by | Jul 15, 2025 | Business
Xpress Super App and hip-hop artist Tommie King teamed up on Palihim, a Manila-shot music video celebrating culture over KPIs. Reflecting Xpress’ Pinoy Pride. Every Ride. ethos, the bold collaboration showcases how tech can resonate beyond metrics through authentic, creative risks. Already disrupting mobility in Manila, Boracay, and soon Palawan, Xpress proves innovation is about meaning. Watch Palihim now.
In a landscape dominated by IPO valuations and quarterly KPIs, it’s refreshing—almost revolutionary—to see a tech company lean into something just for the joy of it.
That’s exactly what Xpress Super App, the Philippines’ rising star in ride-hailing, has done through its vibrant new collaboration with hip-hop artist Tommie King on his latest single and video, “Palihim”. Premiered July 11th worldwide, “Palihim” is already pulling in massive—and growing—viewership.

Xpress Super App, already making waves for its innovative approach to mobility with Moto-taxis, EV-Car-Taxis, and E-trikes operating in Greater Metro Manila, Boracay, and soon Palawan, surprised the market with this bold creative move. As a senior member of the Xpress leadership said: “We are a tech company. We wanted to do something fun for the sake of doing something fun. “And what better partner than Tommie King? The East Atlanta, Georgia native has built a reputation not only for his unique, authentic sound, but also for his respect and love for his adopted home in the Philippines. Known for tracks like “213” featuring Supafly and “Gwapingz” featuring Gat Putch, Tommie King brings professionalism, cultural fluency, and undeniable charisma—qualities that mirror Xpress Super App’s own ethos. “

Tommie King didn’t just bring his name to the table,” the Xpress representative continued. “He brought the same humility and genuine appreciation for Filipino culture that we’ve built our brand on. That’s why he was our first choice for this collaboration. His vibe aligns perfectly with our mantra: ‘Pinoy Pride. Every Ride.’ “For Tommie King, the collaboration was equally meaningful. “Xpress Super App didn’t come at me with some cookie-cutter brand agenda,” he said. “They just said, ‘We love your work and what you stand for. Let’s create something fun, something real.’ That resonated with me because it wasn’t forced—it was about celebrating where we are right now.

Shot against the neon-lit nights of Manila and the relentless rhythm of its street basketball courts, “Palihim” breaks free from the usual brand playbook to become something more: a vivid cultural experience. This collaboration proves that when a tech company dares to create—not just for the metrics, but for meaning—it sparks a resonance that lives far beyond the boundaries of its product. That’s the deeper message here: even in an industry obsessed with data and scale, there’s room to take risks, make art, and have fun.

The future? Bright. Both for Tommie King and for Xpress Super App. If “Palihim” is any indication, both are just getting started.

