by Penny Angeles-Tan | Aug 3, 2018 | Advocacy
The Design Center of the Philippines celebrated recently World Industrial Design Day 2018 with the one-day event Designing Wellness at Robins Design Center on Meralco Avenue, Pasig City.
The annual World Industrial Design Day (WIDD) is an initiative of the World Design Organization, of which the Design Center is a member. It spotlights a United Nations Sustainable Development Goal (SDG) and underscores the role of design in achieving the objective. For 2018, with the focus on UN SDG Number 3, holistic health and well-being were highlighted.
In partnership with Robins Design Center, Designing Wellness featured talks, workshops, and exhibitions at the Schema, Perchand La Europa showrooms.

On-Off Group strategist Leo Lallana challenges participants to come up with creative solutions as they are instructed to apply Design Thinking in different activities. (Photo by JC Lucas)
Leo Lallana of On-Off Group facilitated a Design Thinking workshop that taught participants to “fail forward” and to come up with solutions tailor-fit for pain-points of businesses.
Participants were presented with different challenges during the workshop. One challenge asked them to come up with designs that took into account the insights of their chosen partners. Activities emphasized empathy and the active seeking of innovative solutions to problems at hand.

Reimon Gutierrez imparts his art philosophy to participants of the Life By Design workshop. (Photo by Paolo Quiocho)
Reimon Gutierrez talked about his philosophy of art as a tool for self-discovery in his Life by Design workshop. He encouraged participants to “visualize wellness”, helping them with the process by instructing them to describe various objects given to them.

Melanie Go discusses the modern built environment and the holistic farming practices of Holy Carabao Farms. (Photo by Paolo Quiocho)
The second part of the event, Design Talks, featured talks by homegrown design champions.
Kicking off the series of talks, Melanie Go explained that building biology “addresses the ecological nature of the building – a step forward in harmony and balance with nature” and made the home “our third skin.”
“These homes are meant to protect what’s going on inside and what’s going on outside. We should think about the home as a living organism,” Go said.
A co-founder of Holy Carabao Farms, Go said the well-being of the soil, the animals and the people involved were top priorities in the practice of holistic farming.

Jenica Dizon, COO of Waves for Water Philippines
Waves for Water Philippines director for operations Jenica Dizon emphasized the importance of immersing one’s self in the source of the problem he/she wanted to solve. She encouraged her audience to help effect change while doing what they were passionate about.
“It’s really hard to advocate for health, for wellness, when people don’t have basic needs,” Dizon noted as she talked about how her passion for aquatic activities evolved into her advocacy to provide clean water for everyone after she saw the plight of indigent communities. She showed the audience the water filter that Waves for Water provided communities to make water clean.
Arooga Health founder Dominique de Leon and Innovable, Inc. chief design officer Christina Guanzon stressed the need for accessibility of design, particularly in relation to their respective advocacies, mental health and a safer world for everyone, able-bodied or not.

Dominique de Leon, Founder of Arooga
“We don’t have convenient access to mental health care,” De Leon lamented as he discussed the impetus for Arooga Health, an online application that champions improved mental health policies in the workplace. “Hopefully, together, we could design a future that we’re all excited to see,” he said.

Christina Guanzon, Founder of Innovable, Inc.
“In designing products, you have to design for any possibility,” Guanzon said. She said, as a hearing-impaired person herself, the difficulties she faced in a world that was mainly accessible to differently abled individuals served as the inspiration for Early Action Response System (EARS), a device that would enable deaf wearers to detect threats in their environment.

Niña Terol, Chief Fireball and Co-Founder of Kick Fire Kitchen
“To all the designers here, we encourage you to make design inclusive even on the basic level,” Chief Fireball and co-founder of Kick Fire Kitchen Niña Terol said during the fireside chat she moderated.
“We are proud to be at the forefront of sparking the much-needed conversation in ensuring that the physical, mental, social and psychological dimensions of an individual and the community are top priorities in designing wellness,” Design Center of the Philippines Executive Director Rhea Matute said.
The Design Center also partnered with the Saint Brother Jaime Hilario Institute and the School of Deaf Education and Applied Studies of the De La Salle-College of St. Benilde in the recent PWD Entre-ployment Expo 2018.
With a grant from the Embassy of the United States in Manila, the expo promoted equality in employment opportunities for Persons with Disabilities (PWDs).

