by Penny Angeles-Tan | Nov 23, 2016 | Business
Colgate-Palmolive Philippines celebrates 90 years of operations in the country, providing generations of Filipinos with quality brands for oral care, personal care and home care such as Colgate, Palmolive, Tender Care, Gard, Axion and Ajax.
The Palmolive Company Philippines was established in 1926 with an office in the Binondo district of Manila with just five employees. Products sold during those days included Pompeia cosmetics, Octagon laundry powder and Crystal White laundry bar.
It merged with Peet Brothers the following year and with Colgate Company in 1928. Popular products such as Colgate Ribbon dental cream and Cashmere Bouquet toiletries were added to the product range along with Palmolive soaps, pushing accelerated growth for the next few years. Products at that time were delivered to stores by carabao or horse-drawn carts.
Photo taken from www.gov.ph
In 1941, during World War II, invading soldiers sealed the office and looted the warehouse. Loyal employees were instructed by their imprisoned manager to preserve company records. Two employees managed to enter the office but couldn’t escape with the ledgers.
They ended up manually copying all entries, word for word, for over a week. With records intact, the company was able to collect all receivables from insurance after the war and resume business.
https://www.youtube.com/watch?v=qPkf2oth2Sg
Soon after, Ajax powder cleanser was introduced to the market and, in 1949, the company was incorporated as Colgate-Palmolive Philippines, Inc.
While the company may have begun by importing products from the US, growing demand for its brands prompted it to inaugurate a manufacturing plant in Makati in 1951 and to establish a provincial warehouse in Cebu in 1959.
Marketing Highlights
Colgate-Palmolive Philippines was the first company to advertise in color in 1966 when local TV advertising switched from black-and-white to color.
The Palmolive Naturals soap “I can feel it” tagline from the 1987 TV commercial, which featured Alice Dixson and her iconic shoulder shrug choreography, was adopted globally in 1991 and eventually won a Pilak Award in 2002, representing the best Philippine ads of the last 50 years.
In 2007, Colgate’s nationwide Super Mega Brushing campaign earned it a Guinness World Record for most number of children brushing their teeth at the same time. A total of 41,000 students participated in Manila, Cebu and Davao.
The Palmolive Naturals “Bounce” music video, which featured three of the country’s biggest stars: Julia Barretto, Janella Salvador and Liza Soberano, was hailed as one of the top 10 performing ads on YouTube in 2015.
Community Engagement
One of the core values of the company is caring for the communities where it is present. The Colgate Bright Smiles, Bright Futures program has been supporting oral health education across the country through free dental screenings and tooth-brushing drills, distribution of oral care kits, and integrating oral health education materials with Kinder and 1st Grade school curricula.
This is made possible by the company’s partnership with the Department of Education for nearly 2 decades.
Through its collaboration with the Philippine Association of Dental Colleges since 2001, the company has sponsored various symposia on dental health as well as provided more than 200 scholarship grants to dentistry students nationwide.
Colgate has also been an exclusive partner of the Philippine Dental Association’s annual Kabarangay sa Dental Health Program, raising oral health awareness all over the country through free dental check-ups and product sampling.
As part of its 90th year activities, Colgate-Palmolive collaborated with Puregold to support Operation Smile Philippines, an NGO focused on providing free surgeries to indigent children afflicted with cleft lips/palates; as well as Robinsons Supermarket to help raise funds for World Vision Philippines, an NGO that provides assistance to impoverished children.
Colgate continues to be the Oral Care brand most recommended by Dentists* and Palmolive remains to be the #1 Personal Care brand, in the Philippines**.
* IPSOS Dentist Recommendation Survey 2016
** Kantar Brand Footprint 2016
About Colgate-Palmolive Philippines:
Colgate-Palmolive Philippines is a company focused on the distribution of household products and personal care products, such as body cleansing, hair care and oral hygiene products (including toothpaste, toothbrushes and professional oral care products sold by dentists). Currently, the company carries the following brands which are available nationwide: Colgate, Palmolive, Tender Care, Gard, Axion and Ajax..
Our three fundamental values — Caring, Global Teamwork and Continuous Improvement — are part of everything we do. They are the foundation for our business strategy and are reflected in every aspect of our work life.
Colgate-Palmolive celebrates 90 years of operations in the country on October 26, 2016. The company’s corporate office is located in McKinley Hill, Taguig.
by Penny Angeles-Tan | Oct 31, 2016 | Health and Wellness
When we wash our hair do we find ourselves thinking about what hair chemicals we put on our hair?
