Convertium appointed by National Gallery Singapore for strategic and technical transformation of website

Convertium appointed by National Gallery Singapore for strategic and technical transformation of website

The transformation aims to reflect the Gallery’s commitment to being a progressive art museum that fosters inclusivity and inspires a thoughtful, creative, and inclusive society. The upcoming website aims to serve a diverse audience, offering adaptive content and catering to varying levels of art literacy and visit intentions. Convertium will focus on user experience, utilizing research and data to provide highly relevant content, ultimately creating an engaging digital hub that showcases the Gallery’s collection and aims to deepen the connection with art from Singapore and Southeast Asia. National Gallery Singapore is embarking on a data-driven, creative journey to enhance the visitor experience, and Convertium’s proposal aligns with its vision for a connected visitor journey.

Singapore, Sep 2023 — National Gallery Singapore has appointed Convertium as its partner to transform its website experience and technology. The transformation reflects the Gallery’s ongoing commitment to being a progressive art museum that fosters and inspires a thoughtful, creative, and inclusive society.

The Gallery’s upcoming website aims to be a one-stop resource for a diverse audience, ranging from local and international tourists to art aficionados and families. Prioritizing inclusivity, the platform will offer adaptive content catering to varying stages of art literacy and visit intentions.

In collaboration with the Gallery, Convertium will center the website around user experience, employing research and iterative testing to provide highly relevant content. The use of behavioral and psychographic data will further refine the experience, making the site an engaging digital hub.

Convertium will use its expertise in User Experience, Creative Design, Digital Marketing, and Web Technology to build and maintain this dynamic online platform. The website will not only showcase the Gallery’s world-class collection but also aim to inspire a deeper connection with art from Singapore and Southeast Asia.

“It is a privilege for us to be entrusted by National Gallery Singapore with this significant project, and we are excited for the opportunity to contribute to Singapore’s art and cultural experience,” said Gerard M. C. Lim, Managing Director of Convertium. “The Gallery’s bold and broad digital vision calls for the full-spectrum skills of our colleagues, and it allows us to do the work that we love – creating great user experience.”

“The Gallery has embarked on a data-driven, creative journey to redefine our online presence as we continually enhance the experience for our visitors before, during, and after their visit,” said Susie Wong, Chief Marketing and Experience Officer of National Gallery Singapore. “We are excited to partner Convertium as their proposal was in full alignment with the Gallery’s vision for a connected visitor journey. It was also the teamwork, camaraderie, and chemistry they displayed that truly impressed us. We look forward to engaging and inspiring more visitors with the art of Singapore and Southeast Asia through our transformed website experience.”

About The National Gallery Singapore

National Gallery Singapore is a leading visual arts institution that oversees the world’s largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments – City Hall and the former Supreme Court – that have been beautifully restored and transformed into an exciting 64,000 square meter venue.

Reflecting Singapore’s unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia, and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Musée d’Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT), and National Museum of Modern and Contemporary Art, Korea (MMCA) to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.

About Convertium

Founded in 2001, Convertium (https://convertium.com) helps clients solve business problems with User-first thinking and solutions. By putting Users at the center of everything, we create digital experiences that are easy, efficient, and engaging. Our full-spectrum services include strategic planning, user experience design, creative crafting, digital marketing, web development, and platform operations.

Clients include National Gallery Singapore, Toyota Motor Asia Pacific, Marina Bay Sands, Singapore Economic Development Board, Income Insurance, Singapore Institute of Management, Touch Community Services, Make Up For Ever, and SPH Media.

We fight for the User.

  • For media inquiries at the National Gallery, please get in touch with Teo Zhi Xin, Senior Manager, Integrated Marketing, National Gallery Singapore, at +65 8188 5884 or zh********@*************ry.sg.
  • For media inquiries at Convertium, please get in touch with Andrew Patterson, Business Director, Convertium, at +65 97632701 or pr***@********um.com.
Keeping Bayanihan Alive in Laguna: PHINMA RCL Inaugurates New School Building

Keeping Bayanihan Alive in Laguna: PHINMA RCL Inaugurates New School Building

Keeping Bayanihan Alive in Laguna: PHINMA RCL Inaugurates New School Building

PHINMA Rizal College of Laguna (PHINMA RCL) inaugurated the newly built PHINMA Hall on September 18, a four-storey building that will serve as the new home for a growing number of students in South Luzon. Its 18 classrooms and seven laboratories will cater to students from courses like Criminology and Hospitality and Tourism Management, as well as Senior High School (SHS).

