by | Oct 23, 2024 | Business
Phase II of the “Breaking the Plastic Habit in ASEAN” project was successfully launched on 18 October 2024 at the ERIA office in Jakarta.
Phase II
of the “Breaking the Plastic Habit in ASEAN” project was successfully
launched on 18 October 2024 at the ERIA office in Jakarta. The event was
attended by more than 100 participants, both in person and online. This phase
brings together an expanded network of partner organizations, countries, and
project initiatives aimed at advancing sustainable plastic consumption across
the region. A two-day capacity-building workshop was held on 16-17 October
2024, alongside the launch event, to partner organizations for project
implementation from January to August 2025.
At the
event, Mr Reo Kawamura, Director of the Regional Knowledge Centre for Marine
Plastic Debris, emphasized, “The case studies will equip provide policymakers,
businesses, and civil society with practical skills for behavior-focused
projects. Combining Behavioural Insights with strong policies and cross-sector
partnerships will drive the changes needed to reduce plastic waste and promote
sustainability in ASEAN.”
Building
on the achievements of the previous project, Phase II extends the project to
six Southeast Asian countries, broadening the scope and diversity of
initiatives. These new projects will be implemented by a wide range of organizations,
originating from academic, governmental, business, and civil society background.
The initiative also introduces a new measurement framework designed to evaluate
the impact of ‘nudge’ interventions, providing practical tool for policymakers
and stakeholders.
Representatives
from the Ministry of Environment and Forestry of Indonesia stated “Civil
society movements promoting initiatives such as behavioural insights can
support government efforts to manage waste sustainably. I hope the success of
this project can be scaled up and implemented in other regions of Indonesia.” The
expanded Phase II projects will use Behavioural Insights to complement existing policies, such
as bans and taxes
As ASEAN
grapples with the global challenge of plastic pollution, Phase II of the
project reaffirms the collective commitment to fostering sustainable, long-term
change. Through increased collaboration across sectors and regions, the project
is set to contribute significantly to the shared vision of a cleaner and more
sustainable ASEAN.
The
project will be carried out by ERIA and the Institute for Global Environmental
Strategies (IGES).
by | Oct 23, 2024 | Business
As P.A. Properties celebrates 30 years of building
communities and dreams, the stories behind the homes are taking center stage.
In the company’s three-decade journey, it’s not just the bricks and mortar that
matter, but the lives touched and transformed through homeownership. With the
anniversary theme, “Behind every
home is a story”, P.A. Properties proudly highlights the stories of
its buyers, sellers, brokers, and employees.
Homebuyers have found more than just a house; they’ve
found spaces to build their dreams. One such story is from Maila Damyong, a 31-year-old HR Supervisor, who, with her
boyfriend, embarked on a journey to find their future home. She shares:
“I have been residing at St. Joseph Village in
San Pedro, Laguna. Preparing for the future ahead, my boyfriend and I decided
to look for a house before we got married.”
After months of searching, Maila’s boyfriend
discovered a property in St. Joseph Homes Calamba, which they visited
immediately. “The first time we visited the property and heard the agent’s
promotional offer, we immediately decided to purchase the house on the same
day,” Maila recalls. The decision to buy was made easier by the smooth
transaction process and the village’s excellent location. “I am very much
happy with our new home. I’m rating it a 10 out of 10,” she says.
“The village is very accessible to everywhere!”
For sellers and brokers, their partnership with P.A.
Properties has meant more than business transactions—it has been a journey of
shared success. One such story is that of Victor
B. Bayais Jr., Managing Director at Granwood Sales Division, who has been
in the industry for 19 years and is a licensed broker for five years.
Victor’s journey with P.A. Properties has been nothing
short of remarkable. He recalls how Overseas Filipino Workers (OFWs), driven by
the desire to provide a better future for their families, have been a
significant part of his career. “I realized that OFWs not only provide
financial support but also aspire to buy a home for their families,”
Victor shared.
“This experience in my job made me realize that
OFWs investing in Philippine real estate is a truly rewarding decision. They
work hard and save diligently to fulfill their dream of owning a home,”
Victor said. “Even while adapting to new cultures abroad, our OFWs never
give up on their goal of securing a home for their families. Their resilience
and determination are truly heartwarming.”
For employees, P.A. Properties has been a source of
both professional and personal growth. Thess
Amante, Lead – Accounting, has been with the company for an impressive 28
years. Reflecting on her journey, Thess shared:
“This nurturing environment allowed me to develop
my skills and recognize my strengths, leading to significant personal and
professional growth. I greatly value P.A. Properties for its family-oriented
culture, which promotes a supportive and inclusive environment. This focus on
family dynamics and work-life balance enhances the workplace experience and
aligns with my values, fostering belonging and support.”