We may not be aware that we are unknowingly putting harmful chemicals on our hair thus resulting to general conditions such as migraine, nausea and skin rashes. The symptoms may be quickly attributed to stress but if you look closer to that hair product you’re using, you’ll be surprise to find the culprit.
Popularity does not equate to safety, some popular brands sold in the market are loaded with mildly toxic chemicals that may be harmful in prolonged use.
Novuhair, Nature’s answer to hair loss, gives you the lowdown on these chemicals to help you with your choices.
The truth about hair chemicals
Lather
Myth: Shampoo must produce lots of lather in order to properly clean your hair.
Truth: Sodium Lauryl Sulfate (SLS) is a compound that helps shampoo and other cleaning product in producing foam and bubbles. Though it may effectively remove hair build-up, it can also strip off essential oils that is needed to keep your hair healthy.
Anti-bacterial compound
Myth: Parabens has an anti-bacterial compound benefits that outweighs the harm.
Truth: Parabens are basically used to prolong the shelf life of hair and cosmetic products mostly for its antibacterial purpose. Symptoms that are related to over exposure to parabens are Atopic Dermatitis and Rosacea. Further studies also show that use of products with parabens accelerate skin damage and aging related to sun exposure.
Perfume
Myth: My hair smells terrific! I love the perfume scent on my hair product.
Truth: A nice whiff of perfume might not be harmful but the fragrance that is mixed in your hair product might have come from harmful substances from highly toxic ingredients which can lead to Allergic reactions and mood swings. That perfume is better off somewhere else.
Straightening and Smoothening
Myth: Hair products that promise straightening and smoothening effect use non-toxic Sodium Hydroxymethylglycinate as a natural preservative.
Truth: Sodium Hydroxymethylglycinate is a substance used in making your hair soft and bouncy, although it is considered natural preservative, also releases formaldehyde which can lead to skin and eye irritations. Prolonged use may also affect your immune system.
Use of some of these chemicals combined may also result to hair loss and other hair problems, thus, it is important to be an informed consumer. A lot of new products have saturated the market hence, read the labels for fine prints before buying.
Novuhair, nature’s answer to hair loss is made of 19 Natural ingredients which includes herbal components such as moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint.
Novuhair’s all-natural ingredients
Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying, hair dryness and itching.
Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide.
For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial.
You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.
by Penny Angeles-Tan | Apr 17, 2016 | Health and Wellness
Novuhair topical scalp lotion boasts of 19 natural ingredients
Novuhair Topical Scalp Lotion
Say goodbye to hair loss and scalp problems with the newly enhanced formulation of Novuhair. With 19 natural ingredients, the leading medicated topical scalp lotion is now almost 100% natural.
“The Novuhair Topical Scalp Lotion used to only have 12 natural ingredients. Its improved formulation has a much better fragrance and a cool and minty feel. It also has anti-dandruff properties, as well as nourishing and moisturizing effects on the hair and scalp,” said Sheila Mae Velilla, CEO of Nutramedica, developer and distributor of Novuhair.
Aside from producing a more effective solution for hair growth, the changes were necessary to make the product 100% compliant to the ASEAN Cosmetic Directive (ACD).
“Nature has provided a safe and effective answer to hair loss and scalp disorders with Novuhair. It is the only topical scalp lotion in the market that has the highest concentration of natural ingredients, FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive.” added Velilla.
Made of herbal ingredients that include moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint, Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying, hair dryness and itching.
Nutramedica is going global and will start shipping Novuhair to the USA, Middle East, Europe and Asia. The first batch of shipment to the USA will be available in California by second quarter of 2016. The company has obtained partnership with a distributor in Kuwait, and is currently facilitating product registration in Denmark.
Gary V endorses Novuhair
Novuhair has been awarded by Watsons Philippines as the Most Successful New Brand of the Year in 2012 and has been recognized as the leading Medicated Hair Care Brand from 2012 to 2015. Just recently, they introduced Filipino music icon Gary Valenciano as their latest endorser.
Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide.
For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, and follow it on Twitter at @NovuhairNatural. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.
by Penny Angeles-Tan | Dec 11, 2015 | Health and Wellness
Nothing describes Gary Valenciano quite like his moniker “Mr. Pure Energy,” He is the very image of youthful vibrance, whether onstage or not. That’s why it shouldn’t come as a surprise that he values the way he looks the same way that he values the core of who he is: a prayerful, faithful husband, dependable father, and an outstanding entertainer.
Part of what makes Gary stay young looking is his head of hair.
What many people don’t know is that, like all other men his age, Gary once worried about hair thinning and hair loss. That’s why, at the first signs of the problem, Gary sought to find ways to prevent it from becoming worse.
