO Academy, existing workers can be trained to take on higher-value jobs that provide good career prospects.
For those keen on exploring the world of F&B management, JUMBO Academy offers scholarship under its Management Associates Programme, which supports trainees through a fully-sponsored education (diploma or degree) in a relevant field of study. Aspiring individuals within JUMBO Group will also be offered a chance to join the Fast Track Programme that provides accelerated pathways for career advancement within JUMBO Group.
JUMBO also focuses on practical applicability across its programmes by adopting an innovative training approach that combines classroom teaching and hands-on practice. Such immersive experiences empower trainees with industry-standard skills and the confidence to step into their F&B career roles with readily useable skills.
In 2023, JUMBO was awarded the “Certified On-the-Job Training Centre” status by the Institute of Technical Education (ITE). This status affirms the JUMBO’s role as an industry leader in providing holistic workplace learning to support its trainees’ professional growth and personal development.
JUMBO x ITE partnership: Some 1,000 students to benefit over three years
Through a longstanding partnership, JUMBO has empowered ITE students in Culinary Arts and Hospitality Operations by providing practical learning experiences that extend beyond textbooks, equipping them with the necessary skills and knowledge to pursue their aspirations and thrive within the F&B industry.
During the JUMBO Academy launch ceremony on 27 March 2024, the two organisations also announced their continued collaboration by signing a three-year Memorandum of Understanding (MOU). Under the MOU, both parties will commit to innovative initiatives such as the new JUMBO internship awards, internship opportunities, workshops, and learning journeys for some 1,000 ITE students.
“We are pleased to ink our partnership with JUMBO as part of our commitment to nurturing culinary talents. The internship opportunities, internship awards, learning journeys, and chef demo workshops offered by JUMBO, together with joint efforts such as food hackathons, will enrich our students’ learning experiences and enhance their motivation and passion as they embark on their culinary careers,” says Ms Low Khah Gek, Chief Executive Officer of ITE.
JUMBO and ITE will also continue its “JUMBO x ITE Culinary Hackathon”, a sustainability-themed challenge for ITE students that was first held in 2023. Through such out-of-classroom activities, the partners hope to inspire participants to become creative problem solvers in the face of challenges common in the dynamic F&B industry.
Welcoming Lifelong Learners: JUMBO Academy courses now open for registration
Individuals, mid-career switchers, current F&B workers and media representatives are invited to explore the opportunities provided by JUMBO Academy and actively participate in shaping the future of F&B in Singapore. Course registration is now open at jumboacademy.com.sg.
Note to Editors: High-resolutions images are available for download from this link.
About JUMBO Group Limited
JUMBO Group Limited (“JUMBO Group”) is one of Singapore’s leading multi-dining concept F&B establishments. Fulfilling its philosophy of “Bonding People Through Food”, JUMBO Group has grown to over 20 restaurants in Singapore and other Asia countries with 4 restaurant brands – JUMBO Seafood, NG AH SIO Bak Kut Teh, Singapore Seafood Republic, and Xinyao Hainanese Chicken Rice.
Besides renowned local brands such as Chui Huay Lim Teochew Cuisine, Zui Yu Xuan Teochew Cuisine, Chao Ting, Kok Kee Wonton Noodle, and Lau Lim Mee Pok, JUMBO Group has expanded its local presence by operating Hong Kong’s famous “Cha Chaan Teng” restaurant –Tsui Wah in Singapore and establishing the first Halal-certified restaurant – MUTIARA Seafood, and JUMBO Group’s premium dining concept – JUMBO Signatures, adding up to more than 25 restaurants.
For more information, please visit https://www.jumbogroup.sg
by Penny Angeles-Tan | Mar 27, 2024 | Food & Beverage
Creating a wholesome meal plan could be a struggle for both experienced and new cooks — especially a healthy one! Scrolling through social media for a recipe worth trying could be mind-numbing. Search results for a “healthy meal” would most likely lead to multiple choices of greens, and a drastic change in diet like this could be intimidating for most. Adapting to a flexitarian diet can be an easier approach.
