by | Jan 21, 2025 | Business
When you think about promoting your brand (which is super important), choosing the right partner can change everything. More businesses are shifting to digital marketing, so it’s crucial to team up with an advertising agency that understands your needs and goals. Whether you’re considering an agency in the Philippines or a global one, making a smart choice means thinking about a few factors. This article will help you figure out which option is best for your business. Understanding advertising agencies in the Philippines is essential. The country has become a hub for creative and digital services. The rise of Filipino talent, along with competitive prices, makes local advertising agencies attractive. These agencies offer all sorts of services, including social media management, content creation, SEO, pay-per-click advertising, and more. However, there are some important reasons to think about partnering with a Philippine-based agency. Although it might seem easier to go with a global firm, you might discover that local agencies understand the market better. This understanding can lead to better results (because they know what truly works).
1. Cost-Effective Solutions
One big benefit (1) of teaming up with an ad agency in the Philippines is the lower cost. Living costs are cheaper than in Western countries, so Filipino agencies can provide awesome deals. However, they never compromise on quality. This is beneficial for small to medium-sized businesses that want to maximize their marketing budgets, but some people worry about how effective it will be. Although a lot of companies are beginning to think about outsourcing their advertising needs, they still hold back. Because of this, it’s turning into a popular trend in the industry.
2. Local Market Expertise
Grasping local culture (and trends) is important for smart marketing. A local ad agency in the Philippines knows what people want—this helps them make campaigns that truly connect with the audience. Whether you’re focusing on Metro Manila or different regions, a nearby agency can change strategies to achieve the best results. However, understanding customer behavior is essential, because it creates a stronger connection. Although it might seem hard at first, it’s really about figuring out who you’re connecting with.
3. Flexibility and Personalization
Agencies in the Philippines are well known for their skill in providing personalized service. (Unlike) larger global firms that usually follow strict rules, local agencies can adapt their approaches to meet the unique needs of their clients. This flexibility is really important for businesses that require customized marketing strategies. However, it’s not only about being flexible; it’s also about building relationships. Because of this, many companies discover they achieve better outcomes when they collaborate with these local agencies. Although some continue to choose the bigger players, the personal touch often leads to a significant difference.
4. Strong Creative Pool
The Philippines is well-known for its creativity (and innovation!). Many advertising professionals here have tons of experience in graphic design, content creation, and digital marketing. With such a wide range of skills, Philippine agencies often produce excellent work that competes with companies from all over the world—especially in terms of effectiveness. However, teaming up with global advertising firms has its perks too. Although there are many advantages to choosing a Philippine agency, global firms bring their strengths. These big multinational agencies usually offer years of experience, proven systems, and a global perspective to the table (which can be valuable). This mix of local talent and international expertise can create amazing results. Because of this, many businesses are excited to work with both local and global partners.
1. Established Reputation
Global companies (often) create strong reputations and a big portfolio of clients. They’ve worked with major brands and they understand how to handle complex campaigns. This experience (can sometimes) be super important for businesses wanting to launch big projects in various countries or regions. However, tackling these challenges isn’t simple. Although they possess the skills, the hurdles can be hard to overcome. But when they have the right plan, success is achievable!
2. Access to Global Resources
A huge advertising company (imagine it as a giant among its peers) can provide access to resources and tools that smaller, local agencies usually find hard to get. This includes amazing data analytics platforms and special marketing technology. However, it also means forming partnerships with big media outlets all over the world. For businesses that dream of success, these resources can change the game. Although smaller agencies are often super creative, they usually don’t have the same reach as those giant firms. Because of this, competition can be fierce, but with the right tools, anyone can have a shot at standing out in the industry.
3. Wide Reach and Network
Global agencies usually hold a bigger sway (just consider geography and industry links). If your business seeks to expand worldwide (or requires a marketing plan that spans multiple nations), a global firm can leverage its relationships to coordinate joint efforts in different markets. However, this can be complicated; because every market possesses its own distinct culture and preferences. Although it may feel daunting, the advantages can be quite substantial.
