The Evolution of Media: Impact of Technology on News Consumption Habits

by | Oct 18, 2024 | Business

The emergence of media platforms and the impact of traditional news outlets on how we consume news highlight the importance of recognizing these shifts, for both audiences and media professionals. Over time the way we consume and interact with news has changed a lot. With the help of technology, our ways of getting and sharing information have been revolutionized.

Recently social media has become a popular way to share news. Sites like Twitter, Facebook, and Instagram allow users to quickly spread and find articles, videos, and updates keeping them up to date on current events through their feeds. However, despite its convenience social media raises issues about spreading false information and the trustworthiness of sources. News organizations are starting to use media to connect with audiences but they need to be careful to maintain accuracy and reliability. Similarly, streaming services such as Netflix and Hulu give viewers the chance to watch news documentaries and shows, at their own pace. These platforms often mix entertainment with informative content in their news programming. While streaming services provide a way to consume news they also face challenges in ensuring factual correctness and presenting diverse viewpoints. The shift towards streaming for news reflects changing audience preferences that favor content alongside traditional journalism.

The Role of Podcasts in News Delivery

Podcasts are now a way to catch up on the latest news. Many news organizations produce podcasts where they delve into subjects conduct interviews and offer their viewpoints on current events. This format enables a exploration of stories making it easier for listeners to stay informed. However striking a balance between bias and impartiality in reporting can be challenging in the podcasting realm. Nevertheless podcasts continue to be a preferred choice for news delivery due to their convenience and captivating storytelling that resonates with audiences. Social media platforms have also emerged as avenues for news dissemination. Sites like Facebook Twitter Instagram and TikTok enable users to swiftly share and receive news updates keeping them informed about breaking stories and trending topics. However the rapidity of information sharing raises concerns regarding the accuracy and reliability of news since false information can spread just as swiftly. News organizations and fact checking entities are actively addressing these issues to uphold the credibility of news shared on social media platforms.

The Role of Mobile Technology

The way we get news has changed a lot with smartphones and devices. Thanks to tech advancements people can now read articles whenever and wherever they want making it simpler to stay updated even on busy days. News apps and websites are user friendly and come with features like alerts to keep users in the loop about breaking stories. Additionally mobile devices allow us to consume news through formats like videos, podcasts and interactive articles making the news experience more engaging overall.

Personalization and Algorithmic Curation

In todays media landscape news is presented in a personalized manner. News outlets employ algorithms and thorough assessments to tailor content according to users previous online behavior and engagements. This approach helps people find articles that resonate with their preferences. However it has a drawback as it can lead to creating echo chambers where individuals predominantly encounter news that reinforces their preexisting views. This inclination may restrict exposure to perspectives and contribute to polarizing public sentiment.

The Emergence of Subscription Models

As ad revenue declines media organizations are exploring subscription models to bolster their financial standing. Subscribers can enjoy content without interruptions by paying a fee. This move towards subscriptions is driven by the need to safeguard journalism in the current environment. While these strategies offer a source of funding for news outlets they raise concerns about affordability and accessibility potentially restricting news coverage for certain groups.

The Impact of Podcasting and Audio

Podcasts are gaining traction as a way to stay updated on the news through audio formats that can be enjoyed at your convenience. News podcasts offer perspectives interviews and discussions on current events allowing listeners to engage with news stories in a more personalized and accessible way. The rising popularity of podcasting signifies a change in how individuals consume media seeking content that aligns with their preferences and lifestyle.

The Impact of Emerging Technologies

The way news is being delivered is being revolutionized by recent advancements like Artificial Intelligence (AI) and Virtual Reality (VR) technology. AI improves reporting analyzes data trends and customizes content based on personal preferences. On the hand VR provides immersive experiences that let users interact with events virtually. These innovations have the power to change how news is created and consumed by offering engaging ways for people to connect with and comprehend current events.

