by Ferry Bayu | Mar 8, 2024 | Business
In celebration of National Women’s Month, Mama’s Choice launches the “Buy 1, Give 1” campaign, an initiative to make a difference in the lives of pregnant mamas and newborns in crisis.
Mama’s Choice, a leading brand in Southeast Asia for safe, effective, and natural products for mamas and babies with a 200,000-strong community in the Philippines, proudly announces the launch of its “Buy 1, Give 1” campaign in line with National Women’s Month this March and International Women’s Day on March 8, 2024.
During the entire month of March, Mama’s Choice will donate one Mama’s Choice Stretch Mark Cream or Mama’s Choice Stretch Mark Serum for every unit sold to Grace To Be Born Maternity Home and Nursery, a nonprofit organization that is dedicated to providing a safe and loving environment for pregnant unwed mamas and children born into challenging circumstances. Since its foundation in 2009, the Pasig-based maternity home and nursery have helped 355 families in the Philippines.
“Our collaboration with Grace To Be Born Maternity Home and Nursery is not only a way for Mama’s Choice to give back to the community, but to also give our community an opportunity to support fellow mamas in need. The ‘Buy 1, Give 1’ initiative exemplifies inclusivity by getting all pregnant mamas involved, whether as a giver or a receiver,” shares Adeline Djohan, regional head of branding for Mama’s Choice Philippines, Malaysia, and Singapore.
“We deeply understand the concerns and needs of mamas and mamas-to-be. During pregnancy, a woman experiences not only many changes in her body but also the multitude of worries that go with these changes. Will her pregnancy acne go away? Will her hair grow back? Will her stretch marks fade? In fact, through our market research, we’ve found that stretch marks are the top skin problem among Filipino mamas during and after pregnancy*,” Djohan adds.
“So if we can tackle this one thing that mamas associate with negative feelings and self-consciousness, that’s one less worry for them and one big win for us as we work towards empowering mamas to achieve smooth skin and beautiful bellies throughout their pregnancies. So we thank Grace To Be Born for this magnanimous opportunity to create a meaningful impact together in our shared mission to support Filipino mamas.”

Shellie Follero, Assistant Manager for Fundraising at Grace To Be Born Maternity Home and Nursery, expresses, “We welcome mothers of various backgrounds to our home. Single mothers, homeless mothers, pregnant teens, physically and emotionally abused wives—they all come to us seeking shelter and a way to attain self-autonomy, get back on their feet, and be able to support themselves and their children. This partnership with Mama’s Choice is a beautiful initiative to remind our mothers that they are beautiful inside and out, that they are not alone, and that they deserve the love and support that the community bestows on them. We can’t wait to see the joy in the mothers’ faces when they receive the Mama’s Choice gifts from their fellow mothers!”
The “Buy 1, Give 1” initiative aligns with Mama’s Choice commitment to not only provide products for mamas and babies, but to also give back to the community and support those facing difficulties during pregnancy. By participating in the campaign, customers become a part of the collective effort to make a positive impact on the lives of pregnant mamas and newborns in crisis.
Mama’s Choice encourages everyone to participate and spread the word about this meaningful initiative. Together, we can contribute to creating a world where every mama and child receive the care and support they rightfully deserve.
For more information about Mama’s Choice and the “Buy 1, Give 1” campaign, visit mamaschoice.ph or email br***@*********ce.ph.
*Based on a 2023 Mama’s Choice Brand Survey with 801 Filipino mothers, who claimed to have experienced these skin problems during and after pregnancy: stretch marks (81% of respondents) followed by hair loss (73%) and dry and dull skin (40%)
by Ferry Bayu | Mar 8, 2024 | Business
Japan Southeast Asia Innovation Platform (JSIP) is pleased to announce a strategic collaboration with Heiwa Real Estate Co., Ltd. (Headquartered in Chuo-ku, Tokyo, CEO: Kiyoyuki Tsuchimoto, hereinafter referred to as “Heiwa Real Estate”). This partnership is aimed at fostering growth opportunities and promoting innovation among startups in Southeast Asia and Japan. Furthermore, Heiwa Real Estate will be joining JSIP as a consortium company, marking a significant step in our journey towards facilitating global startup success and innovation.
