by Ferry Bayu | May 31, 2024 | Business
Electronic Transfer & Advance Processing, Inc. (eTap), the country’s leading self-service payment kiosk provider, has showcased its groundbreaking achievements in revolutionizing convenience and shaping the future of finance at the Asia Retail and eCommerce Innovation Summit Philippines 2024.

Asia Retail and eCommerce Innovation Summit Philippines 2024
“We are thrilled to join the Asia Retail and eCommerce Innovation Summit Philippines 2024 as a Gold sponsor and share our vision for the future of finance. At eTap, we are dedicated to pushing the boundaries of innovation to deliver transformative solutions that streamline payment processes and empower businesses to thrive in today’s dynamic market,” said Carlo Hernandez, eTap Solutions President and CEO.
The event, held at the Marriott Hotel on May 24, brought together over 200 senior experts, top retailers, and tech innovators to shape the future of e-commerce and retail. It served as a platform for exchanging insights and innovations, drawing participants from various sectors.
Five eTap officials shared valuable insights during the event in a keynote session titled “Revolutionizing Convenience: How eTap is Shaping the Future of Finance.” The session attracted a large audience of industry leaders and innovators eager to gain valuable insights from eTap.
![[L-R] - eTap representatives Carlo C. Hernandez/President & CEO, Gabrielle Rubio/Finance Manager, Paolo Lorenzo Macaraeg/Brand Manager, Erica Natividad/Marketing Supervisor, Reinier Allan Cruz/VP for Finance and Operations and Joe Muldera/Business Development Manager](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
[L-R] – eTap representatives Carlo C. Hernandez/President & CEO, Gabrielle Rubio/Finance Manager, Paolo Lorenzo Macaraeg/Brand Manager, Erica Natividad/Marketing Supervisor, Reinier Allan Cruz/VP for Finance and Operations and Joe Muldera/Business Development Manager
The speakers included Joe Muldera, eTap Business Development Manager; Erica Marie Natividad, eTap National Marketing Supervisor; Paolo Lorenzo Macaraeg, eTap National Marketing Supervisor; Gabrielle Antonette Rubio, eTap Finance Manager; and Reinier Allan Cruz, eTap Vice President of Finance and Operations.
Each speaker brought a unique perspective to the session, highlighting various aspects of eTap’s strategic initiatives and the significant impact of their technology on the retail and e-commerce landscape.
Currently, eTap offers users a comprehensive platform for various financial transactions, including eMoney services (GCash, Maya, Shopee Pay, and Diskartech), banking (BPI and AUB), loans (Home Credit and AEON Credit Service), mobile and internet (Globe, Smart, Sun Cellular, PLDT, DITO Telecoms, and Converge), gaming (Genshin Impact and Mobile Legends), and rider services (Grab and Dragonloans).
Hernandez said that the introduction of eTap kiosks has been a game-changer in providing convenience to the public. These self-service payment kiosks have significantly streamlined payment processes, offering a quick, efficient, and user-friendly transaction method. By enabling customers to conduct a wide range of financial activities, such as real-time bill payments, money transfers, and prepaid services, eTap kiosks have reduced the need for traditional counter services, minimizing wait times and enhancing the overall customer experience.
“Our kiosks are designed with the user in mind, ensuring every transaction is simple, secure, and swift. We believe that accessibility and ease of use are paramount, and our kiosks are strategically placed in high-traffic areas to maximize convenience for everyone,” said Hernandez.
![[L-R] - Colin Christie/Chairman, Advisory Council (Analytics & Artificial Intelligence Association of the Philippines), Reinier Allan Cruz/VP for Finance and Operations, Joe Muldera/Business Development Manager, Gabrielle Rubio/Finance Manager, Paolo Lorenzo Macaraeg/Brand Manager, Erica Natividad/Marketing Supervisor](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
[L-R] – Colin Christie/Chairman, Advisory Council (Analytics & Artificial Intelligence Association of the Philippines), Reinier Allan Cruz/VP for Finance and Operations, Joe Muldera/Business Development Manager, Gabrielle Rubio/Finance Manager, Paolo Lorenzo Macaraeg/Brand Manager, Erica Natividad/Marketing Supervisor
Since its establishment in 2015, eTap has strategically placed user-friendly kiosks in over 300 malls, convenience stores, supermarkets, and drug stores in more than 200 cities and municipalities across the country, ensuring easy access to its services. It has also partnered with Globe Telecom, GCash, Pay&Go, Zoom Pay, Cebuana Lhuillier, easytrip, PrimeWater, and Tripko, expanding its electronic payment solutions in various industries.