4. Specialized Expertise
Large global companies usually have teams that concentrate on certain parts of marketing (such as influencer marketing, AI-powered campaigns, or online shopping). This concentration can be super useful if your business requires a special marketing plan or sophisticated technology that a smaller agency might not provide. When comparing local agencies to international ones, there are several key factors to consider. Although we’ve highlighted the advantages of both Philippine ad agencies and global firms, it’s essential to think about what you really want to decide on. However, making a choice can be difficult because there are numerous options to explore.
1. Budget Constraints
If budgeting is a huge concern (which it usually is), then finding a local advertising agency in the Philippines could be your best bet. Filipino agencies can offer fantastic services at a much lower price compared to international firms. However, if you have enough cash (or resources) and desire a wider marketing strategy that targets the entire globe, then opting for a bigger agency might justify the extra expense. This is something to consider, because various needs (and objectives) require different solutions, although it’s crucial to weigh your options carefully.
2. Target Audience
For businesses (that are) looking to connect with Filipino customers or those focusing solely on Southeast Asia, a Philippine agency’s grasp of the local market can be extremely valuable. If you’re aiming for a global audience, however, a multinational company’s extensive reach and experience might be the smarter choice. This doesn’t mean local agencies lack importance. They can offer unique insights and connections that larger firms might overlook because they understand the culture and preferences more deeply. Although some people believe bigger is always better, sometimes smaller agencies can add a personal touch that truly makes a difference.
3. Project Scope
If you’re looking for an advertising partner for a big (or perhaps unique) project, a global agency could be the better choice (because they have the latest tools). However, if you desire something that truly fits your vision, a local agency might provide more personal service. This is important, although choosing can be tough. You might notice that each option has its pros and cons. Number one: think about what you need. Number two: consider how much control you wish to have over the project. Ultimately, it’s all about finding the perfect match for you.
4. Speed and Communication
One major benefit (I mean, really major!) of choosing a Philippine-based agency is communication. Local agencies usually respond faster and provide updates immediately. This is super important because, without the annoying hassle of time zone differences, businesses can receive quick support. However, some people might believe it’s not a big deal, but it can truly make a significant difference! Although it may seem like a minor issue, this element is crucial for anyone who wants to stay ahead.
Which One Fits Your Needs?
Both advertising agencies (in the Philippines) and global firms have their strengths. Ultimately, the right choice depends on your business needs, budget, and goals. For businesses looking for cost-effective and personalized services—especially with a strong understanding of the local market—(a Philippine agency is a great option). However, if your focus is on global expansion, which some companies prioritize, accessing niche expertise, or leveraging a wider network, a global firm might better serve your needs. Although whichever you choose, the most important factor is to partner with an agency that aligns with your vision and can help you achieve your marketing objectives. This is essential!
by | Jan 21, 2025 | Business
Kuala Lumpur, Malaysia – January 21, 2025 – Nusantara Global Network, a top-tier digital marketing and business development agency, has formed a strategic alliance with MTrading, a reputable online brokerage, to revolutionize the Introducing Broker (IB) program in Southeast Asia. This partnership is designed to offer brokers advanced tools, competitive rebates, and strong support systems to ensure success in the ever-evolving trading landscape.
This collaboration will allow brokers to leverage MTrading’s state-of-the-art trading platform and extensive range of financial instruments, alongside Nusantara Global Network’s in-depth market expertise. This combination aims to help brokers enhance their operational capabilities and significantly grow their client base.
Key Features of the Partnership
Through this partnership, brokers will gain access to several key benefits, including:
A broad selection of trading assets like Forex, commodities, and indices. Attractive rebates and high-quality trade execution to boost profitability. Customized marketing support designed to help brokers maximize client acquisition. Educational resources to enhance their understanding of market trends. Reliable customer service to provide ongoing assistance.
“We are thrilled to collaborate with MTrading, a well-regarded broker known for its superior trading environment,” said the CEO of Nusantara Global Network. “This partnership is designed to empower Introducing Brokers (IB) in Southeast Asia by providing the tools and expertise needed to thrive. We are confident that this collaboration will open up new growth opportunities for brokers and their clients.”
MTrading: Delivering Unmatched Trading Services
MTrading is known for its user-friendly platform, competitive trading conditions, and dedication to supporting brokers. By leveraging MTrading’s innovative technology, including the MetaTrader 4 platform, brokers will be equipped with the essential tools to manage their business efficiently.
