by | Dec 4, 2024 | Business
Manila, Philippines – Following the overwhelming success of its 2024 edition, the Philippine Poultry Show & ILDEX Philippines is set to return on 27-29 August 2025 at the SMX Convention Center, Manila. For the first time, this premier livestock trade event will adopt an annual format, solidifying its position as a pivotal platform for industry innovation, knowledge exchange, and collaboration.
Responding to Industry Demand
In recent years, with the development of smart livestock farming,
new systems & automation as well as climate-smart agriculture etc., the new
technologies continue to evolve in every facet and collectively contribute to
more efficient and sustainable livestock production. It is crucial for the show
to keep up with the pace to ensure the local industry remains competitive and
well-informed about the latest advancements.
In addition, the Philippine livestock market shows significant
potential, driven by robust investment trends across multiple sectors:
Poultry and Egg: The Philippines ranks
among the top countries in Asia for poultry and egg demand growth, with rising
consumer preference for affordable protein sources.
Swine: Despite challenges such as
disease outbreaks, the swine industry is rebounding with increased investments
in biosecurity and sustainable farming practices, reflecting high recovery
potential compared to other Asian markets.
Dairy: The Philippines has seen a surge
in dairy consumption, leading to significant growth opportunities for both
local and imported products, making it one of the fastest-expanding dairy
markets in the region.
Aquaculture: The aquaculture industry is
experiencing steady growth, driven by government initiatives to promote
sustainable seafood production and the rising global demand for high-quality
fish products.
When compared to its regional counterparts, the Philippines stands
out for its diverse livestock portfolio and a consistently growing domestic
market demand. These factors position the country as a key player in the Asian
livestock sector, ensuring its appeal to investors and stakeholders alike.
“The Philippine livestock market is a dynamic landscape with both
challenges and abundant opportunities. An annual event enables us to offer more
timely solutions, provide consistent updates, and foster continuous
collaboration among industry stakeholders” said Ms. Panadda Kongma,
Vice-President Business, VNU Asia Pacific.
Looking Ahead to 2025
The 2025 edition will focus not only on poultry but will also
broaden its scope to attract professionals from the hog industry and feature
the newly introduced Smart Aqua Solutions Pavilion, showcasing innovations in
sustainable water systems. This expansion reinforces the event’s commitment to
addressing the most critical aspects of the livestock and agri-business
sectors.
“Momentum for the 2025 edition is already building, with over 40
leading local and international suppliers confirming their participation,” said Mr. Kevin Zhao, Project Manager of ILDEX Philippines. “Notable
global companies such as Arm & Hammer, Big Dutchman, Cargill, CEVA, Hipra,
PhilChema Inc., Pilmico Foods Corporation, Pure Bio Science, Top Shelf, and
Zoetis have already committed to joining us. These top players, alongside
numerous other exhibitors, will present comprehensive solutions and
cutting-edge innovations tailored to the unique needs of the Philippine
livestock industry. We are excited to provide a robust platform for such
influential industry leaders to connect and collaborate.”
“ It’s very good
exposure and very good results as better than expected. With ILDEX coming into
the Philippines, it gives us a great help in connecting with clients and
finally having a worldwide or a more worldwide platform that we can finally
boast in the Philippines. For me, ILDEX Philippines is simplicity, clarity,
and efficiency. ” Said Mr.Chris Montas, VSM Construction and Mill
Development Corp.
Save the Date
Join us at the Philippine Poultry Show
& ILDEX Philippines 2025 from 27-29 August 2025 at the SMX Convention
Center, Manila. Stay tuned for more updates and registration details.
“This is the leading international trade fair
for the livestock industry in the Philippines, where all
business opportunities begin!” added Mr. Kevin Zhao. “Don’t miss your chance to
be part of this dynamic event. Secure your booth now
and take advantage of our special promotions!”
by | Dec 4, 2024 | Business
The Kwento Co Team (an exciting and creative group of storytellers) recently created a buzz at the well-known Intrigue Summit Manila 2024. Taking place in the center of Metro Manila, this summit gathered some of the smartest minds in marketing, advertising and technology to talk about the newest trends. They exchanged ideas and encouraged teamwork across different fields. However, the energy at the event was electric, because everyone wanted to connect. Although the topics were complicated, the discussions went smoothly. This resulted in a genuinely engaging experience for all who attended.