This semi-vegetarian diet increases the consumption of plant or plant-based foods and beverages, along with smaller meat portions. Veega provides delicious and protein-rich options such as Veega Meat-Free Nuggets and Veega Meat-Free Burger Patty — dishes that even kids will enjoy. This is also perfect for the Lenten season.
Elevate your meals with Veega — mmmeaty without the meat! Check out a variety of recipes in Home Foodie and get to shop conveniently from San Miguel Mart.
Veega Meat Free products are good to cook as is, but if you want to find other ways to cook them, here are some samples.
Veega Burger Pizza
Veega Nuggets with Cheesy Sriracha Dip and Garlic Mayo Dip
Looking for more #madalicious recipes? Scan QR code on the recipes above.
by Ferry Bayu | Mar 27, 2024 | Business
Manila, March 27, 2024 – Vritimes, a leading media technology company known for its innovative press release distribution services, today announced a powerful collaboration with Dugout Philippines, a popular Philippine sports website dedicated to delivering the latest news from national and international leagues. This partnership aims to enhance the dissemination of press releases across a broad spectrum of topics, especially in sports.
Dugout Philippines is envisioned as a tool for unity among the sporting community. Through its website, fans can stay current on a wide range of collegiate and professional sports, both domestic and international. This partnership with Vritimes allows Dugout Philippines to further expand its reach and ensure its audience has access to the most relevant and timely sports information.
“We are thrilled to partner with Dugout Philippines, a platform that shares our commitment to empowering Filipinos with valuable information,” said Ferry Bayu, Co-Founder and CEO of Vritimes. “This collaboration will provide sports fans nationwide with unparalleled access to the latest news and developments in the world.”
by Ferry Bayu | Mar 27, 2024 | Business
Manila, 27-March-2024 – News24.ph, a leading source of national and international news in the Philippines, has announced a strategic partnership with VRITIMES, a Tokyo-based media technology company renowned for its innovative press release distribution services. This collaboration aims to enhance the dissemination of press releases across a broad spectrum of topics, leveraging News24.ph’s comprehensive news coverage and VRITIMES’s distribution expertise.
News24.ph, with its commitment to “News without nonsense,” covers a wide range of subjects including politics, economy, technology, and lifestyle. The partnership with VRITIMES is expected to enrich News24.ph’s content offerings, ensuring that readers have access to a diverse array of news and announcements, from business developments to technological advancements and beyond.
“We are excited to embark on this partnership with News24.ph, a platform that aligns with our mission to spread valuable information to a wide audience,” stated Ferry Bayu, Co-Founder / CEO of VRITIMES. “This collaboration will significantly enhance the visibility of press releases across various sectors, ensuring they reach the intended audience effectively.”
by Ferry Bayu | Mar 24, 2024 | Business
GoFluence, a tech leader, is changing influencer marketing by focusing on authenticity. Recognized for innovation, it’s setting new standards. Innovation and Influence: Since 2018, GoFluence has been reshaping influencer marketing in Southeast Asia, winning awards for its growth.
Using Tech Smartly: GoFluence uses advanced technology to connect influencers and brands genuinely, making collaborations more meaningful.
Boosting Trust: GoFluence helps small businesses connect with real influencers, boosting trust in their brands. Everyone Can Make a Difference: GoFluence’s CEO, Same Tham, wants everyone to have a voice and make a digital impact. GoFluence’s authentic approach is changing the game in influencer marketing, making it more effective and trustworthy.
Contact: www.gofluence.io
FOR IMMEDIATE RELEASE
Navigating Tomorrow: A New Paradigm for Influencer Marketing
In the dynamic realm of digital marketing, the emergence of user review marketing as a pivotal strategy for brand engagement marks a significant shift toward authenticity and consumer trust. At the forefront of this transformative movement stands GoFluence, a visionary technology company that has boldly redefined the essence of influencer partnerships.
Innovation Meets Influence: GoFluence’s Award-Winning Journey
Founded in 2018 as Malaysia’s pioneer influencer marketing platform, GoFluence has dramatically evolved through strategic rebranding and expansion across the Asia Pacific, aiming to redefine the influencer marketing landscape with a focus on authenticity and meaningful collaborations. Emphasising its commitment to innovation and sustainable development, GoFluence has been honoured with the Sustainable Development Award for SDG Goal No. 9, recognising its efforts in fostering economic growth and innovation. This accolade underlines GoFluence’s mission to empower SMEs and influencers, creating a more inclusive and impactful digital marketing ecosystem.