“This collaboration with Nusantara Global Network strengthens our Introducing Broker (IB) program in Southeast Asia,” said a representative from MTrading. “Our goal is to help brokers grow by offering robust tools, attractive rebates, and the resources necessary to achieve sustainable success.”
Capitalizing on Southeast Asia’s Growing Market
As online trading continues to gain traction in Southeast Asia, this partnership between Nusantara Global Network and MTrading is set to tap into the expanding demand. Brokers will benefit from access to the latest tools, training, and rebates that will allow them to serve clients more effectively and capture new opportunities in this fast-growing market.
By combining MTrading’s technical capabilities and Nusantara Global Network’s industry expertise, this partnership aims to redefine the standards of broker support, creating new pathways for brokers to maximize their earning potential and deliver outstanding value to their clients.
Please contact us for further information.
About MTrading
MTrading is a globally recognized online brokerage that provides trading services across various asset classes, including Forex, commodities, and indices. With a focus on ease of use and exceptional customer service, MTrading is dedicated to empowering both traders and brokers to succeed in the financial markets.
by | Jan 21, 2025 | Business
Kuala Lumpur, Malaysia – January 21, 2025 – Nusantara Global Network, a leading digital marketing and business development agency, is excited to announce a strategic partnership with MTrading, a well-established online broker. This collaboration is set to enhance the Introducing Broker (IB) program across Southeast Asia, empowering brokers with cutting-edge tools, competitive rebates, and resources to thrive in an increasingly competitive market.
The partnership between Nusantara Global Network and MTrading represents a key milestone in offering comprehensive support to brokers, innovative trading solutions, and access to an extensive range of financial instruments. By leveraging MTrading’s robust platform and Nusantara Global Network’s in-depth market knowledge, brokers will be better equipped to optimize their operations, grow their client base, and capitalize on emerging opportunities.
Key Benefits of the Partnership
The collaboration between Nusantara Global Network and MTrading brings a range of exciting benefits for Introducing Brokers, including:
Access to a wide selection of trading instruments such as Forex, commodities, and indices. Competitive rebates and superior trade execution to maximize broker profitability. Tailored marketing support to help brokers attract and retain clients effectively. Comprehensive educational resources to enhance broker skills and knowledge .Dedicated customer service that ensures brokers have everything they need for success.
“We are delighted to partner with MTrading, a broker renowned for providing an outstanding trading experience,” said the CEO of Nusantara Global Network. “This partnership is designed to strengthen Introducing Broker (IB) programs in Southeast Asia, offering brokers access to our expertise and resources to fuel their business growth. We are confident this collaboration will bring substantial opportunities for brokers and their clients.”
MTrading: A Trusted Partner in Online Trading
MTrading has built a strong reputation in the online trading industry, known for its user-friendly platform, competitive trading conditions, and commitment to client success. Brokers involved in this partnership will benefit from MTrading’s advanced technology, including the widely used MetaTrader 4 platform, which delivers sophisticated trading tools and features.
“We’re excited to collaborate with Nusantara Global Network to expand our Introducing Broker (IB) program across Southeast Asia,” stated a representative from MTrading. “This partnership not only broadens our reach but also enhances the support we provide to our partners. Together, we’re creating an environment where brokers can excel, offering exceptional value to their clients through competitive rebates and comprehensive support.”
Expanding Opportunities in Southeast Asia
With online trading services witnessing significant growth in Southeast Asia, this partnership positions Nusantara Global Network and MTrading to take full advantage of the region’s market potential. As interest in trading and investment continues to rise, brokers partnering with MTrading will have access to the tools and resources needed to succeed in this dynamic industry.
Both companies are committed to building a robust network of Introducing Brokers (IB) that can effectively engage clients and elevate their trading experiences. This partnership sets a new standard for broker support in Southeast Asia, offering competitive rebates, innovative tools, and resources to drive broker success.
Please contact us for further information.
About MTrading
MTrading is a global online brokerage firm offering a wide array of trading services across Forex, commodities, and indices. Known for its easy-to-use platform and outstanding customer support, MTrading is committed to empowering traders and brokers with the resources necessary for long-term success.
by | Jan 21, 2025 | Business
Enjoy a delightful treat with Karaoke Manekineko’s latest offer! Purchase a minimum of two onigiri and receive a free, reusable Onigiri Takeaway Bag. Perfect for takeaway or online pre-orders, this practical and stylish bag is ideal for carrying snacks or essentials. Add this charming keepsake to your collection today!