Thess began working with P.A. Properties while still
an undergraduate studying Accountancy. With the company’s support, she was able
to balance both her job and education, eventually earning her degree in
2017. More importantly, her job has
allowed her to provide education for her three children and secure her own
family’s home—a true reflection of P.A. Properties’ mission to help families
thrive.
Looking Ahead:
The Next Chapter
The journey doesn’t end here. With 20 new communities
planned over the next five years, P.A. Properties remains dedicated to
addressing the housing needs of the nation while empowering its homeowners,
brokers, and employees. “We’re writing new stories every day,” says
President and CEO, Atty. Marianne Reyna Lina Cruz. “As we continue to
grow, we invite everyone to be a part of the next chapter.”
Watch Out for
More Stories!
P.A. Properties is excited to share more inspiring
stories from homebuyers like Maila Damyong, brokers like Victor B. Bayais Jr.,
and employees like Thess Amante. Follow our social media for exclusive
interviews, videos, and highlights celebrating the people behind every home and
how P.A. Properties has shaped lives over the past 30 years—and continues to
shape the future.
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by Penny Angeles-Tan | Oct 23, 2024 | Advocacy
The Philippine National Police (PNP), with the aid of GCash, has uncovered the proliferation of online children and women trafficking during recent arrests of cybercriminals conducted by the law enforcement body.
A human trafficking suspect allegedly exploited victims on a popular social media platform. Posing as clients under various aliases, he purchased pornographic material from victims and then used it to coerce them into further sexual exploitation. The victims were subsequently trafficked to the Middle East for forced labor and prostitution, reportedly using various social media aliases, including Lester James Ang, LJ Garcia, Harley Garcia, Mark Harley Garcia, Mark Harley Dave Garcia, and Mark Harly Dave Garciano. He was eventually traced and arrested by an operation led by the PNP Anti-cybercrime group.
Two more separate cases of online child sexual exploitation have been reported by PNP-ACG involving a suspect named Mary June Netuliano Espiritu, who was put into custody for purportedly selling explicit videos of her daughter on social media. In a similar case, Leonisa Postetad Ligo is facing charges for allegedly prostituting two minor victims through a popular messaging app.
As the largest digital ecosystem, GCash recognizes its role in keeping the public and cyberspace secure— while safeguarding the well-being of women and children.
“To create a financially inclusive cashless ecosystem, we must ensure that the digital landscape is safe for users and their children by supporting law enforcement agencies in their efforts against cybercrimes. Our commitment extends to protecting the community from all threats, especially involving women and children,” said GCash vice president and head of corporate communications Gilda Maquilan.
GCash urges the public to report any incidents of scams, fraud, or cybercrime to the Philippine National Police Anti-Cybercrime Group (PNP-ACG) by calling (02) 8414-1560 or 0998-598-8116 or by emailing ac*@*****ov.ph. Users can also report cybercrimes through the official GCash Help Center at https://help.gcash.com by messaging Gigi on the website and typing ‘I want to report a scam.’ Alternatively, they may contact the GCash hotline by dialing 2882.
For a safer digital experience, GCash reminds its users to remain vigilant, never share their MPIN or OTP, and avoid clicking on suspicious links that could lead to phishing or fraud. GCash will never ask for personal information through private messages.
About GCash
GCash is the leading finance super app in the Philippines and boasts the largest cashless ecosystem in the country. With the GCash app, users can easily purchase prepaid airtime, pay bills through a network of partner billers nationwide, send and receive money anywhere in the Philippines (including to other bank accounts), and shop from over 6 million partner merchants and social sellers. Users also have access to savings, credit, loans, insurance, and investment options, all conveniently available on their smartphones.
The mobile wallet operations are managed by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, which is the first and only unicorn valued at $5 billion in the Philippines.
GCash is a strong supporter of the United Nations Sustainable Development Goals (SDGs), particularly SDGs 5, 8, 10, and 13. These goals emphasize safety and security, financial inclusion, diversity, equity, and inclusion, as well as the urgent action needed to combat climate change and its impacts.
About Fuse Lending, Inc.
Fuse Lending, Inc. is a company that provides simple, affordable, and secure loans in the Philippines. Its primary mission is to help individuals and small businesses achieve financial security and growth through a variety of digital lending products. Fuse Lending is a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines. It is also regulated by the Securities and Exchange Commission (SEC).