Since its inception, Heiwa Real Estate has been instrumental in nurturing startups through its serviced office ‘FinGATE,’ located in the Nihonbashi Kabutocho Kayabacho area, with a focus on emerging asset management companies and fintechs. To date, FinGATE has supported approximately 90 startup companies, demonstrating Heiwa Real Estate’s commitment to the startup ecosystem.
In this partnership, JSIP and Heiwa Real Estate will combine their networks and expertise to promote information exchange, networking, and the dissemination of knowledge. Our goal is to create unparalleled growth opportunities for startups, expand the startup market, and through innovation, address societal challenges and contribute to social development.
A notable initiative under this collaboration is the planning of a pitch event scheduled for this November. This event aims to connect venture capital from Singapore with Japanese startups and will be held in conjunction with the world’s largest fintech event, the ‘Singapore Fintech Festival,’ in Singapore. This marks a pivotal moment for both JSIP and Heiwa Real Estate in our efforts to bridge the gap between Southeast Asian and Japanese startups and the global market. ![[Ms Akika Hamakawa on the left and Mr Takaki Nakamura on the right]](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
◾️Background Leading to the MOU with Heiwa Real Estate
We are thrilled to forge a strategic alliance with Heiwa Real Estate Co., Ltd. in a venture that will energize and internationalize the startup ecosystem. This collaboration is rooted in the broader Nihonbashi Kabutocho & Kayabacho Revitalization Project. Heiwa Real Estate has been instrumental since 2017 with their initiative “FinGATE” – a dedicated service office fostering the growth of independent asset management companies and fintech startups.
Under the guidance of Heiwa Real Estate, “FinGATE” has become a nurturing haven for approximately 90 entities. This vibrant community includes both domestic and global asset management firms, fintech pioneers, and a host of pivotal financial and supportive organizations. Heiwa Real Estate has built a robust infrastructure offering office spaces, event venues, and exclusive networks such as the FinGATE CLUB. Their extensive support encompasses organizing educational seminars, networking events, and providing essential back-office services, all tailored to the startups’ development stages.
We are eager to collaborate with Heiwa Real Estate, leveraging our vast network and incubation know-how to enhance the international reach of homegrown startups, attract international startup companies, and cultivate a global community within “FinGATE”. This partnership is in perfect harmony with our mission to bolster startup ecosystems and enhances our combined ability to drive innovation and economic vitality on a worldwide stage.
◾️Comment from Akika Hamakawa, Deputy General Manager, Office Building Development Department
Since we began the development of “FinGATE” in 2017, we have been working to ensure that the Nihonbashi Kabutocho and Kayabacho area can play its part in making Tokyo an international financial city. It is a great honor and an exciting opportunity to collaborate with JSIP, which has a network with startup stakeholders in Southeast Asia.
◾️Comment from Takaki Nakamura, JSIP Founding Member
Since the launch of JSIP in 2021, we have felt the increasing daily need for cross-border business expansion between Japan and Southeast Asia. We are very pleased that the foundation for further boosting startups in Japan and Southeast Asia through cooperation between Heiwa Real Estate and JSIP will be strengthened. Furthermore, by combining our networks, we will further support the growth of startups in both Japan and Southeast Asia.
by Ferry Bayu | Mar 7, 2024 | Business
Singapore, 5 March 2024 – The Institute of Singapore Chartered Accountants (ISCA) has signed a Memorandum of Understanding (MOU) with the Philippine Institute of Certified Public Accountants (PICPA), to foster international collaboration and support the accountancy profession and businesses in Singapore and the Philippines.
Singapore is one of the Philippines’ top sources of foreign direct investment inflows and a major trading partner. With more than 1 million business enterprises and 1,430 accounting firms in the Philippines, ISCA and PICPA will work together to train and strengthen the professional development of accountants to support businesses.