Rhea Matute, Executive Director of Design Center of the Philippines
Design Center set up an institutional booth at the Henry Sy Hall in De La Salle University that featured its key services of the agency. It also facilitated a workshop, Do the Dough, that taught the 27 participants techniques they could apply to homemade air-dried dough to create various products that they could sell for a profit.
“The Design Center believes in accessibility as embodied by our accessible design services,” Matute explained. “We hope to continue playing an active role in the advancement of employability of Filipinos, regardless of their conditions.”
by Penny Angeles-Tan | Jul 4, 2018 | Advocacy

Aftab Ahmed, CEO of Citi at Freedom Walk 2018
More than 400 passionate volunteers from Citi Philippines led by country Chief Executive Officer Aftab Ahmed turned up in full force during the recently held Freedom Walk 2018, with the local government of Pasig as this year’s host city.
With the theme “Every Rightful Step, All Barriers We Break”, the Freedom Walk is co-chaired by non-governmental organizations, Alyansa ng May Kapansanang Pinoy (AKAP-Pinoy) and Philippine Foundation for the Rehabilitation of the Disabled, Inc. (PFRD) as an expression of the desire of persons with disabilities (PWDs) to be free from discrimination and inequality.
Shown in photo receiving Citi’s plaque of appreciation is Aftab Ahmed together with PFRD’s president Manuel V. Agcaoili.
by Penny Angeles-Tan | Jun 19, 2018 | Advocacy

Volunteers sign up for the beach clean-up
Recently, the Pioneer Adhesives Foundation, Inc. conducted a beach cleanup event at Villa Beach in Arevalo, Iloilo City. Over 100 volunteers participated in the event, which concluded with over 300 kilograms of trash being collected from the beach and properly disposed of.
The event was spearheaded by Pioneer Adhesives Foundation’s Executive Director Martina Spakowski, in fulfillment of the organization’s advocacy of education, disaster relief, and environmental protection.
“The Philippines is home to the most abundant and diverse marine ecosystems on the planet and it is terribly under threat due to several factors, one of which being that we are the third largest contributor of ocean trash in the world. This threat can be eliminated and we believe that by involving individuals in activities like this they will begin to realize the environmental impacts of our daily habits and this hopefully leads to smarter purchase decisions to reduce our trash output.”
The beach cleanup represented both a drive for awareness and a concrete action to help protect our environment. It was a timely gesture that reflects the values of World Environment Day, which took place just recently on June 5 and in which more than 143 countries are a part of every year. This year’s theme was “Beat Plastic Pollution” and Pioneer’s beach cleanup support this thrust by preventing over 300kgs of trash from entering the ocean and posing a threat to marine life.

The beach cleanup underway
In a time when trash is beginning to fill our oceans and marine life is being threatened, the call to action has never been louder for us to do our part and make more conscious decisions to help preserve the life of our oceans.
It is through The Foundation that Pioneer Adhesives, Inc. spreads its commitment as a responsible Filipino company.
by Penny Angeles-Tan | Jun 12, 2018 | Advocacy