Mynt, through its fintech operations, strongly supports the United Nations Sustainable Development Goals (SDGs), specifically Goals 5, 8, 10, and 13. These goals focus on safety and security, financial inclusion, diversity, equity, and inclusion, as well as taking urgent action to combat climate change and its impacts.
by | Oct 23, 2024 | Business
In the heart of the Philippines’ paradise island, a culinary revolution is brewing. Gyukatsu もと村 Boracay, is set to redefine the gastronomic landscape of this tropical haven. At the helm of this exciting venture is none other than Ricka Raga, the brilliant brand expert and creative mastermind who has been entrusted not just with the brand’s identity, but with steering its entire marketing strategy as the newly appointed Chief Marketing Officer of Ikigai International Restaurant OPC.
The Creative Genius Behind the Brand
Ricka Raga’s appointment as CMO is a testament to her exceptional talent and vision. Her ability to blend cultural nuances with modern marketing techniques has positioned Gyukatsu もと村 Boracay as more than just a restaurant – it’s an experience waiting to unfold.
“When I first took on this project, I knew we had to create something extraordinary,” Raga shares with a glint in her eye. “Boracay isn’t just about the beaches anymore. It’s about creating memories, and what better way to do that than through the universal language of food?”
A Marketing Symphony
Raga’s marketing strategy is nothing short of a masterpiece. The pre-selling campaign has been a whirlwind of excitement, leveraging social media, email marketing, and innovative strategies to build anticipation.
“We’re not just selling a meal; we’re selling a story,” Raga explains. “Every post, every email, every campaign is designed to take our audience on a journey. By the time we open our doors on November 16, 2024, we want people to feel like they’re already part of the Gyukatsu もと村 Boracay family.”
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/10/public-217" alt="Gyukatsu もと村 Boracay | Preselling Promotion
” />
The strategy includes:
Digital Real estate: Crafting comprehensive collaterals that go beyond prints and merchandise, establishing a strong online presence through a professional website, email marketing system, and robust digital visibility.
Immersive Social Media Campaigns: Menu teasers have kept the audience engaged and craving more.
Strategic Partnerships: Collaborations with local hotels and tour operators have expanded the brand’s reach, with QR code cards distributed to travelers, linking directly to the restaurant’s landing page. (Soon collaboration with Klook!)
Influencer Engagement: Carefully selected influencers have been brought on board to share authentic experiences and build credibility.
Community Integration: Efforts to showcase the management’s involvement in the local community have positioned the brand as more than just a business, but as a valuable addition to Boracay’s cultural fabric.
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/10/public-218" alt="Gyukatsu もと村 Boracay Website | https://gyukatsumotomura.com/
” />
The Management Dream Team
Behind every great brand is a great team, and Gyukatsu もと村 Boracay is no exception. The management, as alluded to in the #gyukatsuboracay references, brings a wealth of experience and passion to the table.
“Our management team is the secret ingredient in our recipe for success,” Raga beams. “Their expertise, vision, and commitment to quality are what will set us apart in the competitive Boracay dining scene.”
A Game-Changing Venture
What makes Gyukatsu もと村 Boracay a game-changer? It’s the perfect blend of authenticity and innovation. While staying true to the essence of Japanese cuisine, the restaurant promises to deliver an experience that’s uniquely tailored to Boracay’s vibrant atmosphere.
“We’re not just opening a restaurant,” Raga emphasizes. “We’re creating a destination within a destination. When people think of Boracay, we want Gyukatsu もと村 Boracay to be right up there with the white sand beaches and stunning sunsets.”
The Countdown Begins
As November 16, 2024, approaches, the excitement is palpable. Reservations are pouring in, social media is buzzing, and food critics are sharpening their pencils in anticipation.
“The response has been overwhelming,” Raga admits with a mix of pride and excitement. “But this is just the beginning. We have so many surprises in store for our guests. Every visit to Gyukatsu もと村 Boracay will be an adventure for the senses.”
A New Chapter for Boracay Dining
The buzz around Gyukatsu もと村 Boracay is building up, even before its doors open! Social media, especially TikTok, is exploding with anticipation. Foodies can’t stop talking about gyukatsu, the melt-in-your-mouth Japanese delicacy that’s about to hit Boracay’s shores.
People are already getting excited about the prospect of tasting authentic Japanese flavors without leaving the Philippines. It looks like Raga and her team are onto something special – not just hype, but a real food adventure that’s capturing everyone’s imagination.
As Boracay’s beautiful sunsets continue to enchant visitors, there’s a new anticipation in the air. Gyukatsu もと村 Boracay isn’t just preparing to open; it’s ready to start a new chapter in the island’s culinary story. With Ricka Raga’s creative vision, a top-notch management team, and a brand promising unforgettable experiences, this new venture aims to become a standout in Boracay’s dining scene.