Hernandez said eTap expects to surpass its 65% income increase in 2023, demonstrating robust financial growth through continuous expansion by adding 2,000 machines annually.
As of May, the Filipino-owned company has more thank 2,000 kiosks nationwide and plans to double this number by the end of the year to further enhance its reach and accessibility. Its number of transactions also increased from 5,781,570 in 2022 to 22,332,702 in 2023. By December, it targets to register at least 38,500,000 transactions and around 3.6 million monthly active users.
To date, eTap continues to champion the transformative power of technology to uplift communities. Its self-service payment kiosk system caters to a diverse range of users, ensuring that technology becomes an inclusive force for positive change. Whether individuals need to settle bills, top up their e-wallets, purchase prepaid loads, or make loan payments, eTap’s kiosk system provides a seamless and user-friendly solution for many financial transactions.
For more information about eTap, please visit www.etapmo.com.
by Ferry Bayu | May 2, 2024 | Business
Electronic Transfer & Advance Processing, Inc. (eTap), the leading self-service payment kiosk provider in the country, achieved remarkable growth last year, surpassing industry expectations and setting new benchmarks in key areas. eTap, a Filipino-owned company, proudly relies on Filipino-developed technology created entirely by its in-house team.

Percy Hernandez, eTap CEO
eTap CEO Percy Hernandez stated that the company experienced a 101% increase in revenue, showcasing its robust market presence and effective business strategies. This demonstrates eTap’s commitment to operational excellence and financial strength, reflecting its resilience and adaptability in a dynamic business environment.
Hernandez expressed optimism about the company’s trajectory: “Our commitment to innovation is unwavering, and we are excited about the possibilities that lie ahead this year. As we continue developing cutting-edge technologies, we anticipate further growth in revenue, market share, and overall impact. The innovations are poised to revolutionize how businesses and consumers engage with electronic payment solutions.”
eTap COO Marlon Portugal added, “Innovation is at the core of eTap’s success. Our dedicated research and development team remains focused on creating innovative solutions that not only meet but exceed our client’s expectations and set new standards in the fintech industry.”
Portugal said eTap has partnered with key players in various sectors such as Globe Telecom, GCash, Maya, BTI Payments, ECPay, Cebuana Lhuillier, Easytrip, Autosweep, PrimeWater, Paynamics, Beep, and TripKo to deliver integrated and comprehensive electronic payment solutions. These strategic partnerships are instrumental in expanding eTap’s ecosystem and providing a seamless experience for users across diverse industries.
In addition to its expansive online presence, eTap has strategically positioned its user-friendly kiosks in high-traffic locations, including malls nationwide. Users can conveniently access eTap’s electronic payment services at various kiosks located in prominent malls such as Lots for Less, City Mall, Novo, Primark, Home Along, iMart, Budgetwise, and JS Gaisano, among others.
eTap offers a comprehensive platform for various financial transactions, including eMoney services (GCash, Maya, Shopee Pay, and Diskartech), banking (BPI and AUB), loans (Home Credit, Aeon Credit Service, and Dragonloans), mobile and internet (Globe, Smart, Sun Cellular, PLDT, Dito Telecoms, and Converge), gaming (Genshin Impact and Mobile Legends), and rider services (Grab).
For more information about eTap, visit etapmo.com.
by Penny Angeles-Tan | Oct 19, 2023 | Business
GCash expressed its full support for the Commission on Elections (COMELEC) Resolution No. 10946, also known as “Kontra-Bigay”, ahead of the upcoming Barangay and Sangguniang Kabataan elections.
Officials from the fintech company attended the campaign’s launch at the Palacio del Gobernador in Intramuros, Manila, earlier in September. The launch was also attended by distinguished representatives from lead agencies such as the Department of Justice (DOJ), Philippine National Police (PNP), Armed Forces of the Philippines (AFP), Integrated Bar of the Philippines (IBP), Office of the Solicitor General (OSG), Public Attorney’s Office (PAO), Anti-Money Laundering Council (AMLC), Department of Education (DepEd), as well as prominent election-focused NGOs like National Citizens’ Movement for Free Elections (NAMFREL), Parish Pastoral Council for Responsible Voting (PPCRV), and Legal Network For Truthful Elections (LENTE).
COMELEC Resolution No. 10946 aims to combat online vote buying and selling by establishing a Kontra-Bigay Committee and expanding the existing vote-buying regulations under the Omnibus Election Code and its Implementing Rules and Regulations, as well as the other rules and regulations issued by COMELEC.
One of the most significant highlights of the newly passed resolution is its recognition of online banking transactions and the use of e-wallets as potential channels for vote buying under Section 30. During the launch, COMELEC emphasized its authority to scrutinize the financial details of account holders suspected of involvement in such illicit activities.
