Chef Jia Le Woh’s Application on Greece and Lativan Produce in Cooking

by | Oct 15, 2024 | Business

Kuala Lumpur, Malaysia [Tuesday, October 15, 2024] – For Immediate Release

In today’s evolving culinary world, the use of high-quality products has become essential in creating extraordinary dishes. It’s no surprise that Premium European Products are gaining global attention, including in Malaysia. Recently, Premium European Products collaborated with Malaysia renown chef, Chef Jia Le Woh. This collaboration blends the distinct flavors of Malaysia with premium elements from European products, celebrated for their unmatched quality and safety standards.

Collaboration with Chef Jia Le Woh

Chef Jia Le Woh is known for making high-quality dishes both accessible and enticing for all. His latest recipe, the Chicken Biryani Rice, showcases the versatility of Premium European Products while reflecting his personal touch. His relaxed, approachable style in explaining how to create vibrant and appetizing dishes allows home cooks to experience restaurant-quality cuisine without leaving their kitchen.

This recipe not only highlights the beauty of European products but also inspires people to explore new flavors and diversify their daily meals. Chef Jia Le Woh’s unmatched passion and creativity will surely ignite your desire to experiment with the finest ingredients. Whether you’re a food enthusiast, a home cook, or a gourmet lover, this recipe is truly something to try!

Biryani Rice Recipe by Chef Jia Le Woh

Ingredients (Chicken Biryani):

500g Chicken Legs (Marinate with 4 tbsp Briyani Powder, 1 tbsp Turmeric Powder, ½ tbsp Salt)

1 Onion

1 Cinnamon Stick

1 Star Anise

2 Cardamom Pods

1 Clove

1 Bay Leaf

½ tbsp Salt

½ tbsp Sugar

½ cup Latvian Milk

3 tbsp Greek PDO Extra Virgin Olive Oil

½ cup Water

2 tbsp Tomato Sauce

2 Green Chilies

Ingredients (Briyani Rice)

4 cups Basmati Rice (Soaked for 10 minutes)

4½ cups Water

1 Cinnamon Stick

1 Star Anise

2 Cardamom Pods

1 Clove

1 Bay Leaf

½ tsp Salt

1 tbsp Greek PDO Extra Virgin Olive Oil

5g PDO Krokos Kozanis (Greek PDO Saffron) (Pre-soak in hot water for at least 2 hours)

Garnish:

Cashew Nuts, Chinese Celery, Fried Shallots

Cooking Instructions:

1. Marinate the chicken with 4 tbsp of Briyani powder, 1 tbsp turmeric powder, and ½ tbsp salt for at least 15 minutes.

2. Heat Greek PDO Extra Virgin Olive Oil and sauté the onions until fragrant.

3. Add the cinnamon stick, star anise, cardamom pods, clove, and bay leaf, and continue sautéing until aromatic.

4. Add the chicken, water, tomato sauce, Latvian milk, salt, sugar, and green chilies. Simmer over low heat for 10 minutes, then set aside.

5. Drain the soaked Basmati rice.

6. Heat Greek PDO Extra Virgin Olive Oil, then sauté the cinnamon stick, star anise, cardamom pods, clove, and bay leaf until fragrant.

7. Add the Basmati rice and the cooked Chicken Briyani, mix well.

8. Pour in water, cover, and cook the rice until fully cooked.

9. Finally, drizzle the pre-soaked PDO Krokos Kozanis or Greek PDO Saffron water over the rice, garnish with cashews, celery, and fried shallots. Stir gently and serve.

Unmatched Quality from Europe

When we talk about Premium European Products, it’s important to understand the European Union’s (EU) unwavering commitment to safety, quality, and animal welfare across all aspects of food production. From farm to market, the EU’s stringent regulations ensure the highest food safety standards. Strict pesticide controls, hygiene standards in processing plants, and animal welfare protections are all rigorously upheld by the EU. This is why European products are trusted globally, offering consumers the confidence that their safety and quality are uncompromised.

European Premium Ingredients Used by Chef:

1. Saffron (PDO Krokos Kozanis)

Handpicked saffron from the Kozani region in Greece, known for its long red threads, floral aroma, unique taste, and vibrant color. Protected by certification, it comes from the finest farms in the mountainous Kozani area, which is globally renowned for producing the best saffron.

2. Latvian Milk

3. Greek PDO Extra Virgin Olive Oil.

Examples include PDO Vorios Mylopotamos Rethymnis Kritis, PDO Messara, and PDO Kolymvari Chanion Kritis.

About Chef Jia Le Woh

Chef Jia Le Woh specializes in Malaysian cuisine and is dedicated to bringing people of diverse backgrounds together through a shared love of Malaysian food. He has honed his skills through experience at prestigious hotels such as the Mandarin Oriental and Grand Millennium. Jia Le Woh has also won numerous awards, including the 2019 Global Culinary Challenge Malaysia. Currently, Chef Jia Le Woh focuses on his career as a content creator and TV personality, with over 700,000 followers across all platforms.

