Get your pulse pumping with Phoenix Pulse


I never really thought I had a need for speed but last Monday at the Media launch for Phoenix Petroleum Pulse Technology I had so much fun riding a Go-Kart and experiencing first hand the power of Phoenix Petroleum Pulse Technology 98 octane fuel, the upgraded fuel of Phoenix Petroleum.

city kart racinggo kart medal and trophyI was not the fastest of all the racers ( my fastest lap was 1 minute and 40 seconds – I tend to be more conservative and cautious), but with the average time of my teammates, we placed first. yey!  The feel of how responsive that go-kart was running on 98 octane gasoline courtesy of Phoenix Petroleum.

Since I do drive on a regular basis I wasn’t too worried about driving the go-kart itself.  The first lap around was more of familiarization with the track and getting a feel of how the steering would respond.

This was important for me because I totally suck at the simulator.  I just had no control over the vehicle on the simulator at all.  But on the track, oh, the track!  I just loved it!  The feel of the asphalt underneath me, the wind rushing against my helmet with leaves flying in my face, the feel of the steering wheel vibrating under my hands as I navigated the track …  I will surely be taking a turn around the track again.

As part of the group that averaged fastest, we got to take home these beautiful babies.  Woohoo!  We split the prize check 3 ways so .. yay me! I have gas for one month. 😀

go kart racing prize and awardsYesterday morning my first stop was at the Phoenix Gas Station at Timog and I had the gas attendant pour the 95 octane gas in my car.  I immediately felt the difference.  Oh, the power!  Vrooom, vrooom!

All their products — diesel, 91 octane (regular), 95 octane (premium), and 98 octane (racing) are now modified to the latest Pulse Technology, an innovative formulation with advanced cleaning and protection properties for enhanced power and acceleration.

Having experienced this first hand raised so many questions for me.  Thankfully, Phoenix was ready to provide the answers.  What exactly does this new formulation promise? Here are some fast facts about the next generation fuels.

1. Why is Phoenix Petroleum launching Phoenix PULSE Technology?

As the next generation oil company, we want to level up our fuel products for this generation’s drivers, which is why we are introducing our very own Phoenix PULSE Technology. The improved formulation will add value to every peso fueled up at Phoenix Petroleum.

2. What exactly is Phoenix PULSE Technology?

Phoenix PULSE Technology is a fuel additive with advanced cleaning and protection properties for enhanced power and acceleration.

3. How was this formulation made?

Phoenix PULSE Technology was developed by world-class fuel experts using cutting-edge fuel technology

4. What can it do for my car?

Phoenix PULSE Technology has three main benefits:

  1. It avoids fuel filter blockage for diesel-powered vehicles.
  2. It removes deposits from fuel injectors, valves, and piston surfaces.
  3. It provides engine protection.

All these help result to better fuel economy when used continuously.

5. How does it help result to enhanced power and acceleration?

Phoenix PULSE Technology allows your fuel to run smoothly in your engine and burn efficiently, resulting to enhanced power and acceleration. With more power and more acceleration, you can experience a smoother and a worry-free drive, be it in the city or out of town.

6. Why should I choose this fuel over other brands?

Our fuels offer the best value: they are high performance, AND are priced reasonably, so drivers get more distance with every drop at Phoenix Petroleum.

7. Why is it called Phoenix PULSE Technology?

The word pulse connotes life and excitement, which is exactly what this fuel additive can do to your vehicle. It can help give more life to your every drive by ensuring that your car remains energized through its cleaning and protection benefits.

Below is the official press release from Phoenix introducing their latest innovation, Phoenix Pulse Technology.


Phoenix Petroleum launches Phoenix PULSE Technology for enhanced power and acceleration

Leading independent oil company Phoenix Petroleum launches today its upgraded fuels powered by Phoenix PULSE Technology.

Available in all its fuel products, Phoenix PULSE Technology is an innovative formulation with advanced cleaning and protection properties for enhanced power and acceleration. It is made with cutting-edge fuel technology by world-class fuel experts, exclusively for the homegrown brand, Phoenix Petroleum.

Phoenix Petroleum Pulse TechnologyPhoenix PULSE Technology was launched in time for Valentine’s Day as it aims to bring pulse-racing excitement to Filipino drivers by giving more life to their everyday drive.

The upgraded fuel products promise three main benefits.

  1. It avoids fuel filter blockage in diesel-powered vehicles.
  2. It removes deposits from fuel injectors, valves, and piston surfaces.
  3. It provides engine protection.

Phoenix PULSE Technology also helps result to better fuel economy when used continuously.

Henry Fadullon, Phoenix Petroleum COO

Henry Fadullon, Phoenix Petroleum COO

“The launch of Phoenix PULSE Technology is in fulfillment of our goal to be the most credible alternative to the major brands. We enhanced our fuel products and improved our formulation not only to be able to compete with bigger players in the oil industry, but more importantly, to add value to every peso fueled up at Phoenix,” said Phoenix Petroleum Chief Operating Officer Henry Fadullon.

Young actress Rhian Ramos is the face of Phoenix PULSE Technology — an apt choice as Rhian represents adventure and high-energy sports such as car racing.

Rhian Ramos, actress and racer

Rhian Ramos, actress and racer

“Phoenix Petroleum’s PULSE Technology-powered fuel is the perfect fit for me as I’m always on the go. I like adventure and living life with excitement and to the fullest, which is why I recommend Phoenix to every millennial who, like me, likes to get more for what they pay for,” said Rhian.

In just 15 years, Phoenix Petroleum has grown from five stations in Mindanao to 530 nationwide, establishing its reputation as the fastest-growing oil company in the Philippines.

Just last year, the company broadened its portfolio to include LPG with the acquisition of Petronas Energy Philippines, Inc., now Phoenix LPG Philippines, Inc., and convenience retailing with the purchase of Philippine Family Mart. It will soon venture into the bitumen business.

Dennis Uy, Phoenix Petroleum President and CEO

Dennis Uy, Phoenix Petroleum President & CEO

“As a homegrown brand, we aim to be the Filipinos’ top choice not only for their fuel needs but also for fueling their dreams and aspirations.  

We work hard and continue to grow our business not only so we can bring our vision of being an indispensable partner to life, but also because as the next generation company, we want to provide this generation with the best products and services at the best value,” said Phoenix Petroleum President and CEO Dennis Uy.

Phoenix PULSE Technology is available in all Phoenix stations in all fuel grades. These next-generation fuels are suitable for Filipino drivers looking for a connection unlike any other. Drive to the nearest Phoenix Petroleum station now to experience Phoenix PULSE Technology.

About Phoenix Petroleum Philippines, Inc.

Phoenix PetroleumPhoenix Petroleum Philippines is a publicly-listed and the leading independent oil company in the Philippines.

It is engaged in the trading and marketing of refined petroleum products, including LPG and lubricants, operation of oil depots and storage facilities, hauling and into-plane services.

Aside from its expanding retail network, it also serves major accounts in various industries such as power, shipping, logistics, manufacturing, construction, and transportation.

Phoenix Petroleum has also expanded to the convenience retailing business with its acquisition of Philippine Family Mart, and is set to enter the bitumen business through a joint venture with TIPCO Asphalt of Thailand and PhilAsphalt.

Inspired by its vision to be an indispensable partner of everyone’s journey, Phoenix Petroleum is dedicated to delivering world-class service that empowers people and inspires every Filipino’s entrepreneurial spirit.