by | Dec 24, 2024 | Business
The inaugural GoodFest Event showcases padel sport and other wellness experiences while spotlighting ASCARO Padel & Social Club as the ideal location for hosting health and wellness activities and events.
KUALA LUMPUR, December 2024 – ASCARO Padel & Social Club, Malaysia’s premiere padel destination hosted the inaugural GoodFest Event this past weekend featuring a variety of wellness activities and a padel tournament.
As the padel sport has been gaining popularity, the event was attended by about 400 people including regular players, wellness enthusiasts, influencers, and experts from different specialties. There was also a padel tournament, The GoodFest Cup, which added a healthy dose of competition.
“I was absolutely thrilled by the amazing turnout at GoodFest! The event was a perfect blend of wellness, fun, and padel – all complemented by a fantastic weather and enthusiastic guests,” shared Deserie Martinez, Head of Events and Communications at ASCARO.
THE GOODFEST EVENT
The GoodFest event showcased more than just padel as other wellness activities were also available for participants, ranging from restorative activities like yoga, meditation, and breathwork to strength-building like pilates, core and circuit workouts and barre.
While there were many physical healthy activities, there were also talks that served as valuable food for thought. One of the topics highlighted was about ‘Mastering Manhood’ by Mauri, opening the conversation about what modern masculinity is expected in our current society. This talk brought to light the complex terrains of men needing to balance the personal and professional, with the need to stay physically and mentally strong. The talk encouraged the benefits of belonging to a supportive men’s community – one that can be fostered in places like the padel courts.
The other talk was about stem cell technology and how it has revolutionized the wellness space by Dr. Jezzamine Lim, CEO and founder of Cell Biopeutics Resources Malaysia. Cellular performance plays a big role in the recovery and aging aspect of wellness journeys; this biotechnology has introduced stem cell therapy and stem-cell-derived cosmetic products.
Finally, a padel tournament, the GoodFest Cup was the main event with 98 players competing for prizes and wellness goodies.
PROMOTING PADEL AND WELLNESS
Aside from the activities at the event, there were also a variety of products, rehab and physio consultations, and various other wellness-supportive brands. These included So Good, Dunlopillo, Fred Perry, Precise Rehab, Regen Physio & Sports Rehab, L’evive, l1vin, Glaceau Vitamin Water, Perrier and Licky Chan.
“We’re proud to have been a part of the GoodFest event, to highlight the importance of health and wellness to a vibrant audience. The event was an incredible opportunity to share the goodness of So Good plant-based milks, delighting attendees with delicious range of Oat, Almond and Soy milks and wholesome nutrition in every sip,” said Ashleigh Rothel, the Senior Brand Manager of International Sanitarium Health Food Company.
Cudis, the first AI smart ring that rewards your wellness journey was also there to introduce their technology.
“The GoodFest focus on holistic health, fitness and mindfulness perfectly reflected Cudis’ core values in empowering individuals on their wellness journey. It was great to connect with passionate fitness enthusiasts and wellness advocates and we’re thrilled to have been part of such a dynamic community event,” said Edison Chen, the Co-Founder and CEO of Cudis.
Finally, Martinez expressed her gratitude to everyone who made GoodFest a one-of-a-kind experience, adding, “A heartfelt thank you to everyone who joined us – our sponsors, instructors and speakers and of course ASCARO and Paloma – we are looking forward to having more events such as these!”
by Ferry Bayu | Dec 24, 2024 | Business
Asuene APAC, the overseas subsidiary of Asuene Inc., has forged a significant partnership with PT ASLI Satu Indonesia, a leading Indonesian IT startup. This partnership introduces the powerful ‘ASUENE’ carbon accounting platform, a service that enables the visualization, reduction, and reporting of CO2 emissions. The aim of this partnership is not just to advance but to significantly accelerate decarbonization efforts in Indonesia’s logistics and transportation industry.
Decarbonization and Sustainability in Indonesia’s Logistics Industry
The Indonesian government has committed to reducing greenhouse gas emissions by 29% by 2030 and achieving net zero by 2060. Despite these ambitious national goals, the logistics industry currently lacks specific guidelines for sustainability. This is particularly critical in Indonesia, an archipelago with over 17,500 islands where diverse transportation methods—road, ferry, maritime, and air—create a highly complex logistics network.
Rapid economic growth and the industry’s important role in Indonesia’s economy underline the importance of private sector innovation in driving sustainability.
Details of the Partnership and the Introduction of “ASUENE”
ASUENE provides a comprehensive platform for visualizing, reducing, and reporting CO2 emissions across the supply chain, following the GHG Protocol’s Scope 1-3 framework. Coupled with Sustainability Transformation (SX) consulting, the platform delivers a one-stop solution for decarbonization management.