Conclusion

Throughout the years the way we receive news has evolved significantly due to technological progress. The rise of media platforms and personalized content has transformed how we access information. As we navigate this shifting terrain it’s crucial to recognize the impact of these changes on our capacity, to stay updated and make choices regarding news sources. Adjusting to these transformations while remaining aware of challenges such as misinformation will be essential, in nurturing an informed society and a varied media environment.
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Asuene APAC received the “Singapore Apex Corporate Sustainability Awards” at the 16th GCNS Summit 2024, hosted by the UN Global Compact Network Singapore.

by | Oct 17, 2024 | Business

Asuene APAC received the prestigious “Singapore Apex Corporate Sustainability Awards” at the16th GCNS Summit 2024, held at the One Farrer Hotel in Singapore on October 3-4, 2024.

The Singapore Apex Corporate Sustainability Awards features three categories: “SustainableBusiness,” “Sustainable Solutions,” and “LowCarbonSG.” In each category, 5 to 7 companies are nominated as finalists. Asuene APAC won the Singapore Apex Corporate Sustainability Award in the “Sustainable Solutions” category.

This award is given to solution providers that have contributed to advancing sustainability in society and businesses across the APAC region, particularly in Singapore. Asuene APAC has worked tirelessly to promote its cloud service “ASUENE,” a carbon accounting platform, both domestically and regionally. The company’s efforts in promoting corporate decarbonization, along with its promising future potential, were key factors in receiving this honor.

At the award ceremony held at the One Farrer Hotel in Singapore, Masaaki Hamada, ManagingDirector of Asuene APAC, took the stage to receive the award from the Guest of Honor, Dr. Poh Koon Koh, Senior Minister of State for Sustainability and the Environment.

Asuene will continue to support global decarbonization and ESG management from our headquarters in Tokyo, our regional office in Singapore, and our base in the United States.

About the GCNS Summit

The GCNS Summit is an event organized by the Singapore chapter of UN Global Compact, focusing on corporate sustainability. This year marks the 16th edition of the summit, known as “GCNS Summit 2024.”

Due to climate change and environmental degradation, there is a growing momentum for mandatory environmental, social, and governance (ESG) reporting, including the visualization of CO2 emissions. As a result, the role and responsibility of businesses are increasingly significant.
Achieving net-zero by 2050 requires a fair transition to more sustainable business models.

In this context, the GCNS Summit serves as a platform for meaningful dialogue, collaboration, and action to promote the United Nations Sustainable Development Goals (SDGs) in the Asia-Pacific region, emphasizing the urgency and commitment needed to achieve these goals.

Over the two-day event, influential figures in corporate sustainability from the APAC region, including the President of the UN Global Compact Network Singapore and other board members, delivered speeches and presentations. The summit also included the awarding ceremony for the “Singapore Apex Corporate Sustainability Awards,” which Asuene APAC received.

GCNS Summit – Global Compact Network Singapore: https://summit.unglobalcompact.sg/

Comment from Masaaki Hamada, Managing Director of Asuene APAC

“This award represents a significant milestone for Asuene APAC. The UNGC is one of the most prestigious international organizations globally, and its Singapore chapter, GCNS, undertakes a wide range of activities related to promoting SDGs in society and business, including awareness initiatives and talent development. GCNS holds considerable influence over national policies and the business community. Receiving the esteemed ‘Singapore Apex Corporate Sustainability Awards’ from GCNS will further enhance the trust and recognition of the Asuene APAC brand both domestically and regionally. I would like to express my heartfelt gratitude to our employees, clients, and partner companies who have trusted us and contributed to our growth.”

The Evolution of Media: Transformative Forces Shaping the Modern Media Landscape

by | Oct 16, 2024 | Business

The way media has changed over time is really impressive. Thanks to progress in technology changes in how people act and new ways of sharing content recent developments have transformed how we consume news and entertainment. Recognizing these changes is essential to staying relevant and influential in the current media scene.

