Metrojaya Partners with TheNoor to Revolutionize Charitable Donations

Metrojaya, a prominent retail brand in Malaysia, is thrilled to announce its strategic partnership with TheNoor, an innovative online app dedicated to transforming the Muslim lifestyle experience in. This landmark collaboration aims to bring about significant social impact by seamlessly integrating Tabarru, TheNoor’s groundbreaking donation platform, into Metrojaya departmental stores transforming the landscape of charitable donations.

Tabarru, an Arabic term meaning “mutual help,”
perfectly encapsulates the essence of this transformative partnership. By
joining forces, Metrojaya and TheNoor aspire to empower customers to make a difference
by incorporating charitable giving into their shopping experiences. With a
simple scan of the QR code in-store, Metrojaya shoppers now have the
opportunity to contribute to a wide range of causes supported by TheNoor,
encompassing education, healthcare, poverty alleviation, and environmental
conservation.

“We are delighted to partner with TheNoor, a company
that shares our unwavering commitment to making a positive impact on
society,” said Karen Mak, Head of Marketing at Metrojaya. “By
seamlessly integrating Tabarru into our platform, we aim to provide our
customers with a meaningful and effortless way to give back to their
communities. This partnership displays our dedication to responsible business
practices and our collective pursuit of a better future for all.”

“We are incredibly excited about this strategic
partnership with Metrojaya. Together, we are revolutionizing the way charitable
donations are made, empowering individuals to make a meaningful impact in their
communities through seamless integration with Tabarru, our unique donation
platform,” said Mohd Izzairi Yamin, CEO of TheNoor. “This
collaboration exemplifies our shared vision of creating a better future for
all. By leveraging Metrojaya’s extensive reach and customer base, we can inspire
and enable individuals to make significant contributions to causes that matter
to them. It’s about turning everyday activities like shopping into acts of
compassion and social change.”

Vickneswaran Balasubramaniam, General Manager, Noor Luminous
“The Metrojaya and TheNoor collaboration was made possible by mutual consulting
partner to both parties The Protinus Group. The Protinus Group have been a great partner in adding new
revenue streams, introducing new technology and establishing valuable strategic
partnerships. 

They are a regional digital transformation company that
identified this social conscience programme, as a means to unfold the “giving
nature” of Malaysians. Tabarru marks a significant milestone in the retail
industry, bridging the gap between commerce and compassion. As Metrojaya and
The Noor continue to pioneer innovation and adapt to the evolving needs of its
customers, this partnership reaffirms our joint unwavering dedication to
corporate social responsibility, solidifying our respective positions as leaders
in the retail and lifestyle sectors”.

For media inquiries, please contact:

Syed Adam

+60125709640

ad**@th*****.co

About Noor Luminous Sdn Bhd

TheNoor (Noor Luminous Sdn Bhd) is Malaysia’s first-ever
Islamic lifestyle super app. TheNoor (which means light in Arabic) is a
Shariah-guided company with an aim to bring Muslims closer to Islam through
continuous learning and exposure to the teachings of Islam via fresh,
accessible, interactive, and individualized methods. Aside from helping users
achieve their spiritual commitment, the faith-based app hopes to help more
Muslims live a holistic lifestyle through its variety of in-app features.
TheNoor app is available for download on the Google Play Store, Huawei App
Gallery, and the Apple App Store. For more information about TheNoor, visit www.thenoor.co/my/

About The Protinus Group

The Protinus Group is a global business transformation
consultancy headquartered in Singapore. They are a next generation innovation greenhouse accelerating scale and
growth for companies with global ambitions. Among their esteemed Clients are
The Noor, MUI Group, Corus Hotels and Metrojaya Department Stores in Malaysia,
Michael van Clarke in the United Kingdom.

The Protinus Group is a global business transformation consultancy headquartered in Singapore. They are a next generation innovation greenhouse accelerating scale and growth for companies with global ambitions. Among their esteemed Clients are The Noor, MUI Group, Corus Hotels and Metrojaya Department Stores in Malaysia, Michael van Clarke in the United Kingdom.

Jheeva Subramanian
jh****@pr*********.com
+61022125160
https://www.protinusgrp.com/

This Press Release has also been published on VRITIMES