“GCash reiterates its unwavering commitment to cooperate fully with the COMELEC in the fight against online vote buying. The company recognizes the critical role fintech companies play in safeguarding the integrity of elections by preventing the misuse of digital financial tools for unlawful purposes,” said Martha Sazon, president and chief executive officer of GCash.
GCash believes that fostering transparency, accountability, and trust in financial transactions is paramount to ensuring fair, honest, and inclusive elections that reflect the people’s will.
“We remain committed to upholding the highest standards of transparency and security in financial transactions and will actively support the COMELEC in their efforts to maintain a level playing field for all candidates and voters,” added Sazon.
As the country’s no. 1 finance super app, GCash embraces its responsibility in ensuring that not only finance but also democracy is for all.
About GCash
GCash is the Philippines’ #1 Finance Super App. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones.
GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines, which is a part of the country’s leading digital solutions platform, Globe Group.
GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
by Ferry Bayu | Oct 6, 2023 | Business
GCash launches prepaid debit card in partnership with Visa
GCash has launched a prepaid debit card in partnership with Visa to help its users with cashless payments.
In a statement, GCash said fully verified users of their app can get the card by go to ”View all”, then find the “Manage” section. Users can then click on “Cards” and tap “Order a GCash Card”.
With the GCash Card, customers can make cashless payments in groceries, restaurants, retail stores, transportation, and make online payments.
The partnership with Visa also means the card can be used in over 200 countries and territories, at over 100 million merchants that accept Visa as payment.
Users who have availed of the GCash Card will also have access to GInsure, where they can get free insurance of up to P20,000 coverage for unauthorized transactions for the first 30 days after activation.
This also includes the P185 price for card replacement in the event of accidental loss or damage to the card, as well as the shipping fee of up to P225.
G-Exchange president and CEO Ren-Ren Reyes said the card will be helpful for Filipinos with informal sources of incomes like freelancers and independent professionals as well as micro and small enterprises.
“GCash is giving every Filipino, whoever or wherever they are, the benefits of owning a card, especially those with no bank accounts or documents typically required to apply for a card,” he said.
by Ferry Bayu | Sep 22, 2023 | Business
CIMB Bank PH posts unprecedented growth in H1 2023; poised for strong year-end closing
MANILA, Philippines — Digital-only commercial bank CIMB Bank Philippines delivered impressive financial results for the first half of 2023, with its revenues growing to nearly 240% from its figures in the same period last year.
The bank’s exceptional performance can be attributed to the growth in its loan portfolio, which grew a record-breaking 150% in the aforementioned period.
Its customer base grew from 6.47 million in 2022 to 7.13 million as of June 2023, showing a robust rise from previous year.
Deposit customer count grew from 5.70 million in 2022 to 6.02 million, while loan customers have breached 2.56 million, showing a 40% growth of loan customers from year-ago figures.
CIMB also saw an increase in debit card transactions and usage, due to the launch of the CIMB Virtual Debit Card. Powered by Visa, the CIMB Virtual Debit Card enables Fast Plus, GSave or UpSave account holders to transact online using their savings accounts, safely and securely.
The virtual cards reinforce the bank’s embedded banking business model in providing accessible financial solutions to Filipinos and are in alignment with the Bangko Sentral ng Pilipinas in strengthening customer preference for digital payments. The bank currently has close to 500,000 Visa virtual and physical card customers.
Buoyed by the strong numbers, CIMB Bank PH CEO Vijay Manoharan expressed his satisfaction and gratitude, stating, “This sustained growth puts CIMB in a stronger position to support our customers by helping them achieve their life purpose and goals. We would like to thank them for their unwavering support, and rest assured that we have more exciting products and services in the pipeline, as well as new areas and segments to serve in the near horizon.”
CIMB Bank’s strong financial performance for the first half of 2023 is further underlined by its “Number one bank in the Philippines” citation by Forbes World’s Best Banks Ranking, as well as being hailed Best Bank in the Emerging Markets by Global Brands Magazine.
Its proprietary CIMB Bank Philippines Mobile App was also chosen as Best Mobile Banking App – Philippines by Brand and Business Magazine.
The bank pioneered the first-of-its-kind embedded banking model in the country, serving customers with cutting-edge digital savings and lending propositions anchored on simplicity, convenience, high value and the convenience of no fees for savings accounts, as well as attractive personal, revolving and buy-now-pay-later loan products and schemes.
CIMB has partnerships with financial powerhouses GCash and Visa, and the e-commerce platform Shopee. It is set to announce new strategic partnerships soon as well plans of expansion into new customer segments.
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