Technological Progress The Age

Our interaction with content is always changing. The shift from traditional approaches to digital platforms has revolutionized the creation sharing and consumption of content. Thanks to smartphones, fast internet, and cloud technology media companies can now reach audiences worldwide. This change has led to the emergence of formats such as social media platforms podcasts and streaming services each providing distinct ways for viewers to connect with content.

The Rise of Social Media

Platforms like Facebook, Twitter, Instagram, and TikTok impact how we consume media. They do more than share content by promoting user posts and highlighting trending topics. With the power of media, people can express their views and showcase their creativity to a large audience. This shift has created an environment where influencers and independent content creators influence traditional media channels.

Content personalization and data analytics

In today’s age it’s crucial to customize content to align with individual tastes. Companies utilize information and tools to craft tailored experiences for their customers. A striking example of this trend can be found in services such as Netflix and Spotify which use algorithms to suggest movies or songs based on your past selections. Likewise, news apps personalize stories and articles according to your preferences. This move towards personalization has changed the way people perceive the significance and relevance of media.

The Emergence of Artificial Intelligence

The impact of intelligence is revolutionizing industries by boosting efficiency improving user experiences and harnessing data insights to forecast trends. In the media realm, these advancements are proving beneficial as AI contributes to creating news pieces movies and even music. Additionally, AI refines approaches to ensure that ads reach their intended audiences effectively. As AI technology continues to evolve its impact on the media landscape is set to expand presenting both obstacles and possibilities.

The Shift to Subscription-Based Models

The old way of making money through ads in the industry is running into challenges. Nowadays more and more people are opting for streaming services. Many viewers like watching their shows and movies without any interruptions. To meet this demand platforms such as Netflix, Disney+ and Hulu now have subscription plans that give access to a variety of movies and TV shows. Moreover, this trend has prompted traditional media companies to consider subscription models for news and online content. Well-known newspapers like The New York Times and The Washington Post are leading the way in this shift.

The Impact of Globalization

The way we consume content has been transformed by globalization making it simpler to access and share diverse cultural materials. Media companies now can reach audiences across the globe via streaming platforms instead of being confined to specific regions. This shift has provided viewers with choices and heightened competition, among content creators. Additionally, global media trends frequently impact markets leading to an interconnected and ever-changing media landscape.

The Challenge of Misinformation

Its concerning how misinformation and fake news are becoming more common these days. The quick sharing of news on social media and websites has made it easier for misleading or false information to reach many people. Tackling this issue requires steps like creating algorithms establishing content moderation rules and launching media education programs to assist people in assessing the information they come across.

Conclusion

The way we consume content is changing with the help of technology shifts in preferences and fresh concepts. Streaming services are gaining traction artificial intelligence is making its mark and there is an increased focus on tackling misinformation. These elements are influencing the landscape of the industry. To adapt to these transformations smoothly industry experts and viewers alike must keep themselves updated on these emerging trends as we navigate through this evolving landscape.

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IDDB Officially Becomes the Pioneer of the First Tokenization Project in Indonesia to Receive Approval from the OJK Sandbox

by | Oct 16, 2024 | Business

PT Sejahtera Bersama Nano (SBN) has officially made history by becoming the first token issuer in Indonesia to receive approval from the Financial Services Authority (OJK) for a crypto asset tokenization project with underlying government bonds. The ID Digital Bonds (IDDB) issued by SBN have officially become the first government bond tokenization project listed in the OJK Sandbox, based on approval letter No. S-514/IK.01/2024 dated October 8, 2024.

This project is an innovative step to digitize bond instruments using blockchain technology. The tokenization project allows bonds, which typically have a high initial purchase requirement, to be split into crypto assets that can be widely traded through digital platforms. This expands access for both retail and institutional investors to invest in government bonds more easily.

