The Business Show Asia returns to Singapore this August for its 3rd Edition!

by Ferry Bayu | Jul 16, 2024 | Business

Asia’s biggest business show is returning to the Singapore Sands Expo & Convention Centre on the 28th & 29th of August 2024, providing entrepreneurs and business owners with everything they need to start or grow a business, including incredible sessions from keynote speakers, 250 exhibitors, and 150 seminars and masterclasses. Get your free ticket here.

The Business Show is the world’s leading event for entrepreneurs, business owners, and start-ups. Running for 25 years, The Business Show takes place in locations across the globe, including London, Los Angeles, Miami, and Singapore, and the team behind the event has plans to expand to reach more countries and markets continually. The Business Show aims to support entrepreneurs and start-ups by offering them the services and products they need to run a successful business.

Bringing together the inspirational entrepreneurial and business community from across Asia, The Business Show is the leading platform to provide you with the insights you need to kickstart your business venture or take your organization to new heights. Running for its third year, the show welcomes over 250 exhibitors, 150 speakers, and 8,000 entrepreneurs, business owners, and startups from across the country.

This year, some of Asia’s most influential business professionals and entrepreneurs, from the likes of Google, Forbes, and PayPal, will be taking to the stage and delivering keynote seminars to inspire and educate our audience. Alongside this are esteemed businesses joining the event center stage to share their products, resources, setbacks, and successes.

The Business Show Asia brings a diverse range of companies to the room, each with a unique product or service tailored to help you propel your business to the next level. While visiting the event, you will have complete access to endless opportunities and can learn about products and services that could be the missing link to growing and developing your business. The show also features interactive masterclasses from industry experts such as Amazon Global Selling, Microsoft, Far East Organization, and NextZen Minds, which provide an opportunity to receive mentoring and education from knowledgeable specialists in close quarters.

Co-located within The Business Show is the Going Global Zone. Going Global is the leading event for learning how to take your business overseas. This zone is aimed at businesses that are ready to embark on international expansion, export products, or set up in foreign markets. The show calls in globalization industry specialists, and over the two days, you can engage with new clients and businesses face-to-face to learn about new opportunities for your ventures or gather insights about the right products or services needed to accelerate the success of your overseas expansion.

Taking place on the 28th and 29th of August 2024 at the Sands Expo & Convention Centre, tickets to The Business Show Asia are completely free of charge, as the main aim of the event is to make resources accessible and provide you with everything you need to start or grow your dream business. Don’t miss out on your opportunity this year – get your ticket here!

Animation: Transforming Entertainment into a Dynamic Marketing Tool

by Ferry Bayu | Jul 16, 2024 | Business

Mandai Wildlife Group, managing Singapore’s Mandai Wildlife Reserve, has effectively used animation to promote wildlife conservation and environmental preservation.

Partnering with SuperPixel Animation Studio, which operates globally, Mandai created engaging 3D animated videos that educate and raise awareness among youths. Initiatives like the Ranger Buddies program feature real-life zoo animals and their stories, making environmental concepts relatable.

Characters like Khansa the orangutan, Pedro the Sea Lion, and Arlo the king penguin highlight issues such as habitat threats, plastic pollution, and climate change. This strategic use of animation has proven effective in marketing and education, attracting more visitors to the zoo and increasing online engagement. SuperPixel’s collaborations with clients like MTV Asia, McDonald’s, and TikTok demonstrate their innovative approach to addressing conservation issues.

Animation has long been a form of entertainment that has been adored, captivating audiences of all ages since the 1800s.  However, its role has evolved dramatically, and today, animation is a powerful marketing tool for businesses, brands, and organisations to promote products, services and experiences. Its visual appeal and engaging storytelling make it especially effective in our fast-paced, attention-demanding world. 

One organisation that has successfully harnessed the power of animation is the Mandai Wildlife Group. This Singapore-based organisation manages the Mandai Wildlife Reserve and has seamlessly integrated animation into its marketing and educational efforts. By doing so, they effectively convey important messages about wildlife conservation and environmental preservation, combining entertainment with impactful messaging.

A prime example of this approach is their Ranger Buddies program, aimed at educating and raising awareness among youths about wildlife conservation. To bring this program to life, Mandai partnered with SuperPixel, an animation studio with global operations in Singapore, Canada, Indonesia, and Australia. Together, they utilised 3D animation to create captivating and informative content that engages the younger generation, Mandai’s target audience.

Reflecting on the initial meeting at Mandai, Kelvin Wira, the Director of SuperPixel Pte Ltd, reminisced, “From the outset, we had the valuable opportunity to connect with Mandai’s Chief Creative Officer, Chris Chiu. He approached us and shared their vision for an animated series featuring their actual zoo animals, seeking our expertise as an animation studio. Recognising that the project aligned perfectly with our strengths, I presented relevant previous work and discussed our ability to deliver comprehensive creative solutions. The synergy was immediate, and their confidence in our capabilities grew quickly. We are delighted to play a role in educating people about environmental and wildlife protection”.