ASLI Satu, the operator of Indonesia’s first multimodal logistics platform, KADEX, is known for its reliability and efficiency. It integrates multiple transportation methods, such as ferries, buses, motorcycles, and trains, into a unified logistics solution. Its strategic partnerships with state-owned enterprises like KAI (Indonesia Railways), DAMRI (bus transport), and ASDP (ferry services) further enhance its reliability and efficiency, making it a preferred choice for logistics services across Indonesia.
ASLI Satu’s introduction of ASUENE to gain transparency into its CO2 emissions is a clear demonstration of its commitment to sustainability. This commitment, which is a key differentiator in a competitive market, enables data-driven strategies for emission reduction across its operations. The platform’s adoption underscores ASLI Satu’s leadership in driving sustainability in the industry.
As part of this collaboration, Asuene APAC and ASLI Satu have signed a partnership agreement with a clear vision: to promote ASUENE adoption across Indonesia’s logistics and transportation sectors. This agreement is not just a commitment but a promise to foster an environmentally conscious logistics industry in Indonesia, bringing us closer to achieving our sustainability goals.
Comments from Key Executives Razali Ilham, President Director and Founder of PT ASLI Satu Indonesia, and Kohei Nishiwada, Founder & CEO of Asuene APAC Pte. Ltd., underscore our shared commitment to this partnership and its potential for driving sustainability in Indonesia’s logistics industry.
We are enthusiastic about collaborating with ASUENE as a reliable partner in carbon accounting. ASUENE’s sophisticated capabilities for managing CO2 emissions and environmental data, combined with their expertise in decarbonization, empower us to visualize and reduce our emissions effectively. This collaboration supports our decarbonization objectives and contributes to Indonesia’s overarching environmental goals.
Kohei Nishiwada, Founder & CEO of Asuene APAC Pte. Ltd.
We are thrilled that ASLI Satu has adopted ASUENE, which is taking a significant step toward decarbonization in Indonesia’s logistics industry. This partnership represents a transformative move to address the sector’s challenges and drive industry-wide change. Asuene remains fully committed to supporting Indonesia’s journey toward achieving net zero.
About ASLI Satu Indonesia
- Company Name: PT ASLI Satu Indonesia
- Representative: Razali Ilham, Founder & President Director
- Headquarters: Noble House, Jl. DR. Ide Anak Agung Gde Agung Jl. Mega Kuningan Barat, Jakarta, Indonesia
- Website: https://www.asli-group.com
by | Dec 23, 2024 | Business
Karaoke Manekineko delighted attendees at Comic Fiesta 2024 with exclusive promotions, interactive activities, and free membership offers, creating a memorable experience for pop culture enthusiasts. 
Karaoke Manekineko is thrilled to announce the overwhelming success of our booth at Comic Fiesta 2024! Held at the Kuala Lumpur Convention Centre, this year’s event brought together thousands of pop culture enthusiasts, and we were delighted to be part of the excitement.
Our booth drew in a large crowd with exclusive on-site promotions, including free membership cards and exciting activities. Attendees who followed with us on social media received a special 10% discount voucher, redeemable at any of our outlets.
Adding to the fun, our lively mascot made appearances throughout the event, drawing smiles and photo opportunities from attendees of all ages. Fans participated in interactive activities and social media challenges, sharing their experiences and creating a buzz around our booth.
By the end of the event, more than hundreds of visitors had joined our membership program, and our social media channels saw a significant boost in engagement and followers. This response underscores the growing popularity of karaoke as a fun and inclusive entertainment choice.
Karaoke Manekineko is committed to bringing joy and unforgettable memories to our customers. We look forward to welcoming new members and invite everyone to visit our outlets across Malaysia, Thailand, and Indonesia. Stay tuned for more exciting announcements and promotions by following us on social media. See you soon for another round of karaoke fun!
by | Dec 23, 2024 | Business
GoGym is redefining the gym experience with technology at its core, creating an accessible, seamless, and personalized fitness journey for every member. In an age where convenience and connection matter more than ever, GoGym leverages digital innovation to make fitness not only approachable but also adaptable to individual needs.
GoGym is a tech-enabled fitness gym brand that focuses on accessibility, affordability, and inclusivity. At the heart of this tech-driven fitness experience is the GoGym app, a digital companion that enhances every aspect of a member’s fitness journey. From managing memberships and tracking workout progress to booking classes and exploring fitness goals, the GoGym app brings the entire gym experience right to members’ fingertips both inside and outside the gym.
“Our goal is to create a fitness experience that fits into people’s lives, rather than the other way around,” says Felicia Perez, Chief Product Officer. “By using technology, we’re able to simplify gym access, motivate members with personalized insights, and build a community that extends beyond the gym walls.”