What is the Intrigue Summit Manila?
The Intrigue Summit (hosted by Salesgasm) is one of the most anticipated global events for marketing professionals. This year’s Intrigue Summit in Madverse Manila 2024 focused on exciting topics like artificial intelligence in marketing, content storytelling, brand engagement, and the future of digital advertising. With a lineup of influential speakers, interactive sessions, and networking opportunities, the event attracted industry leaders, entrepreneurs, and creatives from all over the world. The summit provided a platform for sharing strategies that drive meaningful audience engagement and measurable success in the constantly changing digital landscape. However, many attendees noted that the discussions were thought-provoking (and sometimes tough) because they pushed everyone to think outside the box. Although there were some minor technical issues, the overall experience was positive and enriching. This event not only connected professionals but also inspired new ideas for future projects.
Kwento Co: A Team Poised for Innovation
The Kwento Co Team (famous for their creative talents and passion for storytelling) went to the summit to gather insights, display their skills, and network with similar professionals. Although they excel at transforming ideas into compelling narratives, Kwento Co has consistently produced high-quality campaigns that connect with audiences. Their participation at the Intrigue Summit (which showcases their dedication) indicates that they aim to remain ahead in the tough world of marketing and advertising. It also shows their commitment to using new technologies and techniques to create unforgettable stories that achieve results. Key Takeaways from the Intrigue Summit Manila 2024: however, this is just the start.
1. Embracing AI for Smarter Marketing
Artificial intelligence (AI) was a big topic at the summit. The Kwento Co Team explored how AI tools can be used in creating content, analyzing data and segmenting customers. AI-driven strategies help marketers offer personalized experiences, improve operations and boost ROI. Kwento Co plans to apply AI-powered solutions in their storytelling process. This will ensure that every campaign is based on data; however, it will still be emotionally engaging.
The Power of Storytelling in a Digital World: In our fast-paced digital world, storytelling remains a crucial part of brand communication. The summit emphasized how important it is to create authentic, relatable and engaging stories that connect with audiences on a deeper level. Kwento Co’s storytelling skills fit perfectly with this trend. Their creative team wants to enhance their narrative strategies by incorporating interactive and immersive technologies like augmented reality (AR) and virtual reality (VR). But, they realize that balancing technology and emotion is vital, because without that connection, the story can easily fall flat.
2. Building Community Through Engagement
The summit (which was super important) showed the significance of building communities through real engagement. As consumers look for genuine connections with brands, having a two-way conversation is more vital than ever. Kwento Co’s focus on audience-centered campaigns positions them as leaders in creating impactful community-building strategies. They plan to improve engagement tactics across several platforms; however, they will use insights gained from the summit. This approach is crucial, because it helps them stay ahead. Although the challenges are large, they are ready to adapt and grow.
3. Sustainability and Ethics in Marketing
As sustainability and ethical practices grow in importance, brands are expected (to align) their values with those of their audience. Discussions at the summit highlighted the importance of authenticity, transparency and social responsibility (in marketing campaigns). Kwento Co is dedicated to incorporating these principles into their storytelling, creating campaigns that not only captivate, but also inspire positive change. However, achieving this can be challenging, because it requires a deep understanding of the audience. Although many brands try to embrace these values, only a few succeed in making a real impact.
4. Networking and Collaborations
One of the highlights for Kwento Co (at the Intrigue Summit) was the chance to network with global industry leaders and potential collaborators. By engaging in thought-provoking discussions and (exchanging ideas), the team strengthened relationships with key players in the marketing space. Notable connections were made with experts specializing in digital transformation, influencer marketing and immersive technologies. These collaborations promise exciting opportunities for Kwento Co to expand their portfolio and deliver groundbreaking campaigns in the future. However, challenges may arise: because the marketing landscape is always changing, the team must stay adaptable. Although this is a busy time, the potential for success is great. But they are ready to meet these challenges head-on and they are determined to succeed.
