by | Oct 23, 2024 | Business
In the heart of the Philippines’ paradise island, a culinary revolution is brewing. Gyukatsu もと村 Boracay, is set to redefine the gastronomic landscape of this tropical haven. At the helm of this exciting venture is none other than Ricka Raga, the brilliant brand expert and creative mastermind who has been entrusted not just with the brand’s identity, but with steering its entire marketing strategy as the newly appointed Chief Marketing Officer of Ikigai International Restaurant OPC.
The Creative Genius Behind the Brand
Ricka Raga’s appointment as CMO is a testament to her exceptional talent and vision. Her ability to blend cultural nuances with modern marketing techniques has positioned Gyukatsu もと村 Boracay as more than just a restaurant – it’s an experience waiting to unfold.
“When I first took on this project, I knew we had to create something extraordinary,” Raga shares with a glint in her eye. “Boracay isn’t just about the beaches anymore. It’s about creating memories, and what better way to do that than through the universal language of food?”
A Marketing Symphony
Raga’s marketing strategy is nothing short of a masterpiece. The pre-selling campaign has been a whirlwind of excitement, leveraging social media, email marketing, and innovative strategies to build anticipation.
“We’re not just selling a meal; we’re selling a story,” Raga explains. “Every post, every email, every campaign is designed to take our audience on a journey. By the time we open our doors on November 16, 2024, we want people to feel like they’re already part of the Gyukatsu もと村 Boracay family.”
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/10/public-217" alt="Gyukatsu もと村 Boracay | Preselling Promotion
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The strategy includes:
Digital Real estate: Crafting comprehensive collaterals that go beyond prints and merchandise, establishing a strong online presence through a professional website, email marketing system, and robust digital visibility.
Immersive Social Media Campaigns: Menu teasers have kept the audience engaged and craving more.
Strategic Partnerships: Collaborations with local hotels and tour operators have expanded the brand’s reach, with QR code cards distributed to travelers, linking directly to the restaurant’s landing page. (Soon collaboration with Klook!)
Influencer Engagement: Carefully selected influencers have been brought on board to share authentic experiences and build credibility.
Community Integration: Efforts to showcase the management’s involvement in the local community have positioned the brand as more than just a business, but as a valuable addition to Boracay’s cultural fabric.
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/10/public-218" alt="Gyukatsu もと村 Boracay Website | https://gyukatsumotomura.com/
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The Management Dream Team
Behind every great brand is a great team, and Gyukatsu もと村 Boracay is no exception. The management, as alluded to in the #gyukatsuboracay references, brings a wealth of experience and passion to the table.
“Our management team is the secret ingredient in our recipe for success,” Raga beams. “Their expertise, vision, and commitment to quality are what will set us apart in the competitive Boracay dining scene.”
A Game-Changing Venture
What makes Gyukatsu もと村 Boracay a game-changer? It’s the perfect blend of authenticity and innovation. While staying true to the essence of Japanese cuisine, the restaurant promises to deliver an experience that’s uniquely tailored to Boracay’s vibrant atmosphere.
“We’re not just opening a restaurant,” Raga emphasizes. “We’re creating a destination within a destination. When people think of Boracay, we want Gyukatsu もと村 Boracay to be right up there with the white sand beaches and stunning sunsets.”
The Countdown Begins
As November 16, 2024, approaches, the excitement is palpable. Reservations are pouring in, social media is buzzing, and food critics are sharpening their pencils in anticipation.
“The response has been overwhelming,” Raga admits with a mix of pride and excitement. “But this is just the beginning. We have so many surprises in store for our guests. Every visit to Gyukatsu もと村 Boracay will be an adventure for the senses.”
A New Chapter for Boracay Dining
The buzz around Gyukatsu もと村 Boracay is building up, even before its doors open! Social media, especially TikTok, is exploding with anticipation. Foodies can’t stop talking about gyukatsu, the melt-in-your-mouth Japanese delicacy that’s about to hit Boracay’s shores.
People are already getting excited about the prospect of tasting authentic Japanese flavors without leaving the Philippines. It looks like Raga and her team are onto something special – not just hype, but a real food adventure that’s capturing everyone’s imagination.