The Premium European Products Campaign in Malaysia

The “Premium European Products” campaign brings high-value products to markets in Malaysia, South Korea, and Canada. These include PDO olive oil, olives, dried grapes, saffron, hard cheese, and other products from Greece, as well as dairy, sweet fruits, chocolates, confectionery, and salty snacks from Latvia. Each product adheres to stringent standards, making them the top choice for consumers seeking uncompromised quality. Through this campaign, Malaysians can enjoy products crafted with dedication and strict regulations, ensuring unparalleled quality.

For more information on the “Premium European Products” campaign, visit https://premiumeuropeanproducts.eu/ or email to in**@*********************ts.eu.

Follow us on Instagram, Facebook, and YouTube at Instagram, Facebook and YouTube, @premiumeuropeanproducts.

Conclusion

The combination of high-quality European ingredients with the creative touch of Chef Jia Le Woh has opened up a new dimension in Malaysia’s culinary world. Beloved local dishes can now be elevated with Premium European Products, enhancing flavors while adding value to health and well-being. Don’t miss the chance to experience the excellence of these products in your own kitchen!

With Premium European Products, you can bring the best of Europe and Malaysia into every meal!

Notes to Editor

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece’s leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece’s total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members’ activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

About Latvian Dairy Committee (LDC)

Established in 1995, the Central Union of Latvian Milk Manufacturers (“Latvijas Piensaimnieku Centrālā Savienība”) unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia’s industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.

Bookshelf PH launches online magazine Blankscape, a curated gallery for writers and artists

by | Oct 15, 2024 | Business

At an event held in SM Aura Book Nook, Bookshelf PH launched Blankscape an online digital magazine that gives writers and artists a platform to share their work with the world.

In the endless concrete jungles of Metro Manila, feeling overwhelmed and lost is easy. From towering buildings to the multitudes who live and work here, the individual has little room to really express themselves.

Even on social media, these spaces are becoming increasingly crowded. Algorithms and the focus on popular and trending content frequently drown out the voices of original content and small artists. More than ever, there is a pressing need for a place where these Filipino creators can have their works given the proper attention they deserve.

Fortunately, a new initiative aims to change all of this.

New worlds calling

At the latest “Write Side of Bookshelf” session at the SM Aura Book Nook, publisher Bookshelf PH officially unveiled their new digital magazine Blankscape. The magazine aims to be a safe place where creators can have their works presented and even polished to be the very best they can be.

The magazine is divided into different sections for paintings (Strokes), poetry (Stanzas), prose (Sentences), and photography (Shots), catering to all forms of creative and artistic expression possible.

The name Blankscape, a play on the words “blank space” and “landscape”, represents something more profound. It represents an empty canvas, a world waiting to be given life and color. Through this initiative, the publisher hopes to foster creativity and artistic expression by providing creatives a safe space to develop their craft, one page at a time.

The joys of creation

To celebrate the launch of the new platform, attendees participated in a very special activity.  Using provided pencils and paper, they were given ten minutes to express themselves and create works based on the theme, “Escape”. This theme perfectly represents the type of creative expression that Blankscape wishes to cultivate–that anyone can find safety from the constant restraints and overbearing noise of the outside world and the mainstream and be free to develop their ideas.

After the ten minutes were up, several of the participants showcased their works. One of them, for instance, interpreted the theme in the drawing of a child lost in the pages of a book, his imagination taking him to new places and faces never before seen. 

Behind the dream

“I can’t draw to save my life,” Monette, one of the co-founders of Bookshelf, jokingly said to the audience. “But even though I can’t draw, I still want to help others who can. Among us, many can write and draw.” Bookshelf PH itself was created to help meet a pressing need she noticed during the pandemic–a lack of books about Filipino businesses and local stories. Over time, the publisher has expanded its reach beyond its original scope.

Now, they wish to do the same for Filipino creatives. They too deserve a place where they can explore and spread their wings in an environment suited perfectly for free and total creative expression–a blankscape.

Come and bring your work today! Blankscape is now accepting submissions at https://www.blankscape.media/.

Karaoke Manekineko Celebrates Grand Opening at Metro Point Complex, Kajang with All-Day RM20 Promotion

by | Oct 15, 2024 | Business

Karaoke Manekineko Malaysia is excited to announce the grand opening of its new outlet at Metro Point Complex, Kajang. To celebrate, they are offering an exclusive all-day singing session for just RM20 per person, along with free flow drinks and tidbits.

