by Penny Angeles-Tan | Feb 7, 2020 | Business
Your friendly interactive mall attendant is coming to SM Aura Premier!
Ready to give delightful malling experiences to shoppers, SM Supermalls’ ‘SAM the robot’, the country’s first-ever smart mall attendant, officially invades SM Aura Premier starting February 7!

Steven Tan, SM Supermalls COO with Sam
“SM has always been a home of fun and awesome experiences for shoppers and families alike. As we introduce SAM at SM Aura Premier and soon in other SM malls nationwide, we will continue to give our shoppers more extraordinary reasons to bond and spend time with loved ones in our malls,” said SM Supermalls president Steven Tan.
‘SAM the robot’ is designed to help with directions and provide mall information about the latest deals, promos, and events in a fun way. Equipped with an advanced face recognition technology, it can also give personalized greetings to customers once they enter the mall. Customers can also chat with SAM through the SM Supermalls Facebook page where it serves as a 24/7 online concierge that can provide information like branch locations, mall schedules, and promos, to name a few.
With its pilot run at SM Megamall in 2019 and now at SM Aura Premier, ‘SAM the robot’ is set to roll out to other SM malls across the country this year including SM City North EDSA, SM Lanang Premier, SM City Clark, and SM Seaside City Cebu.
SAM was created in partnership with Cal-Comp Technology (Philippines), which is a leading provider of electronic and original design manufacturing services.
For more information, visit www.smsupermalls.com or its Facebook, Instagram, and Twitter pages: @smsupermalls.
by Penny Angeles-Tan | Aug 25, 2018 | Technology
Gone are the days of 2G networks, hard-to-press keypads, and 3MP cameras on cell phones as flagship brands offer more advanced and user-friendly features to provide the best service for users. Marking its annual celebration of Cybermonth this August, SM has its pulse on the trends with a list of smartphone must-have features to consider when shopping for new phones!
Smartphone features
Biometrics

Biometrics are now used to lock smartphones and keep our private data safe. The most common biometric security features include fingerprint scanning, face recognition and even iris scanning. It is best to buy smartphones with a biometrics feature to ensure the security of files.
Multiple cameras
Most smartphones are already equipped with back and front cameras but there are phones with dual rear cameras emerging in the market now. Smartphones with multiple cameras are perfect for those who love to take selfies or professional-like images without the hassle of bringing heavy camera equipment every day or during travels.
Wireless charging

Many popular brands are now adapting wireless charging where users can simply place their smartphones on top of a charging block, stand or mat and leave it to charge. It’s neater, faster and hassle-free.
Voice control
This feature enables users to do tasks on their smartphones without using their hands and is best for those who drive and are always pressed for time. Through voice control, users can play music, answer calls, open apps or find files by just speaking directly to the device’s microphone.
Waterproof

It is best to get a waterproof phone to protect it from spills, humidity, rain showers and sometimes, even full immersion underwater.
Storage
256GB storage. Big storage space enables users to store more files, photos and videos and to install more apps.
Front-facing speakers

photo courtesy of phonearena.com
Speakers are important for those who watch movies and videos on their phones a lot or for those who like entertainment on-the-go.
Big-screen display

