by | Dec 13, 2024 | Business
Kuala Lumpur, Malaysia, 13/12/2024 — Nusantara Global Network, a leading provider of innovative financial services in Asia, is pleased to announce a strategic partnership with Broker Valetax, a global brokerage firm specializing in high-quality trading solutions. This collaboration marks a significant milestone in the financial industry, as both companies come together to offer enhanced benefits to traders through a unique self-rebate system.
The collaboration introduces an advanced self-rebate model, offering attractive incentives for traders, including 12 USD per lot for gold and 9 USD per lot for currency. This system is designed to add value for clients by reducing trading costs, optimizing profit margins, and improving the overall trading experience across various asset classes.
Partnership Highlights
By combining Nusantara Global Network deep expertise in the Asian financial markets with Broker Valetax global reach and state-of-the-art trading platform, this partnership aims to redefine how traders interact with the markets. With the introduction of the self-rebate system, clients will enjoy significant savings on every trade, which is expected to encourage increased trading activity and foster loyalty among traders.
“The collaboration with Broker Valetax is an exciting development for our clients and the broader financial industry,” said the CEO of Nusantara Global Network. “This partnership underscores our commitment to providing cutting-edge solutions that empower traders to achieve greater success. The self-rebate system will not only reduce costs but also enhance the trading experience, making it more rewarding for our users.”
Through the self-rebate system, traders will receive rebates directly linked to their trading volumes, which will be automatically applied to their accounts. The gold and currency rebates will allow traders to capitalize on their trades, adding an extra layer of value for both retail and institutional clients.
A Partnership Aligned with Market Trends
This collaboration comes at a time when demand for more cost-effective and transparent trading solutions is on the rise. As the financial services industry continues to evolve, both companies view this partnership as a crucial step toward meeting the shifting expectations of traders worldwide. By leveraging the power of automated rebate systems and combining the strengths of both companies, this partnership is well-positioned to make a lasting impact on the global trading community.
“At Broker Valetax, we are constantly seeking ways to enhance our offerings and provide greater value to our clients,” said a representative from Broker Valetax. “The self-rebate system is a powerful tool that will help our clients reduce transaction costs while maximizing profitability. We are excited to work with Nusantara Global Network to bring this innovation to the market.”
About Broker Valetax
Broker Valetax is a global brokerage firm offering a wide range of trading services, including forex, commodities, and indices. Known for its advanced trading platform, low spreads, and customer-focused approach, Broker Valetax equips traders with the tools they need to succeed in the highly competitive global markets.
by Penny Angeles-Tan | Dec 13, 2024 | Business
Ripple Labs achieves a milestone with NYDFS approval for its RLUSD stablecoin, boosting XRP’s price by over 23%. Explore how RLUSD is reshaping the stablecoin market with full transparency, regulatory compliance, and global accessibility.
Ripple Labs has achieved a breakthrough with its stablecoin, RLUSD, receiving approval from the New York Department of Financial Services (NYDFS). This regulatory milestone solidifies Ripple’s position as a key player in the cryptocurrency sector and has significantly impacted the value of its native token, XRP.
RLUSD: A New Challenger to Tether and Circle
Introduced in April, RLUSD is designed to rival popular stablecoins such as Tether’s USDT and Circle’s USDC. Backed by NYDFS approval, RLUSD enters the market with the distinct advantage of full compliance with U.S. financial regulations.
Key features of RLUSD include:
1. Full Collateralization: Backed entirely by U.S. Treasury bonds.
2. Regulatory Compliance: Adheres to GAAP, Basel III, and Dodd-Frank regulations.
3. Transparency: Ripple offers real-time audits to maintain investor confidence.
RLUSD is structured for financial stability, with its underlying assets stored in regulated institutions, ensuring safety and trust for users.
Impact on XRP and Ripple’s Ecosystem
The NYDFS approval fueled a sharp rise in XRP’s value, surging 23% from $2.03 to $2.40 within hours. This increase reflects the market’s optimistic sentiment toward Ripple’s innovation.
At the time of writing this article on December 13, 2024, the price of XRP has decreased by 4.89% to trade at $2.3242. This price is certainly not much different from the highest price of XRP in 24 hours of $2.45.
Ripple CEO Brad Garlinghouse announced plans to make RLUSD accessible on global platforms such as Bitstamp, Uphold, and MoonPay. This accessibility is expected to drive decentralized finance (DeFi) adoption, utilizing RLUSD in liquidity pools and automated market makers (AMMs) on the XRP Ledger.