Karaoke Manekineko is
elevating your takeaway experience with an exciting offer for onigiri lovers!
Customers who purchase a minimum of two pieces of onigiri will receive a
complimentary Onigiri Takeaway Bag.
The exclusive bag features a vibrant yellow design, complete with
Manekineko’s signature lucky cat mascot on the front and an adorable onigiri
illustration on the back. Made
with durable materials, this compact reusable bag is perfect for carrying small
items like a bento box, snacks, or other lightweight essentials, adding both
convenience and charm to your daily routine.
This promotion is available exclusively for takeaway and online
pre-orders, making it convenient for customers who prefer to enjoy their meals
at home or on the go. Whether you’re grabbing a quick snack or packing a light
meal, this charming bag adds a touch of convenience and fun to your takeaway
experience.
Karaoke Manekineko continues
to innovate and surprise its patrons with thoughtful promotions like this.
Known for its fun karaoke experiences, delicious food offerings, and excellent
customer service, the brand consistently finds new ways to delight its loyal
customers.
Please note that all onigiri prices are exclusive of a 6% SST and a
10% service charge.
Whether you’re a long-time fan of Manekineko or a first-time visitor,
this is the perfect opportunity to enjoy a delicious snack and take home an
exclusive, reusable keepsake. Enjoy your onigiri and carry it in style with Karaoke Manekineko’s
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by | Jan 21, 2025 | Business
Get ready for a thrilling Beach Tennis showdown! The Boracay Racquet Sports Club PH, in collaboration with the Philippine Tennis Association, is bringing the inaugural Xpress Beach Tennis Cup to Boracay from January 30 to April 27, 2025. Featuring fierce competition from top players across the globe—including the Philippines, Japan, Australia, Thailand, and Italy—this event promises to be an unforgettable sporting spectacle. As the official sponsor, Xpress Ride Hailing ensures easy and fast transportation for fans and players alike. Don’t miss your chance to be part of the action and witness Boracay’s rise as a premier sports tourism hotspot!
Boracay, Philippines – Get ready to experience the high-energy, sun-soaked thrill of Beach Tennis like never before! The Boracay Racquet Sports Club PH, in collaboration with the Philippine Tennis Association, is set to make waves this year with the inaugural Xpress Beach Tennis Cup. This thrilling tournament, scheduled to take place from January 30 to April 27, 2025, will feature an exciting mix of local and international competitors, and will showcase Boracay’s incredible beach vibes, world-class facilities, and some of the sport’s best players from across the globe. The cherry on top? Xpress, the rapidly growing ride-hailing app, has signed on as the proud sponsor, ensuring a smoother, faster, and more accessible experience for both participants and fans.
Elevating Boracay’s Beach Tennis Scene
Boracay has long been a hub for beach sports enthusiasts, but with the 1st Xpress Beach Tennis Cup, the island is taking things to a whole new level. Hosting the International Tennis Federation (ITF) Beach Tennis Tournament is a monumental milestone for the Philippines. Following the resounding success of the ITF event held last October 2024, Boracay has cemented its reputation as a premier destination for international beach tennis competitions. And this year, the Xpress Beach Tennis Cup will be a star-studded addition to the calendar!
With 6 tournament legs scheduled for 2025, including the Xpress Beach Tennis Cup, this event will feature men’s and women’s doubles matches that will showcase both local and international talent. Countries like Philippines, Japan, Australia, Thailand, and Italy will compete on the pristine sands of White House Beach Resort, Station 1 – making it a truly international sporting spectacle.
Xpress Ride Hailing: The Perfect Match
If you’ve ever found yourself stuck in traffic on the way to an event, you know the frustration that can come with it. But this year, Xpress is stepping in to change the game. As the official sponsor, Xpress Ride Hailing is bringing convenience to both players and spectators alike. Forget about the hassle of parking or navigating through crowded streets – Xpress has your transportation covered!