The GoGym App: A Hub for Everything Fitness
The GoGym app is more than just a tool—it’s an integral part of the GoGym experience. Members can easily find nearby locations, book training sessions, customize their workout schedules, and track personal progress with just a few taps of their fingers. Through data analytics and insights, our app offers workout recommendations tailored to each member’s goals, making the fitness journey less intimidating, easier to understand, and more engaging.
The app also offers gamification features, allowing members to earn points, unlock achievements, and celebrate milestones, both individually and within a community. This makes the fitness experience much more engaging and exciting, which in turn helps to encourage and incentivize people to keep progressing along their fitness journey. By combining technology with fitness, GoGym creates a motivating environment where members feel empowered, included, and supported.
Flexible Memberships for a Dynamic Lifestyle
One of GoGym’s tech-enabled features that members love is the ability to manage their memberships entirely online. With options to pause, upgrade, or adjust memberships as needed, members have complete control over their fitness journey. They can also access videos and information on specific workouts and also dietary suggestions based on their goals and needs. This level of flexibility reflects GoGym’s commitment to making fitness accessible and adaptable for busy schedules and the constant changes of life.
Creating a Connected Fitness Community
GoGym’s digital approach extends to fostering a connected community. Through the app, members can participate in challenges, connect with friends, and even compete on leaderboards, creating a sense of camaraderie and support. This is fitness that feels personal, social, and rewarding—all thanks to GoGym’s thoughtful use of technology. While some of these features are still in development, they will be available soon, and GoGym looks to lead the way forward as a first-in-class and best-in-class for tech-enabled fitness.
A Gym Experience Built for the Modern Member
GoGym’s tech-enabled approach goes beyond the equipment and physical space. It’s about creating a fully integrated experience where fitness is convenient, interactive, and inspiring. With its focus on personalization, community, and ease of use, GoGym is setting a new standard in fitness—a standard that’s fit for the modern member.
For GoGym, technology isn’t just an add-on; it’s an essential part of making fitness accessible to everyone. In a world that’s always on the go, GoGym’s tech-enabled model ensures that pursuing fitness is easy, exciting, and hassle-free. The app is available for download at the iOS App Store and the Google Play Store. You can find out more about GoGym at our website at www.gogym.ph.
by | Dec 23, 2024 | Business
As 2024 comes to a close, hundreds of thousands of Filipinos will receive their 13th month and other holiday bonuses thanks to Payruler, a human resources management system (HRMS) and payroll solution founded and headquartered in Cebu.
Payruler’s Co-founder and Chief Operating Officer Christhea Tim V. De Jesus was recently honored as Technopreneur of the Year at the 2024 Grand Chamber Awards (GCA) and Fellowship Night organized by the Cebu Chamber of Commerce and Industry (CCCI).
With over 900 members, CCCI is the largest local business organization in the Philippines. GCA, which recognizes entrepreneurs from Cebu, is in line with its mandate to serve as the “engine of Cebu’s business growth toward global competitiveness.”
The Technopreneur of the Year is designed to “applaud pioneers of technological innovation, shaping industries and driving sustainable progress,” and the Payruler Co-Founder was a fitting choice. Technology startups are often defined as platforms because they allow two sides of a marketplace to interact, improving productivity more efficiently. In this view, Payruler helps both employers and employees.
HR professionals can more easily manage employee data across the full life cycle and streamline payroll, which has traditionally been resource-intensive. Employees, on the other hand, enjoy full transparency with Payruler so that they can better understand the nuts and bolts of their compensation.
It is for this reason that CCCI selected De Jesus as Technopreneur of the Year from a highly competitive pool (Cebu has one of the most vibrant startup and technology ecosystems in the Philippines).
“Life is all about taking risks, and so is business. People like Ms. De Jesus took a remarkable leap to redefine the business landscape we know today. Their fields of business and applied ethical practices can be reflected as the epitome of an ideal Cebuano and leadership to follow and aspire to,” said Christian Paro-an, one of the board members of CCCI.
Scale is a fitting word. While Payruler was once a startup, the company has become a market leader in HR technology. To date, Payruler has processed over 150,000 employee records and an astounding PHP20 billion in salaries. The company now has coverage of over 88% of industries active in the Philippines. It counts the likes of the Holiday Inn, the Philippine Stock Exchange, MacroAsia, Intellicare, and Hi-Precision as clients.
De Jesus has the unique experience and education needed to scale tech businesses. De Jesus graduated with a BS in computer science from the University of the Philippines and formerly led JFDI Asia in the Philippines as its country manager, one of the first early-stage venture funds in Southeast Asia.