For the launch of Ranger Buddies, SuperPixel produced a 3D animated video to introduce the program to the public. This video highlights the program’s mission to educate young people about protecting wildlife and the environment in an engaging and adventurous way. The storyline features animated characters based on real-life animals at the Mandai Zoo, such as Khansa the orangutan – creating a relatable connection for zoo visitors. By presenting the Ranger Buddies program through an exciting narrative, the video effectively conveys Mandai’s message while keeping the audience entertained. This engaging narrative encourages families to visit the zoo regularly rather than just occasionally.

The success of the initial video, which attracted more regular visitors to the zoo, led Mandai to commission SuperPixel for additional animated videos focusing on other zoo animals. Each animated video features a different animal, highlighting the threats to its habitat and raising awareness about conservation efforts. For example, another campaign centred on Pedro the Sea Lion, telling his story about marine life and the dangers of plastic pollution in his ocean home. This 3D Animated Video showcased the impact of human activities on marine ecosystems and emphasised the importance of reducing plastic waste and cleaning up the ocean.

In another series, the focus was on Arlo, the king penguin, and the dangers of climate change affecting his Antarctic home. This story highlighted the effects of global warming on polar regions and the urgent need for climate action. The video, which garnered over 300.000 views on YouTube, became the second most viewed video on their channel, proving the effectiveness and attention-grabbing power of animation. By using animated characters that visitors can relate to, Mandai creates a strong emotional connection with the audience, making the educational content more impactful and memorable.

Kelvin praised the marketing strategy as innovative – stating, “I truly admire Mandai Wildlife Group’s vision to connect audiences, especially children, through animation. Mandai recognises that storytelling is the most effective way to convey important messages, helping young audiences understand the significance of preserving our natural world. By inviting them to become the heroes of these stories, Mandai promotes a positive message about environmental stewardship and animal protection. This combination of compelling storytelling and interactive visual animation not only engages them but also makes the viewing experience memorable”.

The use of animation allows Mandai to address complex environmental issues in a way that is accessible and engaging for all ages. It transforms abstract concepts into relatable stories, making it easier for viewers to understand and empathise with the plight of wildlife. This blend of education and entertainment not only promotes the Ranger Buddies program but also fosters a deeper understanding and appreciation for their environmental conservation efforts.

The success of Mandai’s animated campaigns demonstrates that animation is not only a compelling tool for storytelling and marketing, it is also an effective way to educate and raise awareness about critical issues. Mandai’s strategic use of animation shows how it can solve problems and achieve intended goals, making it an invaluable asset in modern communication strategies. By leveraging the power of animation, Mandai has been able to reach a wider audience, engage them in meaningful ways, and inspire action towards wildlife conservation and environmental preservation.

In conclusion, the evolution of animation from a form of entertainment to a powerful marketing and educational tool has opened up new possibilities for organisations like the Mandai Wildlife Group. Through their partnership with SuperPixel, Mandai has successfully utilised animation to create engaging, informative, and impactful content that resonates with audiences and drives positive change. As technology continues to advance, the potential for animation in marketing, education, and other industry sectors will only grow – offering endless opportunities for creative and effective communication.

If you’re searching for a creative partner to bring your visions to life, look no further than SuperPixel Animation Studio! With years of professional experience, they’ve collaborated with notable names like MTV Asia, McDonald’s, and TikTok. SuperPixel specialises in a wide range of animation services, including 2D, 3D, motion graphics, anamorphic, and Augmented Reality/Virtual Reality immersive experiences. They use cutting-edge technology and stay ahead of industry trends to deliver the latest and most modern approaches for their clients. Explore their portfolio and get in touch with them by visiting Superpixel.sg!

Introducing Mommy Chelle Blogs: A Momfluencer, Kidfluencer, and Lazada Talent

by Ferry Bayu | Jul 14, 2024 | Business

  In the vast world of parenting blogs, Mommy Chelle Blogs stands out as a beacon of inspiration and guidance for mothers everywhere. This engaging platform, curated by the passionate and dedicated Richelle, lovingly known as Mommy Chelle, offers a treasure trove of insights, tips, and heartfelt stories that resonate deeply with parents. Through her blog and vibrant social media presence, Mommy Chelle has created a supportive community where mothers can find solace, share experiences, and celebrate the joys and challenges of motherhood.

A Hub of Knowledge and Inspiration

One of the standout features of Mommy Chelle Blogs is its wealth of practical advice and tips for parents. Richelle covers a wide range of topic that are well-researched and filled with actionable insights that can make a real difference in the lives of her readers.

For instance, her posts on healthy meal planning and nutritious recipes are a hit among busy moms looking for quick and delicious ways to feed their families. Richelle’s DIY craft ideas and fun family activities are perfect for parents seeking creative ways to bond with their children. Moreover, her advice on self-care and mental health serves as a gentle reminder for mothers to take care of themselves amidst the chaos of parenting.

