by Ferry Bayu | May 24, 2024 | Business
This year, The MarTech Summit is excited to announce its first event in Manila, a major hub in Southeast Asia’s digital economy. Bringing together regional industry leaders and innovators, the event explores MarTech trends. Having been successfully held across Asia, including Singapore, Hong Kong, Thailand & Indonesia, this English-speaking summit will feature panel discussions, fireside chats, and keynotes, empowering attendees to shape future marketing initiatives and drive sustainable growth.
This exclusive platform offers CMOs, Heads, Directors, and other industry professionals the opportunity to network, learn, and remain at the forefront of the rapidly evolving MarTech landscape. You can just personalize your agenda with the most relevant topics and valuable groups to share with you. The sessions are delivered in various formats: Panel Discussions, Fireside Chats, Keynote Presentations, Interactive Roundtables, and Networking Sessions.
Secure your passes now: https://themartechsummit.com/manila-registration
What Will We Talk About?
The MarTech Summit Manila 2024 is filled with dynamic discussions, such as Keynote Presentations, Fireside Chats, Panel Discussions, Interactive Roundtables, and plentiful Networking opportunities! We guarantee that 85% of attendees are senior-level MarTech leaders or higher. This assembly offers an invaluable platform for you to connect with peers across organizations and industries, exchanging experiences and ideas on the challenges you have faced or are preparing to overcome.
We will delve into all the hottest topics:
- Next-Gen Customer Experience & Engagement: Interactive Content for Customer Engagement, Social Media Marketing & Influencer Marketing, Content Marketing Strategy, Digital
Experience Led Growth & Lifecycle Marketing Automation.
- Data-driven marketing: Personalisation, Omnichannel Strategy, Big Data & Marketing, Customer Data Analytics & Actionable Data Insights.
- Emerging Marketing Technologies: AI-Driven Marketing, MarTech Tool Advancement, Marketing Automation, Social Media E-Commerce & Mobile App Marketing.
- Consumer Marketing Relationships: Customer Lifetime Value (CLV), Customer Journey Mapping & Analytics, AI-driven CRM, Predictive Analytics & Customer Loyalty & Retention.
Check out the full agenda here: https://themartechsummit.com/manila-full-agenda
With over 20 speakers representing industry-leading companies, including AXA Philippines, Colgate-Palmolive, Globe Group, Hertz Philippines, Home Credit Philippines, L’OREAL Philippines, The Ascott Limited, Unilever, ZALORA Group & MORE!
Check out the Speaker Line-up here!
Watch more on our YouTube channel!
Stay up to date with our Speaker Line-up, Session Information, and Agenda Updates by following us on:
We are looking forward to meeting you in Manila on 3 July!
by Ferry Bayu | May 23, 2024 | Business
In a strategic move to drive innovation and deliver enhanced value to the people in Indonesia, PT. OCHABAWEZ DINAMIKA PERSADA (ODP), a leader in National IT Solutions & Ecosystem Builder, and INSPUR SOFTWARE TECHNOLOGY CO., LTD, renowned for its leading data center and cloud computing solutions provider, have announced a new business partnership. This collaboration aims to jointly explore business projects, conduct market research, and establish innovative business models to enhance the country’s digital infrastructure.
Selangor, Malaysia, April 15, 2024 – PT. OCHABAWEZ DINAMIKA PERSADA (ODP), a leading IT solutions provider in Indonesia, and INSPUR SOFTWARE TECHNOLOGY CO., LTD, an IT conglomerate from China, are proud to announce the signing of a strategic Memorandum of Understanding (MOU) to propel Indonesia’s digital transformation. This partnership aims to enhance the nation’s IT landscape by combining ODP’s expertise in system integration, e-government, and cybersecurity with INSPUR’s innovative cloud computing, big data, and AI solutions.
Under this comprehensive agreement, both companies will explore collaborative research and development initiatives, share market insights, and develop cutting-edge business models to support Indonesia’s growing digital infrastructure needs. The strategic alliance will focus on joint projects to bolster cybersecurity frameworks, develop digital infrastructure, and ensure that Indonesia remains at the forefront of technological advancements.
Key Highlights:
- Joint Development – Both parties will collaborate to research new business projects and share vital information and procedures to unlock the potential of these initiatives.
- Market Research and Analysis – ODP and INSPUR will conduct market research to understand the digital infrastructure requirements of Indonesia’s private and governmental sectors.