RLUSD and the Future of Global Stablecoins
RLUSD is projected to reach a $2 trillion market capitalization by 2028, with its growth supported by extensive cross-network testing on Ethereum and XRP Ledger since August.
Crypto analyst Vincent Van Code highlights RLUSD as one of the most transparent and secure stablecoins available. This sets it apart from USDT and USDC, which have faced scrutiny over regulatory gaps.
The Road Ahead: Challenges and Opportunities
While RLUSD has immense potential, it also faces challenges:
1. Competition with Established Players
Competing with USDT and USDC requires Ripple to continually innovate and differentiate RLUSD through unique use cases and partnerships.
2. Market Volatility
As stablecoins are increasingly scrutinized, maintaining transparency and adherence to regulatory standards will be critical for RLUSD’s credibility and growth.
3. Regulatory Landscape
Despite gaining NYDFS approval, Ripple must navigate varying regulations in other jurisdictions to ensure RLUSD’s seamless global adoption.
Political Shifts and Market Support
Recent political developments in the United States are further bolstering Ripple’s momentum. Donald Trump’s re-election and the appointment of crypto-friendly Paul Atkins as SEC Chair signal a more supportive regulatory environment for cryptocurrencies.
At the Bitcoin MENA 2024 conference, Eric Trump announced tax exemptions for U.S.-based cryptocurrencies, including XRP. This initiative aims to position the U.S. as a global cryptocurrency hub, enhancing Ripple’s growth prospects.
Conclusion
With NYDFS approval and a robust framework, RLUSD is poised to become a formidable competitor in the stablecoin market. Its regulatory compliance, transparency, and financial stability give Ripple a significant edge in building a decentralized and inclusive financial ecosystem.
This achievement not only instills renewed hope in the XRP community but also sets a precedent for stablecoins, proving that innovation aligned with regulatory standards is the key to long-term success in the rapidly evolving crypto landscape.
If you think XRP is worth considering as a token that is worthy of being your investment instrument, don’t forget to do in-depth research before buying the token. Take advantage of Bitrue’s various features to find out today’s XRP price and its conversion price from XRP to USD.
Bitrue also has an event that will give you maximum rewards when buying XRP tokens. Take advantage of this event opportunity to get rewards of up to 66,666 USDT. This event can be followed by anyone by logging in to the Bitrue website and application. Don’t miss it because you can get the maximum benefit from XRP on December 24, 2024.
by | Dec 13, 2024 | Business
Metro Manila, Philippines – In a world dominated by global tech giants, Xpress Super App stands out as a proudly Filipino solution reshaping urban mobility. Backed by local investment, Xpress is more than just another ride-hailing app—it’s a testament to the potential of homegrown talent, innovation, and community-driven technology.
Investing in Filipino Talent
Xpress Super App takes pride in its commitment to hiring Filipino talent across all levels—tech developers, operational staff, and customer support teams. This focus reflects its mission to nurture local skills while contributing to the nation’s economic growth. The company’s leadership believes that local talent not only understands the unique needs of Filipino commuters but can also provide world-class solutions tailored for the local market.
One such example is the “Scan and Ride” feature, which allows users to quickly scan a QR code to book rides, currently thriving in tourist destinations like Boracay, and soon to be El Nido (Palawan). This innovation highlights how Xpress Super App adapts to the diverse needs of Filipino commuters, providing a seamless experience that prioritizes both convenience and safety.
Empowering Communities
Xpress Super App goes beyond just providing rides—it actively empowers its driver-partners through programs like the “Ride for Xpress” (RXP). This initiative supports riders who are unable to afford a motorcycle upfront or secure a personal loan by financing a motorcycle, allowing them to start their own business.
But the support doesn’t stop there. Xpress also offers training in customer service, financial literacy, and emergency response, providing drivers with the skills they need to thrive in a growing digital economy. The program further empowers them by creating opportunities for them to become entrepreneurs themselves. Once an RXP rider successfully completes the program, they have the opportunity to apply for a second motorcycle. After obtaining the second motorcycle, they can recruit another rider to join Xpress and drive the new motorcycle. This allows them to become operators within the Xpress Super App.