PICPA will partner ISCA in developing accountancy talents and providing upskilling opportunities for accountancy professionals in the Philippines. Aspiring Chartered Accountants who would like to know more about the internationally recognised Singapore Chartered Accountant Qualification and other ISCA programmes such as the ISCA Professional Business Accountant Programme, the ISCA Financial Forensic Accounting Qualification, the ISCA Sustainability Professional Certifications and the recently launched Board of Directors Masterclass Programme can reach out to PICPA to find out more.
Through these programmes which are developed in Singapore and aligned with international standards, accountancy professionals will be equipped with relevant skills and competencies to meet business demands. This professional development collaboration between PICPA and ISCA will strengthen the capabilities of accountancy professionals, reinforce and support the capacities of businesses and the expansion plans of professional services firms.
ISCA and PICPA will also be exploring collaboration through joint-membership pathways, joint events, and conferences, aimed at promoting the attractiveness of the accountancy profession.
Atty. Randy Blanza, CPA, National President of PICPA, said, “It’s an exciting time for the practice of accountancy in the Philippines. This agreement will open more opportunities to Filipino CPAs to practice their profession in international markets, including Singapore and other international territories.”
Ms Gladeys Jill A. Santos, ISCA Philippines Chapter Chairperson, said, “We are very pleased to be able to mark another milestone in ISCA’s efforts to develop the accountancy profession across the region. This agreement will bring the SCAQ and other ISCA programmes further, not only opening doors for accountants in the Philippines to gain internationally recognised credentials, but also growing and strengthening the accounting profession and businesses in both countries.”
by Ferry Bayu | Mar 5, 2024 | Business
June 16, 2024
Leyte Academic Center
Palo, Leyte, Philippines
6:00PM
Surprise your dad this Father’s Day with an unforgettable musical treat! Join us on June 16, 2024, at the Leyte Academic Center, in Palo, Leyte, Philippines, for the “DADDY’S DAY CONCERT WITH THE PINOY ROCK LEGEND, KA FREDDIE AGUILAR AND THE WATAWAT BAND, FEATURING MS. ETHEL BOOBA.”
Ferdinand Pascual Aguilar, widely known as Ka Freddie Aguilar, is an esteemed Filipino folk musician and singer-songwriter, recognized as one of the pioneers and icons of Original Pilipino Music (OPM). His enduring hits, such as “Anak”, “Ipaglalaban Ko”, “Katarungan”, and “Minamahal Kita”, and many other famous songs resonate deeply with Filipino families, encapsulating themes of love, patriotism, and family values. 
In this special concert, surprise your beloved father, daddy, papa, or tatay to a romantic dinner buffet paired with incredible live music. Aside from an enchanting evening, your ticket could also be your lucky charm – we’re raffling off four Yamaha NMAX scooters!
Ka Freddie Aguilar’s music is more than just a collection of songs; it’s a testament to the Filipino spirit and the enduring values that bind us together. Express your appreciation to your dad with the gift of cherished memories and shared experiences.
Tickets are priced at P3,000 and P2,500 per person (inclusive of a delectable dinner buffet provided by Sophia’s Way, Tacloban City’s top buffet management service establishment).
Secure your concert tickets now by calling 09155147163 or 09997227349.
This concert event is conceptualized by Enigma Events and Productions, Inc. We extend our heartfelt appreciation to our sponsors and media partners for making the “DADDY’S DAY CONCERT WITH THE
PINOY ROCK LEGEND, KA FREDDIE AGUILAR AND THE WATAWAT BAND, FEATURING MS. ETHEL
BOOBA” possible:
Gold Sponsors: Emperador, Inc., Sophia’s Way, Vyan Salon & Spa, Serbro Aggregates, Shockle Enterprises & Paula Med Cafe
Silver Sponsors: Yoks Printahann
Media Partners: K5 News FM Tacloban, RMN Network/iFM Tacloban, FM Radio Tacloban, Bombo Radyo Tacloban, Rapport Ph, Leyte Samar Daily Express, HJ. Hubilla Aerial Photography

Join us in celebrating love, music, and family this Father’s Day! Secure your tickets today and surprise your dad with an unforgettable experience.
by Ferry Bayu | Mar 5, 2024 | Business
Takeshi Aida, founder and CEO of RevComm, conducted an exclusive interview with IDX Channel to discuss the utilization of artificial intelligence (AI) to enhance productivity and boost business sales.