[Calamba, Laguna, Philippines] – PHINMA Rizal College of Laguna (PHINMA RCL) inaugurated the newly built PHINMA Hall on September 18, a four-storey building that will serve as the new home for a growing number of students in South Luzon. Its 18 classrooms and seven laboratories will cater to students from courses like Criminology and Hospitality and Tourism Management, as well as Senior High School (SHS).PHINMA and PHINMA Education executives, faculty, and board members in front of PHINMA Hall

“We are honored by the opportunity to extend the mission of PHINMA Education to South Luzon students,” said  Eduardo Arevalo, Chief Operating Officer of the Laguna network. “The inauguration of PHINMA hall is just one of our efforts to highlight our commitment to nurturing the new generation of heroes capable of improving the lives of their families, communities, and the country through accessible quality education.”

Christopher Tan, Country Head of PHINMA Education Philippines, explained that PHINMA RCL will deliver the same student-centered, conducive, and effective learning for students that have become the hallmark of PHINMA Education. “This is what makes us successful as we try across the country to lower the barriers of helping through education and to provide a better future for our children,” he added.

New PHINMA Rizal College of Laguna building, a four-storey building with 18 classrooms and seven laboratories

To keep the spirit of Bayanihan alive not just for its students but also the greater Laguna community, PHINMA Hall is equipped with 86 solar panels to reduce its impact on the environment. Like other PHINMA Education campuses, it is also equipped with green facilities like rainwater catchment systems and sewage treatment plants. Finally, a tree planting ceremony was held during the event to underscore the network’s commitment to sustainability and environmental awareness. 

PHINMA Education President and CEO Dr. Chito B. Salazar at the tree planting ceremony

Present at the inauguration were Laguna Mayor Roseller “Ross” H. Rizal and Congresswoman Charisse Anne Hernandez-Alcantara, PHINMA RCL Board Members Ramon del Rosario, Jr., Magdaleno Albarracin, Jr., Dr. Chito Salazar, Jose Ma. Lorenzo Tan, and University of Asia and the Pacific (UA&P) founder Bernardo Villegas, along with students and faculty members. 

PHINMA Chairman and CEO Ramon R. del Rosario, Jr. at the ribbon cutting ceremony with PHINMA and PHINMA Education executives

Together with the rest of the eight PHINMA Education schools in the Philippines, which includes PHINMA Araullo University (AU), PHINMA Cagayan de Oro College (COC), PHINMA University of Iloilo (UI), PHINMA University of Pangasinan (UPang), Southwestern University (SWU) PHINMA, and  PHINMA St. Jude College (SJC) Manila and Quezon City Campus, and PHINMA Union College of Laguna (UCL), PHINMA RCL commits to the mission of making lives better through education.

PHINMA Education Holdings, Inc. (PEHI) under the conglomerate PHINMA Corporation, started investing in the education services sector in 2004 through the acquisition of PHINMA Araullo University in Nueva Ecija. It has since expanded its presence across the country with its network of schools namely: PHINMA Cagayan de Oro College, PHINMA University of Pangasinan, PHINMA University of Iloilo, Southwestern University PHINMA in Cebu City, PHINMA Saint Jude College Manila, PHINMA Saint Jude College Quezon City, PHINMA Rizal College of Laguna, and PHINMA Union College of Laguna. It also aims to expand across Southeast Asia beginning with Horizon Education in Indonesia. For more information, please visit: https://www.phinma.edu.ph.

MA Ramirez
ma*******@******ed.com

What’s the Magic Behind Hosting 100,000 Attendees at Your Event?