Whether you’re a player needing a quick ride to the courts or a spectator looking to join the fun, Xpress will make your journey as smooth as a well-executed serve. With the app’s fast, reliable, and affordable services, getting to and from Boracay’s top sporting event has never been easier. Plus, the partnership with the Boracay Racquet Sports Club PH is set to boost the local economy by encouraging more tourists to attend, giving everyone a chance to enjoy the island’s world-class attractions.
A Legacy of Beach Tennis Excellence
The Xpress Beach Tennis Cup isn’t just about the game – it’s about creating a lasting legacy for Beach Tennis in the Philippines. With Boracay being the only destination in the country that hosts national and international tournaments sanctioned by the Philippine Tennis Association (PhilTA), the event provides local players with the unique opportunity to compete at a national level, with the potential of earning a spot on the Philippine National Beach Tennis Team.
The first ITF Beach Tennis event, which took place last October, was met with overwhelming success, attracting both local enthusiasts and elite players from around the world. And thanks to this success, Boracay will now host multiple legs of the ITF Beach Tennis Tournament in 2025, starting with the Xpress Beach Tennis Cup in January.
This means that in addition to the Boracay Beach Games in March 2024 and the Love Boracay Beach Tennis Open Tournament in April 2024, players from all over the world will have several opportunities to make a name for themselves in Boracay.
The 2025 Tournament Schedule
Mark your calendars for these exciting dates in 2025 as Boracay gears up to host the ITF Beach Tennis Tournament:
Leg 1: BT 10 – January 30-31, 2025
Leg 2: BT 50 – February 1-2, 2025
Leg 3: BT 10 – April 24-25, 2025
Leg 4: BT 50 – April 26-27, 2025
Whether you’re an avid fan of Beach Tennis or new to the sport, the Xpress Beach Tennis Cup is set to offer an unforgettable experience. Players will go head-to-head in fast-paced men’s and women’s doubles matches, with the stunning backdrop of Boracay’s white sandy beaches.
A Promising Future for Beach Tennis in the Philippines
The Philippines is now on the map as a top-tier Beach Tennis destination, and with support from major brands like Xpress, Beach Hut, NutriAsia, Havaianas, Cebuana Lhuillier, and Gatorade, the sport is poised to soar. The 1st Xpress Beach Tennis Cup promises to not only bring world-class tennis to Boracay but also spotlight the island as an iconic venue for sports tourism.
So, grab your beach gear, download the Xpress app, and head over to Boracay to be part of this thrilling new chapter in Philippine sports history. Don’t miss the action!
See you at the Xpress Beach Tennis Cup!
To learn more about Xpress, visit www.xpress.ph.
by | Jan 21, 2025 | Business
Hypertec Cloud, a leader in large-scale AI and high-performance computing IaaS solutions, today announced its strategic partnership with Potentia, a sustainable data center provider at scale. This alliance is a significant move to support Hypertec Cloud’s ambitious AI Cloud expansion, designed to offer industry-leading performance and sustainability for next-generation AI workloads and applications.
Potentia Campus
This partnership marks a significant step forward in Hypertec Cloud’s AI Cloud growth, with infrastructure designed for intensive AI pre-training, training, and inference workloads. Through this partnership, Hypertec Cloud will access more than 480MW of power throughout select Potentia data center locations across North America. These data center campuses are engineered to support the most demanding AI applications while maximizing uptime and minimizing electrical grid and environmental impact. With Potentia’s facilities, Hypertec Cloud has secured the required capacity and scale to meet the computing infrastructure requirements of some of the largest AI installations in the area.
“We are thrilled to partner with Potentia to support the next phase of our AI Cloud expansion,” said Jonathan Ahdoot, President of Hypertec Cloud. “This partnership enables us to provide our clients with a staggering combined data center capacity of more than 600 MW in 2025 at unparalleled deployment times while delivering superior cluster performance, reliability, and environmental responsibility. Together with Potentia, we’re setting new standards for AI Cloud efficiency and scalability.”