Watch Tommie King’s Palihim now—and stay tuned for what’s next.
by | Jul 15, 2025 | Business
XRP’s price approaches $3, Bitcoin sets records above $120K, Ethereum climbs past $3,000. Amid the rally, professional capital is quietly flowing into BTC Miner — a cloud mining platform offering up to 6.63% (or more) stable daily USD returns, insulated from crypto volatility.
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Why BTC Miner?
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Referral Rewards
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Example:
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Client Testimonials (High Allocation)
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Final Takeaway
In a volatile market, BTC Miner offers professionals stable, insured, automated daily crypto income — without trading.
Learn more: https://btcminer.net
by | Jul 14, 2025 | Business
Government rebates that boost the number of EVs feeding energy back into the grid would lower power prices for all Australians, according to new modelling by the Electric Vehicle Council.
Vehicle-to-grid (V2G) technology, known as bidirectional EV charging, allows energy stored in EVs, which are ‘giant batteries on wheels’, to be sent to the energy grid.
The modelling shows that over five years, a $3,000 government rebate towards a V2G charger would create more than $4,500 in downward pressure on electricity bills across Australia.
That means for every dollar spent supporting V2G, $1.50 comes back through lower wholesale prices and a reduced need for additional capital expenditure on power infrastructure.
Additionally, an EV owner who participates in V2G could earn around $1,000 per year for exporting power from their car to the grid when demand is high.
The EVC proposes the federal government include V2G chargers in its $2.3 billion home battery program to provide more value for money to the taxpayer.
The EVC estimates that 600,000 EVs doing V2G could match the output of NSW’s Eraring power station operating at full capacity. With the federal government’s initiative, more Australians can get onto V2G quicker and we can shut down coal fired power stations sooner.
Electric Vehicle Council CEO Julie Delvecchio said V2G has huge potential to make electricity cheaper for everyone and help stabilise the energy grid.
“Just as Australia became a rapid global leader in rooftop solar, we have the opportunity now to lead the charge in vehicle-to-grid uptake,” Ms Delvecchio said.
“EVs can store up to five times more energy than a typical home battery. That’s a huge untapped resource sitting in driveways and with the right technology, we can use it to save money and support the grid, and make the whole system more reliable for everyone. V2G enables EV owners to feed stored power back into the grid during periods of high demand, when electricity is most expensive and vulnerable to disruptions like blackouts.
“V2G allows EV owners to drive down power bills not just for themselves but for all Australians. EV owners could earn $1,000 annually by sending energy from their electric vehicle to the grid. Over five years, they can contribute more than $4,500 in broader community benefits that help reduce energy bills for everyone.
“Unlocking this energy from EVs brings huge financial benefits that are in the national interest. We need to encourage more people to use V2G chargers, which cost about the same as the average home battery at around $10,000.
“We’d like to see the Federal Government roll out a $3,000 rebate for V2G chargers so that more Australians can use this technology to generate lower power prices for themselves and others.
“Australia is home to more than 350,000 EVs, and a high proportion live in the middle and outer suburbs. With some EVs now around $30,000, the upfront cost is making it more affordable for more Australians to make the switch to cheaper-to-run cars. V2G unlocks the full benefit of EV uptake in a way that helps everyone – EV owner or not.
“A lesson we learnt from rooftop solar is that support from the government during the early years of adoption is essential to build momentum. Over time V2G chargers will become increasingly affordable and more Australians will embrace this technology. But to get the ball rolling a rebate would be enormously constructive.
“V2G offers more than lower energy bills, it can also improve the resilience of the energy system especially during severe weather events. While V2G is an emerging technology in Australia, a small group of early adopters have exported power to help stabilise the grid.”
EVC ask:
Allow the home battery program to include$3,000rebates for50,000V2G chargers in homes around the country by the end of 2028 at a cost of$150 millionThis policy would create a national benefit of more than$230 million by 2033.
by | Jul 14, 2025 | Business
The Company Makati opens August 1, 2025, offering flexible workspaces for teams in Legazpi Village.Now spanning 16 locations across five countries, The Company opens its Makati flagship, connecting over 400 companies and 1,800 members worldwide. The new site is a launchpad for business travel, local operations, and growth, complete with a Japanese Desk for bilingual support.
Makati City, Philippines – This August, the nation’s premier business district adds a fresh face to its landscape as The Company Makati opens in Legazpi Village. Managed by Zeroten Philippines Inc., the local arm of Japan’s Zero-Ten Park Co., Ltd., the launch signals another big step for a brand rooted in Cebu and now thriving across Japan, Singapore, Hawaii, and Vietnam.

A New Standard for Office Space in Makati
Set on the 11th floor of Frabelle Business Center, The Company Makati offers more than just office rentals—it’s a platform for growth, innovation, and collaboration. The 860-square-meter facility features private offices, coworking areas, meeting rooms, quiet work pods, event venues, and lounges, all backed by 24/7 access, business-grade security, business-grade fast Wi-Fi, and a full-service onsite concierge.

International Reach, Local Impact
With the addition of Makati, The Company now connects business communities across five countries and 16 locations, empowering over 400 companies and 1,800 members worldwide. For Japanese and other global companies looking to expand into Southeast Asia, the new Makati site is both a landing pad for business travel and a launchpad for local operations. The dedicated Japanese Desk provides bilingual support for everything from local hiring and compliance to business matchmaking.
But this hub isn’t just for international firms. The Company Makati’s partnership programs, ranging from startup incubation with Startup Island PH to an Artist-in-Residence initiative, are designed to help Philippine entrepreneurs, creatives, and fast-scaling SMEs grow and connect with both local and global markets.

A Prime Address for Hybrid Work and Growth
Located in Legazpi Village, one of Makati’s most walkable, livable, and connected districts, The Company Makati offers a work environment surrounded by parks, cafés, and cultural hotspots. Flexible layouts, build-to-suit solutions, and day office rentals mean businesses of all sizes and stages can find a home here, whether they need a one-desk starter office or a full floor for a regional team.
Executive Quotes:
Joy Garingo – Dela Serna, General Manager, The Company Philippines: “This new hub is more than just a coworking space. We aimed to create the best place where ideas and infrastructure merge, allowing founders, creatives, and remote teams to grow together.”
Masaki Suguro, CEO Zeroten Philippines Inc. / COO Zero-Ten Park Co., Ltd.: “We’re not just filling workspace seats. We’re focused on building long-term business value. Makati is a strategic step in that vision. We promise startups and global teams the support, tools, and community they need to grow.”
Book a Tour or Reserve Your Office Today
The Company Makati opens August 2025. Early tours, workspace inquiries, and partnership discussions are now welcome.