As Boracay’s beautiful sunsets continue to enchant visitors, there’s a new anticipation in the air. Gyukatsu もと村 Boracay isn’t just preparing to open; it’s ready to start a new chapter in the island’s culinary story. With Ricka Raga’s creative vision, a top-notch management team, and a brand promising unforgettable experiences, this new venture aims to become a standout in Boracay’s dining scene.
Mark your calendars, food enthusiasts and adventure seekers. November 16, 2024, is the day Boracay’s culinary landscape could change. Gyukatsu もと村 Boracay is coming, bringing a taste of Japan with a Filipino twist that’s sure to intrigue!
by | Oct 23, 2024 | Business
The way we communicate has changed, over time due to the evolution of media. Its important to grasp what makes communication via media impactful. With the rise of platforms like social media and digital channels alongside traditional newspapers and television the rules for communication have adjusted to suit these formats. This article delves into the aspects that make communication through media effective and how they can be utilized to achieve desired results.
Clear and Concise Messaging
Effective communication via media begins with messaging. In a time when people are bombarded with information it’s important to share messages that are simple and easy to comprehend. Whether it’s through writing, visuals or audio clarity ensures that the audience understands the message without any confusion. To achieve communication it’s crucial to steer clear of jargon use language and structure content in a way. For example a news article should present information in an order while a social media post should deliver its message in a concise and captivating manner.
Audience Understanding and Targeting
Knowing who you’re talking to and what they like is key, for successful media communication. Each platform appeals to groups of people so it’s important to customize your content to suit their preferences and needs. By studying your audience you can discover what they enjoy how they behave and what they’re into. For instance if a brand wants to reach out to millennials they might use Instagram and TikTok for eye catching visuals and fun interactions. On the hand if they’re targeting professionals LinkedIn would be the go to platform with content. Tailoring your message to meet audience expectations boosts engagement and makes a lasting impression.
Engaging and Relevant Content
Content that grabs attention and is relatable is more likely to engage an audience and spark interaction. Captivating content often incorporates storytelling, eye catching visuals and interactive features that resonate with viewers. Relevance ensures that the content speaks to trends, topics or interests that matter to the audience. For instance a blog post on the latest advancements in technology should delve into emerging tech and their potential impact. Meanwhile a video tutorial should provide tips that can be easily implemented. When content is engaging and relevant it builds a bond, with the audience and fosters ongoing engagement.
Consistency Across Platforms
When a brand communicates consistently, through media channels it reinforces its message and solidifies its identity. Uniformity in tone, style and messaging creates a cohesive brand experience for the audience. This consistency fosters trust and dependability as people come to recognize and connect with the brands voice and values. For example a companys social media presence should match its website content and advertising materials to uphold a brand image. Consistent communication also guarantees that key messages are effectively communicated across platforms.
Effective Use of Visuals and Multimedia
Using visuals and multimedia is essential, for effective communication in media. Things like images, infographics and videos can improve understanding and memory by simplifying complex information. Adding elements can also make content more interesting and memorable. For instance a social media campaign that features attractive graphics and brief videos can grab attention better than just text. Incorporating quality visuals and multimedia aids in delivering messages in a way. That resonates with the audience.
Timely and Relevant Updates
In media communication being on time and relevant is crucial. Giving updates makes sure that the information is up to date and shows the latest news or trends. This is especially true for news outlets where reporting is key, to keeping the audience informed. In fields like marketing and public relations quick reactions to events or customer comments show that a brand is responsive and attentive. For instance a company may issue a statement or launch a campaign in response to an event or trend to stay connected and engaged with its audience.
Interactive and Two-Way Communication
The way we communicate through media is evolving, with a focus on engagement and two way communication. Today’s media platforms enable interaction where viewers can share their opinions, pose questions and join conversations. This interactive method cultivurs a sense of community and involvement making the communication process more lively and inclusive. By promoting audience interaction through comments, polls and live chats we can boost engagement and gain valuable insights into audience preferences and feelings.
Conclusion
The changing landscape of media has brought about new ways of communicating highlighting the need for messaging that is clear, captivating and relevant. It’s crucial to know your audience stay consistent use visuals and deliver information on time to communicate effectively through media. Incorporating elements and engaging in interactions can further improve communication strategies. As media progresses adjusting to these principles will aid in creating messages that connect with audiences and yield impactful outcomes.