Potentia data center campuses are purpose-built to complement Independent System Operators (ISOs) and host utilities’ long-term power usage expectations. They exhibit attractive load profiles through autonomous capabilities for load smoothing, thereby creating a more manageable and dynamic environment for the AI power profile and its impact on electric grids. Potentia’s campuses utilize advanced energy-efficient cooling technologies, including direct-to-chip liquid and immersion. These innovations lead to industry-leading Power Utilization Effectiveness (PUE) and Power Capacity Effectiveness (PCE) metrics. Additionally, the heat waste from its data centers is repurposed to energize greenhouses and nearby industrial processes, further enhancing efficiencies of scale. A pioneer in Reserve Power Requests (“RPRs”), Potentia provides tenants the day-ahead option of accessing additional capacity for infrequent needs such as overclocking or portfolio-level carbon mitigation, further optimizing the current day expectations of operational conduct within the interconnect.
This commitment to sustainability aligns with Hypertec Cloud’s mission to offer responsible, eco-conscious AI cloud solutions. “We’re excited to partner with Hypertec Cloud in delivering AI Cloud infrastructure that’s both high-performance and sustainable,” said Rich McCrea, CEO of Potentia. “Our data centers are built to meet the rigorous demands of AI technology, and this collaboration will enable Hypertec Cloud to support the next generation of AI applications with resilience and efficiency.”
This strategic partnership is poised to elevate AI cloud capabilities across North America, offering a powerful, sustainable foundation for the future of AI-driven innovation.
by | Jan 21, 2025 | Business
Today marks an exciting milestone for Lismore based coffee company Endymion Coffee Roasters. The limited release of their new coffee, Coffeea Liberica, is the first in a new range of Premium Selection coffees which owner Todd Everingham hopes will come to define Endymion’s reputation for quality and flavour.
Liberica is a completely different species of coffee to Arabica and Robusta, the most widely available coffee species. It is also resistant to many of the challenges that both Arabica and Robusta growers face. It can also be grown successfully at low altitudes. Characteristically, Liberica exhibits a captivating flavour profile which is a delightful blend of Arabica and Robusta.
Key Facts:
Lismore based coffee company Endymion Coffee Roasters are releasing the first coffee in their new Premium Selection today.
The coffee, Coffeea Liberica is a completely different species to the well known Arabica and Robusta and represents only 1.5per cent of global supply. However with its natural advantages of rust and disease resistance, and ability to thrive at low altitudes it may be well placed to take a larger share of the market in a warming world.
It also has wonderful flavours which are very versatile and it is able to be showcased as a Single Origin or as a blend with other coffees.
by | Jan 21, 2025 | Business
Bitget, the leading cryptocurrency exchange and Web3 company, is proud to announce the upcoming LaunchX event for Jambo, the world’s largest on-chain mobile network. Jambo aims to raise $5 million through a token sale on Bitget LaunchX to fund its ambitious satellite launch program, an initiative designed to connect a global network of JamboPhones and expand access to decentralized services.
Jambo is a global leader in the blockchain ecosystem through its $99 crypto-native smartphone, the JamboPhone. With over 700,000 units sold in 2024 alone, the company is at the forefront of bringing Web3 technologies to emerging markets. The satellite program is the next phase to vertically integrate borderless data access to JamboPhone users around the world.
The JamboPhone is an affordable, high-spec device pre-installed with Web3 applications, enabling users to engage in decentralized finance, gaming, and earning opportunities. With its satellite program, Jambo is taking its ecosystem to the next level by securing uninterrupted user data access, even in remote areas with limited internet connectivity.
LaunchX is Bitget’s premier token launch platform, enabling users to access early-stage crypto projects with strong fundamentals and innovative goals. By participating in LaunchX, users not only gain access to promising tokens but also contribute to the advancement of revolutionary technologies.
Gracy Chen, CEO of Bitget, remarked: “Jambo’s vision of connecting the world through blockchain and mobile innovation aligns perfectly with our plan to support transformative projects. By facilitating Jambo’s satellite program through LaunchX, we aim to empower their efforts in bridging the digital divide and unlocking the potential of Web3 for emerging markets. This is a testament to Bitget’s commitment to enabling projects that drive long-term value for the global crypto ecosystem.”
Jambo’s satellite launch initiative represents a bold move to integrate its connectivity infrastructure vertically. The program seeks to provide reliable internet access to over 3 billion people who currently lack connectivity, empower crypto adoption through consistent data access, and future-proof its network for the growing demands of the decentralized world.
“By owning our connectivity infrastructure, we can ensure that our users always stay connected to the decentralized economy,” said James Zhang, CEO of Jambo. “The satellite program not only strengthens the JamboPhone’s competitive edge but also creates new possibilities for blockchain-based mobile applications, from decentralized validators to peer-to-peer networking.”