“I first noticed the hair loss in the shower, after I toweled my hair dry. Then one day, my team of hairstylists noticed that my hair was thinning, too. That’s when they told me to look for the product that Fanny Serrano was using, a product called NOVUHAIR,” remarked Gary on his journey to regaining control over his hair loss.
NOVUHAIR is a topical scalp lotion that is a unique combination of 14 different natural ingredients and essential oils for a healthier hair and scalp.
One of the factors of hair loss, according to studies, is stress, something that Gary experiences on almost a daily basis.
Other factors include hereditary disorders, a persistent illness, major surgery, hormonal problems, childbirth & delivery, medications, infections, pollutants, and even excessive exposure to sunlight.
And contrary to popular belief, hair loss is as much a problem for women as it is for men. In many cases, hair loss may be prevented or alleviated through early detection. In the case of Gary, his decision to try NOVUHAIR to prevent his symptoms from worsening made a big difference, and within a few months, he saw remarkable results.
Gary shares his experience with Novuhair
“Hair loss runs in our family, too, even if it sometimes skips a generation. My brother and grandfather both lost their hair, but my dad still has a full head of hair at 87. I just wanted to make sure I take control of my symptoms.”
“Now, I use NOVUHAIR everyday, and I’ve noticed that I don’t shed as much hair as I did before, especially after toweling my hair dry. And my hairstylists noticed it, too. I love using NOVUHAIR because it has this minty, cool effect that makes me feel like my hair is always clean and fresh.”
“In less than a month and half, I already saw results even if I was told to wait three to four months before I can see a difference. The effects on me were much faster.”
“There were fewer strands on my white towel, which basically was within the normal boundaries of hair loss for an average person. Before using NOVUHAIR, I used to shed more.”
This is due to the fact that NOVUHAIR penetrates deep to help rejuvenate, nourish, & maintain moisture in the scalp and hair. By improving the blood circulation in the scalp, NOVUHAIR helps stimulate hair growth and aid in preventing further, excessive hair fall, while also improving the overall appearance of the hair.
“I never endorse a product that I did not experience first. I have to make sure it is really effective. With Novuhair, I can say that it has really contributed to my peace of mind and overall well-being.”
“And, heads up, as Novuhair is now part of my daily routine, which includes prayer, diet, and medication. God has truly lived up to his promise in my life, and as he says in Psalm 92:14 ‘I will keep you fruitful even in old age. Fresh and green.’ I am very happy now that Novuhair is a part of that.”
NOVUHAIR, Nature’s Answer to Hair Loss is available in all Mercury Drug outlets, Watsons, Rose Pharmacy, South Star Drug & Manson Drug, Metro Gaisano Pharmacy, The Landmark (Makati & TriNoma), J Centre Mall (Cebu), KCC Malls (Gen. Santos City & Koronadal City), NCCC Malls (Palawan & Davao), Gaisano Malls (Davao & Gen. Santos City) and online at www.regaloservice.com and www.lazada.com.ph. For inquiries, call 413-6570 or 0922-8830575.
One of the core values of the company is caring for the communities where it is present. The Colgate Bright Smiles, Bright Futures program has been supporting oral health education across the country through free dental screenings and tooth-brushing drills, distribution of oral care kits, and integrating oral health education materials with Kinder and 1st Grade school curricula.
As part of its 90th year activities, Colgate-Palmolive collaborated with Puregold to support Operation Smile Philippines, an NGO focused on providing free surgeries to indigent children afflicted with cleft lips/palates; as well as Robinsons Supermarket to help raise funds for World Vision Philippines, an NGO that provides assistance to impoverished children.
We may not be aware that we are unknowingly putting harmful chemicals on our hair thus resulting to general conditions such as migraine, nausea and skin rashes. The symptoms may be quickly attributed to stress but if you look closer to that hair product you’re using, you’ll be surprise to find the culprit.
Myth: Shampoo must produce lots of lather in order to properly clean your hair.
Myth: Parabens has an anti-bacterial compound benefits that outweighs the harm.
Myth: Hair products that promise straightening and smoothening effect use non-toxic Sodium Hydroxymethylglycinate as a natural preservative.
Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide.
“Hair loss runs in our family, too, even if it sometimes skips a generation. My brother and grandfather both lost their hair, but my dad still has a full head of hair at 87. I just wanted to make sure I take control of my symptoms.”
“I never endorse a product that I did not experience first. I have to make sure it is really effective. With Novuhair, I can say that it has really contributed to my peace of mind and overall well-being.” 
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