by | Oct 22, 2024 | Business
Fathom launches in Asia-Pacific, redefining employer branding with data-driven insights and bold strategies, stepping in where Universum left off.
Hold onto your corporate handbooks, folks! While Universum’s tucking itself in for an early bedtime, Fathom (www.fathom.inc) has just gate-crashed the employer branding scene in Asia-Pacific, and is here to shake things up.
Yes, you heard it right Universum has left Asia-Pacific… but have no fear, Fathom is here…
Based in the futuristic hub of Singapore, Fathom’s leadership team is a collective of industry veterans, packing over 50 years of combined experience and already breaking boundaries.
Michael Parsons, the fearless CEO and former APAC ringmaster at Universum, has been stirring up the employer branding pot for longer than some millennials have been alive. He’s rubbed elbows with the big dogs at Unilever, HSBC, and J.P. Morgan, and his data-first approach is so spot-on, it makes even the most skeptical CFOs weak at the knees. Mike’s not just aligning employer branding with business objectives; he’s making them dance the tango.
James Robbins, Chief Commercial Officer and ex-delivery guru at Universum, is the Gandalf of digital marketing (minus the beard, plus a killer playlist). With 23 years under his belt, he’s been crafting campaigns that make Nokia and Diageo look cooler than a polar bear’s toenails. If marketing were a video game, James would be the guy with all the cheat codes.
Averie Lim, Head of Research and former crystal ball gazer at Universum, is the Sherlock Holmes of market research (but with better fashion sense). She’s got a knack for turning mind-numbing data into “aha!” moments that’ll make you want to high-five your laptop. Multi-country projects? She juggles those like a pro circus performer on a unicycle.
Not Your “I’m Tired, I’m Going to Bed Early” Employer Branding
Forget everything you thought you knew about employer branding. Fathom isn’t here to play by the old, tired rules – they’re here to flip the script, set it on fire, and dance around the flames. Their team of industry veterans (with more experience than you can shake a CV at) is injecting a shot of adrenaline straight into the heart of talent attraction.
They’re not just talking about a fresh coat of paint on the same old strategies. They’re rebuilding the entire house, and it’s got a killer sound system. Here’s how Fathom is revolutionizing the game:
• Insights: They dive deep into data like it’s the last slice of pizza at 2 AM.
• Strategy: They craft EVPs so compelling, they’ll make your competitors weep.
• Activation: They don’t just talk the talk; we moonwalk the moonwalk.
• Tracking: They measure success with the precision of a cat plotting to knock over your coffee mug.
Why Fathom? Because Mediocrity is So Last Season
They’re not just filling a gap in the market; they’re blowing it wide open. “The talent landscape in Asia is evolving faster than fashion trends,” says Mike Parsons, CEO of Fathom and certified disruptor. “We’re here to ensure businesses don’t just keep up – they lead the pack.”
In Conclusion (Because All Good Parties Must End)
While others might be taking an extended siesta from Asia, Fathom is here to stay, exploding with expertise, innovation, and a healthy disregard for the status quo. They’re not just filling shoes; they’re building an entire new wardrobe – and it’s turning heads from Singapore to Sydney.
For more information about how Fathom can revolutionize your employer brand (and possibly your sense of humor), visit www.fathom.inc, email **@****om.inc, or call/WhatsApp +65 8043 9783.
by | Oct 21, 2024 | Business
Asuene APAC has signed a Memorandum of Understanding (MOU) with REDEX, a Singapore-based renewable energy certificate solutions provider.
Through this partnership, we aim to promote “ASUENE,” a carbon accounting platform, and facilitate the buying and selling of renewable energy certificates (RECs) to provide comprehensive support for companies in their decarbonization efforts. 
Status of sustainability regulations in Singapore
In Singapore, starting in 2025, all listed companies will be required to report on climate change-related issues. Additionally, the carbon tax will significantly increase from the current S$5 per ton of GHG emissions to S$25, with expectations to rise to S$50-80 by 2030. Furthermore, Singapore is strengthening climate-related disclosures in line with the International Sustainability Standards Board (ISSB), accelerating its efforts to achieve net-zero as a hub in the APAC region. As a result, local companies and those with a presence in Singapore will need to calculate, reduce, and report their CO2 emissions.