Facility at a Glance:
Address: 11F, Frabelle Business Center, Rada St., Legazpi Village, Makati City
Floor Area: 9,284.84 sq. ft. (approx. 860 sq. m.)
Features: Private offices, coworking spaces, fixed desks, meeting rooms, event venues, phone booths, pantry, shared lounge, virtual office,focus pods, offices for rent
Amenities: Secure high-speed Wi-Fi, 24/7 access and security, on-site concierge, Japanese Desk

About The Company:
Founded in Fukuoka, Japan, The Company is a workspace and community that champions work-sharing and multi-location collaboration, supporting startups, cross-border teams, multinational creators, and local communities across 16 locations in 5 countries, with 400 companies and 1,830 members as of January 2025.
Website: https://thecompany.jp
Operating Company:
Zero-Ten Park Co., Ltd. (Fukuoka, Japan), specialists in workspace operation, real estate, business matching, M&A, startup investment and support, and consulting. The new Manila location strengthens the ASEAN network and supports the overseas expansion of Japanese companies.
Website: https://zerotenpark.jp

Local Subsidiary:
Zeroten Philippines Inc. is the local subsidiary managing The Company brand in the Philippines, expanding from Cebu to Makati, and supporting startups, Japanese companies, and multinational teams with flexible working environments.
Website: https://thecompany.ph
by | Jul 14, 2025 | Business
Pump.fun’s $600M ICO sold out in 12 minutes, pushing the PUMP token’s valuation to $4B. Discover key trading dates, tokenomics, controversies, and future plans in this comprehensive analysis and stay informed with the Bitrue Blog.
In a crypto landscape dominated by hype, speculation, and innovation, few stories have captivated investor attention like Pump.fun’s recent Initial Coin Offering (ICO).
The Solana-based meme coin launchpad sold out its $600 million public token sale in a record-breaking 12 minutes, setting a new benchmark for community-driven fundraising in 2025.
But as excitement mounts, so do questions about valuation, market behavior, and the project’s long-term impact.

A Record-Setting ICO in Just Minutes
On Saturday, Pump.fun offered 150 billion PUMP tokens, 15% of its total 1 trillion supply, at a sale price of $0.004 each.
The sale generated $600 million, with an overwhelming investor response that forced an early close far ahead of its planned 72-hour window.
Despite geographic restrictions that excluded participants from the U.S. and U.K. due to regulatory issues, platforms like Kraken, KuCoin, and Gate.io processed millions in token sales.
Kraken alone saw $30 million in investments, although technical issues led to unprocessed orders. The platform has since promised airdrops to affected users.
Distribution Phase and Trading Launch Timeline
Currently, PUMP tokens are in a 48-72 hour distribution phase, during which they are being transferred to buyers’ wallets but remain non-tradable.
The lock-up is designed to ensure fair distribution and infrastructure readiness on major exchanges.
PUMP spot trading is expected to begin between July 15–16, with Bitrue, Kraken, Bybit, KuCoin, MEXC, Gate.io, and Bitget among the confirmed exchanges listing the token.
This staging approach is meant to reduce early volatility and prevent token dumping.
Market Frenzy: Price Swings, Shorts, and Premarket Speculation
Despite the lockup, PUMP’s premarket activity has already caused ripples. On Hyperliquid, open interest in PUMP perpetual contracts exceeded $43 million, while Binance reported $12 billion in PUMP trading volume.
The token peaked at $0.0056, a 40% premium over its sale price, before pulling back to around $0.0048. This surge reflects strong speculative interest—but also the strategic behavior of seasoned traders.
Three major wallets were seen shorting PUMP on Hyperliquid, depositing over $11 million in USDC, likely planning to use their soon-to-be-unlocked tokens to cover positions and pocket low-risk profits of up to 40%.
Valuation and Allocation Breakdown