- Technical and Economic Feasibility – The partnership will identify and assess the technical and economic feasibility of potential IT services, business models, and operational strategies to ensure tailored solutions for Indonesia’s unique market.
- Strategic Support – INSPUR will provide ODP with essential technical advice, market planning, and resources to optimize the latter’s strategic and sales operations.
- Confidentiality and Compliance – Both parties will maintain strict confidentiality of shared information and ensure compliance with international and national laws, including anti-corruption and export control.
Edi Prabowo, Director of ODP, stated, “This collaboration with INSPUR aligns perfectly with our vision to advance Indonesia’s digital infrastructure. By joining forces, we will bring innovative solutions that will transform the IT landscape of our nation.”
INSPUR CEO Zhang Feng emphasized, “Partnering with ODP allows us to extend our expertise into Southeast Asia and participate in the digital transformation initiatives shaping Indonesia.”
This alliance promises to redefine IT services across Indonesia, empowering businesses and governments alike through secure, scalable, and innovative digital infrastructure.
For more information about this partnership and future initiatives, please visit https://veroeco.ai/ and https://www.inspur.com/.
by Ferry Bayu | May 23, 2024 | Business
Vero AI Sdn. Bhd. and Asia Pacific University (APU) have announced a joint venture to enhance the startup ecosystem and foster innovation in the ASEAN region. This collaboration will integrate real-world industrial projects into APU’s Enterprise Startup Ecosystem and deploy smart technologies across educational and industrial platforms. Vero AI, known for its advanced industrial IT resources, will work with APU to create a vibrant startup culture on campus.
The partnership aims to develop smart campus initiatives and support the digital transformation of the economy. This will provide significant opportunities for entrepreneurs and tech innovators. The event was witnessed by TusStar Malaysia, emphasizing the regional significance of this collaboration. Vero AI and APU also invited other regional universities to join the ASEAN startup ecosystem. Their goal is to build a robust and interconnected environment for aspiring entrepreneurs and ensure the region’s leadership in technological innovation and economic growth.
Kuala Lumpur, Malaysia – Vero AI Sdn. Bhd. (“Vero AI”), a leader in AI solutions, and Asia Pacific University Sdn. Bhd. (“APU”), a premier educational institution in Malaysia, is thrilled to announce its groundbreaking joint venture. This collaboration is set to enhance the startup ecosystem and foster innovation across the ASEAN region.
Under the Memorandum of Understanding signed recently, Vero AI and APU have committed to combining their expertise and resources to cultivate a robust environment for startups. The initiative will focus on integrating real-world industrial projects into APU’s Enterprise Startup Ecosystem, enhancing its proprietary technology modules, and deploying smart technologies across educational and industrial platforms.
Vero AI is renowned for its advanced industrial IT resources and ASEAN industry network. APU will contribute by integrating these technologies into their enterprise modules and supporting the creation of a vibrant startup culture on campus.
The joint venture will help develop smart campus initiatives and startup ecosystems by leveraging the strengths of both parties. This partnership aims to enhance the educational experience at APU and create opportunities for entrepreneurs and tech innovators in the ASEAN region.
“We are excited to partner with Asia Pacific University to shape the future of the digital economy in Southeast Asia,” said Koh Chen Tien, co-founder & Chairman of Vero AI. “This collaboration will bring together the best of both worlds – leading AI technology and top-tier educational resources, setting a new standard for innovation and entrepreneurship.”
Prof Ho Chin Kuan, Vice Chancellor of APU, added, “This joint venture with Vero AI represents a significant step forward in our commitment to providing cutting-edge educational experiences that are directly tied to industry needs and future technological landscapes.”
The partnership marks a pivotal moment for both institutions as they drive forward their shared vision for a thriving digital and entrepreneurial ecosystem in Malaysia and beyond.
Ravenna Chen and her team from TusStar Malaysia witnessed the event, highlighting the regional significance of this collaboration. TusStar Malaysia, a prominent startup incubator, expressed its enthusiasm for the joint venture and its potential to drive innovation across ASEAN Universities. They emphasized the importance of such collaborations in building a strong and interconnected startup ecosystem.
On this significant occasion, Vero AI and APU extend an open invitation to other regional universities to join the growing ASEAN startup ecosystem. By uniting educational institutions, industry leaders, and startup incubators, the partnership aims to create a dynamic and supportive environment for aspiring entrepreneurs. This collaborative approach will ensure that the ASEAN region remains at the forefront of technological innovation and digital transformation, driving economic growth and prosperity for all.