Local Innovations for Local Challenges
Xpress’ success lies in its ability to understand and address the challenges of Filipino commuters. From integrating E-tricycles into the platform to upcoming eco-fleet launches with hybrid and electric two-wheel and four-wheel vehicles a first for the Philippines, Xpress is committed to sustainable and inclusive green growth.
Through these efforts, Xpress isn’t just building a ride-hailing service; it is nurturing an ecosystem that amplifies Filipino pride. As the company continues to expand, it calls on Filipinos everywhere to embrace the future of urban mobility—one ride at a time, driven by local innovation and national pride.
A Team Built by Filipinos, for Filipinos
Unlike many multinational companies, Xpress prides itself on building its entire operation with local talent. “We believe that Filipinos are more than capable of creating world-class solutions,” says Tony Harris L. Cawaling, a Jr. Product Owner at Xpress. “From the very beginning, we’ve been committed to hiring locally—not just to fill roles but to cultivate leaders in tech, operations, and customer service.”
Tony’s journey is a testament to this ethos. Once a fresh graduate from STI University Global City, the opportunity to contribute to something distinctly Filipino drew him to Xpress.
“Working here means more than building an app. We’re building a legacy while improving our skills,” he says. “Every line of code, every design decision reflects our understanding of the unique needs of Filipino commuters.”
Spotlight on Local Talent Across Departments
The success of Xpress is driven by a diverse and dynamic team. Rozzette Reyes, Head of Human Resources, ensures that the organization supports its employees’ growth and well-being. “Managing a team in a country as geographically diverse as the Philippines is no small feat,” Zett explains. “But our understanding of local communities gives us an edge. We’re solving real, everyday challenges faced by both riders and drivers.”
In customer support, Alyssa Duldulao, Head of Special Projects, emphasizes the importance of empathy and cultural understanding. “Our team is trained to handle situations with the warmth and patience that Filipinos are known for,” she says.
Commitment to Filipino Innovation
The commitment of Xpress to nurturing Filipino talent goes beyond business strategy—it’s a philosophy deeply rooted in its mission. “By investing in local talent and nurturing it, we’re not just building a ride-hailing app—we’re building a brighter future for the entire industry,” says Josh Callueng Head of Operations at Xpress.
A Symbol of National Pride
As Xpress continues to grow, its impact on the Filipino workforce and tech industry is undeniable. “We’ve shown that you don’t need to leave the country to work on something world-class,” says Josh. “At Xpress, every ride is a celebration of Filipino talent.”
With its unwavering commitment to hiring locally, investing in professional development, and fostering innovation, Xpress is not just shaping the future of urban mobility—it’s shaping the future of Filipino tech leadership. Indeed, Pinoy pride in Every ride.
To learn more about or join Xpress Super App, visit www.xpress.ph.
by | Dec 13, 2024 | Business
The Manila Times (TMT) BPO and Tech Forum 2024, held on November 28 at Makati Commerce Tower, brought together industry leaders and stakeholders to discuss the latest trends and challenges in business process outsourcing (BPO) and technology in the Philippines.
Under the theme “Offshoring and Outsourcing to the Philippines,” the event featured insights from key speakers.
The forum, supported by major sponsors and local and international chambers of commerce, highlighted the Philippines’ position as a global leader in outsourcing, emphasizing innovation, cybersecurity, and the country’s talented workforce.
The Manila Times (TMT) recently hosted a forum at Makati
Commerce Tower on November 28, focusing on the trends, challenges, and
opportunities in the business process outsourcing (BPO) and tech sectors in the
Philippines. The event, themed “Offshoring and Outsourcing to the
Philippines,” brought together experts, policymakers, and stakeholders to
share insights and discuss strategies to enhance the industry’s growth and
resilience.
Objectives of the Forum:
- Analyze and leverage the outlook of the BPO and tech
sectors in the Philippines.
- Facilitate dialogue among stakeholders, including BPO
management, HR personnel, talent sourcing agencies, recruitment firms, IT
companies, and consulting organizations.
- Develop solutions to address challenges in the industry.
Key Participants and Discussions:
Jhino Illano (DICT)
Marc Orenza (CyberQ)
Jocel De Guzman (Truth360 and Scamwatch)
Mark Philip Comandante (Exoasia Innovation Hub)
Ana Joy Rocero (FigariSolutions and PropTech Consortium of
the Philippines)
The session was moderated by Ben Kritz from TMT and hosted
by Dafort Villaseran of TMT.