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by | Oct 23, 2024 | Business
KUALA LUMPUR, 23 October – OPUS International (M) Berhad
(OPUS), a leading engineering and asset management consultancy, a subsidiary of
UEM Edgenta Berhad (UEM Edgenta) together with
HSS Engineering Sdn Bhd (HSSE), a prominent player in engineering and project
management services, a wholly owned subsidiary of HSS Engineers Berhad (HEB);
today announced the signing of a Joint Venture and Shareholders’ Agreement
(JVSA). This strategic partnership aims to accelerate expansion into
high-growth infrastructure markets across Southeast Asia (SEA) and the Middle
East.
This collaboration brings
together the combined expertise of OPUS and HSS Engineering to deliver comprehensive
solutions across engineering and technical services, project management and
asset management consultancy and energy efficiency solutions in diverse
infrastructure sectors. The joint venture will be 60% owned by OPUS and 40% by
HSSE.
Sharing her thoughts on the
collaboration, Hillary Chua, Managing Director, OPUS, said, “This joint venture
marks a transformative step forward by merging the expertise of OPUS in asset
management and energy efficiency with HSSE’s extensive international market
presence and network. With over three decades of engineering excellence from
both OPUS and HSSE, we are uniquely positioned to deliver innovative and sustainable
infrastructure solutions not only to Malaysia but also for the high-growth
markets across Southeast Asia and the Middle East. We share ambitious growth
aspirations, aiming to enhance the delivery of world-class engineering practice
and asset management services while contributing to the region’s infrastructure
development.
Echoing similar sentiments
and enthusiasm, Syahrunizam Samsudin, Managing Director & CEO, UEM Edgenta,
shared, “This partnership is goes beyond collaboration – it is about
creating long-term value. It strengthens our ability to deliver innovative,
sustainable projects. For UEM Edgenta, this aligns seamlessly with our Edgenta
of the Future 2025 (EOTF 2025) vision; where innovation, sustainability, and
impact are at the core of our strategy. This joint venture also enhances our
competitiveness in the international market, positioning us as a leader in
infrastructure asset management across Southeast Asia and the Middle East region.”
“This JV allows us to leverage the strengths of both HEB
Group and Opus International. By combining HEB Group’s expertise in engineering
design and project management with Opus International’s innovative approaches
like asset management, geotechnical, energy efficiency and sustainability
solutions. We are creating a formidable alliance primed for success. Our
collaboration will certainly lead to synergistic benefits in our joint
projects. We look forward to building a strong partnership with Opus International
to raise the standards of infrastructure projects in modern urban landscapes,”
added Ir. Sharifah Azlina Raja Kamal Pasmah, Chief Executive Officer, HSS
Engineering Sdn Bhd.
Tan Sri Ir. Kuna Sittampalam, Executive Vice Chairman, HSS
Engineers Berhad concluded, “Opus International’s esteemed brand and its
leadership in asset management will seamlessly complement HEB Group’s proven
track record in engineering solutions for infrastructure projects. This
partnership is poised to significantly enhance project delivery capabilities
and foster dynamic growth in both domestic and global markets. HEB Group is
pivoting toward emerging fields like data centers and renewable energy while strengthening
its core areas of rail, highways, ports, and water infrastructure. Hence, this
JV is poised to enhance our position as Malaysia’s leading engineering
consultant and strengthen the comprehensiveness of our solutions.”
Signing the agreement on
behalf of OPUS was Hillary Chua, Managing Director, OPUS while HSS was
represented by it’s CEO, Ir. Sharifah Azlina Raja Kamal Pasmah. The signing was
witnessed by Syahrunizam Samsudin Managing Director & CEO, UEM Edgenta and
Tan Sri Ir. Kuna Sittampalam, Executive Vice Chairman, HSS Engineers Bhd.
OPUS and HSSE plan to
formally establish the joint venture in 2024, with initial operations focusing
on major asset management projects and energy efficiency initiatives. The
formation and operations of the joint venture are subject to necessary
regulatory approvals.
For further information on OPUS and UEM Edgenta,
log on to https://www.uemedgenta.com.
by Penny Angeles-Tan | Oct 23, 2024 | Business
Learn about liquidation in crypto futures trading, from what the contract is to how it works. This article discusses the factors that cause liquidation, the process, and the importance of risk management for traders to avoid financial losses. Discover strategies for success in the world of crypto futures!