At the helm of Payruler, De Jesus is particularly proud to bring trust to a space where this value is paramount.
“Trust is the cornerstone of HR: Employees must trust that they will be paid on time and in full, that government contributions are made, and that their data is kept safe. I accept CCCI’s award as recognition that our team at Payruler is doing our part to build workplace cultures defined by transparency, accountability, and mutual respect,” she said.
De Jesus was honored alongside other Cebuano entrepreneurs which include A.D. Gothong Manufacturing Corporation President and Chairman, Ms. Barbara “Bambi” Gothong-Tan (Entrepreneur of the Year); Excelsior Farms Inc., Chairman and CEO, Alvin Hing (Countryside Entrepreneur of the Year); Prutasan ni Adan, President Bobby Adan Jr (Small Business Entrepreneur of the Year); Good Cup Coffee Company, Founder Giorgio Bernardo “Gio” Visitacion (Socially Responsible Entrepreneur of the Year); and E.B. Aznar Holdings Inc. CEO Kyle Alexander Aznar (Young Entrepreneur of the Year).
Companies interested in working with De Jesus and Payruler are encouraged to get in touch at:
he***@******er.com
by | Dec 21, 2024 | Business
Tarrasmart’s innovative approach to reducing AI’s environmental footprint has earned the Excellence Award in AI-Driven Sustainable Technologies 2024 – South East Asia. Tarrasmart solutions prove that artificial intelligence can be both powerful and environmentally responsible, challenging the belief that advanced AI must consume high energy. This recognition comes as Southeast Asian enterprises seek to balance technological advancement with environmental responsibility.
Singapore, December 2024 — Tarrasmart, a Southeast Asian artificial intelligence company, has been awarded the “Excellence Award in AI-Driven Sustainable Technologies 2024 – South East Asia” at the Technology Innovator Awards 2024. This recognition follows a comprehensive four-month evaluation process conducted by Innovation in Business, a UK-based technology awards organization.
The award acknowledges the company’s work in sustainable technology development through AI solutions. The selection process, running from July to December 2024, included technical evaluations, expert interviews, and product demonstrations that examined the practical implementation and impact of the company’s technologies.
“This recognition validates our technical approach to sustainable AI architecture,” said Tan Yong Zhuan, Head of AI at Tarrasmart. “Our research has focused on developing neural network compression techniques that reduce model size by 60% while maintaining accuracy above 99%. We’ve implemented adaptive computing algorithms that automatically scale resource utilization based on workload, resulting in a 40% reduction in energy consumption. These aren’t just efficiency improvements but fundamental advances in how AI systems can be architected for sustainability.”
Pranav Murugesh Nair, Head of Marketing at Tarrasmart, shared the market context, “The enterprise landscape is shifting toward measurable sustainability outcomes in technology implementation. Our client data demonstrates that organizations adopting our optimized AI frameworks achieve their technical objectives while reducing both infrastructure costs and environmental impact. This award acknowledges the growing recognition that sustainable technology solutions can deliver both business value and environmental benefits.”
“As a strategic digital transformation expert, it’s encouraging to see organizations like Tarrasmart integrate sustainability principles into their core technology development,” said Cristianto Rian Tarra, recognized as the Most Innovative Strategic Digital Transformation Expert. “Their approach aligns with what I’ve observed across successful digital transformations, that long-term impact requires both technological innovation and environmental responsibility. This recognition reinforces the importance of building sustainable practices into our digital future.”
Key technological achievements include:
- Development of neural network compression algorithms achieving 60% model size reduction.
- Implementation of adaptive computing systems reducing energy usage by 40%.
- Creation of automated resource optimization frameworks.
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Integration of real-time sustainability metrics in AI operations.
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Development of energy-efficient training methodologies for large-scale AI models.
Founded in 2013 in Makassar, Tarrasmart has grown to serve clients across Southeast Asia with its AI solutions, Big Data analytics, and cloud services. The company’s name unifies three powerful elements: TARRA (Targeted AI Research Revolutionizing Advancement), the artistry of innovation, and SMART technologies (Specific, Measurable, Attainable, Realistic, Time-bound). This trinity represents our approach where targeted research meets creative implementation, delivering AI solutions that are precisely engineered and elegantly designed. This unique blend of scientific rigor, artistic innovation, and smart methodology drives our development of solutions supporting economic growth and sustainable practices.
The company plans to continue its work on sustainable technology initiatives across Southeast Asia, focusing on developing AI technologies that contribute to economic and social progress while maintaining environmental responsibility.
About Technology Innovator Awards
The Technology Innovator Awards, presented by Innovation in Business (an AI Global Media company), recognizes organizations developing innovative solutions and sustainable practices in the technology sector.
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