The event was supported by sponsors such as:
CyberQ Group
Philippines
Figari Solutions
Doconchain
Xpress
The American Institute For English Proficiency
Australia New Zealand Institute
Special Partners:
Chefwix Catering Services by Chef Winston Jerome Luna
CellarFresh and Captain Crust
Asta Plus and Wrecover
éslite
Exoasia Innovation Hub
PMCM and ItsMysSpaceShow
PropTech Consortium of the Philippines
Vritimes
Organizational Partners:
British Chamber of Commerce in the Philippines
French Chamber of Commerce in the Philippines
Italian Chamber of Commerce in the Philippines
La Cámara (Spanish Chamber of Commerce in the Philippines)
Nordic Chamber of Commerce of the Philippines
Philippine Chamber of Commerce and Industry
The event was marketed by YAM Agency and provided an
opportunity for collaborative discussions on improving the BPO and tech sectors
in the country.
Event Photo Gallery:
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by | Dec 12, 2024 | Business
Crescendo’s The Nutcracker captivated nearly 3,000 attendees during two sold-out performances on December 8, 2024, at the Theatre at Mediacorp, Singapore. Featuring former Mariinsky Ballet soloists, exquisite sets, and Tchaikovsky’s iconic score, the production brought the holiday spirit to life, earning standing ovations and widespread acclaim. The event underscored Singapore’s growing reputation as a hub for world-class performing arts. Upcoming shows will take place in Kuala Lumpur (December 13) and Jakarta (December 15).
Singapore, 12 December 2024 – The timeless ballet The
Nutcracker mesmerized audiences during two unforgettable performances on
December 8, 2024, at the prestigious Theatre at Mediacorp. With two sold-out
shows and nearly 3,000 attendees, this exceptional production left Singaporean
audiences enchanted.
Featuring breathtaking performances by former soloists from
the renowned Mariinsky Ballet, this classic masterpiece transported spectators
into a magical world. The combination of enchanting sets, exquisite costumes,
and flawless artistry delivered an immersive experience that will be cherished
by audiences of all ages.
Through graceful choreography and emotive storytelling, The
Nutcracker brought the holiday spirit to life, captivating seasoned ballet
enthusiasts and introducing young viewers to the art form. The virtuosity and
energy of the dancers earned enthusiastic applause and standing ovations after
each performance.
A Landmark Moment for the Performing Arts in Singapore
The overwhelming success of The Nutcracker highlights the growing
appreciation for the performing arts in Singapore, demonstrating how classical
ballet continues to transcend generations. The production not only delivered a
magical evening but also reinforced Singapore’s standing as a premier destination
for world-class artistic performances.
Honoring Tchaikovsky’s Legacy
Tchaikovsky’s timeless score brought The Nutcracker to life, from the
enchanting Dance of the Sugar Plum Fairy to the lively Trepak. His genius
continues to captivate audiences, adding depth and magic to every performance.
About the Production
Organized by Crescendo, this rendition of The Nutcracker brought
together internationally acclaimed talents to deliver a seamless blend of
tradition and innovation. The production was celebrated for its ability to
captivate a diverse and cosmopolitan audience, leaving a lasting impression on
all who attended.
Upcoming Performances
Kuala
Lumpur, Malaysia: KLCC Plenary Hall, 13 December 2024
Jakarta,
Indonesia: Ciputra Artpreneur, 15 December 2024 (3 PM & 8 PM)
For more information or high-resolution visuals, please
contact:
Callista Putri
Marketing Manager, Primuse Group
**@***********ts.net
+6285811884138
by | Dec 12, 2024 | Business
Jeanius Hub, a leading SEO and Digital Marketing company based in Isulan, Sultan Kudarat, is celebrating the third year of its annual gift-giving tradition. This year, the event will take place on December 17, 2024, at Maremco Elementary School, benefitting over 250 pupils. The tradition started in 2022 when CEO Jin Grey used her 13th month’s pay to give gifts to 20 students at her alma mater. Inspired by her actions, two clients contributed funds to support the initiative. In 2023, the company covered all expenses for the gift giving when they opened a new office in Isulan. With the addition of Jeanius Hub Co-Working Isulan to its business operations this year, the company aims to further expand its community support. Jeanius Hub invites community contributions to enhance the impact of the gift distribution, with coordination provided by Arnold at Jeanius Hub Isulan.