A futures contract is an agreement to buy or sell an underlying asset at a specified price at a specified date in the future. This is a type of derivative contract. These contracts are important in financial markets as they provide traders with opportunities to hedge or speculate.
In this article, we will discuss this type of trading about crypto liquidations and try to understand why crypto liquidations are a valuable tool.
Understanding Crypto Liquidation in Futures Trading
Crypto liquidation in futures trading is about closing positions to balance the initial trade. If a trader has a long position, meaning they want to buy the asset, they must sell the contract to liquidate it. Conversely, if they have a short position, meaning they want to sell the asset, they must buy back the contract to complete the liquidation.
Crypto liquidations are common in futures trading, but traders should think carefully about the effects. This includes looking at how leverage can affect trading results.
Not knowing how crypto liquidation works can lead to major financial losses, especially for new traders who may not fully understand futures trading. In other words, traders who do not know when and how to manage their positions risk liquidation.
Basics of Crypto Liquidation in the Market
Crypto liquidation in futures trading depends on margin requirements. When you trade futures, you must deposit a percentage of the contract value as a margin. It serves as collateral to cover possible losses.
When the price of the underlying asset changes, margin requirements also change. If a trade goes against you and your margin account falls below a certain level, known as maintenance margin, you will receive a margin call.
How Crypto Liquidation Works in Futures Trading?
Liquidation in futures trading occurs for two main reasons:
1. The first reason is voluntary crypto liquidation. Here, a trader decides to close a position before the expiration date of the futures contract. They may do this to take profits, limit losses, or change their trading strategy based on market analysis or risk appetite.
2. The second reason is forced liquidation. This occurs when a trader’s margin account falls below the required maintenance margin level. This usually happens because the price of the underlying asset has fallen. In this case, the brokerage firm can sell the trader’s position, no matter what their investment plans or outlook.
Crypto Liquidation Process for Traders
The liquidation process for people trading in the futures market has several steps. When a trader wants to close their position or if they get a margin call, the first step is to place an order against their current position. For example, if a trader is long on a futures contract, they would need to enter a sell order for the same type and number of contracts.
Profits go to the trader’s trading account, while losses reduce the margin account. Traders need to keep an eye on their margin levels, especially during difficult market conditions. This helps them avoid forced liquidation and major financial losses.
Factors Leading to Liquidation in Futures
Several things can cause the liquidation of a futures contract. This affects both long and short positions. One major factor is that large changes in the price of the underlying asset can lead to large losses and margin calls.
High liquidity in the futures market can exacerbate this. Even small price changes can cause large fluctuations.
Changes in interest rates can affect the costs associated with futures positions. This can affect how profitable the position is and may lead to liquidation. It is important to know that futures trading uses leverage. This means that profits and losses can be magnified.
Traders should think about market risk, interest rate changes, and their risk tolerance. This will help reduce possible liquidation risks.
Conclusion
MKnowing about crypto liquidation in futures trading is the key to success. When you understand the basics, you can move through the markets better. You can use risk management techniques is important.
Understanding trading strategies will also help you to avoid unwanted liquidations. By focusing on timing, predicting trends, and taking advantage of market changes, traders can make better choices.
Bitrue can help you do research before trading crypto futures. You can study before buying futures Bitcoin, Ethereum, Solana, XRP, and other crypto tokens. Also, find out how to convert prices from Ethereum to USD and other tokens easily on the Bitrue website.
by | Oct 22, 2024 | Business
Gyukatsu Motomura, the renowned Japanese restaurant chain famous for its deep-fried beef cutlets, is inspiring the launch of a new concept restaurant in Boracay, set to open in November 2024. Bringing signature dishes and a unique dining experience to the popular island destination, the restaurant will be located at 0445 Zone 5, Road 1 Laketown, Balabag, Malay, Boracay. It aims to blend Japanese culinary excellence with the island’s relaxed atmosphere, potentially attracting food enthusiasts and boosting gastronomic tourism. Interested diners can follow @gyukatsuboracay on Instagram for updates and visit https://gyukatsumotomura.com for more information about this exciting addition to Boracay’s diverse culinary scene.