Thomas Buberl, AXA CEO
AXA, the leading global insurer, reaffirms its commitment to sustainability as it joins the fight against climate change. Thomas Buberl, AXA CEO, announced several initiatives and decisions that are to be set in motion in the areas of investments, divestments, and insurance.
“As a global insurer and investor, we know that we have a key role to play and are proud to have taken these decisions and to have inspired others,” said Buberl. “In the spirit of the Paris Agreement, we want to accelerate our commitment and confirm our leadership in the fight against global warming.”
In the investments front, AXA aims to reach Euro 12 billion in green investments by 2020, which is four times the 2015 achieved target of Euro 3 billion. This accelerated target is twice as high as the recommendation of the United Nations Framework Convention on Climate Change, which is to invest 1% of assets into green and clean technology by 2020.
In the area of Divestments, AXA decided two years ago to divest Euro 500 million from the coal industry, targeting companies, which derive over 50% of their revenues from coal. Today, AXA has decided to increase its divestment to a record fivefold or Euro 2.4 billion, this time targeting companies that derive more than 30% of their revenues from coal, have a coal-based energy mix that exceeds 30%, actively build new coal plants, or produce more than 20 million tons of coal per year.
Similarly, AXA also announced the divestment of over Euro 700 billion from the main oil sand producers and associated pipelines, signaling the discontinuation of investments in these businesses.
In the field of Insurance, AXA said that as a group, it would no longer be insuring new coal construction projects as well as main oil sands and associated pipelines.
AXA has also partnered recently with the International Finance Corporation (IFC) in spearheading an innovative USD 500 million fund to support climate related infrastructure projects in emerging countries.
AXA is currently the second largest life insurance company in the Philippines, based on Total Premium Income. Since 1999, AXA has focused on life insurance and providing solutions for savings and investments, health, education, income protection, and retirement. It pioneered bancassurance operations in the Philippines, which is the distribution of insurance products through banks.
by Penny Angeles-Tan | May 17, 2018 | Advocacy
“One in every ten Filipinos aged 6 to 24 years is an out of school child and youth,” according to the results of the 2016 Annual Poverty Indicators Survey (APIS) by Philippine Statistics Authority (PSA). That is a total of 3,900,000 out of school youth as of 2016. This number continues to grow as more students drop out of school, due to the inability to afford the high cost of education. One of the key drivers of the cost of education in the Philippines is school supplies.

Viviamo! Inc., makers of the Belle de Jour Power Planner and Navi: Your Life Navigator Journal, believes in the power of education in empowering the future generation. This inspired the company to create its newest product, the BDJ Advocacy Notebooks. These are not only made of quality materials but are also minimally designed to encourage artistry among students.

BDJ Advocacy Notebooks
The words on the cover are also intentional. The statement “Balang araw, ako’y magiging ___” (One day, I will become ___ ) intends to inspire the notebook’s users to dream for themselves. Meanwhile, the words Masigasig (Diligent), Maabilidad (Resourceful) and Malikhain (Creative) aim to motivate its users to keep on pursuing their dreams.
To kick off this project, Viviamo! Inc. launches The Pahina Project: Race to Raise 2000 Notebooks, a campaign that is geared towards providing quality notebooks to chosen beneficiaries for free. The goal of this campaign is to raise 2000 notebooks for donation to select public schools in the Philippines. To reach this number, the rules are simple: for every notebook you buy, we donate one. Viviamo! Inc. also gives options to buy and donate both notebooks to deserving students.

Darlyn Sandra Ty-Nilo, President of Viviamo Inc.
“As an organization, education advocacy is very close to our hearts,” says Darlyn Ty-Nilo, President of Viviamo!Inc.
“We know the challenges being faced by students who have big dreams but don’t have the means to achieve it. Through this advocacy, we can be instrumental in making their dreams come true,” she adds.
To purchase the advocacy notebooks, visit https://ilovebdj.com/the-pahina-project/. For more information about Belle De Jour’s campaigns, visit ilovebdj.com or check out BDJ’s official Facebook and Instagram pages @BDJBuzz.
You can also join in the community’s special groups for exclusive announcements and perks @thebellatribe and @bdjplanwithme.
by Penny Angeles-Tan | May 8, 2018 | Advocacy
Essilor Vision Foundation (EVF), the philanthropic arm of Essilor, the world’s leading ophthalmic optics company, in partnership with the Integrated Philippine Association of Optometrists (IPAO), recently launched Marawi 2020, an advocacy campaign dedicated to bringing free eye care and 20,000 eye-glasses to residents of Marawi by year 2020.
It is also set to create a sustainable access to vision care by creating an Eye & Vision Clinic at the Department of Health (DOH) Hospital in Marawi and providing livelihood to local optometrists.
Present during the event were (L-R): Essilor Philippines marketing executive JV Velasco and marketing manager Jinky Navo, EVF ASEAN head Germaine Lye, Marawi City senior consultant on Health and Social Services Dr. Emelda Gandamra-Taib, Essilor regional VP for ASEAN and Korea Kathy Park, Essilor Philippines general manager Dr. Emelita Roleda, Essilor marketing head for AMERA (Asia Pacific, Middle East, Russia and Africa) Ivan Chuavon and Essilor commercial manager Dr. Kyle Galias.
You must be logged in to post a comment.