“We look forward to collaborating with other universities and stakeholders across the region,” said Prof Ho Chin Kuan. “Together, we can create an unparalleled ecosystem that nurtures innovation, supports startups, and prepares the next generation of tech leaders.”
As Vero AI, APU, and TusStar Malaysia embark on this exciting journey, they are committed to fostering a spirit of collaboration and innovation that will shape the future of the digital economy in Southeast Asia.
by Ferry Bayu | May 23, 2024 | Business
ADCON 2024, the BSBA Marketing students’ annual conference, opened on April 27, 2024, at the Little Theater, UP Visayas, in Iloilo City, featuring industry experts as guest speakers.
Monette Quiogue, the co-founder of Ambidextr and Bookshelf PH, participated in a discussion at the Little Theater, UP Visayas in Iloilo City on April 27, 2024. The event was part of the BSBA Marketing students’ annual conference — ADCON 2024, with the theme “LikhAdvertising: Behind the Artistic Scenes of Creative Marketing.” In its 24th year, the conference focused on the synergy between art, culture, and effective campaigns. Ms. Quiogue’s topic, “LikhaRatura: The Transformative Art of Narrative Marketing,” explored the idea that writing a book not only establishes one as a thought leader but also expands one’s grasp of marketing strategies through avenues such as book marketing, content marketing, and partnerships.
The event was led by Prof. Maria Theresa C. Albaña and organized by the 4th-year BSBA Marketing students from the University of the Philippines Visayas. Speakers were invited to discuss various aspects of creative marketing. The first speaker, Director Frances Anthea Redison, discussed the topic “GlobaLikha: A Deep Dive into Culturally-Sensitive Marketing,” highlighting the importance of being aware of gender and culture when collaborating with different communities.
After the discussion, Ms. Monette Quiogue presented her topic, “LikhaRatura: The Transformative Art of Narrative Marketing.” During her presentation, she addressed important questions such as why one should write a book, how to start the writing process, what message to convey, when to begin the endeavor, and where to sell the finished book. Ms. Quiogue also emphasized the importance of reading for personal and professional growth, highlighting the need to write books for individuals aiming for this kind of growth. She mentioned that writing a book establishes oneself as a thought leader, allowing one to establish authority, reach diverse audiences, educate markets, develop strategic partnerships, and generate leads and sales, all of which are beneficial in the business field.
From Left to Right: Ezra Jane Mendoza, ADCON 2024 Co-Chairperson for Day 1, Prof. Ma. Theresa Albaña, ADCON Adviser, Monette Quiogue of Bookshelf PH, and Mary Rose Pagador, ADCON Chairperson for Day 1
Her talk emphasized the importance of building a skilled team to help with the book publishing process. She specifically mentioned Bookshelf PH as an online publishing platform and content marketing agency that focuses on promoting and printing books by Filipino writers. This makes it a valuable resource for authors looking for support in their publishing journey. Bookshelf PH not only provides publishing services but also acts as a cultural ambassador, amplifying the stories of Filipino authors globally. This highlights the power of thought leadership and storytelling in marketing efforts.
The first day of ADCON 2024 concluded with a workshop by Ms. Eulah Araullo, the Creative Lead for Content Partnership at Canva. Her workshop, titled “MaLikHain Workshop,” focused on creative approaches and techniques in marketing, wrapping up the insightful sharing from the speakers.
by Ferry Bayu | May 23, 2024 | Business
Fea Rini, seorang content creator sekaligus ibu rumah tangga yang memulai langkahnya dari konten TikTok sederhana, kini telah mencapai prestasi yang luar biasa.
Semua berawal dari satu konten viral di Instagram, di mana Fea merekam proses merobohkan rumah reot orang tuanya dan membangunkan rumah yang baru. Video tersebut berhasil memperoleh 1,5 juta views hingga menarik perhatian Susan Emir, salah satu dari top 20 Interior Designer 2021 dan owner Rumah Sabine yang sempat tayang di videotron di Times Square, New York.
Susan Emir yang merasa kagum dengan pencapaian Fea, mengirimkan pesan langsung dan mengajaknya bertemu. Ajakan ini pun disambut baik oleh Fea, dan tepat pada 30 Januari 2024, keduanya bertemu di Jakarta.
Mendapat Undangan Acara Woman Preneur Summit dari Interior Designer Ternama
Diketahui, Susan terkesan dengan bagaimana wanita kelahiran Bukittinggi ini mampu membangun akun TikTok dengan 600 ribu pengikut dalam waktu satu tahun, bahkan telah membantu 60.000 ibu rumah tangga memperoleh penghasilan melalui Mobileclass-nya.
