by Penny Angeles-Tan | Apr 7, 2019 | Events
A kick-off of summer fun and the biggest collaboration of best-loved global toy and children’s brands, brings to everyone Everyday is Play Day on its 3rd biggest year, launched at SM City North EDSA, that will surely showcase series of exciting shows and festivities for both kids and kids at heart in many of your favorite SM Supermalls from March to October 2019.
This year’s campaign is particularly extra special as SM Supermalls is partnering with UNICEF, and together, they are set to promote and instill every child’s right to play, relax, and indulge through a holistic approach on both their artistic and recreational activities. Through this team up, they promote their shared advocacy to bring more smiles to children’s faces across the country.
“SM brings back Everyday is Play Day with kiddie character meet-and-greets and interactive play that aims to help develop their confidence and social skills,” said Jonjon San Agustin, SM Supermalls SVP for Marketing.
Through a showcase of a new found wonderlands filled with real-play and digital experiences while also featuring toy collections, play machines and giant interactive displays, SM Supermalls also pride in delighting everyone with over 30 global brands including Toy Kingdom’s biggest such as Barbie, Hatchimals, Paw Patrol, Shimmer and Shine, Pokemon, Shopkins, Beyblade, My Little Pony, and many more.
A reach beyond every kid’s imagination will also power up the launch with some memory games and scientific experiments from Nutty Scientist, a colorful ball pit plunge from Ball Pit City, and special performances and appearances from previous winners of The SM Little Stars, the Concio sisters, celebrity Supermoms, and mascots from participating toy brands.
Don’t forget to let your kids #EatPlayShopInTheCity this summer at these participating malls:
- SM City Angono
- SM City BF Parañaque
- SM City Bicutan
- SM City East Ortigas
- SM City Fairview
- SM City Las Piñas
- SM City Manila
- SM City Marikina
- SM City Masinag
- SM Center Muntinlupa
- SM City North Edsa
- SM City Novaliches
- SM City San Jose Del Monte
- SM City San Lazaro
- SM City San Mateo
- SM City Sta. Mesa
- SM City Sucat
- SM City Taytay
For more information, visit SM Supermalls’ official website at www.smsupermalls.com, or its Facebook, Twitter and Instagram accounts: @smsupermalls
by Penny Angeles-Tan | Mar 17, 2019 | Business
In celebration of International Women’s Month and Pilipinas Shell’s 105 years in the Philippines, the global leader in power and energy is launching a campaign to provide a platform that will empower women to take control in making the future and help erase the stigma against women drivers.
Dubbed “Women! Drive the Future,” the campaign aims to help drive out gender stereotypes and support the many meaningful journeys that women embark on every day. It serves as a call-out to all women to embrace their capability to believe in their capabilities, embrace their passions, and go where they want to go.
Shell FuelSave Brand Manager Vanessa Ejercito
“We want to bring together women to talk about how they take on the road ahead of and how they can use this to take control of their lives. We at Shell believe that, through this campaign, we will be able to better understand and subsequently address the needs of every female driver,” said Vanessa Ejercito, Shell FuelSave Brand Manager.
With a goal to continuously enhance the journeys of their female customers, Pilipinas Shell has been coming up with several initiatives such as partnering with the country’s biggest retailer, SM Advantage, to create a loyalty program and reward them with exciting shopping opportunities every time they gas up. Shell stations are also designed to provide convenient, refreshing retail experience – from putting up well-appointed comfort rooms to offering a wide range of healthy products at Shell Select and Deli2go.
And to strengthen their movement to empower women, Pilipinas Shell is partnering with the leading driving school network in the Philippines, A-1 Driving School. With their expertise in providing driving education, A-1 supports the campaign’s goal to break the stigma through knowledge sharing.
A-1 Driving School Business Development Head Luna Garcia
Luna Garcia, A-1 Driving School Business Development Head, pointed out the dependency of Filipinos in learning how to drive through informal means. And with the increasing number of female drivers on the road, they came up with a program to equip female drivers on the road with proper driving knowledge that will help in proving wrong the stereotypes placed on them.
The “Women on Wheels” program tackles road safety — from identifying road signs to changing tires. “We want to emphasize that there are numerous preventive measures that we can take to minimize accidents. You start with following the rules, driving defensively, and ensuring proper vehicle maintenance,” Garcia noted.
“We believe that driving is a skill that every woman should have. And through this program, we foresee a future where there will no longer be a distinction of gender but only between an educated and misinformed driver.”
Women! Drive the Future ambassadors DJ Riki Flo, Patty Laurel-Filart, Bianca Santiago-Reinoso, Girl Racers Club Directress Rowie Abracero, Michele Bumgarner, and Kelly Misa-Fernandez, along with Shell Payment and Loyalty Manager Tin Cerezo, Shell FuelSave Brand Manager Vanessa Ejercito, Shell Brands and Communication Manager Cherine Capadocia, and Shell Marketing Assistant Alyssamae Nuñez
Racecar driver Michele Bumgarner, and Baby Barangay members Kelly Misa-Fernandez, Patty Laurel-Filart, and Bianca Santiago-Reinoso were also present in the Women! Drive the Future launch event held at Blackbird at the Neilson Tower in Makati City. Joining them as well was Rowie Abracero, Directress of the Girls Racers club — the first all-female car enthusiast club in the Philippines. Led by the event host, Riki Flo of Magic 89.9, the women opened the discussion about driving out the stereotypes and supporting equality amongst men and women on the road.