According to a report from Boston Consulting Group (BCG), the market value of tokenized assets, including bonds, is projected to increase significantly in the coming years. The report states that the global real-world asset tokenization market is expected to grow to a total value of over $16 trillion by 2030, encompassing bond, property, and equity tokenization. Tokenization technology broadens access for retail and institutional investors, enhances efficiency and transparency, and reduces asset trading costs.

Gumarus Dharmawan William, Chief Executive Officer of PT Sejahtera Bersama Nano (SBN), stated, “This is a significant step for Indonesia. The OJK has made history as the first financial regulator in Indonesia and even Southeast Asia to allow the implementation of a government bond tokenization project. PT Sejahtera Bersama Nano, through its product, ID Digital Bonds (IDDB), has now officially entered the OJK sandbox and become a pioneer in Indonesia with INDON34 bonds as the underlying asset.”

Previously, the INDON34 bond series denominated in US dollars could only be accessed by investors with a minimum purchase of $200,000 (approximately 3.1 billion Rupiah). With tokenization through IDDB, access to this instrument becomes broader, with a minimum purchase of only $1,000 (approximately 15.5 million rupiah) per token, making IDDB tokens more inclusive for investors from various segments of society.

“The tokenization innovation we present with IDDB is a strategic step to bring change to the bond market in Indonesia. We are proud to collaborate in creating this product, which is expected to increase capital inflow into the country and support Indonesia’s economic growth,” said Billy Surya Jaya, President Director of Nanovest.

Over the next 12 months, IDDB will undergo a testing phase in the OJK Sandbox before receiving full regulation. This project is the result of collaboration between SBN as the token issuer, Nanovest as an Indonesian crypto exchange with a current license as a prospective physical crypto asset trader (CPFAK), STAR Asset Management as the investment manager partner, and Bank Sinarmas as the custodian.

Hanif Mantiq, Director of Star Asset Management, acting as the investment manager partner in this project, said, “This tokenization innovation proves that crypto and government bonds can harmoniously synergize, offering safer and more affordable investment options. Crypto investors now have the opportunity to invest in government bonds with the same ease as when they invest in crypto assets. This emphasizes that although crypto investment is becoming more popular, government bonds remain relevant and attractive to young investors.”

This tokenization project not only aims to modernize Indonesia’s capital market but also seeks to increase financial inclusion, opening opportunities for more investors, both domestic and international, to participate in financial instruments in Indonesia. For more information about ID Digital Bonds and the development of this project, visit https://www.iddb.finance/id.

‘Going green’: MSMEs commit to go plastic-free, ties up with Greenpeace and DTI-NCR

by | Oct 16, 2024 | Business

“Small businesses are doing their part in decreasing reliance on single-use plastics, and are proving that it is possible,” said Marian Ledesma, Zero Waste Campaigner for Greenpeace Philippines. “There’s no excuse for major corporations not to follow suit.”

QUEZON CITY, Philippines — Micro, Small and Medium Enterprises (MSMEs) may seem miniscule, but a growing number of them are determined to show larger companies that greening the manufacturing and retail sector should be everyone’s business. 

In an event titled “Reduce, Reuse, Refill: 3Rs to End Plastic Pollution,” environmental advocates, the Department of Trade and Industry (DTI) and progressive business groups enjoined other MSMEs to reduce their production and consumption of single-use plastics (SUPs) and adopt more sustainable practices. Said initiative aims to build the capacity of MSMEs to lead the shift toward environmentally responsible business operations.

This brought MSMEs to the Las Piñas-Parañaque Wetland Park (LPPWP) for a field immersion and discussion on Tuesday. The LPPWP, which is home to over 41 migratory bird species and the threatened and endemic Philippine duck,[1] faces severe threats from plastic pollution. The activity sought to raise awareness among local businesses about the destructive impact of SUPs on ecosystems and communities. 

“Small businesses are doing their part in decreasing reliance on single-use plastics, and are proving that it is possible,” said Marian Ledesma, Zero Waste Campaigner for Greenpeace Philippines. “There’s no excuse for major corporations not to follow suit.”