What’s the Magic Behind Hosting 100,000 Attendees at Your Event?

What’s the Magic Behind Hosting 100,000 Attendees at Your Event?

In the ever-evolving landscape of event planning and organization, there’s a common quest—to bring in larger, more engaged audiences. Picture the electrifying atmosphere of hosting 100,000 attendees at your event, each contributing their unique energy and enthusiasm to the gathering. This isn’t just a dream; it can become your reality with the right strategies and partnerships in place. Welcome to the world of event promotion through rideshare advertising platforms and modern jeep advertising, where your events can reach unprecedented heights.

The Event Organizer’s Dream: 100,000 Attendees

Whether you’re curating a music festival, a trade show, a sporting event, or a charitable gala, a thriving crowd of 100,000 attendees can transform your event into an unforgettable spectacle. The buzz, the energy, and the shared experiences create lasting memories for participants and solidify your event’s reputation as an unmissable occasion.

However, attracting such a massive crowd isn’t without its challenges. It requires meticulous planning, marketing finesse, and a sprinkle of magic. This is where strategic partnerships can make all the difference.Image

Revolutionizing Event Promotion: Rideshare Advertising Platforms and Modern Jeep Advertising

Imagine seamlessly reaching potential attendees during their daily commutes or while they’re navigating the city. That’s where rideshare advertising platforms and modern jeep advertising shine. These innovative advertising channels provide an unparalleled opportunity to connect with your target audience.

The Power of Rideshare Advertising Platforms:

With 800 rideshare vehicles equipped with digital screens, your event’s message can reach commuters, tourists, and locals alike. This exposure entices them to become part of the 100,000-strong crowd.

Modern Jeep Advertising:

500 modern jeeps, each with captivating digital screens, navigate high-traffic areas, ensuring maximum exposure for your event. Each screen becomes a portal to your event’s world, inviting potential attendees to join the excitement.

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The Win-Win Partnership: Event Organizers and Advertising Platforms

For event organizers, partnering with rideshare advertising platforms and modern jeep advertising providers is a strategic move. Here’s why:

1.Diverse Demographics: Reach an array of potential attendees with varying interests and backgrounds.

2. Adaptability: Change your event promotions weekly to keep things fresh and engaging.

3. Data-Driven Insights: Utilize impressions data to fine-tune your advertising strategy.

Unleash the Potential

In the fiercely competitive world of event organization, it’s about more than just bringing people together; it’s about creating unforgettable experiences. Partnering with rideshare advertising platforms and modern jeep advertising providers can take your event promotion to new heights.

By harnessing the potential of these innovative advertising mediums, you can turn your vision of 100,000 attendees into a reality. It’s about crafting an event that resonates, one that people will talk about for years to come.

Ongo Smart Advertising is the largest network of rideshare tablets throughout the NCR, providing advertisers with the opportunity to reach a captive and engaged audience through their Advertising platform. Their drivers receive cash earnings, better tips, and improved ratings by enhancing the customer experience for riders. For more information, visit their website at www.ongo.ph.

ONGO SMART ADVERTISING
+63 917 651 8654
co*****@**go.ph

Asia Recruit Partners with Lembaga Zakat Selangor (LZS) to Empower Asnaf Through Job Placement

Asia Recruit Partners with Lembaga Zakat Selangor (LZS) to Empower Asnaf Through Job Placement

Asia Recruit Partners with Lembaga Zakat Selangor (LZS) to Empower Asnaf Through Job Placement

Asia Recruit (Asia Recruit Management Sdn Bhd) is honoured to announce its collaboration as an official recruitment partner of Lembaga Zakat Selangor (LZS) in our shared mission to facilitate candidate placement and foster career growth for Asnaf beneficiaries of Zakat (Islamic almsgiving).

Selangor, Malaysia – Asia Recruit (Asia Recruit Management Sdn Bhd) is honoured to
announce its collaboration as an official recruitment partner of Lembaga Zakat
Selangor (LZS) in our shared mission to facilitate candidate placement and
foster career growth for Asnaf beneficiaries of Zakat (Islamic almsgiving).Image

This meaningful partnership is dedicated to extending
support to individuals who are recipients of Zakat, many of whom face
considerable challenges in their daily lives, including financial constraints,
unmet essential needs, and limited to no access to employment opportunities.