Revolutionising Influencer Marketing with Cutting-edge Technology
GoFluence has seamlessly integrated cutting-edge automation and machine learning technologies to streamline the process of influencer marketing. This technological prowess facilitates the creation of genuine connections between influencers and brands, ensuring that collaborations are not just transactions, but meaningful partnerships that resonate with audiences. As GoFluence extends its reach into the Asia Pacific market, it brings a unique blend of local expertise and global innovation, setting new standards for the influencer marketing industry.
The Significance of User Review Marketing in Today’s Digital Age
In a landscape saturated with traditional advertising, user review marketing emerges as a beacon of authenticity. Consumers increasingly value genuine reviews from their peers over sponsored content, making user-generated endorsements a powerful tool for brands to build trust and credibility. GoFluence, with its advanced platform, empowers SMEs to leverage this trend by connecting them with authentic influencers who genuinely resonate with their brand’s values and mission.
Influencing as One: The Power of Everyone as Influencers
“As we step forward with GoFluence, we’re tapping into something timeless— word-of-mouth marketing, the oldest way to spread the word, now powered by technology. Everyone has the potential to influence. GoFluence is built on this simple but powerful idea. It’s more than a platform; it’s a lifestyle that celebrates the impact of everyday conversations turned digital. Through GoFluence, we’re not just connecting brands with influencers; we’re empowering everyone to share their voice, make an impact, and truly influence. This is what we stand for—making everyone an influencer, rooted in the oldest form of trust: a recommendation from one person to another.” – Same Tham, Founder & CEO, GoFluence
‘Sustainable Marketing is people telling people about the brand simply because they love it’
Website: www.gofluence.io
by Penny Angeles-Tan | Mar 22, 2024 | Beauty
So you’ve done a flawless makeup look and are ready to face the day. Of course, with the humid Philippine weather, the last thing you want is to keep re-touching your makeup to make sure your makeup will stay on the whole day.
Careline offers the perfect solution to lock in your look with the Careline Bubble Town Spray (₱325) – the brand’s newest setting spray from its Spongebob Squarepants collaboration. It ensures that you look fresh all day with make-up on.
It contains nourishing skincare actives such as Snow Mushroom extract and Aloe Vera extract to lock in your make-up with a moisturized satin-finish glow. Best of all, it’s very easy to apply. Simply shake the Bubble Town Spray and then spray in both ‘X’ and ‘T’ motion at least 6 to 8 inches away from the face.
So keep your make-up looking fresh and in place with the Careline Bubble Town Spray, available in physical stores: Watsons, SM Department Stores, and other leading stores nationwide or online on Shopee, Lazada, and TikTok.
For more updates, visit and like Careline on Facebook (@CarelineCosmetics), Instagram (@carelineph), and TikTok (tiktok.com/@carelineph).
by Ferry Bayu | Mar 21, 2024 | Business
• Redhill expands its partner network in Indonesia with reputable companies across various sectors to offer comprehensive integrated communication solutions.
• The strategic collaborations aim to enhance client services, strengthen Redhill’s global leadership, and cater to diverse industry needs.
Singapore, March 21, 2024 – Redhill, a global communications agency, has announced the
expansion of its partner network in Indonesia by collaborating with renowned
companies from various sectors. This collaboration aims to provide a more
comprehensive integrated communications solution for clients in the
communications landscape that grows more complex day by day.
“In a digital era, effective and integrated
communication becomes the key ingredient for a company’s success. Through our
partner network expansion, we provide a more complete and innovative
communications solution to clients by utilizing various sectors’ abilities and
experience,” said Windy Anindya Putri, Country Head of Redhill Indonesia.
Redhill Indonesia’s new partners this 2024 includes:
·
Gowork, a
reputable company that provides coworking spaces in Indonesia. This
collaboration intends to provide an integrated and effective communications
solution that is available to all GoWork members, specifically businesses and
startups.
·
KIT Global, an
established performance marketing company. This collaboration intends to
provide an integrated and data driven communications solution for clients.