Susan, yang juga sukses tanpa latar belakang formal di bidang desain interior, merasa terinspirasi oleh perjuangan Fea yang mirip dengan perjalanannya. Kegigihan dan kreativitas Fea membuat Susan kagum dan memberinya undangan untuk menghadiri Woman Preneur Summit di Malaysia pada 9-10 Februari 2024 lalu. Semua biaya perjalanan, termasuk tiket pesawat dan hotel, disponsori oleh Susan.
Bertemu dengan Banyak Perempuan Hebat Berkat Acara Woman Preneur Summit
Di acara Woman Preneur Summit, Fea diberikan plakat penghargaan sebagai partisipan dan diperkenalkan di tengah banyak perempuan sukses lainnya.
Pebisnis dengan akun Instagram @fearini ini pun berkesempatan membangun koneksi bisnis dengan pemilik brand terkenal seperti Linda Anggraini pemilik Buttonscarves, fashion designer Ayu Dyah Andari, Tya Arifin, artis sekaligus owner Mutyara, dan ratusan CEO wanita luar biasa lainnya.
“Takjub luar biasa, nggak nyangka 1 konten aku yang viral bisa bawa aku bertemu perempuan hebat, para CEO bisnis di Malaysia. Semoga jalan ini jadi pembuka rezeki Mobileclass ku bisa lebih dikenal dunia,” ucap Fea Rini dengan penuh syukur.
Dalam acara tersebut, Fea menjadi salah satu CEO bisnis yang sukses di dunia digital dan beromset ratusan hingga milyaran rupiah tanpa mengeluarkan budget iklan alias murni jalur organik dengan konten kreatifnya.
Hal ini pun menjadi kebanggaan tersendiri baginya, pasalnya ‘bakar duit’ untuk iklan dan endorse kini jadi hal yang lumrah bagi para pemilik bisnis.
Bertemu dengan Peserta Mobileclass-nya di Malaysia
Yang tak kalah menarik, saat mendarat di Malaysia, Fea mendapat sambutan hangat dari tiga TKW yang merupakan peserta mobileclass-nya.
“Ada 3 orang TKW Malaysia yang minta share lokasi dan ajak ketemuan. Ternyata, TKW Malaysia ini mau mengucapkan terimakasih secara langsung karena berhasil mendapatkan penghasilan 10 juta per-bulan dari hasil belajar di Mobileclass-ku,” imbuhnya.
Pertemuan yang berlangsung di Batu Caves ini menjadi momen yang mengharukan bagi Fea, karena hasil usahanya telah memberikan dampak nyata bagi banyak orang.
“Aku nggak nyangka, di manapun aku berada, bahkan ke Malaysia sekalipun, ada orang yg sudah merasakan hasil dari belajarnya di Mobileclass-ku,” tutup Fea.
Under the Memorandum of Understanding signed recently, Vero AI and APU have committed to combining their expertise and resources to cultivate a robust environment for startups. The initiative will focus on integrating real-world industrial projects into APU’s Enterprise Startup Ecosystem, enhancing its proprietary technology modules, and deploying smart technologies across educational and industrial platforms.
Prof Ho Chin Kuan, Vice Chancellor of APU, added, “This joint venture with Vero AI represents a significant step forward in our commitment to providing cutting-edge educational experiences that are directly tied to industry needs and future technological landscapes.”
Monette Quiogue, the co-founder of Ambidextr and Bookshelf PH, participated in a discussion at the Little Theater, UP Visayas in Iloilo City on April 27, 2024. The event was part of the BSBA Marketing students’ annual conference — ADCON 2024, with the theme “LikhAdvertising: Behind the Artistic Scenes of Creative Marketing.” In its 24th year, the conference focused on the synergy between art, culture, and effective campaigns. Ms. Quiogue’s topic, “LikhaRatura: The Transformative Art of Narrative Marketing,” explored the idea that writing a book not only establishes one as a thought leader but also expands one’s grasp of marketing strategies through avenues such as book marketing, content marketing, and partnerships.
The first day of ADCON 2024 concluded with a workshop by Ms. Eulah Araullo, the Creative Lead for Content Partnership at Canva. Her workshop, titled “MaLikHain Workshop,” focused on creative approaches and techniques in marketing, wrapping up the insightful sharing from the speakers.
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