Against this background, the number of companies participating in RE100, which aims for 100% renewable energy usage, is increasing. However, many companies face challenges in reducing Scope2 emissions due to the high cost and limited supply of renewable energy in Singapore. To address this issue, Singapore is encouraging the purchase and use of RECs from Southeast Asian countries based on Singapore Standard 673.
Details of the Partnership
“ASUENE” provides a carbon accounting platform for companies and local governments across their entire supply chains, in accordance with the GHG Protocol’s Scope 1-3. Additionally, we also provide sustainability consulting services. ASUENE’s strength lies in delivering comprehensive one-stop solutions for decarbonization, supporting companies in advancing their decarbonization management.
REDEX provides innovative technological solutions that enable companies to adopt renewable energy with ease. Headquartered in Singapore, REDEX is the developer and operator of Asia’s leading trading platform for RECs. It offers a one-stop ecosystem for RECs, supporting clients through the full REC lifecycle – asset registration, verification, marketplace and retirement.
With the signing of this MoU, we will strengthen our partnership in customer referrals and enhance our support for businesses aiming to achieve net zero through CO2 emissions visualization and the utilization of RECs.
Comment from Kang Jen Wee, Founder and CEO of REDEX
“Achieving the global ambition of net zero requires collaboration among multiple stakeholders. We are pleased to sign this memorandum with Asuene, sharing our expertise, resources, and services to create innovation and synergy that will further strengthen the decarbonization ecosystem and the renewable energy certification market.”
Comment from Masaaki Hamada, Managing Director of Asuene APAC
“As a leading provider of carbon accounting solutions in the APAC region, we continuously seek partnerships with companies that offer high-quality decarbonization solutions. Through our collaboration with REDEX, Asuene will enhance its portfolio of decarbonization options, allowing us to deliver even greater value to our customers in Singapore and the Asia-Pacific region.”
About REDEX
Company name: REDEX
Representative: ：Founder & CEO Kang Jen Wee
URL: https://redex.eco/
Asuene Company Profile
Asuene Inc. is a leading Climate Tech company in Japan with the mission of ”Making a better world for next generations”. We provide “ASUENE” a carbon accounting platform to measure, report and reduce carbon emissions of companies and we contribute to the net zero society.
Company name: Asuene Inc.
Representative: Founder＆CEO Kohei Nishiwada
Date of establishment: October, 2019
Headquarters: WeWork, KDX Toranomon 1Chome Building 4F, 1-10-5 Toranomon, Minato-Ku
URL: https://earthene.com/asuzero/apac
by | Oct 21, 2024 | Business
CARMEN, NORTH COTABATO | 18 October 2024— Kilambay Plantation Corporation (KPC), an agricultural startup based in Mindanao, joined the historic KAWAYANIHAN: A Circular Economy Movement on 18 October 2024. KAWAYANIHAN is a large-scale, simultaneous tree planting activity led by the Department of Science and Technology (DOST) Region XII in partnership with other stakeholders. It was held across 20 locations in Mindanao and aimed to set a Guinness World Record for ‘Most People Planting Bamboo Simultaneously Across Multiple Venues’.
In her message, KPC’s Chief Operating Officer (COO), Ms. Rochella “Ella” Taliño-Taray, emphasized the broader impact of the initiative, stating, “This is more than setting a record, it is a unified statement of hope for future generations.” She also highlighted KPC’s giant bamboo project’s contribution to local livelihoods, sharing that as of date, KPC has employed over 400 indigenous staff and field workers in Carmen. Likewise, she mentioned that the Corporation targets to establish a bamboo processing plant in Carmen that will generate more local jobs in the next few years.
KPC, through the leadership of Ms. Taliño-Taray, was tapped by the DOST Region XII to be its top partner for the attempt in Carmen due to its capability to provide bamboo seedlings in bulk, owning up to it being the biggest bamboo plantation in the entire region. Meanwhile, other participating LGUs had their own partners and funding sources. KPC partnered with other institutions and gathered hundreds of planters in Poblacion, Carmen. In addition, the Provincial Government of Cotabato, through Serbisyong Totoo Program of incumbent Governor Lala Taliño-Mendoza and the Municipal Government of Carmen also co-sponsored the event.