Later in the program, the ladies participated in the hands-on demonstration of A-1 where they had a refresher on tire changing, dealing with a dead battery, and performing a lubricant check.
The event is first of three activations in spreading the call for women to drive the future. Pilipinas Shell, along with their partner, A-1 aims to flip the stigma against female drivers and empowering all women across the country with upcoming events in Cebu and Davao.
For more information, visit www.shell.com.ph
by Penny Angeles-Tan | Mar 13, 2019 | Finance Tips
Welcoming the new year means a fresh start on all your goals and resolutions — including the financial ones. But how many times have you told yourself that you’re going to save up, but then lose your way midyear?
This is why it’s important to have a proper financial game plan. AXA, one of the country’s leading insurance companies, shares some tips:
List them down. Before creating a financial plan, know what your goals are. From the most practical and urgent to the seemingly unattainable, it’s important to list them all down so you can visualize them and study them later.
Prioritize. Reflect on what you really want to have. Is it a house or car, further studies, or travelling? Do you plan to save up for retirement or investment? It’s important to know your short-term and long-term goals. This will help you get a head start and prepare your game plan to achieve your aspirations in life.
Establish a budget. A simple formula to follow is your income minus expenses equals savings. Subtract a portion of your salary for monthly payments (utility bills, car, house, etc.) and a portion for your lifestyle (shopping, travel, a night out, etc.) and what’s left should be set aside for your savings on a monthly basis.
Build a fund. Investing should be part of your financial agenda but be discriminating about what tools to use. When your savings have amounted to an amount you can invest, AXA’s Asset Master can help in building a solid foundation for your financial legacy. Designed as a single-pay, investment-linked insurance plan, Asset Master allows you to build a diversified investment portfolio of local and global investments. For more information, visit www.axa.com.ph.
Keep track of your progress. Make sure to monitor your progress so that you can stay on track.
by Penny Angeles-Tan | Mar 9, 2019 | Awards and Competitions
When people talk about kids’ art, they often picture basic drawings composed of shapes and curves, with colors outside the lines. But from the beginning, young artist Worth Lodriga’s work has been anything but basic.
When he was two years old, Worth’s motor skills were way advanced for his age that his art could be mistaken for a 5-year old’s. His mother noticed this innate gift when she was teaching him to read and write. She took a quick break and left him to play on his own, and when she returned, she saw her son doodling on the whiteboard. “I was amazed because I hadn’t seen a 2-year old boy who could draw a human being in 3D,” she said. That was the moment she thought of enrolling Worth in Promil Four’s i-Shine Talent Camp.
Worth Lodriga
Worth joined Promil Four’s i-Shine Talent Camp 4, formerly known as Promil Pre-School’s i-Shine Talent Camp when he was just four years old. There he explored drawing details, painting, and other crafty activities. “I enjoyed the experience a lot because I learned how to widen my imagination and make better art,” he said.
This exposure helped pave the way for his professional career as an artist. After joining the talent camp, Worth participated in and won several international competitions, including:
His latest recognition was the 10th Ani ng Dangal Awards for the Visual Arts category in 2018 where he was honored for garnering international awards from the previous year.
Ani ng Dangal was launched in 2009 to give honor and recognition to artists whose works and achievements have placed the Philippines among the best in the world.
Worth is a shining example of how parents play an important role in nurturing their kids’ talents and making sure they are exposed to learning experiences that will hone and nurture these gifts. As such, Worth is further helping moms and dads nurture their children’s gifts as he appears in the newest Promil Four TVC.
Just like Worth, parents can nurture the gift by allowing their children to explore their talents, and shine brightly through experiences that will help further develop their skills. To know more about Promil Four’s i-Shine Talent Camp 7, visit www.promilnurturethegift.com.ph for more details.
by Penny Angeles-Tan | Feb 24, 2019 | Food & Beverage
Chocoholics have more reasons to indulge. Villa Del Conte has launched a new set of mouthwatering dark chocolate flavors. The best selling chocolate Pralines are now available in White Cream Cheese Cake flavor with Amaretto Grains filling.
Get the praline ball covered in thick dark chocolate and soft cream cheese made from the highest quality of milk and cheese or the luscious combo of chewy amaretto grains. There are also two new Dragees flavors: Extra Dark Chocolate covered Pearls Bretzel, which perfectly blends sweet and salty to liven up the senses, and Extra Dark Chocolate covered roasted coffee bean that is not only aromatically pleasing but also deliciously addictive!
These new decadent treats are available at all Villa Del Conte stores in Greenbelt 5, SM Megamall, and Robinsons Magnolia. For bulk orders and to know more about Villa Del Conte’s indulgent creations, contact 893-2575, visit www.villadelcontecioccolato.com, or follow them on Facebook and Instagram: @VillaDelContePh and on Twitter: @villadelconte.
Don’t forget to let your kids #EatPlayShopInTheCity this summer at these participating malls:
And to strengthen their movement to empower women, Pilipinas Shell is partnering with the leading driving school network in the Philippines, A-1 Driving School. With their expertise in providing driving education, A-1 supports the campaign’s goal to break the stigma through knowledge sharing.
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