Isulan, Sultan Kudarat – Jeanius Hub, a leader in SEO and Digital Marketing Services, Academy and Co-Working Space, is excited to announce the third annual installment of its beloved gift-giving tradition. This year, the event is expanding significantly to include over 250+ pupils from Maremco Elementary School in Bambad, Isulan, Sultan Kudarat, with celebrations planned for December 17, 2024.
The story of this now annual tradition began in 2022 when Jin Grey, the visionary CEO of Jeanius Hub, used her 13th-month pay from a U.S.-based SEO client not for personal gains but to bring joy to 20 students at Bambad National High School, her alma mater. Touched by her selflessness, two clients joined the cause, donating additional funds to broaden the impact.
In 2023, the initiative not only continued but grew under Jin’s committed leadership. Coinciding with the establishment of Jeanius Hub’s new office in Isulan, Sultan Kudarat, the company shouldered the entire expense of the charitable act, reinforcing its dedication to community engagement and corporate responsibility.
Beneficiaries: 50+ students from different schools in Isulan.
2024 marks a notable year as Jeanius Hub has expanded its business operations to include the Jeanius Hub Co-Working Isulan. With this growth, the company has extended its community service efforts, planning to distribute over 250 gifts to the children of Maremco Elementary School, with the kind cooperation and approval of Mrs. Lenith C. Linda, the school’s principal.
“Seeing the joy on the children’s faces as they receive their gifts is truly heartwarming,” remarked Jin Grey. “This gift-giving tradition is a core expression of our values and a way to give back to the community that raised me. We aim to foster a sense of hope and generosity that, we hope, will inspire others.”
Jeanius Hub warmly invites everyone in the community to participate in this heartening initiative. Contributions of any amount are appreciated, as they will help extend the reach of this year’s gift distribution. Those interested in donating can contact Arnold at Jeanius Hub Isulan, who is coordinating the efforts for this event.
For media inquiries, please contact:
Arnold at Jeanius Hub Isulan
Email: je************@***il.com Phone: +639075858888
Jeanius Hub remains committed to this meaningful tradition and is enthusiastic about bringing happiness to even more children in the coming years.
by | Dec 12, 2024 | Business
Why MVC Resources? Our clients trust us for more than just placements. With a commitment to tailored experiences, rapid execution, and insight-driven expertise, we bring a unique blend of agility and market intelligence to every partnership. Whether it’s leveraging on state-of-art HR technology, closing skill gaps, MVC Resources delivers exceptional outcomes.
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Partnering for Talent and Growth Across Industries
At MVC Resources, we go beyond traditional recruitment to address the bigger picture of the talent ecosystem. Our mission is to empower businesses and individuals by delivering comprehensive HR solutions tailored to the unique challenges of today’s dynamic market.
Our services include Executive Search, HR Technology, Payroll Outsourcing, and Talent Development, offering tailored solutions for a wide array of industries, from services and industrial sectors. By leveraging our extensive network and market expertise, we ensure that organizations are equipped with the right talent to thrive in a competitive environment.
Whether you’re seeking to build a future-ready team, enhance employee engagement, or streamline HR operations, MVC Resources is your trusted partner. Our experienced consultants are committed to delivering excellence and driving sustainable growth across industries.
Recruitment Success Stories: How We’re Helping Businesses Thrive
At MVC Resources, we love turning tough recruitment challenges into success stories. Here are some highlights:
Filling a Tough-to-Fill Role
We successfully filled a crucial role at a leading F&B chain, addressing a talent gap that had been open for over six months. By leveraging our deep market expertise, we identified the right candidate who now drives impactful results for the company.
Enabling Senior Leadership Growth Across Asia
Our team facilitated the placement of a senior leadership role for a regional client, ensuring the perfect match for their expansion needs across multiple Asian markets.
Supporting Market Penetration in Asia
For international companies seeking to establish or grow their presence in Malaysia and the wider Asian market, we’ve consistently delivered high-caliber talent. Our success lies in understanding both local market nuances and global business expectations.
Executive Talent Solutions
We specialize in providing executive search services that cater to the unique talent needs of your organization, covering roles at all levels—from junior executives to senior leadership, including C-suite positions. Our approach is consultative and thorough, using our extensive network and deep industry expertise to source top-tier candidates with the vision, skills, and leadership qualities needed to drive your organization’s success.