Jambo ($J) is the second project featured on Bitget LaunchX, following the successful launch of Fuel Network ($FUEL), which raised its target of $5.5 million with overwhelming interest, receiving a total commitment of over 400 million USDT from 141,430 participants.
The Jambo ($J) token lies at the heart of Jambo’s ecosystem, offering rewards, discounts, and payouts that fuel the decentralized economy envisioned by the company. Through Bitget LaunchX, users can join this pioneering initiative and be part of a journey that merges blockchain, hardware, and connectivity.
For more details on how to participate in the LaunchX event for Jambo, visit here.
by | Jan 21, 2025 | Business
A world-first study has revealed that two hours of supervised exercise per week significantly benefits people with metastatic breast cancer, improving quality of life while reducing healthcare costs.
The PREFERABLE-EFFECT trial, involving 357 participants worldwide, including 135 Australians, is the most extensive exercise study conducted for this population. Participants completed a nine-month program of supervised aerobic, resistance, and balance exercises twice a week, compared to those following general activity advice. Participants in the supervised exercise program experienced significant improvements in quality of life, with reductions in debilitating symptoms such as fatigue, pain, and emotional distress, enabling them to lead fuller, more active lives.
Metastatic breast cancer is an advanced stage of the disease where cancer has spread beyond the breast. While treatable, it remains incurable and presents unique challenges for both treatment and quality of life. As the number of individuals diagnosed with metastatic breast cancer increases, so too do the associated costs, exceeding $1 billion annually in Australia. Investing in supportive care strategies, such as supervised exercise programs, is crucial for managing the cancer burden and mitigating disease- and treatment-related side effects. These findings published in the Journal of Clinical Oncology highlight the potential of such programs to alleviate both economic and healthcare challenges related to metastatic breast cancer lead Australian researcher, Melbourne exercise Physiologist Dr. Eva Zopf, emphasised the study’s significance:
“These unique findings from our multinational PREFERABLE-EFFECT study are particularly important for healthcare providers, policymakers, and insurers. They demonstrate that supervised exercise for patients with metastatic breast cancer is not only beneficial in improving quality of life and reducing treatment-related side effects but also reduces healthcare costs.”
Economic Benefits of Supervised Exercise
The study revealed cost-effectiveness benefits of the nine-month supervised exercise program compared to general activity advice. Cost savings were achieved through reductions in home care, day treatments, hospital admissions, and productivity losses. Notably, 44% of participants in the study were in paid employment, and the exercise group demonstrated lower productivity losses due to reduced absenteeism and presenteeism compared to the control group. Group-based programs delivered the greatest savings, approximately AUD 1,998 per patient, compared to AUD 261 for individual supervision.
“By demonstrating both clinical and economic benefits, we provide a compelling case for integrating these programs into standard care practices,” said Dr. Zopf.
Advocacy for Evidence-Based Care
Breast Cancer Network Australia (BCNA) welcomed the findings, emphasising the need to prioritise people living with metastatic breast cancer by addressing their unmet needs.
“For people living with metastatic breast cancer, symptom management is a critical priority,” said Vicki Durston, BCNA’s Director of Policy, Advocacy & Support Services. “Managing symptoms such as fatigue, pain, and emotional distress is essential for improving quality of life. This study highlights that supportive care, like supervised exercise, needs to go beyond being recommended guidelines—it must become an integral part of clinical practice and care to address the unmet needs of people with an incurable disease.”
A Call to Action
The study underscores the urgent need for national data collection and tailored care. Recent data from New South Wales revealed a higher number of people living with metastatic breast cancer than previously estimated, yet they remain underserved in research and healthcare planning.
By demonstrating both clinical and economic benefits, including reductions in productivity losses, the PREFERABLE-EFFECT trial provides a robust foundation for integrating supervised exercise programs into standard care practices. This approach offers a sustainable and cost-effective solution to manage the growing cancer care costs, improving outcomes for patients and reducing the financial burden on healthcare systems.
If you require quotes, content, or an interview please contact:
Kellie Curtain
M: 0412339690
kc******@******rg.au
Key Facts:
*Findings of unique world trial reveals economic benefits of supervised exercise program for people with incurable breast cancer.