BORACAY, Philippines – Food enthusiasts and tourists alike have reason to celebrate as a new Japanese-inspired restaurant, inspired by the renowned Gyukatsu Motomura concept, announces its plans to open on the picturesque island of Boracay in November 2024.
This new establishment, inspired with the original Gyukatsu Motomura in Japan, aims to bring a similar culinary experience to the Philippines. The restaurant will feature deep-fried beef cutlets, reminiscent of the dish that has made the original Gyukatsu Motomura a culinary sensation in Japan.
“We are beyond excited to bring the authentic taste of Gyukatsu Motomura to the beautiful shores of Boracay next November,” said Ricka Raga, Chief Marketing Officer of Gyukatsu Motomura Philippines. “Our goal is to offer both locals and tourists a unique dining experience that combines the relaxed island atmosphere with the exquisite flavors of our carefully prepared gyukatsu. We’re not just opening a restaurant; we’re creating a destination for food lovers!”
The new Boracay branch, located at 0445 Zone 5, Road 1 Laketown Balabag, Malay, Boracay, 5608 Aklan, Philippines, will feature Gyukatsu Motomura’s classic menu, including their famous 30-second self-grilling option that allows diners to achieve their preferred level of doneness. The restaurant promises to source high-quality local beef to maintain the standards that have made them a favorite in Japan.
BREAKING LOCAL NEWS: Mark your calendars for November 2024! While the exact day is yet to be announced, the anticipation is already building among locals and tourists alike. The restaurant has launched its official Instagram account @gyukatsuboracay to keep eager fans updated on their progress leading up to the grand opening. Interested diners can also find more information on the official website https://gyukatsumotomura.com.
The arrival of Gyukatsu Motomura is set to revolutionize Boracay’s diverse culinary scene, adding an exciting new dimension to the island’s food offerings. Local food critics and tourism officials are buzzing with excitement about the addition of this international brand to Boracay’s restaurant lineup.
“We’re not just bringing a restaurant to Boracay; we’re bringing an experience,” Raga added with enthusiasm. “Imagine savoring the perfect gyukatsu while enjoying the breathtaking Boracay sunset. It’s going to be unforgettable!”
As preparations for the November 2024 opening continue, anticipation builds among food lovers and Boracay regulars. The introduction of Gyukatsu Motomura to the island promises to be a game-changer, potentially attracting a new wave of gastronomic tourists to the already popular destination.
The restaurant is poised to become a must-visit culinary hotspot, offering a unique blend of Japanese culinary excellence and the laid-back charm of island life. Whether you’re a local foodie or a tourist seeking an exceptional dining experience, Gyukatsu Motomura Boracay is set to become your new favorite destination.
Stay tuned to @gyukatsuboracay on Instagram for the latest updates on the grand opening in November 2024 and future promotions. Get ready to embark on a culinary journey that will transport your taste buds straight to the heart of Tokyo, right here in beautiful Boracay!
by Penny Angeles-Tan | Oct 22, 2024 | Business
Vitalik Buterin, co-founder of Ethereum, has identified centralization as one of the biggest risks for Ethereum. Buterin has proposed a potential solution known as “The Scourge.” Check out the full explanation in this article.
Becoming one of the largest blockchain platforms, Ethereum continues to grow and attract investor interest. However, like every technology, Ethereum also faces challenges and risks. One of the biggest risks facing Ethereum is the centralization of proof-of-stake (PoS).
Centralized Proof-of-Stake
Proof-of-stake is a consensus mechanism that Ethereum uses to validate transactions and secure the network. In PoS, validators must lock a certain amount of ETH to participate in the validation process.
One of the risks in PoS is centralization, where a small number of validators control most of the network. This can increase the risk of 51% attacks, transaction censorship, and value extraction.
Vitalik Buterin and The Scourge
Vitalik Buterin, co-founder of Ethereum, has identified centralization as one of the biggest risks for Ethereum. Buterin has proposed a potential solution known as “The Scourge.”
The Scourge aims to reduce the risk of centralization by using techniques such as encrypted and a two-tier staking approach. This can help prevent large validators from controlling large portions of the network and reduce the risk of transaction censorship.
Centralization Risk Analysis
Some things that need to be considered so that we can carry out risk analysis are:
1. 51% attack risk: Centralization can increase the risk of 51% attacks, where a small group of validators can control the network and invalidate transactions.