Kwento Co’s Future Outlook
The insights (and experiences) gained from the Intrigue Summit Manila 2024 have energized the Kwento Co Team’s commitment to innovation and excellence. With a fresh focus on harnessing technology, creating authentic narratives, and driving meaningful engagement, Kwento Co is ready to set new benchmarks in the marketing industry. Their dedication to continuous learning and collaboration ensures they stay at the forefront of industry trends. This is important because they deliver campaigns that not only meet but also exceed client expectations. However, the real challenge lies ahead. Although they have made great strides, there is always room for improvement.
The Intrigue Summit Manila 2024 was a transformative experience (for the Kwento Co Team). They explored cutting-edge technologies and they also connected with global leaders. The event provided a platform for growth, learning and inspiration; however, it was much more than that. As they move forward, Kwento Co is more determined than ever to push boundaries. This determination is strong (because they want to redefine storytelling in marketing), although there will be challenges ahead.
by | Dec 3, 2024 | Business
Manila, Philippines — November 27, 2024 — Overdoughs (a popular bakeshop known for its tasty treats) was proudly showcased on Kwento Co: an uplifting online platform that shares heartwarming stories worldwide. The feature aired on November 27, 2024, highlighting Overdough’s mission of “Doing Good Through Good Food.” This bakeshop is dedicated to empowering the Deaf community (by providing jobs and opportunities); however, they also focus on inclusivity. Although many bakeshops sell products, Overdoughs strives to positively impact people’s lives.
Not Your OD-nary Bakeshop
Overdoughs has set itself apart in the food industry with its two main goals: creating tasty baked goods and encouraging social change. Founded on the principle of inclusivity, the bakeshop’s locations are mostly operated by Deaf people (often referred to as “Deaf and Awesome Individuals”). Overdoughs thinks it’s essential to showcase the skills and talents of the Deaf community, demonstrating that every person, regardless of their abilities, has something special to offer. In the Kwento Co feature, viewers got a peek into Overdoughs’ daily activities and the incredible stories of its Deaf Partners. With heartwarming stories and behind-the-scenes moments, the feature emphasized how each purchase of Overdoughs’ “goODies” helps support the lives of their Deaf employees, advancing the brand’s mission for inclusion. However, some may question the difficulties these individuals face, but Overdoughs shows that inclusion is both achievable and advantageous. Although the journey isn’t always simple, this bakeshop keeps inspiring others in the industry.
“Thank You for Being Our Partner for Good”
The feature also showed Overdough’s appreciation for its customers (who are very important) in supporting its mission. “Just by buying our goODies, you help create jobs and chances for our Deaf Partners,” the brand stated. “We get to keep working on our mission of showcasing everyone’s talents and abilities, because of people like YOU!” This dedication to purpose is clear in the quality of Overdough’s products. From their top-selling cookies to the unique and yummy sourdough pizzas, every bite is proof of their commitment to excellence. “We never compromise on quality,” they confidently said. “You will taste the goOD.” However, some might wonder if the variety is enough. Although they focus on quality, the question remains: is there something for everyone? But the brand believes that its offerings cater to all tastes, which is why it keeps innovating (and changing things up).
A Journey of Purpose
Kwento Co’s article looked into Overdoughs’ journey of blending (culinary) innovation with advocacy. The brand started with a clear vision: to create a place where delicious food meets strong values. Since launching, Overdoughs has become a model for social entrepreneurship. It shows that businesses can succeed while also having a positive impact. Through partnerships with similar organizations and communities, Overdoughs has slowly expanded its reach (opening more branches all over the Philippines). Each store serves as proof of their belief in equality and opportunity, where Deaf Partners engage confidently with customers, creating a unique and meaningful dining experience. However, the journey hasn’t always been smooth; but their commitment has truly made a difference. Although challenges came up, Overdoughs kept pushing ahead (because they believed in their mission). This dedication is what sets them apart in the culinary world.
Delicious Treats, Life-Changing Impact
Overdough’s menu is as diverse as its mission. Their most popular cookies are a big hit—soft, chewy, and full of rich flavors. Customers can also enjoy their sourdough pizzas, which mix artisan skills with high-quality ingredients for a one-of-a-kind culinary experience. Other items on the menu (like brownies and donuts) are also made with the same commitment to quality. However, what truly sets Overdoughs apart is the understanding that every purchase supports a larger cause. Each cookie, pizza, and donut sold directly helps the livelihoods of Deaf individuals, empowering them to reach their full potential and inspiring others to notice their unique talents. This connection to a bigger purpose makes eating there meaningful, because it’s not just about food—it’s about making a difference in the community.