MSMEs comprise 99.59% of all business establishments in the Philippines.[2] According to Ledesma, the potential behind their considerable numbers play a pivotal role in sparking changes in the industry. “This includes transitioning prevailing business models away from SUPs and influencing consumers in their respective communities,” she continued.

Participants in the event included fisherfolk, community members, and waste workers who shared firsthand experiences of how plastic pollution affects food security, environment and livelihood. Over 164 million plastic sachets and 57 million shopping bags are discarded every day[3] in the Philippines and much of which are not recycled.[4] Instead, they end up in landfills or waterways, contributing to pollution and the climate crisis.“Sinisira [ng mga plastic] ang aming mga gamit pangingisda at itinataboy ang mga isda sa malayo. Dagdag perwisyo sa panggastos sa gasolina. Natatabunan at pinapatay [nito] ang mga bahay itlugan, bahura, bakawanan, at mga halamang dagat,” shared PANGISDA Pilipinas Chair Pablo “Ka Pabs” Rosales.

“Nanawagan kami sa ating makakalikasang mga negosyante, na pangunahan ang pag-iwas sa… single-use plastic na siyang pinakamarami sa karagatan at kalat sa kapaligiran. Suportahan ang pagsisikap ng mangingisda na linisin ang baybayin at karagatan para sa pagpapanumbalik ng kasaganaan at luntiang kapaligiran.”

Upstream solutions such as reduction, reuse and refill are aligned with the DTI’s Green Economic Development program. These approaches aim to enhance MSME competitiveness by helping businesses adopt climate-smart, environmental-friendly, and inclusive strategies.

“Sustainability is our only option for a better tomorrow; it is a crucial aspect of business resilience and long-term success,” said DTI-National Capital Region OIC-Regional Director Winston T. Singun. “There are no businesses to speak of in an inhospitable future, plagued with various environmental crises. MSMEs have the power to make a positive impact not only in our economy, but also our planet.”

Following the nature walk were sustainability discussions in Talyer 15 at the Henry Hotel Compound for discussions led by business owners championing sustainable plastic reduction efforts. The session featured entrepreneurs and communities who have successfully employed viable, practical, and innovative alternatives to plastic use, paving the way for a just zero waste transition.

Leading the charge in the “Greening Your Business” discussions are speakers from Back to Basics Ecostore, Newport World Resorts, San Juan Resort Restaurant and Hotel Association (La Union) and Rizza Lana Sebastian. The panelists shared their expertise on how to “green” the supply chain, how to reduce plastics in tourism, and how to practice sustainable communications. Reuse and refill solutions such as those applied by Kuha sa Tingi[5] (Greenpeace Philippines), JuanaZero[6] (Mother Earth Foundation), Sabon Express, and Good Food Community were also tackled to mitigate the crisis.

Greenpeace Philippines is optimistic that more MSMEs take part in interventions that address plastic pollution at the source. A number of attendees have expressed their willingness to break free from plastic and be a part of community-driven solutions that help create a zero-waste system.

The field immersion and sustainability discussion is an initiative under Champions of Change, a growing global collective of forward-thinking businesses committed to transitioning towards a plastic-free future. 

Notes to editors:

[1] LPPWP as 6th Ramsar Site in the Philippines

[2] 2022 Philippine MSME Statistics in Brief

[3] Sachet Economy: Big Problems in Small Packets

[4] Production, use, and fate of all plastics ever made

[5] REUSE AND REFILL for a Plastic-Free Future

[6] JUANAZERO: A Zero Waste store of Mother Earth Foundation

Please credit the photos to: Jilson Tiu / Greenpeace

Here’s what the Champions of Change have to say:

“With plastic pollution, there’s the obvious issue that it can harm certain marine animals, especially turtles. There have been a lot of studies showing that plastics, especially when they break down into microplastics, can actually threaten coral populations. I think that’s why it’s really important for us to fight against plastic pollution because they affect the entire marine ecosystem.” — Denise Sze, Marketing Executive of Magwai

“From the mountains of plastic in our cities to the microplastics that are now everywhere, we are causing serious health consequences from chemicals that leach into our waterways. Committing to a plastic-free future is a really important thing. We just need to make that decision on what kind of infrastructure and what kind of culture we need to support this commitment. These are really exciting ways of working with the community so that we can make this happen.” — Charlene Tan, Founder & CEO of Good Food Community

“Lagi lang po natin isipin na isa lang naman talaga ang mundo. Hindi tayo pwede magkaroon ng satellite earth or another earth. And ‘yung mga plastic na basura na itinatapon natin in this lifetime, it would take 400 to 500 years to decompose. So, siguro po yung isapuso lang po natin at isaisip yung katotohanan na yan. Siguro ‘yun po ‘yung magda-drive sa ating lahat [para ilaban ang pagbabago].” — Mellany Zambrano, Founder & CEO of Sabon Express

“So with this Global [Plastics] Treaty, what is more exciting about it is the fact that it’s looking at the end-to-end supply chain for plastic. It’s not just looking at waste management… It’s looking at the producers… They’re looking not just to penalize the end, but reduce the demand. From the treaty, I want to see more responsibility going back on those companies that are producing plastic bottles.” — Rob Boreham, Managing Director of Hospitality Innovations by Quorate Inc.

Chef Jia Le Woh’s Application on Greece and Lativan Produce in Cooking

by | Oct 15, 2024 | Business

Kuala Lumpur, Malaysia [Tuesday, October 15, 2024] – For Immediate Release

In today’s evolving culinary world, the use of high-quality products has become essential in creating extraordinary dishes. It’s no surprise that Premium European Products are gaining global attention, including in Malaysia. Recently, Premium European Products collaborated with Malaysia renown chef, Chef Jia Le Woh. This collaboration blends the distinct flavors of Malaysia with premium elements from European products, celebrated for their unmatched quality and safety standards.

Collaboration with Chef Jia Le Woh

Chef Jia Le Woh is known for making high-quality dishes both accessible and enticing for all. His latest recipe, the Chicken Biryani Rice, showcases the versatility of Premium European Products while reflecting his personal touch. His relaxed, approachable style in explaining how to create vibrant and appetizing dishes allows home cooks to experience restaurant-quality cuisine without leaving their kitchen.

This recipe not only highlights the beauty of European products but also inspires people to explore new flavors and diversify their daily meals. Chef Jia Le Woh’s unmatched passion and creativity will surely ignite your desire to experiment with the finest ingredients. Whether you’re a food enthusiast, a home cook, or a gourmet lover, this recipe is truly something to try!

Biryani Rice Recipe by Chef Jia Le Woh

Ingredients (Chicken Biryani):

500g Chicken Legs (Marinate with 4 tbsp Briyani Powder, 1 tbsp Turmeric Powder, ½ tbsp Salt)

1 Onion

1 Cinnamon Stick

1 Star Anise

2 Cardamom Pods

1 Clove

1 Bay Leaf

½ tbsp Salt

½ tbsp Sugar

½ cup Latvian Milk

3 tbsp Greek PDO Extra Virgin Olive Oil

½ cup Water

2 tbsp Tomato Sauce

2 Green Chilies

Ingredients (Briyani Rice)

4 cups Basmati Rice (Soaked for 10 minutes)

4½ cups Water

1 Cinnamon Stick

1 Star Anise

2 Cardamom Pods

1 Clove

1 Bay Leaf

½ tsp Salt

1 tbsp Greek PDO Extra Virgin Olive Oil

5g PDO Krokos Kozanis (Greek PDO Saffron) (Pre-soak in hot water for at least 2 hours)

Garnish:

Cashew Nuts, Chinese Celery, Fried Shallots

Cooking Instructions:

1. Marinate the chicken with 4 tbsp of Briyani powder, 1 tbsp turmeric powder, and ½ tbsp salt for at least 15 minutes.

2. Heat Greek PDO Extra Virgin Olive Oil and sauté the onions until fragrant.

3. Add the cinnamon stick, star anise, cardamom pods, clove, and bay leaf, and continue sautéing until aromatic.

4. Add the chicken, water, tomato sauce, Latvian milk, salt, sugar, and green chilies. Simmer over low heat for 10 minutes, then set aside.

5. Drain the soaked Basmati rice.

6. Heat Greek PDO Extra Virgin Olive Oil, then sauté the cinnamon stick, star anise, cardamom pods, clove, and bay leaf until fragrant.

7. Add the Basmati rice and the cooked Chicken Briyani, mix well.

8. Pour in water, cover, and cook the rice until fully cooked.

9. Finally, drizzle the pre-soaked PDO Krokos Kozanis or Greek PDO Saffron water over the rice, garnish with cashews, celery, and fried shallots. Stir gently and serve.

Unmatched Quality from Europe

When we talk about Premium European Products, it’s important to understand the European Union’s (EU) unwavering commitment to safety, quality, and animal welfare across all aspects of food production. From farm to market, the EU’s stringent regulations ensure the highest food safety standards. Strict pesticide controls, hygiene standards in processing plants, and animal welfare protections are all rigorously upheld by the EU. This is why European products are trusted globally, offering consumers the confidence that their safety and quality are uncompromised.

European Premium Ingredients Used by Chef:

1. Saffron (PDO Krokos Kozanis)

Handpicked saffron from the Kozani region in Greece, known for its long red threads, floral aroma, unique taste, and vibrant color. Protected by certification, it comes from the finest farms in the mountainous Kozani area, which is globally renowned for producing the best saffron.

2. Latvian Milk

3. Greek PDO Extra Virgin Olive Oil.

Examples include PDO Vorios Mylopotamos Rethymnis Kritis, PDO Messara, and PDO Kolymvari Chanion Kritis.

About Chef Jia Le Woh

Chef Jia Le Woh specializes in Malaysian cuisine and is dedicated to bringing people of diverse backgrounds together through a shared love of Malaysian food. He has honed his skills through experience at prestigious hotels such as the Mandarin Oriental and Grand Millennium. Jia Le Woh has also won numerous awards, including the 2019 Global Culinary Challenge Malaysia. Currently, Chef Jia Le Woh focuses on his career as a content creator and TV personality, with over 700,000 followers across all platforms.

The Premium European Products Campaign in Malaysia

The “Premium European Products” campaign brings high-value products to markets in Malaysia, South Korea, and Canada. These include PDO olive oil, olives, dried grapes, saffron, hard cheese, and other products from Greece, as well as dairy, sweet fruits, chocolates, confectionery, and salty snacks from Latvia. Each product adheres to stringent standards, making them the top choice for consumers seeking uncompromised quality. Through this campaign, Malaysians can enjoy products crafted with dedication and strict regulations, ensuring unparalleled quality.

For more information on the “Premium European Products” campaign, visit https://premiumeuropeanproducts.eu/ or email to in**@*********************ts.eu.

Follow us on Instagram, Facebook, and YouTube at Instagram, Facebook and YouTube, @premiumeuropeanproducts.

Conclusion

The combination of high-quality European ingredients with the creative touch of Chef Jia Le Woh has opened up a new dimension in Malaysia’s culinary world. Beloved local dishes can now be elevated with Premium European Products, enhancing flavors while adding value to health and well-being. Don’t miss the chance to experience the excellence of these products in your own kitchen!

With Premium European Products, you can bring the best of Europe and Malaysia into every meal!

Notes to Editor

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece’s leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece’s total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members’ activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

About Latvian Dairy Committee (LDC)

Established in 1995, the Central Union of Latvian Milk Manufacturers (“Latvijas Piensaimnieku Centrālā Savienība”) unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia’s industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.