2. Transaction censorship: Centralized validators may choose not to process certain transactions, which could disrupt Ethereum’s functionality.
3. Value extraction: Centralized validators can earn larger profits than small validators, which can reduce value for Ethereum users.
Potential Solutions
Apart from The Scourge, some other potential solutions to overcome PoS centralization on Ethereum include:
1. Increased validator set size: Expanding the number of validators can reduce the risk of centralization.
2. Anti-centralization mechanisms: Development of mechanisms that can prevent large validators from controlling the network.
3. Increased user participation: Encouraging more users to become validators can help reduce centralization.
Conclusion: Current Ethereum Price
Centralization of proof-of-stake is one of the biggest risks facing Ethereum. While potential solutions exist, addressing this issue will require continued efforts from the Ethereum community.
As additional information for those of you who are interested in Ethereum, currently the price of the ETH token is minus 3.24% so it is trading at $2,618.
Although Ethereum price experienced a decline, the RSI indicator has a value of more than 69, so it is indicated that there will be a bullish trend in the near future. The MACD line also explains that the trend will come soon because the buying trend is dominating compared to the selling trend.
Apart from checking token prices in real time, you can also check price conversions ETH to USD easily on the Bitrue website. So, you can know how to allocate funds beforehand buy Ethereum.
by | Oct 22, 2024 | Business
Registration open to public:
Date: October 28-29, 2024
Time: 9:00 AM – 5:00 PM GMT+7
Registration: https://forms.gle/xCzPk1UHZ3ffcvHG9
The Ministry of Natural Resources and Environment of Lao PDR, the Economic Research Institute for ASEAN and East Asia and its Regional Knowledge Centre for Marine Plastic Debris, and United Nations Development Programme Lao PDR will host the ASEAN Conference on Combatting Plastic Pollution 2024. This conference aims to bring together stakeholders from ASEAN Member States, the private sector, innovators, academia, and civil society to discuss innovative solutions, best practices, and regional policies to address plastic pollution.
The two-day event will focus on fostering partnerships and sharing knowledge on combatting plastic pollution across Southeast Asia. It will also feature an exhibition showcasing innovations from across ASEAN. The conference will be open to the public and could be joined online. Please find the date, time, and registration link below:
Date: October 28-29, 2024
Time: 9:00 AM – 5:00 PM GMT+7
Registration: https://forms.gle/xCzPk1UHZ3ffcvHG9
Prominent speakers, including government officials, international experts, and innovators working on sustainability and circular economy solutions, will be among the participants. The conference will be held under the patronage of H.E. Mme. Bounkham Vorachit, Minister of Natural Resources and Environment of Lao PDR.
ERIA’s involvement through its Regional Knowledge Centre for Marine Plastic Debris, underscores its dedication to fostering regional cooperation and knowledge-sharing. ERIA remains committed to contributing to ASEAN’s efforts in reducing plastic pollution through collaborative and innovative solutions.
by | Oct 22, 2024 | Business
Supported by the Singapore Ministry of Trade and Industry, the Ministry of Sustainability and the Environment, the Enterprise Singapore, and the SBF Foundation, Asuene has been chosen as the official solution partner for Singapore Emission Factor Registry (SEFR), Singapore localized emission factor database. This partnership aims to enhance the accuracy of CO2 emission visibility in Singapore and fully support decarbonization management.
Asuene Inc. (Headquartered in Minato, Tokyo; CEO Kohei Nishiwada) has announced that its Singapore branch, Asuene APAC , was selected as an official partner following the launch of the first phase of Singapore’s localized emission factor database, the Singapore Emission Factor Registry (SEFR), announced on October 4, 2024.
The SEFR initiative, supported by Singapore’s Ministry of Trade and Industry, Ministry of Sustainability and the Environment, Enterprise Singapore, and the SBF Foundation, was created to enhance the visibility of CO2 emissions, particularly improving the accuracy of Scope 3 calculations. Asuene has been recognized as an official partner in the “Carbon Calculators” category, based on its proven track record and the reliability of its solutions within Singapore, to promote the calculation of CO2 emissions for Singapore businesses.
Being selected as an official partner of the SEFR allows Asuene to lead the promotion of utilizing the “emission factor database,” enabling more accurate visibility of CO2 emissions and supporting more refined decarbonization management in Singapore.