*Incurable breast cancer costs Australian health system more than 1 billion dollars a year
* PREFERABLE-EFFECT trial published in the Journal of Clinical Oncology
by | Jan 21, 2025 | Business
Applications for the 2025 intake of Rabobank’s Business Management Programs – the Farm Managers Program (FMP) and the Executive Development Program (EDP) – are now open.
Designed for farmers at various career stages, the two available programs – the Executive Development Program for farm business owners or senior managers and the Farm Managers Program for emerging farmers – aim to provide participants with the latest insights in business management.
Announcing the opening of applications for 2025, Rabobank regional manager Australia and New Zealand Mark Wiessing said more than 1400 primary producers from both sides of the Tasman had participated in the Business Management Programs across the past 25 years.
“The programs are incredibly valuable for primary producers as they allow the opportunity to take a step back from the day-to-day operational side of their businesses and spend time developing strategies to help ensure that their operations remain resilient into the future,” he said.
“The programs also provide participants with networking opportunities with like-minded primary producers from different sectors across the two countries and, in many cases, relationships started on the programs continue far beyond the completion of the course. Previous participants tell us these ongoing relationships are a key benefit of the course and we help to foster these via our regular Business Management Program alumni events across Australia and New Zealand.”
Mr Wiessing said Rabobank’s long-term support of the Business Management Programs, was aimed at assisting farmers to grow and build resilience. “And in this way, the bank also contributes to strengthening rural communities – with rural and regional communities benefiting from a financially-healthy local agricultural sector,” he said.
Mr Wiessing said this year’s FMP program – for young and emerging farmers – will be run in Victoria’s Yarra Valley from June 15 to 20 this year.
“The FMP provides a forum for farmers from across a range of agricultural sectors to find out what is working for them in their farming roles,” he said.
“The program will help participants enhance their leadership and operational skills to prepare themselves for future management roles, and includes sessions on topics including communication and influencing skills, conflict management, sustainable farm business planning, financial management and managing people.”
Mr Wiessing said the Executive Development Program, which runs as two one-week long residential modules approximately a year apart, will be held at Macquarie University in Sydney, with the first module running from August 24 to 29 this year and the second scheduled for late July 2026.
“The EDP helps participants build strategic planning capabilities and commercial management skills to help drive business growth,” he said.
“Key topics covered on the program include formulation and implementation of long-term strategy, applying effective economic rationale to goal setting and decision making, and effective leadership skills.
“Between the first and second modules of the program, participants are also tasked with developing a management project which explores opportunities to make improvements within their own farming operation.
“This element of the program gives participants an opportunity to immediately apply the skills and knowledge from the first EDP module and, over the years, we’ve had some fantastic ideas outlined in these projects which have resulted in significant positive benefits for our participants’ farming businesses.”
EDP alumni and winner of the 2024 Dr John Morris Business Development Prize – a prestigious trans-Tasman business prize awarded annually as part of the program – Stuart Tait believes the course was exactly what he needed to continue to develop his career and management skills.
“I applied for the Executive Development Program with the aim of developing a strategic plan for the next 10 to 15 years for our beef-cattle breeding and trading, and dryland winter cropping business, and to learn how to identify and analyse various opportunities which may present themselves,” he said.
Mr Tait, based near Mandurama on the NSW Central Tablelands, said the course allowed him to remove himself from the day-to-day workings of the business and to gain an arm’s length view of the enterprises and where they are heading.
“The EDP was very well organised and structured, each and every session was well aimed to complete the strategic puzzle for a modern farming business,” he said.
“The course provided the tools to really break down the intimidating goal of creating a strategic plan into simple and actionable tasks,” he said. “It was a positive environment to be involved in, with over 30 successful and progressive farmers to learn from.
“I have already recommended the course to several friends and would certainly recommend it to anyone looking to take their farm leadership and management skills to the next level.”
With numbers on each course limited to maintain group dynamics, positions on the programs are set to be highly contested, with farmers selected to attend from a wide range of commodities and geographical regions across Australia and New Zealand.
Applications for the FMP and EDP close on Monday, March 31. Further information and applications can be found on the Rabobank website, or at Business Management Programs.
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