Image

Asia Recruit is committed to assisting them in securing
stable and fulfilling employment prospects, thereby enabling them to access
their basic daily necessities and enhance their overall quality of life and
well-being. Our recruitment expertise will work in harmony with the dedicated
efforts of Lembaga Zakat Selangor, contributing to the betterment of the local
communities comprising Asnaf beneficiaries.

We are deeply humbled to be part of this noble effort and
look forward to making a positive impact on the lives of those in need,
together with Lembaga Zakat Selangor. This partnership reflects our commitment
to creating a more inclusive and prosperous future for all.

Asia Recruit is one of the top recruitment companies in Malaysia providing a range of talent solutions including permanent placement, contract staffing, and executive search. Since its founding in 2003, Asia Recruit has supported countless clients and candidates across different industries including manufacturing, banking, IT, shared services, oil & gas, and many more.

Asia Recruit (headquarters)
Tel: +603-5038 3983
Email: he***@*************om.my

Seminyak Sanctuary Welcomes a New Name and Introduces the Latest Room Type

Seminyak Sanctuary Welcomes a New Name and Introduces the Latest Room Type

Seminyak Sanctuary Welcomes a New Name and Introduces the Latest Room Type

A luxurious villa in the Legian-Seminyak area, formerly known as Legian Kriyamaha Villa, has transformed and is now named Seminyak Sanctuary. This change is marked by the launch of the latest room type with a new look and stylish design, the Grand One Bedroom Villa with a Private Pool and Bathtub.
Having previously earned recognition as one of the top-rated villas or hotels in the Legian area, as acknowledged by TripAdvisor, the decision to rebrand as Seminyak Sanctuary signifies the commitment to continuous improvement and refinement, to deliver an even more exceptional villa experience in the times to come.
There are purposeful and meaningful reasons why this villa picked this new name. Behind this name lies a profound desire: to create a space that offers solace and tranquility. Just as the term “Sanctuary” suggests, the new identity aspires to be a place of comfort and security, whether you seek a respite during your vacation, plan a relaxing holiday, or staycation, or embark on a romantic honeymoon.
“To stay relevant, after Legian Kriayamaha became one of the best villas or hotels in the Legian area, we continuously strive to be relevant in this fast-paced world, and bring a fresh atmosphere. That’s why we transformed into Seminyak Sanctuary. We hope that, in line with the new name, we can provide a comfortable and secure place to rest or stay, be it for a vacation, staycation, or honeymoon,” expressed Gratika Ekawati, Branding Marketing Director at Ini Vie Hospitality.
Seminyak Sanctuary has various facilities and services equivalent to a four-star hotel. There’s a private swimming pool for undisturbed swimming, and guests can also indulge in a stylish bathtub.
Despite offering a peaceful atmosphere, if you still want to experience the lively ambiance of Bali, Seminyak Sanctuary Villa is conveniently located close to some exciting places, such as Double Six Beach, or several beach clubs. Moreover, for culinary enthusiasts, there are several appealing restaurants and cafes in the vicinity of the villa.
So, if you’re looking for a vacation to relax your mind, come to Seminyak Sanctuary. Book your room by contacting the following: +6285792092802Grand One Bedroom Villa with Private Pool and Bathtub

Ini Vie Hospitality is a Bali-based hospitality management company that is passionate and creative about the design and hospitality industries. The company specializes in full resort, beach club, complex villa management, restaurant management, spa management, concept consultation, and architect & interior design focusing on the high rate of guest satisfaction, return on investment, branding, and property maintenance. We currently manage more than 45 brands on Bali Island, and we’re always exploring more. You may find our brands list at https://inivie.com/family.html, for restaurants you can scroll until you find the “Wonderspace” category.

Gading
+62 813 3753 0285
**@****ie.com

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