What is the SEFR (Singapore Emission Factor Registry)?
Organizations and leaders based in Singapore focused on decarbonization and sustainable practices, such as ESG management, have long faced significant challenges in visualizing CO2 emissions, particularly regarding the accuracy of Scope 3 calculations. Typically, “emission factors” are used for CO2 emissions visibility, but categories are organized differently in each country, and efforts to standardize the rules for emission factors are ongoing.
In Singapore, businesses currently use emission factors from other countries for CO2 emissions visibility, but there is no uniformity among businesses regarding which country’s factors to use. Additionally, using foreign emission factors presents a challenge, as they do not accurately reflect Singapore’s local circumstances. In other words, the rules for visualizing CO2 emissions for companies in Singapore are still in development. To address this, the Singapore Business Federation (SBF) and the Agency for Science, Technology and Research (ASTAR) have jointly developed the Singapore-localized emission factor database, SEFR.
The SEFR aims to consolidate a database of emission factors for use by Singapore businesses, expanding the available emission factors. These emission factors will be covering eight categories, i.e. building equipment, building materials, fuel, greenhouse gasses, land transport, purchased energy, waste, and water.
With the establishment of a localized emission factor database, Singapore businesses can now achieve more accurate visualizations of CO2 emissions than ever before, enabling the development of more realistic reduction plans.
As an official partner, we will incorporate the SEFR into our CO2 emissions visualization platform, Asuene, to enhance calculation accuracy for local businesses.
Comment from Masaaki Hamada, Managing Director of Asuene APAC
“I am thrilled that Singapore has developed and announced a localized emission factor database, which many countries in Asia aspire to do the same. With the establishment of the SEFR, many local SMEs will no longer struggle with calculation methods, and the accuracy of their calculations will improve. We anticipate that this SEFR will also be widely used in neighboring Southeast Asian countries, establishing Singapore as a leader in promoting decarbonization in the region.”
by | Oct 22, 2024 | Business
Throughout history, the evolution of media has shaped how culture is created and seen. As media evolves different formats now play a role, in reflecting supporting, and sometimes challenging societal norms and values. From newspapers to advancements each form contributes to the fabric of culture. This article explores the variety of media that influence our society and their effects on our shared experiences and perspectives.
Print Media
Printed materials like newspapers, magazines and books have had an impact on shaping our society. Throughout history these forms of media have been important for sharing information, shaping opinions and preserving stories. Newspapers keep us informed about events and issues while magazines offer insights and articles that highlight trends and interests. Both fiction and non fiction literature broaden our perspective by delving into topics, ideas and narratives that connect with people over time. Even with the rise of media print still plays a role, in conversations about culture.
Broadcast Media
Various forms of media, including TV and radio, play a role in molding our culture thanks to their outreach and ability to spread information. TV, which blends news and entertainment, has the capacity to sway opinions by presenting stories, trends and values to a wide audience. Shows, movies and documentaries often spark conversations and influence societal standards. Similarly radio contributes to culture by broadcasting music, talk shows and news that both mirror and shape people’s views. The shared media experience creates moments that unite individuals, from backgrounds.
Digital and Social Media
In today’s world the impact of media and social media is huge and constantly evolving. The emergence of platforms like Facebook, Instagram, Twitter and TikTok has revolutionized how we interact, exchange information and connect with others. Social media encourages participation, spreads ideas and sets trends. It empowers users to produce and share content that can quickly influence trends and societal issues. Be it through influencers, memes or viral challenges these platforms shape and reflect contemporary culture.
Cinema and Film
Movies and the film business influence our society by showing values, issues and aspirations. They explore subjects like history, traditions and personal stories that shape peoples views and emotions. Through storytelling movies can challenge norms, encourage introspection and offer viewpoints. Global films expose audiences to forms of artistry fostering understanding and respect for diverse cultures.
Music and Audio Media
Streaming services, podcasts and radio play a role in shaping our identities and emotions. Music, with its lyrics and melodies reflects our values, emotions and social movements often becoming the soundtracks for different eras. Services like Spotify and Apple Music provide a range of genres and artists that can impact our tastes and trends. On the other hand podcasts explore topics like crime and self improvement, encouraging conversations and idea sharing within our community.