Artificial Intelligence (AI) is a rapidly advancing technology. RevComm, the sole Asian company listed in Forbes’ Top AI 50 2023, optimizing AI for improved business productivity and sales with their innovative product MiiTel—an AI-driven conversation analysis tool designed for telephone, online meetings, and face-to-face communications. During the exclusive interview with IDX Channel on February 15, 2023, Takeshi Aida elaborated on how MiiTel, as an AI-based technology, can benefit businesses.
Can you explain RevComm’s business and what kind of products the company produces?
RevComm is a B2B SaaS company. We are providing a voice analysis AI tool called MiiTel. We are the only Asian AI startup selected in the Top AI 50 by Forbes and Sequoia, alongside ChatGPT OpenAI, Mid Journey, Cohere, and others.

MiiTel is a voice analysis AI tool, it analyzes what and how to talk between reps and customers or boss and employees, whoever it is, internal communication, external communication. We optimize conversation to increase productivity and we have approximately more than 60,000 customers globally based in Japan, Indonesia, US, and Philippines.
What kind of business is being a loyal customer of MiiTel itself?
We can contribute to any business, any layer, like executive layer, supervisor layer, management or player, any layer, any industry. But it is well suited for business that involve frequent verbal communication via telephone, web conference, and face-to-face interactions. Specifically, it is particularly compatible with sales and call center operations, where it directly impacts sales and customer satisfaction. For example, industries like real estate, insurance, finance, banking, they communicate a lot of verbal communication via phone, web meeting, and face-to-face. So we can contribute to increase the sales conversion rate, NPS, customer satisfaction rate, employee satisfaction rate, these kinds of you know KPIs.
So one of the interesting features about MiiTel is transcript the conversation between the call center officer and then the customer, so it is making the job of the supervisor easier because they’re going to read it about the words that had been said by the call center to the customer. So how has the market received the presence of MiiTel so far?
We have more than 60,000 customers globally in just five years. So I think it tells you that the market is receiving very well and we have been able to contribute to increase their sales and decrease the cost. More specifically, if you only transcribe, and then what? So what, right? You have to summarize it and then automatically input it into the CRM or any system, and then the person in charge doesn’t have to input the result of the call so that you can increase productivity. So transcription itself is not valuable. If you can, summarize it and automatically input it into the CRM, and then you can decrease the after-core work and then increase the productivity. And the person who got shared, you know, you can eliminate the bias information to hedge compliance risk.
How can the products produced by RevComm impact users’ business development?

We build our system from scratch by ourselves. We have approximately 300 employees worldwide, and out of 300, 120 are engineers. And based on the customer’s voice, we continuously update our system to meet the customer’s needs. For example, not only what to speak, but also how to speak really affects the result of the call or sales, right? Like, you know, talk-list ratio, number of silences, interruptions, speech rate. These kinds of factors really affect the result of the sales. So based on the customer’s voice, we update these functions to increase the customer’s economic value.
How is the cooperation system between you, RevComm, and the clients? Is it contract-based? and the range of the fee service for the client if they want to use MiiTel as the apps for their business.
So it’s a subscription basis. This is a SaaS, cloud SaaS. And the price is only Rp 400,000. It’s super cheap, considering the economic value.
So we commit in the short term, we commit the profit and loss impact by increasing sales and reducing cost. In the mid and long term, what we are doing intrinsically is that it realizes balance sheet impact by transforming voice data into actionable data as valuable assets.
How is the guarantee of the security of that client’s data that processes for your services?
We comply with ISMS and GDPR, we cryptomize a whole data and store the data locally. So it complies fully with enterprise security standards.
What are the long-term targets of RevComm or MiiTel in the future?

Our mission is to reinvent communication to build a society where people think about others. So by increasing productivity, we’d like to build a society where people think about others to increase the true communication.

Watch the full interview on the IDX Youtube Channel
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