For those who like to stream videos and edit photos on their phones, it is best to get a smartphone with a screen size ranging from 5.5 to 6 inches in full HD display.
Powerful processor
Smartphone processors run web browsing, GPS, music streaming, videos, 4G connectivity and other scores of tasks performed by our phone on a daily basis. For those who use their phones often, it is best to look for devices with a powerful chipset, such as Apple’s A11 Bionic, Qualcomm SDM660 Snapdragon 660, Exynos 9810, and HiSilicon Kirin 970 among others.
Multi-window
This feature is perfect for those who like to multi-task. It enables the user to accomplish different tasks at once such as watching a move while browsing on Google or messaging a friend while video-calling another.
Smartphones continues to evolve, that is why it is exciting to shop for gadgets with the most advanced features.
As part of Cybermonth and SM’s #AweSM 60 years celebration, you can discover a wide range of mobile phones with the latest must-have features. Score amazing gadgets on August 24 to 26 as SM Supermalls treats shoppers with a fun weekend of #AweSM tech finds and deals – where you can experience 60-themed deals, such as:
- pay only 60%,
- less Php60, or
- pay only Php60,
on #AweSM items in participating stores!
Visit your favorite SM mall now, or check www.smsupermalls.com for more details.
by Penny Angeles-Tan | Jun 22, 2018 | Health and Wellness
SM Supermalls is ending the month of June with a bang as everyone is invited to visit their favorite SM mall to experience another weekend of exciting deals and discounts on men’s wear and gift items from June 22 to 24.
“SM has always been the Filipino’s go-to for finding fun and exciting deals. This coming weekend, bring your family and friends to SM for an extended celebration of Dad’s Day as we offer big discounts on men’s fashion and collectibles,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.
Mallgoers can avail of SM’s #AweSM deals and thrills as SM celebrates 60 #AweSM years in its malls with exciting promos that laud the number 60, such as pay 60% off, pay only P60, pay P60 less, or pay only 60%.

Awesm discounts
The 60-themed discounts are part of SM’s 60th anniversary celebration. The celebration continues until October with weekends of #AweSM experiences and sale events for SM shoppers.
For more info about SM’s #AweSM 60 years, visit SM Supermalls Facebook page or check out www.smsupermalls.com.
For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your AweSM moments at SM, then use the 60th anniversary’s official hashtag #AweSMoment.
by Penny Angeles-Tan | Jun 6, 2018 | Lifestyle
Dad’s Day at SM 2018. Kids and moms can give dad the coolest gift this Dad’s Day season by inviting him to have fun Dadventures with the whole family at SM through the host of awesome activities, deals, and treats in 70 SM Supermalls nationwide.
The month of June marks another exciting season for the whole family as SM Supermalls invites everyone to have fun DAD-ventures on Dad’s Day with a host of awesome and fun-filled activities, deals, and treats in 70 SM malls nationwide.
“Over the years, SM Supermalls provides a second home for families, especially for celebrating important occasions such as Father’s Day. The malls serve as a venue to share family-first moments and to thank dad for all the things he does for his family,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.
Kids and moms can give dad the coolest gift by the experience of spending Dad’s Day at SM. Adventures include Dad-licious Dining deals, such as upsized meals, dining promos, and meal combos on June 13 to 24 at participating restaurants! Dad’s passion for speed and motorbikes is indulged at Extreme Wheels, an exhibit of pimped-up cars and bikes on June 13 to 18 or June 19 to 24.
Tech for Dads teaches interested fathers how to pilot a drone or remote-controlled gadgets at the drone demo or RC exhibition on June 15 to 17 or June 22 to 24 in select SM malls.
Dads and their families are welcome to shop at SM’s weekend of fun deals and discounts from June 22 to 24 for the #AweSM men’s fashion finds, as SM celebrates 60 #AweSM years in its malls across the country with exciting promos that laud the number 60, such as pay 60% off, pay only P60, pay P60 less, or pay only 60%.
Meanwhile, digital fans of SM can get a chance to win DADmazing prizes by simply joining the #IdolDADS Photo App promo via www.smsupermalls.com.
To know more about #DadsDayAtSM2018 and SM’s #AweSM 60 years celebration, visit www.smsupermalls.com.
For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your fun Dad-ventures at SM, then use the season’s official hashtag #DadsDayAtSM2018.
by Penny Angeles-Tan | May 3, 2018 | Discounts, Sales, and Giveaways
A fun and exciting weekend awaits shoppers as SM Supermalls brings to customers awesome beauty and wellness deals and thrills from May 4 to 6 in 69 SM malls across the country.
You can shop for new and long-time favorite make-up essentials, must-haves, and top-rated styling tools at 60% off or pay only 60% of the price! Customers can also avail of the latest wellness products and services for P60 less or only pay P60!
Mallgoers can enjoy shopping for their favorite make-up brands, or even treat themselves to luxurious pampering experiences.
Don’t forget to visit SM Supermalls this weekend and indulge in #AweSM beauty and wellness deals and thrills unlike any other.
For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about fun memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.
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