More summer fun with Everyday is Play Day Year 3

A kick-off of summer fun and the biggest collaboration of best-loved global toy and children’s brands, brings to everyone Everyday is Play Day on its 3^rd biggest year, launched at SM City North EDSA, that will surely showcase series of exciting shows and festivities for both kids and kids at heart in many of your favorite SM Supermalls from March to October 2019.

This year’s campaign is particularly extra special as SM Supermalls is partnering with UNICEF, and together, they are set to promote and instill every child’s right to play, relax, and indulge through a holistic approach on both their artistic and recreational activities. Through this team up, they promote their shared advocacy to bring more smiles to children’s faces across the country.

“SM brings back Everyday is Play Day with kiddie character meet-and-greets and interactive play that aims to help develop their confidence and social skills,” said Jonjon San Agustin, SM Supermalls SVP for Marketing.

Through a showcase of a new found wonderlands filled with real-play and digital experiences while also featuring toy collections, play machines and giant interactive displays, SM Supermalls also pride in delighting everyone with over 30 global brands including Toy Kingdom’s biggest such as Barbie, Hatchimals, Paw Patrol, Shimmer and Shine, Pokemon, Shopkins, Beyblade, My Little Pony, and many more.

A reach beyond every kid’s imagination will also power up the launch with some memory games and scientific experiments from Nutty Scientist, a colorful ball pit plunge from Ball Pit City, and special performances and appearances from previous winners of The SM Little Stars, the Concio sisters, celebrity Supermoms, and mascots from participating toy brands.

Don’t forget to let your kids #EatPlayShopInTheCity this summer at these participating malls: