The first-ever GCash Eco Run transformed the streets of Ayala Avenue in Makati into a platform for this eco-movement. Over 12,000 eco-runners laced up their shoes—not just to achieve personal records but to make a lasting impact on the environment. Thanks to the support of event sponsors and sustainability partners, this milestone initiative has already resulted in the planting of 76,000 trees across 11 hectares in the Negros region, showcasing the powerful effects of our collective actions.
A race that goes beyond the finish line
In support of the South Negros Reforestation Initiative, which is a long-standing partnership between Silliman University and GCash, each sign-up for the GCash Eco Run contributed to the planting of a grey stilted mangrove tree in Negros Occidental. GCash doubled its commitment by pledging an additional tree for every participant. As a result, the runners contributed to the planting of a total of 24,000 new trees.
Grey stilted mangroves play a vital role in environmental conservation. They help mitigate the impacts of extreme weather, sequester carbon, and provide habitats for marine life. Consequently, mangrove forests are among the most effective natural ecosystems for carbon storage today, making them a crucial asset in the fight against climate change.
In line with its commitment to using technology for good, the GCash Eco Run served as a platform to raise awareness about sustainable living. The event brought together partner organizations and eco-conscious brands to share their initiatives and inspire collective action.
Various organizations championing different sustainability causes participated in the event. For example, Berdeng Kalaw collects paper and metal for recycling, while Caritas Manila converts clothing donations into funds for scholarships. Zolo specializes in reselling and recycling e-waste, and Aling Tindera focuses on gathering plastic waste for recycling.
Attendees had the opportunity to explore products from partner eco-merchants including Cut the Craft, Bukid ni Bogs, Wonderhome Naturals, Eco Shift, and Commune. They also received GCash VISA cards made from 100% recycled plastic.
GCash facilitates positive change by connecting partners with Silliman University, turning commitments into tangible action. With the support of eight collaborating companies for a greener future, a total of 52,000 trees will be planted in Negros, in addition to the 24,000 trees planted by the eco runners.
Nuvali Run Club members joined the 10KM race of the GCash Eco Run
Runners gather at the starting line of the first-ever GCash Eco Run, taking strides for sustainability and mangrove restoration–planting over 76,000 trees in the Negros region.
Continue taking steps for the environment with GForest
GCash is committed to making sustainable living easier and more accessible for every Filipino. Through its GForest initiative, users earn green energy points with every transaction on the GCash app, whether it’s cashing in, sending money, paying bills, buying load, or even taking 20,000 steps a day. These points can be redeemed to plant virtual trees and contribute to a greener future.
In collaboration with various partner organizations, GCash transforms these virtual trees into real ones planted in key areas across the country. This demonstrates how GForest serves as a platform for technology that promotes positive change.
“Much like how GForest turns virtual trees into actual ones, the GCash Eco Run brings together our community of Green Heroes, driven by a shared purpose to create real-world impact—one step, one tree, and one action at a time,” said CJ Alegre, GCash Head of Sustainability.
The largest digital eco-movement is growing even bigger. Every step we take, every action we make, and every tree we plant brings us closer to a greener future. Become a green hero today by signing up on the GForest feature in your GCash app dashboard.
The GCash Eco Run is proudly supported by corporate partners who have also committed to planting trees, including IKEA Philippines, Globe At Home, Pay & Go, and eTap Solutions. This initiative enhances Silliman University’s efforts in mangrove reforestation.
About GCash
GCash is the leading finance super app in the Philippines. Through the GCash app, users can easily perform various financial transactions, such as purchasing prepaid airtime, paying bills through a network of partner billers nationwide, and sending or receiving money anywhere in the Philippines, even to other bank accounts. Users can also shop from over 6 million partner merchants and social sellers. Additionally, GCash provides access to savings, credit, loans, insurance, and investment opportunities, all from the convenience of their smartphones.
The mobile wallet operations of GCash are managed by G-Xchange, Inc. (GXI), which is a wholly-owned subsidiary of Mynt— the first and only “duacorn” in the Philippines.
GCash is a strong advocate for the United Nations Sustainable Development Goals (SDGs), especially focusing on SDGs 5, 8, 10, and 13. These goals promote safety and security, financial inclusion, diversity, equity, and inclusion, as well as urgent action to combat climate change and its effects.