Pump.fun’s ICO places its fully diluted valuation at $4 billion, exceeding the initial $1 billion target. Polymarket odds suggest a 76% probability that this valuation will hold within 24 hours of the launch.
Token distribution:
- 33% for ICO and public sale
- 18% private sale to institutional investors
- 24% for community incentives
-
20% to the project team
-
13% for existing investors
-
2.6% liquidity provision
-
2.4% ecosystem development
While the breakdown supports ecosystem growth, critics argue the private sale disproportionately favors insiders, potentially undermining decentralization.
Beyond Meme Coins: Pump.fun’s Larger Vision
Far from being just another meme coin platform, Pump.fun plans to evolve into a decentralized Web3 social network to rival Facebook, TikTok, and Twitch.
Founders Noah Tweedale, Alon Cohen, and Dylan Kerler envision PUMP as the backbone of a platform rewarding genuine user engagement with real financial incentives.
This ambition has driven over $700 million in platform revenue since January 2024 and diversified earnings through its PumpSwap DEX, which alone generated $10 billion in June volume.
Security Warnings and Copycat Tokens
As with any hyped project, fraudsters have rushed in. Pump.fun has warned investors against fake tokens using the project’s name. The official PUMP contract address is: pumpCmXqMfrsAkQ5r49WcJnRayYRqmXz6ae8H7H9Dfn
Always verify token authenticity before transacting.
Criticism and Regulatory Hurdles
Despite the success, criticism persists. Some label Pump.fun as a speculative bubble, with Truth for the Commoner’s Mary Bent calling it “a Pied Piper leading Gen Z to ruin.”
Regulators remain watchful. The UK’s Financial Conduct Authority banned Pump.fun in December 2024, and a U.S. lawsuit is pending in the Southern District of New York, restricting access to two of the world’s largest crypto markets.
Platform Headwinds: LetsBONK Rising
Pump.fun faces rising competition from LetsBONK.fun, which has captured 55% market share and recently outpaced Pump.fun in daily revenue.
With a grassroots community and revenue reinvestment model, LetsBONK challenges Pump.fun’s dominance by aligning better with Web3 values.
Meanwhile, Pump.fun’s launchpad metrics have declined sharply:
1. Launchpad volume: from $11.6B in January to $3.65B in June
2. Revenue: from $133M in January to $34M in June
Still, its diversified ecosystem and DEX performance offer hope for a rebound.
The Road Ahead: Key Dates and Strategic Moves
1. Now—July 15: Token distribution phase (locked tokens)
2. July 15—16: Spot trading expected to go live
3. July 18: Final date for trading launch on major exchanges
With trading about to begin, all eyes are on whether Pump.fun can convert its fundraising triumph into lasting momentum—or become another cautionary tale in crypto history.
Conclusion: Opportunity Meets Uncertainty
Pump.fun’s $600M ICO signals a new chapter in meme coin history, marked by massive demand, strategic sophistication, and expanding ambitions.
Yet as the token enters open trading, investors must balance opportunity with caution, avoiding scams and keeping an eye on evolving regulatory and market dynamics.
Whether Pump.fun transforms into a full-fledged decentralized platform or fades under scrutiny will depend on its ability to deliver value beyond the hype.
Want to keep up with the latest insights, analysis, and crypto market movements? Follow the Bitrue Blog for real-time updates, trading strategies, token deep-dives, and everything crypto.
by | Jul 14, 2025 | Business
Popolo Music Group (PMG) and Daewon Entertainment have launched AuditionKpop.com, a groundbreaking global audition platform that allows aspiring P-Pop and K-Pop artists to audition for over 50 music labels and production companies through one unified site. Exceptional applicants will be invited to join PMG’s elite 6-month training program, focusing on singing, dancing, stage presence, and media handling, with the chance to earn a full recording contract under PMG.
Popolo Music Group (PMG), a global leader in P-Pop innovation, and South Korea’s Daewon Entertainment, a cornerstone in K-Pop artist development, have announced a groundbreaking joint venture to launch AuditionKpop.com — a unified, professional audition platform connecting aspiring idols with over 50 music labels and production companies worldwide.
AuditionKpop.com is the first-ever platform that allows aspiring P-Pop and K-Pop artists to audition simultaneously for multiple top-tier agencies through a single digital submission. Built with user-friendly technology and global accessibility in mind, the site offers singers, dancers, rappers, and performers the opportunity to be seen by major industry players without needing to travel or apply separately.
“Our goal is to democratize access to opportunity in the music industry,” said Paul “Pooh” Lunt, CEO of Popolo Music Group. “This platform opens doors to undiscovered talent in the Philippines, Korea, and beyond — and brings the global stage within reach.”
AuditionKpop.com is more than a submission portal. It serves as a direct gateway to PMG’s rewarding 6-month intensive training program, designed for exceptional talents who stand out during the audition phase. The selected few will receive professional training in vocals, dance, stage performance, media handling, and overall artistry development, guided by industry veterans from both K-Pop and P-Pop training systems.
At the end of the program, top trainees will be offered a chance to debut under Popolo Music Group, with a full recording contract, international promotional support, and access to live performance platforms through PMG’s global touring arm, Popolo Live.
AuditionKpop.com is now live and accepting applications worldwide. The platform accepts candidates aged 14 to 25, fluent in any language but preferably with the ability to communicate in English, Korean, or Filipino, and is open to individuals or group submissions.
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