The National Basketball Association (NBA) and AXA, a leading global insurance provider, announced a comprehensive multiyear marketing partnership that will make AXA the Official Insurance Partner of the NBA in the Philippines.
NBA and AXA join forces
The announcement was made at a press conference in Manila by NBA Philippines Managing Director Carlo Singson and AXA Philippines President and CEO Rahul Hora, who were joined by Brooklyn Nets center and 2013 NBA All-Star Brook Lopez.
Lopez also participated in a partnership launch event at the NBA Store in Glorietta 3 attended by distributors, customers, and special guests of AXA Philippines.
As part of the partnership, AXA Philippines will serve as the Presenting Partner of NBA 3X Philippines, a 3-on-3 tournament featuring men’s and women’s teams from all over the country and authentic NBA entertainment.
AXA Philippines will also support the Jr. NBA Philippines, the league’s youth basketball program for boys and girls, by providing travel insurance for participants embarking on an overseas NBA experience trip later this year.
“At AXA, we believe in assisting our clients in making the right financial decisions by offering innovative solutions, similar to how an NBA coach helps his team win games,” shared Rahul Hora, President and CEO of AXA Philippines.
“This partnership with the NBA highlights common principles between our companies – teamwork, integrity, courage, innovation and now, the foresight for our customers to power up their game plan, not just on the physical playing field, but also on the hard court that is life.”
“We are proud to welcome AXA, a global industry leader in financial planning solutions, to the NBA family,” said NBA Philippines Managing Director Carlo Singson. “We look forward to integrating AXA into our marquee NBA events and platforms in the Philippines to create fun and engaging experiences for our passionate fans.”
Additionally, AXA Philippines will conduct promotions to give its customers the chance to win exciting prizes and unique NBA experiences. AXA Philippines offers a diverse set of products suited for Filipinos investing in the future including Global Health Access for defense against unforeseen medical expenses, AcademiX for protection versus the rising cost of education, and aXelerator and life Basix for savings and income protection.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.
The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.
NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, and the NBA App, which achieved record viewership and traffic during the 2015-16 season.
The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About AXA Philippines
AXA Philippines is one of the leading and fastest-growing life insurance companies in the Philippines. It was borne out of the formidable synergy between Metrobank, one of the foremost financial institutions in the Philippines, and AXA, a global leader in insurance and asset management serving 107 million customers in 64 countries.
At present, AXA Philippines has more than 800,000 lives insured and covered by individual policies and group life insurance. AXA Philippines has more than 3,000 financial advisers in 37 branches and 693 financial executives in 938 Metrobank and PSBank branches nationwide.
In 2016, AXA Philippines entered the non-life insurance business with the acquisition of Charter Ping An, the 5th largest general insurer in the country.