Colgate-Palmolive Philippines marks 90 years of keeping Filipinos smiling

Colgate-Palmolive Philippines marks 90 years of keeping Filipinos smiling

90 years of smilesColgate-Palmolive Philippines celebrates 90 years of operations in the country, providing generations of Filipinos with quality brands for oral care, personal care and home care such as Colgate, Palmolive, Tender Care, Gard, Axion and Ajax.

The Palmolive Company Philippines was established in 1926 with an office in the Binondo district of Manila with just five employees. Products sold during those days included Pompeia cosmetics, Octagon laundry powder and Crystal White laundry bar.

It merged with Peet Brothers the following year and with Colgate Company in 1928. Popular products such as Colgate Ribbon dental cream and Cashmere Bouquet toiletries were added to the product range along with Palmolive soaps, pushing accelerated growth for the next few years. Products at that time were delivered to stores by carabao or horse-drawn carts.

World War II in the Philippines

Photo taken from www.gov.ph

In 1941, during World War II, invading soldiers sealed the office and looted the warehouse. Loyal employees were instructed by their imprisoned manager to preserve company records. Two employees managed to enter the office but couldn’t escape with the ledgers.

They ended up manually copying all entries, word for word, for over a week. With records intact, the company was able to collect all receivables from insurance after the war and resume business.

https://www.youtube.com/watch?v=qPkf2oth2Sg

Soon after, Ajax powder cleanser was introduced to the market and, in 1949, the company was incorporated as Colgate-Palmolive Philippines, Inc.

While the company may have begun by importing products from the US, growing demand for its brands prompted it to inaugurate a manufacturing plant in Makati in 1951 and to establish a provincial warehouse in Cebu in 1959.

Marketing Highlights

Colgate-Palmolive Philippines was the first company to advertise in color in 1966 when local TV advertising switched from black-and-white to color.

The Palmolive Naturals soap “I can feel it” tagline from the 1987 TV commercial, which featured Alice Dixson and her iconic shoulder shrug choreography, was adopted globally in 1991 and eventually won a Pilak Award in 2002, representing the best Philippine ads of the last 50 years.

In 2007, Colgate’s nationwide Super Mega Brushing campaign earned it a Guinness World Record for most number of children brushing their teeth at the same time. A total of 41,000 students participated in Manila, Cebu and Davao.

The Palmolive Naturals “Bounce” music video, which featured three of the country’s biggest stars: Julia Barretto, Janella Salvador and Liza Soberano, was hailed as one of the top 10 performing ads on YouTube in 2015.

Community Engagement

Colgate bright smiles, bright futuresOne of the core values of the company is caring for the communities where it is present. The Colgate Bright Smiles, Bright Futures program has been supporting oral health education across the country through free dental screenings and tooth-brushing drills, distribution of oral care kits, and integrating oral health education materials with Kinder and 1st Grade school curricula.

This is made possible by the company’s partnership with the Department of Education for nearly 2 decades.

Through its collaboration with the Philippine Association of Dental Colleges since 2001, the company has sponsored various symposia on dental health as well as provided more than 200 scholarship grants to dentistry students nationwide.

Colgate has also been an exclusive partner of the Philippine Dental Association’s annual Kabarangay sa Dental Health Program, raising oral health awareness all over the country through free dental check-ups and product sampling.

Colgate's oral care productsAs part of its 90th year activities, Colgate-Palmolive collaborated with Puregold to support Operation Smile Philippines, an NGO focused on providing free surgeries to indigent children afflicted with cleft lips/palates; as well as Robinsons Supermarket to help raise funds for World Vision Philippines, an NGO that provides assistance to impoverished children.

Colgate continues to be the Oral Care brand most recommended by Dentists* and Palmolive remains to be the #1 Personal Care brand, in the Philippines**.

* IPSOS Dentist Recommendation Survey 2016

** Kantar Brand Footprint 2016

About Colgate-Palmolive Philippines:

colgate-palmolive philippines logo

Colgate-Palmolive Philippines is a company focused on the distribution of household products and personal care products, such as body cleansing, hair care and oral hygiene products (including toothpaste, toothbrushes and professional oral care products sold by dentists). Currently, the company carries the following brands which are available nationwide: Colgate, Palmolive, Tender Care, Gard, Axion and Ajax..

Our three fundamental values — Caring, Global Teamwork and Continuous Improvement — are part of everything we do. They are the foundation for our business strategy and are reflected in every aspect of our work life.

Colgate-Palmolive celebrates 90 years of operations in the country on October 26, 2016. The company’s corporate office is located in McKinley Hill, Taguig.

The most germ infested spots in your house you need to clean

The most germ infested spots in your house you need to clean

Dr. Nicky MontoyaDid you know that aside from your toilet bowl, kitchen counter, and pet cage, there are other germ-infested spots and things inside your home – such as makeup, yoga mat, and headphones? It is crucial to keep these things clean and dirt-free to have a healthy body and prevent sickness.

“Contact with dirty everyday items such as mobile phones, kitchen sponges, and sinks increase your risk of having illness-causing bacteria such as Salmonella, E. coli, and Staphylococcus and influenza virus, which might cause diarrhea, fever, and abdominal cramps,” says MediCard President Dr. Nicky Montoya.

Here are some of the most germ-infested places and personal belongings that you must clean:

Dish sponge

dish spongeThe irony here is that sponges are supposed to ‘clean’ dishes and countertops, yet they are the dirtiest thing in most homes. According to a study, 77% harbored coliform bacteria, 86% contained yeast and mold, and 18% had staph bacteria.

To disinfect a sponge, soak it in water then heat it in the microwave for one to two minutes, or pour boiling water over it. It is also best to replace your dish sponge every two weeks.

Kitchen sink

kitchen sinkDid you know that the kitchen sink is dirtier than most bathrooms? It typically has more than 500,000 bacteria per square inch in the drain. Clean your sink with an antibacterial product after preparing or cleansing food such as raw meat, fruits, and vegetables.

Headphones

headphonesUsing headphones or earphones for one hour has been shown to coat them with bacteria from the ear and increase the germ level in your ears by nearly 700 times.

Keep your earphones dirt-free by simply cleaning your earbuds using a soap solution or replacing detachable silicone covers.

Makeup and makeup brushes

make up brushImagine putting on grimy makeup and brushes on your face. Numerous studies found that approximately half of all makeup brushes and mascara tubes are harboring germs.

Make sure to keep and use makeup for about 6 months maximum and clean brushes frequently using a disinfectant cleaner.

 

Yoga mat

yoga matPracticing yoga is a relief for those who want to relax and calm their mind and body. However, yoga mats, especially communal ones, harbor sweat and microbes that can linger for days if unwashed. It is best to invest in a yoga towel to keep sweat off the mat itself or occasionally scrub mats with a bit of dish soap and water.

Cell phone

Samsung S7 Edge Plus and iPhone 6S Plussmartphones

Cellular phones have been considered a necessity for people. But did you know that mobile phones are one of the risk factors for infection?

According to a study, 1 in 6 cell phones is contaminated with fecal matter. That is why it is advised to shut down your device once a week and clean or wipe it with a disinfectant cloth.

Awareness of the dirty spots inside and outside your home and getting check-ups are important in preventing diseases.

MedicardMediCard has 13 free-standing clinics located in key cities nationwide that offer consultations, diagnostic tests and specialty medical services.

Visit a MediCard clinic near you or check out their website at www.medicardphils.com for more information.

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