Al-Ikhsan Sports DEPLOYS CUTTING-EDGE TECHNOLOGY TO SHAPE THE FUTURE OF THE IN-STORE RETAIL

Al-Ikhsan Sports, a leading sports retailer in Malaysia, has partnered with ComeBy, a retail analytics platform, to revolutionize customer experiences and enhance store performance. The partnership aims to tailor products and services to meet customer-specific needs, enabling Al-Ikhsan Sports to tap into data and improve store performance. The platform will track return on investment, staff performance, and upsell and cross-selling capabilities, allowing Al-Ikhsan Sports to make informed decisions and maintain its competitive edge. The collaboration aims to provide personalized shopper experiences and enhance store performance across 51 outlets in Malaysia.

Kuala Lumpur, 9 August 2023 – Al-Ikhsan
Sports, the Malaysian premier sports retailer in Malaysia, has recently
embarked on a comprehensive research initiative to identify innovative
technology providers as part of their commitment to delivering exceptional
shopping experiences to their customers. After careful evaluation, Al-Ikhsan
Sports is proud to announce its strategic partnership with ComeBy, a prominent
retail analytics platform, to revolutionize the customer’s experience and
enhance store performances across the nation.

With a strong focus on staying at the
forefront of technological advancements in retail, Al-Ikhsan Sports aims to
tailor its products and services to meet customer-specific advance needs. This
collaboration will enable Al-Ikhsan Sports to tap into a wealth of data,
improving the way they understand their customers, optimize their stores, and
drive revenue growth.

“At Al-Ikhsan Sports, we are always
looking at ways to improve the overall customer journey within our stores”
said Mr. Vach Pillutla, Chief Executive Officer of Al-Ikhsan Sports.

“Through our partnership with
ComeBy, we can really leverage on technology to understand the key metrics of
Traffic, capture and conversion at the stores and can improve individual store
performance by putting in place initiatives to drive traffic, enhance front end
look and feel to bring in higher footfalls or ensure stronger visual
merchandising or even bring in the most appropriate merchandise for the
catchment. The combination of our industry-leading expertise with cutting-edge
solutions from Comeby which surely allow us to deliver a future-ready retail
experience.”

As part of their proactive approach to data-driven
decision-making, Al-Ikhsan Sports will leverage a robust platform to track
their return on investment in real time, ensuring efficient resource
allocation. The platform will also empower Al-Ikhsan Sports stores to measure
staff performance, including visitor-to-customer conversion rates as well as
average transaction values to upsell and obtain cross-selling capabilities.
Armed with valuable insights on shopper browsing, best-selling products, and
emerging trends, Al-Ikhsan Sports will be able to make informed decisions to
eliminate blind spots and sustain its competitive edge.

According to Barry Ooi, Chief Executive
Officer/Co-Founder of Comeby,”The goal is to stitch all these ‘offline cookie’
datapoints and provide Al-Ikhsan full insights into each of its stores, so they
can understand exactly what their shoppers are interested in and exactly why
they leave, and provide a more personalized shopper experience.”

This collaborative effort highlights
Al-Ikhsan Sports and ComeBy’s shared vision to shape in-store retail’s future
by integrating advanced technology with exceptional service, setting new
industry standards.

Al-Ikhsan Sports is set to roll out the
solution across 51 outlets across Malaysia, with further expansion planned
soon.

For more latest
information about Al-Ikhsan Sports please visit Al-Ikhsan Sports official
social media accounts on Instagram, Facebook, TikTok, Twitter and LinkeLeft 

Right : Mr. Barry Ooi (Co-Founder/CEO of ComeBy)

Al-Ikhsan Sports (Al-Ikhsan) was established in 1993 with a single store of 150 sq ft in Holiday Plaza, Johor Bahru by Tuan Haji Ali Hassan and has grown to now 180+ stores throughout Peninsular Malaysia. Al-Ikhsan Sports aims to provide an affordable alternative to Malaysians living a healthy and sporty life as well as giving local football fans a wide choice. In 2016, Ekuiti Nasional Berhad (Ekuinas) invested a 35% stake in Al-Ikhsan Sports and since then, Al Ikhsan’s momentum has strengthened in terms of branding and recorded stronger development. Al-Ikhsan has also received various recognitions and awards from international as well local bodies following its encouraging achievements.

Head, Corporate COmmunication & Public Relations
Ryn Khiradin
(khairina.khiradin@al-Ikhsan Sports.com.my / +601 33568039)

This Press Release has also been published on VRITIMES