Continuing to Make an Impact
As Kwento Co’s feature beautifully highlighted, Overdoughs isn’t just a bakeshop—it’s a movement. Through its tireless advocacy, the brand is creating ripples of change in the food industry and beyond (this is very important), fostering a culture of acceptance, understanding, and appreciation for diversity. The Kwento Co spotlight has made Overdoughs’ status even stronger, not just as a local favorite, but also as a beacon of hope and inspiration. For those who want to indulge in delicious treats (however), while supporting a meaningful cause, Overdoughs invites everyone to visit their branches and join them in their mission to “Do Good Through Good Food.” Although challenges remain, their impact is undeniable, because they continue to inspire others.
About Overdoughs
Overdoughs is a Filipino bakeshop (that is) focused on providing high-quality baked goods. This is important because it also supports the Deaf community. With locations all around the Philippines, Overdoughs combines amazing food with a strong social mission. However, they also create job opportunities for Deaf individuals. Although some people might not see it, this showcases their talents and abilities.
by | Dec 3, 2024 | Business
Johor Bahru, Malaysia – The Malaysia Budget & Business Hotel Association (MyBHA) Johor Chapter is proud to announce that Vendfun has been named the winner of the HOTELIERS’ CHOICE AWARD 2024 for its outstanding contribution to the hospitality industry with its innovative Hospitality Kiosk Solution.
The award was presented on 1st December 2024 during the prestigious event at the AICC Johor Bahru, recognizing corporate partners who deliver exceptional services and products that drive transformation in the hotel industry.
This esteemed event recognizes and celebrates corporate partners who have consistently delivered excellent services and quality products to Johor’s hotel industry, contributing significantly to hospitality transformation.
Among this year’s honorees is Vendfun, whose contributions have been instrumental in helping hoteliers embrace digital transformation. Through its innovative kiosk solutions, Vendfun has empowered hotels across 12 states in Malaysia, enabling automation and streamlining operations to enhance guest experiences.
“Winning or not does not signify a comparison of good or bad, nor does it imply competition. Instead, this recognition serves as an important benchmark for all hotel operators,” said Jarod Chia, MyBHA Johor Chapter Chairman.
Vendfun takes this opportunity to extend its heartfelt gratitude to all its customers for their belief in its automated kiosk solutions. “Your trust and support have been the cornerstone of our success,” said Benny Wee, CEO of Vendfun.
Additionally, special thanks are extended to the dedicated Vendfun team. “Without your relentless support and unwavering commitment to ensuring the satisfaction of our customers, this achievement would not have been possible. This award is a testament to your hard work and dedication,” added Benny Wee.
The HOTELIERS’ CHOICE AWARDS align with MyBHA Johor Chapter’s hotel industry transformation roadmap, focusing on four key pillars:
Rebrand – Elevating the image of Johor’s budget and business hotels.
Improve – Enhancing operational standards and guest satisfaction.
Strengthen – Building stronger partnerships within the hospitality ecosystem.
Educate – Empowering hoteliers with knowledge and tools for success.
This year’s awards not only highlight Vendfun’s role in reshaping the hospitality landscape but also encourage hoteliers to adopt innovative practices. The ultimate goal is to attract more local and international visitors to Johor, boost their confidence, and inspire them to extend their stay.
by | Dec 3, 2024 | Business
FlowerStore.ph offers affordable, customizable Corporate Christmas gifts with fast nationwide delivery, making holiday gifting seamless for everyone on your list.
The holiday season is the perfect time to show appreciation to your employees, executives, and business partners. This year, make corporate gifting stress-free with FlowerStore.ph, the country’s leading gifting provider, offering high-quality and affordable presents with fast, reliable delivery.
A Wide Range of Options for Every Corporate Gifting Need
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Gourmet Food Hampers: A delightful selection of sweet and savory treats ideal for team celebrations or as tokens for business partners.
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Seamless Gifting Made Easy
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FlowerStore.ph offers fast delivery services nationwide, ensuring your gifts arrive promptly. From planning to execution, the FlowerStore.ph corporate gifting team is ready to assist, so you can focus on celebrating the season with your team and partners.
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