With a focus on strategic alignment and confidentiality, we ensure a seamless recruitment process that meets the demands of specialized roles and diverse business needs. Whether it’s building your leadership team or filling essential roles across various levels, we deliver high-caliber talent that drives growth, innovation, and operational excellence.
In addition to our core recruitment services, we offer a range of hiring options; (1) Retainer+ Services: A monthly retainer with contingency for high-priority roles. (2) Recruitment Process Outsourcing: A dedicated team focused on high-volume recruitment.
Other HR Services:
Employer of Record (EOR) & Employment Pass Services: We handle HR administration and payroll outsourcing, including Employment Pass services in Malaysia. Our EOR services cover the Asia Pacific Region which includes Singapore, Thailand, Indonesia, the Philippines, Vietnam, India, Japan, and Korea.
Training & Development: We offer customized learning and development programs designed to meet the specific needs of your organization, helping to build stronger, more skilled teams while closing vital skills gaps that drive organizational growth and innovation.
HR Technology: Our easy-to-use Applicant Tracking System helps improve the candidate experience with a customizable career page and simple administrative tools. Trusted by global brands for large-scale recruitment, it streamlines processes, optimizes efficiency, and enhances your hiring efforts – whether for high-volume or specialized roles.
These services are designed to streamline your operations and act as a catalyst for game-changing growth, helping elevate your business to the next level while supporting sustainable success across multiple facets of your organization.
by | Dec 11, 2024 | Business
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UNAWA brings an incredible 12.12 promo deal that’s too good to miss! On December 12, 2024, for one day only, subscribers can purchase the SignSecure Professional Annual Plan for just PHP 12, a massive discount from its regular price of PHP 4,499. That’s right – 12 months of premium e-signature services for just 1 peso per month!
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by | Dec 11, 2024 | Business
The Chilean pork industry celebrated a successful
return to the Philippines with its networking lunch held at the Grand
Hyatt Hotel in Manila on November 28th. Organized by the Chilean meat
Exporters Association under its ChilePork brand, the event
achieved its goal of strengthening partnerships and raising awareness of the
exceptional qualities of Chilean pork among key players in the Philippine meat
industry.
The event featured an engaging agenda that
resonated with attendees. The program opened with a compelling presentation on
the Chilean pork industry, spotlighting its high standards in biosecurity,
food safety, and sustainability, as well as its position as one of the
world’s top pork exporters. Attendees were also treated to an exciting cooking
demonstration that creatively paired Chilean pork with Filipino
cuisine, highlighting its versatility and premium quality.
The highlight of the afternoon was a curated
tasting session, where guests enjoyed a variety of dishes crafted with
Chilean pork. This interactive segment provided the perfect opportunity for
Philippine meat industry stakeholders to explore the unique flavors and
applications of Chilean pork while engaging directly with exporters.
Among the distinguished attendees were Ambassador
of Chile to the Philippines, Mr. Álvaro Jaras, local authorities, and
a host of industry leaders, including importers, distributors, and retailers.
Their enthusiastic participation underscored the event’s significance in
fostering stronger trade relations between the two countries.
“Today’s event reflects our commitment to keep
building meaningful relationships with the Philippine market,” said Juan Carlos
Rodriguez, president of ChilePork. “We are thrilled by the positive response
from the attendees and look forward to further collaboration as we continue to
position Chilean pork as a trusted choice for Filipino consumers.”
The successful conclusion of this event reaffirms
ChilePork’s role as a reliable partner in the global pork industry. By
consistently delivering high-quality products and fostering connections in
international markets, ChilePork remains committed to strengthening its
presence in Asia, including the growing and vibrant Philippine market.
For more information about ChilePork and its
initiatives, please visit www.chilepork.com
by | Dec 11, 2024 | Business
Esupport International exhibited at “Pet Fair SE Asia 2024”, Southeast Asia’s largest pet fair, from Oct 30 to Nov 1, showcasing their innovative oral care product “K Brush.” This report delves into the reasons behind their exclusive focus on oral care, the product’s features, and its potential impact on the future of the pet industry.
Esupport International Inc. (Representative Director: Takeshi Kawamura, Headquarters: Toyonaka City, Osaka Prefecture) exhibited at “Pet Fair SE Asia 2024”, the largest international pet exhibition in Southeast Asia.