·
Grow Enterprise, a company that provides 360 sales, B2B and marketing services. Redhill
is partnering up with Grow Enterprise to help provide an all-rounder service
consisting of marketing, sales, and Redhill PR services to shared clients.
·
ETAB brings
to the market a Digital OOH that offers Data Analytics and Personal
Advertising, which allows brands to better connect with their Target Audience
& achieve higher returns on their advertising spends by increasing the
Target Audience focus of digital place ads. ETAB & its proprietary platform
is available in Taxis (Jabetabek) and MRT Jakarta. Making ETAB one of the few
serious players for DOOH in the Transportation Industry by offering unique
opportunities to delivery Digital Campaigns and serve entertainment content
combine with premium ads to attract advertisers, content owners & service
providers.
·
Kliktron Indonesia is a strategic partner for ads placement, catering to awareness
seekers. It offers easy access and usage through their mobile application, supported
by advertising features in the form of retail-quota with an ecosystem of
influencer collaborations and media partners.
· CIX Summit, the first
and largest immersive technology conference and exhibition in Indonesia,
explores the forefront of technology and provides a platform for industry
leaders, innovators, and users to converge. Our mission is to showcase the
latest advancements in AI technology, immersive technology, digital
transformation, and usher in a new era of immersive experiences.
With the expansion of the Partner Network, Redhill’s
services grow stronger especially within said categories:
· Communications Strategy &
Media Relations: Formulating the right communication strategy to achieve clients’
business goals and maintaining good relations with the media to enhance the
company’s positive image.
· Crisis Management & Public
Affairs: Managing
communication with the government as well as the other stakeholders.
· Digital Marketing & Media
Buying: Developing
an effective digital communication strategy and solution
“We believe that these collaborations will add value to
Redhill’s clients. This is a part of our strategy to strengthen our position as
a leader in this industry globally, with a specific focus on portfolio development
in Indonesia,” said Manisha Seewal, President of Redhill.
Manisha added, “We are committed to further innovating and
providing the best communication solutions for our clients hailing from diverse
sectors.”
by Ferry Bayu | Mar 20, 2024 | Business
Gelly Wee Wedding Gown, Malaysia’s premier bridal boutique known for its exquisite collection of wedding gowns, is thrilled to announce the successful conclusion of “Cherished Charms: Gelly Wee’s Carousel of Bridal Bliss.” Held at the enchanting Foyer & Piazza Starhill on March 16, this celebration was nothing short of magical, featuring an awe-inspiring array of bridal gowns from the world’s most celebrated designers like Elie Saab, Georges Hobeika, Pronovias, Jenny Packham, Zuhair Murad, and Joli Poli, to name just a few.
Founded in 2008, Gelly Wee Wedding Gown has become a symbol of elegance, luxury, and impeccable style in the bridal industry. As an authorised retailer of top international bridal designer brands in Malaysia, Gelly Wee is dedicated to curating and crafting unforgettable moments for brides on their special day.
A Night of Elegance and Malaysian Record-Breaking Achievements
The highlight of the evening was a mesmerising lighting ceremony, paving the way for a runway show that left everyone in a magical trance. The latest collections from Elie Saab, Zuhair Murad, and Joli Poli took centre stage, dazzling audiences with their beauty and craftsmanship. The event was graced by fashion icons and influencers such as Shaine, Tiffany Teh, Lee Xuan, Yee Fei, and more, who added glamour and excitement to the night.
Making history, “Cherished Charms: Gelly Wee’s Carousel of Bridal Bliss” was proudly recognised by the Malaysia Book of Records for hosting the ‘Biggest Wedding Dress Carousel Display’ and ‘Most Participants in a Mini Wedding Dress Design Competition’, a monumental moment for Malaysian bridal fashion.
by Ferry Bayu | Mar 20, 2024 | Business
CIX Summit 2024 aims to position Indonesia as a technological frontrunner by offering cutting-edge exhibitions, inspiring keynotes, and networking opportunities, transcending traditional conferences to explore groundbreaking developments in technology.