Gaming and Interactive Media
Video games and media are having an impact on our society by providing experiences. Whether it’s through gaming virtual reality (VR) or augmented reality (AR) we now have the chance to immerse ourselves in stories, characters and settings. The gaming community has its own set of rules, groups and values that shape how we interact with media and each other. Additionally interactive media allows players to impact storylines and outcomes highlighting both cultural identities.
Educational Media
Educational resources like classes, videos and eBooks play a role in society by sharing knowledge and information. They promote learning and support comprehension by making resources available. Platforms such as Coursera, Khan Academy and YouTube offer chances for individuals and communities to engage with material.
Conclusion
Throughout history, the media has changed and had an impact on our society. Whether it’s newspapers, television, or the emergence of online platforms and content, each form of media plays a role in shaping how we view and engage with values, trends, and narratives. As the media continues to evolve its influence on culture remains significant, molding our perspectives and interactions with our surroundings. Acknowledging these media types and their importance allows us to navigate today’s complexities and appreciate the diverse ways in which culture is expressed and experienced.
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by | Oct 22, 2024 | Business
Fathom launches in Asia-Pacific, redefining employer branding with data-driven insights and bold strategies, stepping in where Universum left off.
Hold onto your corporate handbooks, folks! While Universum’s tucking itself in for an early bedtime, Fathom (www.fathom.inc) has just gate-crashed the employer branding scene in Asia-Pacific, and is here to shake things up.
Yes, you heard it right Universum has left Asia-Pacific… but have no fear, Fathom is here…
Based in the futuristic hub of Singapore, Fathom’s leadership team is a collective of industry veterans, packing over 50 years of combined experience and already breaking boundaries.
Michael Parsons, the fearless CEO and former APAC ringmaster at Universum, has been stirring up the employer branding pot for longer than some millennials have been alive. He’s rubbed elbows with the big dogs at Unilever, HSBC, and J.P. Morgan, and his data-first approach is so spot-on, it makes even the most skeptical CFOs weak at the knees. Mike’s not just aligning employer branding with business objectives; he’s making them dance the tango.
James Robbins, Chief Commercial Officer and ex-delivery guru at Universum, is the Gandalf of digital marketing (minus the beard, plus a killer playlist). With 23 years under his belt, he’s been crafting campaigns that make Nokia and Diageo look cooler than a polar bear’s toenails. If marketing were a video game, James would be the guy with all the cheat codes.
Averie Lim, Head of Research and former crystal ball gazer at Universum, is the Sherlock Holmes of market research (but with better fashion sense). She’s got a knack for turning mind-numbing data into “aha!” moments that’ll make you want to high-five your laptop. Multi-country projects? She juggles those like a pro circus performer on a unicycle.
Not Your “I’m Tired, I’m Going to Bed Early” Employer Branding
Forget everything you thought you knew about employer branding. Fathom isn’t here to play by the old, tired rules – they’re here to flip the script, set it on fire, and dance around the flames. Their team of industry veterans (with more experience than you can shake a CV at) is injecting a shot of adrenaline straight into the heart of talent attraction.
They’re not just talking about a fresh coat of paint on the same old strategies. They’re rebuilding the entire house, and it’s got a killer sound system. Here’s how Fathom is revolutionizing the game:
• Insights: They dive deep into data like it’s the last slice of pizza at 2 AM.
• Strategy: They craft EVPs so compelling, they’ll make your competitors weep.
• Activation: They don’t just talk the talk; we moonwalk the moonwalk.
• Tracking: They measure success with the precision of a cat plotting to knock over your coffee mug.
Why Fathom? Because Mediocrity is So Last Season
They’re not just filling a gap in the market; they’re blowing it wide open. “The talent landscape in Asia is evolving faster than fashion trends,” says Mike Parsons, CEO of Fathom and certified disruptor. “We’re here to ensure businesses don’t just keep up – they lead the pack.”
In Conclusion (Because All Good Parties Must End)
While others might be taking an extended siesta from Asia, Fathom is here to stay, exploding with expertise, innovation, and a healthy disregard for the status quo. They’re not just filling shoes; they’re building an entire new wardrobe – and it’s turning heads from Singapore to Sydney.
For more information about how Fathom can revolutionize your employer brand (and possibly your sense of humor), visit www.fathom.inc, email **@****om.inc, or call/WhatsApp +65 8043 9783.
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