The event saw over 5,000 volunteers and participants planting and geotagging bamboo across 20 locations, including Carmen, Cotabato; Brgy. San Isidro, Talakag; Brgys. Alae, Dalirig, and Maluko in Manolo Fortrich; Brgy. Sta. Fe, Libona; Sta. Ines, Malitbog; Brgy. Puntian, Sumilao; Brgy. Kalusungay, Malaybalay City; Northern Mindanao Agricultural Crops and Livestock Research Complex, Cagayan de Oro City; Brgy Mangandoa, Balingasag; Brgy. Awang, Opol; Brgy. Sta. Ana, Tagoloan; Brgy. Lanise, Claveria; Kapalong, Davao del Norte; Matanao, Davao del Sur; Buenavista, Agusan del Norte; and Leyte in Eastern Visayas.
KAWAYANIHAN is an initiative created to encourage more individuals to plant bamboo in support of the growing demand for bamboo raw materials and spread awareness on the potentials of bamboo to generate jobs and combat climate change. Similarly, it is a step towards fostering greater collaboration between the government and the private sector to bridge gaps in policy making concerning the bamboo industry.
The result of the Guinness World Record Attempt will be announced on 28 November 2024 at Limetkai Center, Cagayan de Oro City, alongside the upcoming 2024 National Science, Technology, and Innovation Week.
Also present during the attempt in Carmen were DOST Undersecretary for Special Concerns Teodoro Gatchalian, DOST Region XII Director Engr. Sammy Malawan, Representative Ma. Alana Samantha T. Santos, Carmen Mayor Rogelio Taliño, KPC Partner and former Agriculture Secretary Luis Ramon P. Lorenzo, KPC Chief Executive Officer Jerry John Taray, and other public and private sector representatives. —
by | Oct 21, 2024 | Business
Gyukatsu-Motomura, a renowned Tokyo-based restaurant chain specializing in beef cutlets, is set to open its first location in Boracay, Philippines in November 2024. The restaurant aims to blend Japanese culinary excellence with the island’s tropical charm, offering both locals and tourists a unique dining experience.
Boracay Island, Philippines – The world-renowned Boracay Island is preparing to welcome a taste of Tokyo with the highly anticipated opening of Gyukatsu-Motomura. This authentic Tokyo-based restaurant chain, famous for its exquisite beef cutlets, is set to open its doors in November 2024, promising to elevate Boracay’s culinary scene to new heights.
“We’re excited to bring the flavors of Tokyo to the tropical paradise of Boracay,” says Claudie Gica, manager of Gyukatsu-Motomura Boracay. “Our restaurant will offer a unique blend of Japanese culinary excellence and the laid-back charm of island life.”
Located at 0445 Zone 5, Road 1 Laketown Balabag, Malay, Boracay, 5608 Aklan, Philippines, Gyukatsu-Motomura Boracay is perfectly positioned to serve both locals and tourists seeking an exceptional dining experience.
The restaurant’s signature dish, the gyukatsu (deep-fried beef cutlet), has earned rave reviews from food critics and enthusiasts worldwide. Gyukatsu-Motomura’s commitment to quality is evident in every aspect, from the selection of premium beef to the precise cooking techniques that result in a perfectly crispy exterior and a juicy, tender interior.
To celebrate its arrival in Boracay, Gyukatsu-Motomura is offering an exclusive opening deal. Diners can savor the flavors of Japan with their signature gyukatsu for only P988, a significant discount from the original price of P1288. This limited-time offer is sure to attract food lovers eager to experience Tokyo’s culinary delights on Boracay’s shores.
“We’ve designed our menu and atmosphere to complement the natural beauty of Boracay,” Gica explains. “Whether you’re a tourist looking for a unique dining experience or a local craving something new, Gyukatsu-Motomura Boracay offers a taste of Tokyo that perfectly complements the island’s tropical allure.”
As Boracay continues to evolve as a world-class tourist destination, Gyukatsu-Motomura Boracay is poised to become a must-visit spot for food enthusiasts and culture lovers alike. The restaurant isn’t just serving meals; it’s offering a journey – a chance to experience the heart of Tokyo without leaving the pristine beaches of Boracay.