Jakarta, March 20, 2024 – The
Connecting Immersive Experience (CIX) Summit 2024, the First and Largest
Immersive Technology Conference and Exhibition in Indonesia, is set to push the
boundaries of immersive technology. As a pioneer in technology exploration, CIX
Summit 2024 aims to inspire innovation and usher in a new era of immersive
experiences. Taking place at the Jakarta Convention Center from August 22 to
24, 2024, CIX Summit 2024 will offer immersive experiences exploring the
future.
According to NextMSC,
the global artificial intelligence (AI) market is projected to reach USD 196.63
billion by 2024, up from USD 142.32 billion in 2022. Meanwhile, Precedence
Research forecasts the AI market to grow to USD 1.85 trillion by 2030.
The Indonesian government
estimates that the country’s digital economy potential will reach USD 146
billion by 2025, becoming the largest in Southeast Asia, driven in part by the
rise of immersive technology propelled by several key factors. First, government
initiatives such as the “Indonesia Digital 2025” program demonstrate
strong support for technology development given its potential for economic
growth.
Additionally, there is a surge in
consumer demand for immersive experiences, particularly in the gaming,
entertainment, and education sectors, driven by the increasing accessibility of
VR and AR devices. Second, Indonesia has robust technology infrastructure,
including high internet penetration and widespread smartphone usage, providing
a solid foundation for the advancement of immersive technology. These solid
factors propel Indonesia’s immersive technology market forward.
Projections from IDC indicate a
significant growth trajectory, with a projected average annual growth rate
(CAGR) of 30.4% from 2020 to 2025. This growth is supported by increasing
demand for immersive experiences, broader content availability, and robust
technology infrastructure in Indonesia.
“We are excited to explore
the forefront of technology and provide a platform for industry leaders,
innovators, and enthusiasts to converge. Our mission is to showcase the latest
advancements in AI technology, immersive technology, digital transformation,
and usher in a new era of immersive experiences,” said Rudi Hidayat,
Founder & CEO of V2 Indonesia.
Furthermore, Rudi Hidayat
emphasized that CIX Summit aims to propel Indonesia to the forefront of
technology innovation. With the ambitious goal of making Indonesia the fourth
best country in the world by 2030, CIX Summit will gather a host of speakers and
industry figures to drive Indonesia’s market thinking.
“With CIX Summit 2024, we
present a captivating stage for industry players, innovators, and technology
enthusiasts to explore the boundless potential of immersive technology. We are
committed to being a catalyst for change in delivering captivating immersive
experiences,” said Ridhi Mahendra, Chief of CIX Summit 2024.
In an era where new technologies
are reshaping the global landscape, CIX Summit goes beyond traditional
conferences, offering an extraordinary opportunity to delve into revolutionary
developments shaping the future of technology.
What to Expect:
● Cutting-edge
Exhibition: Explore the most advanced XR, AR, and VR technology exhibitions,
presented by leading companies and pioneering startups.
● Inspirational
Keynotes: Gain insights from thought leaders and visionaries shaping the
immersive technology landscape.
● Networking
Opportunities: Connect with professionals, investors, and individuals who share
a passion for pushing the boundaries of technology innovation.
● New Business:
Discover the next big thing in artificial intelligence, immersive technology
like XR, and digital transformation as new startups propose their revolutionary
ideas and products.
● Global Impact: Explore the
global impact of immersive technology through discussions and presentations
from experts across various industries.
Event Format:
● Technology
Conference: Engage in thought-provoking discussions and gain actionable
insights from leading speakers, industry pioneers, and thought leaders shaping
the future of technology.
● Technology
Exhibition: Step into the future with our technology exhibition – an
interactive showcase of the most cutting-edge products, solutions, and
breakthrough technologies.
● Business Networking: Expand
your professional network by connecting with like-minded peers, potential
collaborators, and experts in the field.
The list of
confirmed speakers as of March 18:
• Triari
Senawirawan (MD Warner Music)
• Radityo
Triatmojo (CEO ShopeePay)
• Andi S.
Boediman (Ideosource Entertainment)
• Harry K.
Nugraha (CD Intel Indonesia)
• AWS has
confirmed to bring a high-level speaker from the United States (name to be
confirmed)
• Dharma
Simorangkir (CEO Microsoft Indonesia)
• William Utomo
(Founder & COO IDN Media)
• Nugroho (CEO Telkomsel)
“Transform your customer
experiences with the power of digital innovation at CIX Summit. Discover the
latest trends in AI, immersive technology, and more, all in one place,” said
Iwan Setiawan, Advisor of CIX Summit 2024.