Mark your calendars, food enthusiasts and adventure seekers. November 16, 2024, is the day Boracay’s culinary landscape could change. Gyukatsu もと村 Boracay is coming, bringing a taste of Japan with a Filipino twist that’s sure to intrigue!
by | Oct 23, 2024 | Business
The way we communicate has changed, over time due to the evolution of media. Its important to grasp what makes communication via media impactful. With the rise of platforms like social media and digital channels alongside traditional newspapers and television the rules for communication have adjusted to suit these formats. This article delves into the aspects that make communication through media effective and how they can be utilized to achieve desired results.
Clear and Concise Messaging
Effective communication via media begins with messaging. In a time when people are bombarded with information it’s important to share messages that are simple and easy to comprehend. Whether it’s through writing, visuals or audio clarity ensures that the audience understands the message without any confusion. To achieve communication it’s crucial to steer clear of jargon use language and structure content in a way. For example a news article should present information in an order while a social media post should deliver its message in a concise and captivating manner.
Audience Understanding and Targeting
Knowing who you’re talking to and what they like is key, for successful media communication. Each platform appeals to groups of people so it’s important to customize your content to suit their preferences and needs. By studying your audience you can discover what they enjoy how they behave and what they’re into. For instance if a brand wants to reach out to millennials they might use Instagram and TikTok for eye catching visuals and fun interactions. On the hand if they’re targeting professionals LinkedIn would be the go to platform with content. Tailoring your message to meet audience expectations boosts engagement and makes a lasting impression.
Engaging and Relevant Content
Content that grabs attention and is relatable is more likely to engage an audience and spark interaction. Captivating content often incorporates storytelling, eye catching visuals and interactive features that resonate with viewers. Relevance ensures that the content speaks to trends, topics or interests that matter to the audience. For instance a blog post on the latest advancements in technology should delve into emerging tech and their potential impact. Meanwhile a video tutorial should provide tips that can be easily implemented. When content is engaging and relevant it builds a bond, with the audience and fosters ongoing engagement.
Consistency Across Platforms
When a brand communicates consistently, through media channels it reinforces its message and solidifies its identity. Uniformity in tone, style and messaging creates a cohesive brand experience for the audience. This consistency fosters trust and dependability as people come to recognize and connect with the brands voice and values. For example a companys social media presence should match its website content and advertising materials to uphold a brand image. Consistent communication also guarantees that key messages are effectively communicated across platforms.
Effective Use of Visuals and Multimedia
Using visuals and multimedia is essential, for effective communication in media. Things like images, infographics and videos can improve understanding and memory by simplifying complex information. Adding elements can also make content more interesting and memorable. For instance a social media campaign that features attractive graphics and brief videos can grab attention better than just text. Incorporating quality visuals and multimedia aids in delivering messages in a way. That resonates with the audience.
Timely and Relevant Updates
In media communication being on time and relevant is crucial. Giving updates makes sure that the information is up to date and shows the latest news or trends. This is especially true for news outlets where reporting is key, to keeping the audience informed. In fields like marketing and public relations quick reactions to events or customer comments show that a brand is responsive and attentive. For instance a company may issue a statement or launch a campaign in response to an event or trend to stay connected and engaged with its audience.
Interactive and Two-Way Communication
The way we communicate through media is evolving, with a focus on engagement and two way communication. Today’s media platforms enable interaction where viewers can share their opinions, pose questions and join conversations. This interactive method cultivurs a sense of community and involvement making the communication process more lively and inclusive. By promoting audience interaction through comments, polls and live chats we can boost engagement and gain valuable insights into audience preferences and feelings.
Conclusion
The changing landscape of media has brought about new ways of communicating highlighting the need for messaging that is clear, captivating and relevant. It’s crucial to know your audience stay consistent use visuals and deliver information on time to communicate effectively through media. Incorporating elements and engaging in interactions can further improve communication strategies. As media progresses adjusting to these principles will aid in creating messages that connect with audiences and yield impactful outcomes.
Coach Boost Gio
GCash is the leading finance super app in the Philippines and boasts the largest cashless ecosystem in the country. With the GCash app, users can easily purchase prepaid airtime, pay bills through a network of partner billers nationwide, send and receive money anywhere in the Philippines (including to other bank accounts), and shop from over 6 million partner merchants and social sellers. Users also have access to savings, credit, loans, insurance, and investment options, all conveniently available on their smartphones.
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