Karaoke Manekineko Malaysia, one of the nation’s most popular karaoke chains, is thrilled to expand its presence with the launch of a brand-new outlet at Metro Point Complex, Kajang. To mark this special occasion, Karaoke Manekineko is rolling out a grand opening promotion that is sure to delight all karaoke lovers.

Starting from today, customers can enjoy an all-day singing session for just RM20 per person. This exclusive promotional rate allows guests to sing their hearts out for 3 full hours, making it an unbeatable deal for anyone looking to have fun with friends and family. In addition to the amazing rate, guests can also take advantage of free-flow drinks and a selection of delicious tidbits throughout their session, ensuring a complete karaoke experience.

The new outlet is located at: Lot 3-2, Level 3, Metro Point Complex, 8, Jalan Jelok 6, 43000 Kajang, Selangor.

Promotion Details:

Price: RM20++ per pax

Duration: 3-hour singing session

Inclusions: Free flow drinks & tidbits

Note: Prices are exclusive of SST (8%) & service charge (10%).

Karaoke enthusiasts are encouraged to visit the new outlet and take advantage of this fantastic promotion. Bookings can be made by calling or WhatsApp 012-7603177. For more information, please visit the official website at www.karaokemanekineko.my or follow Karaoke Manekineko Malaysia on Facebook, Instagram and Twitter for the latest updates.

Karaoke Manekineko Malaysia looks forward to welcoming everyone to the new Kajang outlet and sharing the joy of music, fun, and great times together.

Collaboration to Boost Indonesian SMEs and Singaporean Businesses at TEI 2024

by | Oct 14, 2024 | Business

At the 2024 Trade Expo Indonesia (TEI), Kimming Yap, Managing Director of Creativeans, was one of the keynote speakers at the Indonesia-Singapore Business Forum. The forum aimed to bridge trade relations between the two countries through branding innovation and market expansion strategies.

The Ambassador of the Republic of Indonesia to
Singapore, H.E Suryo Pratomo; Vice Minister of Trade of the Republic of
Indonesia, Dr Jerry Sambuaga; and CEO of Singapore Manufacturing Federation (SMF), Mr. Dennis Mark, officially opened the forum, expressed support for strengthening
trade relations between the two nations. In addition to presenting Indonesia’s
economic outlook for the past five years and future projections, they emphasised
the importance of cross-border collaboration in expanding Indonesian SME
markets and supporting the entry of Singaporean businesses into Indonesia. The
event was hosted by Yulia Saksen, while Edmund Ong, CEO of BridgifyAsia,
moderated the panel discussion.

In addition to
Kimming Yap, other key figures participated in the panel, including
Jarius Draslaric, Chairman of the Lifestyle Industry Group (SMF), who discussed
the importance of innovation and adaptation in the lifestyle industry for local
products to compete internationally. Shoeb Kagda, Chairman of SingCham
Indonesia, highlighted the bilateral trade opportunities and synergies between
businesses from both countries. Christie Lumban Gaol, Vice President of
Corporate Banking at Bank Mandiri, also participated, discussing the role of
banking in supporting SME growth through financing and financial
infrastructure.

During the
discussion, Kimming Yap highlighted the enormous potential of Indonesian SMEs
to thrive in the Singaporean market but stressed that the biggest challenge
they face lies in branding and packaging. “While many Indonesian products
are of high quality and ready to compete, they still need improvements in
packaging and branding to be accepted in international markets,” said
Kimming Yap. Therefore, implementing the right branding strategies is crucial
for Indonesian SMEs to compete on the global stage.

Furthermore,
Kimming also discussed the vast opportunities for Singaporean companies in
Indonesia’s rapidly growing market. “With strategic cooperation and
understanding of local consumer behaviour, Singaporean businesses can take advantage
of the opportunities to expand their markets in Indonesia,” he explained.
He also emphasised the importance of partnerships to address logistical and
supply chain challenges often faced by local companies in both countries.

The forum was
attended by stakeholders and business leaders from Indonesia and Singapore, who
together explored opportunities to strengthen trade, build dynamic
collaboration platforms, and facilitate dialogue between the two nations, which
have shared diplomatic relations for 57 years. According to the latest data,
bilateral trade has reached USD 31 billion, with USD 15.4 billion in direct
investment from Singapore to Indonesia.

This strategic
collaboration is expected to not only open up new market access but also
increase the exposure of local products, making them more recognised on the
international stage. The innovation mirrors the collaboration between
Creativeans and BridgifyAsia, where the two work together to help Singaporean
companies access the Indonesian market and vice versa. This partnership
provides logistical ease, increased product exposure, and effective branding
strategy planning for both parties.

Creativeans is
an award-winning brand consultancy and venture studio that has collaborated
with global companies based in Singapore, Jakarta, and Milan. With years of
experience in international marketing, Creativeans remains committed to adding
value to companies in Indonesia and Singapore, supporting their business growth
to go international.