CIX Summit 2024 is not just a
conference and exhibition, but a gateway to the future of immersive technology.
Join us at the First and Largest Immersive Technology Conference and Exhibition
in Indonesia, uncover revolutionary innovations, connect invaluable
connections, and shape the landscape of tomorrow’s technology. Don’t miss your
chance to be part of history at CIX Summit 2024.
by Penny Angeles-Tan | Mar 16, 2024 | Health and Wellness
As a young lady going through this exciting journey of self-discovery and girlhood, you might often find yourself feeling lost or confused about many things – be it about relationships, consent, sex, contraception, and overall female reproductive health.
Don’t worry, you are not alone through all these! CHARMEE, one of the leading trusted feminine protection brands in the Philippines, can be your bestie and support system.
CHARMEE, together with Roots of Health, a highly respected reproductive health organization based in the Philippines, and an all-women team from the advertising agency Blackpencil Manila of the Leo Burnett Group celebrated girls through Project Roots where they learned correct information on sexual health, contraception, consent, and healthy relationships engagingly.
The project kicked off at Palawan High School, the second largest high school in the country, and was made more relatable and fun through interactive activities and colorful storytelling delivered through a surprising media – sanitary napkins!
Dear Diary
The activity opened with the female students being welcomed with the PAD-ibig Diary shelf that has a total of 24 diary designs and stories, all wrapped around CHARMEE feminine pads, open to the students to grab one for free.
Fun and visually appealing, these diaries contain “nakakakilig” stories with evidence-based scientific information, tackling important lessons on sexual education, spanning from busting common myths on reproduction and pregnancy to the basics of consent, healthy relationships, and communication.
To make it even more interesting and interactive, the activity included a dramatic reading by some of the school’s best actresses of some of the diary entries. The students were also encouraged to take selfies with the self-care mirrors scattered around the school gym.
Just Between Us Girls
Palawan High School female students joined the Project Roots kick off campaign
The fun learning sessions didn’t end there as a more in-depth talk with Roots of Health educators took place. The entertaining and engaging segment talked about the science behind what was “Chismis or Check” or true or false about sex and female health.
But even after the learning sessions concluded at Palawan National High School, empowering and supporting more than 5,000 female high school students continued. The PAD-ibig Diary shelf was placed in the school’s clinic, available for female students who need it.
Ensuring educational resources are readily available, murals in the girls’ toilets and by the clinic were also created as reminders. Roots of Health has also uploaded the PAD-ibig Diary stories online for easy viewing anytime. Not only that, but girls can also visit the organization’s Youth Clinics and regular TikTok Live Sessions called “Safe Magtanong Dito” where more questions can be asked and answered by credible educators.
Beyond the Feminine Pad
But this is just the beginning for CHARMEE! So many more young and adult women can watch out for the brand’s nationwide School Tour Activation in 2024, reaching girls from grades 7 to 12 (12 to 15 years old), and giving away sanitary napkin and pantyliner product samples. Aside from making sanitary pads accessible to young girls, this School Tour initiative also aims to educate the students on menstruation and proper menstrual hygiene practices through an educational flyer.
On top of these exciting events, CHARMEE will also launch digital educational campaigns about Menstrual Hygiene and polycystic ovary syndrome (PCOS).
From PAD-ibig Diaries to educational campaigns, CHARMEE will continue to reach its goal of empowering girls and becoming their dependable partner in their journey to womanhood.
To know more about CHARMEE, visit https://charmee.com.ph/ and follow their social media platforms:
Manila, March 27, 2024 – 
GoFluence, a tech leader, is changing influencer marketing by focusing on authenticity. Recognized for innovation, it’s setting new standards. Innovation and Influence: Since 2018, GoFluence has been reshaping influencer marketing in Southeast Asia, winning awards for its growth.
The activity opened with the female students being welcomed with the PAD-ibig Diary shelf that has a total of 24 diary designs and stories, all wrapped around CHARMEE feminine pads, open to the students to grab one for free.
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