“Pet Fair SE Asia 2024” is the largest pet fair in Southeast Asia, held for three days from October 30 to November 1, 2024, in Bangkok, Thailand. This event, where veterinarians and industry professionals from various countries gather, is a place to introduce the latest pet trends, products, and services. Various pet-related products are exhibited, and it is an event that attracts a great deal of attention every year. This year, with a particular focus on “innovative pet care products” and “bonds with pets”, the number of visitors far exceeded that of the previous year, with many companies exhibiting mainly food, supplements, and snacks.
In this report, we will focus on the animal hospital-specific oral care product “K Brush” by the Japanese company “Esupport International Inc.“, which exhibited only oral care products among various companies exhibiting a wide range of products. We will explore why they chose to exhibit only oral care products, an overview of the product, the status of the talk session, and the future trends of the pet industry.
1. Event Overview
Dates
October 30 – November 1, 2024
Venue
Bangkok International Trade & Exhibition Centre (BITEC)
Attendance
Approximately 10,000 visitors
Main Themes
Pet products focused on pet health and longevity
Care for senior pets
New lifestyles with pets utilizing digital technology
Over 200 companies from around the world participated in this year’s pet fair, with a total of over 300 booths. The event attracted a large number of veterinarians, medical professionals, industry experts, and media from various countries.
2. Spotlight Product: K-Brush – A Highly Popular Product in Japanese Animal Hospitals Directly Targeting Periodontal Bacteria. With over 200,000 units sold domestically and made entirely from food-grade ingredients, it is a remarkable product with no reported side effects.
(1) The Era of Serious Oral Care for Both Humans and Pets
Both humans and pets are experiencing an increasing prevalence of oral problems. In particular, despite daily brushing, many humans continue to struggle with periodontal disease. Considering this situation, it is inevitable that pets, who may or may not brush their teeth regularly, would develop an overgrowth of periodontal bacteria.
(2) Daily Oral Care
Brushing a pet’s teeth daily requires significant effort from both the pet owner and the pet. However, many pets do not receive adequate dental care, leading to a serious increase in periodontal disease.
Therefore, if there were a product that could directly target periodontal bacteria, the risk of developing periodontal disease could be significantly reduced. The answer to this is a product called “K-Brush”.
3. Expert Talk Sessions at Exhibition Booths
Throughout the event, visitors had the opportunity to engage in informative talks with veterinarians and industry experts at various company booths.
(1) Regarding pet oral care measures
While brushing is an important part of care, it’s crucial not to forget about countermeasures against periodontal bacteria. In reality, it is difficult for brushing alone to directly act on periodontal bacteria, and brushing alone is insufficient to suppress the periodontal bacteria that multiply daily. While these recognitions are shared among veterinarians and experts, through the talk sessions, we once again recognized the challenge of determining what is optimal among the numerous products available.
(2) Empowering Pet Owners
Keeping your pet’s mouth healthy is vital, but we know it can be tough to make it a daily habit. Here’s how we can help:
1. Education and Awareness
– Explain the risks of periodontal disease and oral health problems, as well as their impact on overall health.
– Clearly communicate the necessity of oral care.
2. Suggesting Simple Care Products
– Introduce spray or gel-type products that are easy to use, even for pets that find daily brushing difficult.
– Recommend products that specifically target periodontal bacteria to help users see results.
3. Practical Guidance
– Demonstrate the correct way to brush a pet’s teeth.
– Provide advice on a gradual approach to help pets become accustomed to oral care.
4. Ongoing Support
– Check the oral condition during regular health check-ups.
It is important to propose methods that pet owners can easily incorporate into their daily routines and to support them in implementing these methods.
4. The Rise of the Pet Family
The global trend of treating pets as family members is stronger than ever. At the event, we witnessed remarkable progress in pet healthcare, from gourmet pet foods to cutting-edge treatments.
5. Summary
“Pet Fair SE Asia 2024” was a game-changer, setting the stage for the future of the pet industry. The event showcased a wide range of innovative products and services, from advanced pet nutrition to cutting-edge health solutions. Japan’s strong presence, particularly in the oral care sector, demonstrated the global demand for high-quality pet care products.
As we look forward to next year’s event, it’s clear that the pet industry is poised for continued growth and innovation.
Esupport International Inc. is seeking distributors.
If you are interested, please contact contact @8-p.inc.
※Inquiries can be made in either English or Japanese.
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