Guess? Inc. launches the Guess Originals X J Balvin Amor Collection and Campaign

Guess? Inc. launches the Guess Originals X J Balvin Amor Collection and Campaign

GUESS Originals is proud to welcome back global music superstar and fashion icon, J Balvin, for the GUESS Originals x J Balvin Amor Collection. Inspired by Balvin’s documentary “The Boy from Medellin”, the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on who Balvin is beyond the fame, and his journey with mental health. The collection will be available on Friday, July 15, 2022, on guess.com.ph and in GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall, and SM Mall of Asia.

Balvin notes, “We’ve been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship – it’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now.”

Imprinting the universal message of “amor y paz” or “peace and love”, the GUESS Originals x J Balvin Amor collection is a revival of happiness and positivity. Nicolai Marciano, Director of Brand Partnerships for GUESS Originals highlights, “Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’ heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colors, peace, and love – especially self-love.”

Colin Tilley, director of the campaign video, shares that “Collaborating with GUESS was a Dream, collaborating with Jose is always something special and combining them both for this epic campaign is one for the books! We wanted to celebrate togetherness.”

The collection offers a mix of vibrant and pastel colors in a variety of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the playful vibe of the capsule. While staying true to the brand’s DNA, the men’s collection features a new take on the GUESS Originals cargo pant with a relaxed profile and elevated twill fabric, as well as an eco rayon camp.

The women’s collection offers an array of easy-to-wear crop tops. Summer-y pieces such as the dresses and bright-colored accessories round out the line and lend to the laid-back, vibrant lifestyle of both GUESS Originals and J Balvin.

This collection pushes the importance of mental health for all. The 15-piece collection ranges from P1,698 – P4,898. Look for the campaign and other GUESS x J Balvin content at www.GUESS.com.ph, on GUESS’ Facebook page, and in GUESS retail stores.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world.

As of January 29, 2022, the Company directly operated 1,068 retail stores in the Americas, Europe, and Asia. The Company’s partners and distributors operated 563 additional retail stores worldwide.

As of January 29, 2022, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

About J Balvin

Global superstar, entrepreneur, and committed mental health advocate, J Balvin, is a highly-decorated music icon with wins across Billboard Music Awards, American Music Awards, Latin GRAMMYs, and many others. As a Latinx artist, he has steadfastly broken cultural barriers and become one of the Top 10 most streamed artists globally developing legions of fans worldwide. Hailed by Billboard as “the biggest breakout act Latin music has seen in many years” and Pitchfork as “the face of modern Reggaeton,” Balvin is leading the second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace that transcends genres.

2017 chart-topping, “Mi Gente” with Willy William, and subsequently a remix with Beyonce, reached global success serving as a nod to cultural pride. His 2020 surprise performance as part of the Super Bowl halftime show with JLO and Shakira was history-making with an all-Latinx lineup.

His latest album, JOSE, arrived on the heels of an eventful summer, following the release of chart-dominating singles “Qué Más Pues?” featuring Argentinian singer María Becerra, “Que Locura,” and “In Da Getto” featuring Skrillex. His collaboration with Ed Sheeran in March 2022 on “Sigue” and “Forever My Love” landed him his 34th and 35th #1 on Latin Airplay, more than any other artist in history, cementing him as Latinx music’s biggest success story of the decade.

In addition to his many successes in music, J Balvin has been one of the first Latinx to forge partnerships with notable brands across lucrative categories. In 2019, he became the first male Latinx lead with a GUESS campaign, followed by the 2020 announcement of his highly-anticipated and successful J Balvin x Air Jordan 1, which marked him as the first Latinx artist to have an official collaboration with the iconic Jordan Brand.

The second of his collaborations with Jordan Brand was announced in late 2021 with details on the launch to come. An avid gamer, Balvin also created skins with Fortnite as part of their “Icon Series.” His knack for personal style and pioneer trends also finds him frequenting front rows of fashion shows across New York and Paris with brands such as Louis Vuitton and Dior. He also made his coveted Met Gala debut in 2021 with Moschino. J Balvin’s latest passion is raising awareness of the importance of mental health and mental health resources. He has been outspoken on his own grapple with depression and anxiety and hopes to destigmatize the topic and misinformation.

Looking to mentors who went from artists turned moguls like Jay-Z and Pharrell, J Balvin’s goal is to inspire other Latinos to dream big and work hard to uplift themselves and their communities.

Introducing the GUESS Originals Summer2021 Collection + GUESS Originals KIT Program

Introducing the GUESS Originals Summer2021 Collection + GUESS Originals KIT Program

The Summer 2021 GUESS Originals collection is returning with its newest essentials line coined the GUESS Originals Kit Program. The program continues to be refreshed seasonally with essential core fits and colors featuring premium fabrics and timeless designs for both men and women. The GUESS Originals capsule and Kit Program includes the brand division’s most contemporary denim styles and is available beginning July 16, 2021, in select GUESS retail stores and guess.com.ph.

GUESS Originals Collection

The Summer GUESS Originals Collection for both men and women takes inspiration from the California surf scene and features surf-inspired graphics from the archives. The relaxed California lifestyle inspires the pastel colors and softer washes in this delivery. The summer collection features timeless silhouettes with a fashion-forward approach.

The Men’s Collection

The men’s collection offers an array of tees, tanks, sweat shorts, slim and straight leg denim in light, dark, and black washes. Jogger pants, hoodies, and crew neck sweatshirts return in gray, black, and white tones and provide a laid-back look to your style. All denim pieces from the GUESS Originals seasonal offering also feature the iconic triangle logo on the back pocket.

The Women’s Collection

The women’s capsule incorporates a selection of tanks and crop tops in pale banana yellow and jet black. Knit sets in the form of button-ups, provide ultimate comfort to your wardrobe. A two-piece matching crop top and short set-in daisy prints are the ultimate go-to summer styles that are both lightweight and fashion-forward. The denim options are available in the form of cropped mom jeans, high rise, carpenter fit denim, and the debut of a retro-inspired wide-leg style.

GUESS Originals Kit Program

Each style featured in the GUESS Originals collection pairs back to the core styles offered in the Kit Program. Each silhouette included in the program emphasizes premium denim and heritage styles from the brand’s design archives. The Kit pants are an assortment of elevated light twill cargo pants, light chino khaki woven pants as well as light to dark stonewash denim. The Kit Program also includes chambray shirts and pocket tees for men. The women’s GO Kit Program offers a variety of ribbed tanks, bodysuits, mid-thigh shorts, as well as a light and dark stonewash denim jacket.

Pricing for the GUESS Originals collection + GUESS Originals Kit Program ranges from P1,698 to P3, 898 for tops, bottoms, dresses, hats, and denim.

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