Gyukatsu-Motomura Boracay is set to open its doors in November 2024. To take advantage of the exclusive opening offer and secure your spot, visit https://gyukatsumotomura.com/opening-soon. Early reservations are highly recommended as space is limited.
For more information on Gyukatsu-Motomura Boracay
Website: https://gyukatsumotomura.com/opening-soon
by | Oct 21, 2024 | Business
The evolution of media is a journey influenced by factors that fuel creativity and progress. Whether it’s advancements in technology or shifts in how audiences engage with content these elements continually impact how media is created, shared, and valued. For those in the industry understanding these dynamics is crucial as it allows them to anticipate trends and adapt their strategies. In this article, we will explore the forces propelling media evolution and their significance, for the industry.
Technological Advancements
The changing media landscape is shaped, by progress that is revolutionizing how content is produced, distributed, and consumed. Innovations such as internet access smartphones and cloud computing are leaving their mark, on the industry. A notable instance is the rise of platforms like Netflix and Spotify which are attracting audiences away from conventional TV and radio by providing diverse content. Additionally, cutting-edge technologies like Reality (VR) and Augmented Reality (AR) are presenting ways to engage with media through unimaginable encounters.
Changing Consumer Preferences
The way people like to enjoy their media influences how it changes over time. As audiences become pickier media companies need to adjust to what they want. Nowadays convenience, customization and interaction are crucial for consumers. The rise of using devices like smartphones for watching content has led media companies to prioritize formats. Platforms such as Facebook and Amazon use algorithms to personalize content according to users preferences improving satisfaction and engagement. To stay in the game media creators and distributors must constantly come up with strategies, to meet changing needs.
The Rise of Social Media
Social media has changed how we share and consume information. Websites like Twitter, Instagram and TikTok allow users to easily make, share and engage with content. This makes the media scene more lively and open. These platforms play a role, in finding content and creating trends as people spread and boost posts among their friends. As a result traditional news organizations have had to adapt by using media in how they distribute news, promote it and connect with their audience.
Economic Factors and Business Models
The evolving media landscape is shaped by factors and shifts in strategies. As traditional media companies face a decline in advertising revenue they’re exploring new avenues for generating income, such as introducing services and paywalls. Platforms like Patreon and Substack empower creators to monetize their work by engaging their audience. Additionally advancements in technology, like targeted advertising and data utilization have revolutionized how advertisers reach their intended audiences. To remain competitive and relevant in the industry these economic changes demand flexibility and innovation.
Regulatory and Policy Changes
Rules and regulations also influence the evolution of media. Government imposed guidelines, on privacy, intellectual property and content moderation impact how media companies operate. For example the General Data Protection Regulation (GDPR) of the European Union has established standards, for privacy that affect how media firms collect and use user data. Additionally regulations concerning content moderation and combating misinformation are shaping how platforms manage and present content. Media organizations need to stay informed about changes to ensure compliance and adapt to the evolving landscape.
Cultural and Societal Shifts
Our perspective on society and culture influences the creation of media by shaping the portrayal of themes, the representation of individuals and the storytelling techniques employed. Changes in values and societal norms drive the demand for diverse and inclusive content that mirrors the communities beliefs. Media organizations are beginning to recognize the importance of representation and inclusivity. This awareness is prompting a blend of perspectives and opinions in their content creation process. Additionally societal events and movements frequently impact media narratives and reporting, leading to content that resonates with issues and trends.
Competitive Pressures
The competition, in the industry fuels progress and change. Fresh entrants are stepping into the arena while established players vie for attention sparking a necessity to stand out and innovate. The competition compels media firms to explore formats, technologies and content strategies, to leave their footprint. The rapid advancement of technology coupled with evolving consumer preferences sets the stage where staying ahead requires flexibility and creativity.
Conclusion
Over time the development of media has been shaped by a combination of factors. These factors include progressions in technology, changes in what consumers want the rise of new platforms shifts in the economy updates to regulations evolving cultural norms societal transformations, and competition. Understanding these influences is crucial, for staying updated with the media landscape and remaining relevant, in the present day. By adapting to these changes and modifying their approaches media professionals and organizations can engage with audiences and thrive in the dynamic media environment.
Coach Boost Gio
You must be logged in to post a comment.