Engaging Social Media Presence

In addition, Richelle actively engages with her audience on social media platforms. Her Facebook page, Mommy Chelle Blogs, is a vibrant space where she shares snippets of her life, motivational quotes, and interactive posts that spark meaningful conversations among her followers.

On Instagram, @mommychelleblogs, Richelle’s feed is a visual delight, filled with beautiful photos of her family, behind-the-scenes glimpses of her blogging journey, and collaborations with other influencers and brands.

A Platform for Storytelling

Beyond her blog and social media, Richelle’s passion for storytelling extends to “Kwento Co by Richelle” (https://kwen2co.com/kwento-co-by-richelle/). In this series, she delves into deeper discussions on various aspects of motherhood, and content creation journey.

Building a Community

What truly sets Mommy Chelle Blogs apart is the sense of community that Richelle has fostered. Her readers and followers are not just passive consumers of content; they are active participants in a larger conversation about motherhood. Through comments, messages, and online interactions, Richelle has built a supportive network where mothers can share their own stories, seek advice, and offer encouragement to one another.

In a world where parenting can often feel isolating, Mommy Chelle Blogs provides a much-needed sense of connection and belonging. Richelle’s genuine care and compassion for her readers shine through in every post, making her blog a cherished resource for mothers around the globe.

Join the Journey

For those seeking a relatable, informative, and uplifting companion on their parenting journey, Mommy Chelle Blogs is the perfect destination. With her heartfelt writing, practical advice, and engaging social media presence, Richelle continues to inspire and empower mothers everywhere.  

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Introducing Steven Carl: A Content Creator, Photographer, and Videographer

by Ferry Bayu | Jul 13, 2024 | Business

Steven Carl, a.k.a. Stav, is a content creator, photographer, videographer, and filmmaker. He is part of one of the biggest companies in the Gaming Esport in the Philippines, Tier One Entertainment. He is one of the rising Talents of Amplify in Tier One.

Stav is a Vlogger and Creative Persona who also likes to create content like music videos and challenging content like the Documentary of his Life. Stav is a Gaming Creator on Facebook Playing Dota, and he has a whopping 1.2 million views on Facebook Playing his favorite game. His dream is to become a famous YouTuber in the Philippines, which would shock the world.

Projects, Works, and Collaboration

MOBILE LEGENDS BANGBANG (MLBB), YVENNE, CHRONOS ATHLETICS, BETA ESPORT, HOWLERS MANILA COSPLAY and MUSIC FESTIVAL, RAKRAKAN FESTIVAL, MASKIPAPS THE CROSSOVER, KWENTOCO, BOOSTGIO, DAYO PHILIPPINES, MANILA INK FESTIVAL, DANIEL PARINGIT, PUBLIC SPEAKING INSTITUTE BEST PUBLIC SPEAKING TRAINING DJI ENTERPRISE PHILIPPINES, PADAYON FILMS, APERTURE MEDIA

Introducing Angela De Silva: Balancing Passion and Parenthood

by Ferry Bayu | Jul 9, 2024 | Business

Meet Angela, a wonder woman balancing solo parenting, marathon training, and managing three thriving businesses. Angela’s journey is nothing short of inspirational, as she seamlessly blends her love for running and crafts with raising two young kids.

In 2021, she launched Mighty Adventurers, an online store with a mission to inspire children to grow into appreciative, happy, and content individuals. At the heart of this venture is a personalized storybook she wrote and was illustrated by another mom. This special book features kids as the heroes of their own adventures, surrounded by supportive animal friends. The story emphasizes the love and support of family, resonating deeply with parents and guardians.

Mighty Adventurers quickly captured hearts, earned a spot on local TV, and became a beloved gift to kids.

Two years later, in 2023, Angela’s passion for crafts led her to start MA Prints and Beyond, a business catering to the printing needs of businesses and events. This venture sparked another idea, giving birth to Komunitee.

Komunitee offers shirts and accessories but with a deeper mission. Aiming to be a hub of creativity, a launchpad for artists, and a megaphone for important causes, Angela’s vision for Komunitee is to spread positivity, inclusivity, and environmental responsibility through every product and message.

This year, Angela is juggling these businesses while training for marathons. Her kids are her biggest motivation, inspiring her to set a positive example in everything she does. Angela’s journey is a testament to the power of determination and passion, showing that it’s possible to pursue dreams and be a fantastic parent at the same time.

You can catch glimpses of Angela’s creative endeavors and marathon training on her Instagram and TikTok accounts. Her story is an inspiration for anyone trying to balance multiple passions while raising a family.

Connect with Angela

Follow Angela’s journey of creativity and running on Instagram @runsandcrafts_ and TikTok @runsandcrafts. Get inspired by her posts, and maybe even pick up a personalized storybook or a unique accessory from Komunitee!

On Facebook, Instagram, and Tiktok:

• Mighty Adventurers – @MightyAdventurers.store
• MA Prints and Beyond – @MAprintsandbeyond
• Komunitee – @hello.komunitee

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